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GENERATIVE AI AND CX: COMPANIES CAN IMPLEMENT GENERATIVE AI TO ADDRESS EVOLVING
CUSTOMER EXPECTATIONS AND BECOME MORE EFFICIENT

January 2, 2024 by Contributor Leave a Comment

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Consumers have become significantly more demanding in recent years. People
expect 24/7 availability, self-service options and seller-free experiences, not
to mention personalization, convenience and speed. And although chatbots have
gotten significantly better over the past several years, customers will still
scream, “Speak with an agent!” as soon as they hear the automated voice of a
virtual assistant.

With customer service departments struggling from ongoing staffing shortages,
leaner budgets and legacy processes in the form of outdated chatbot
technologies, it’s time they implemented generative AI to reenergize the
stagnating customer experience (CX), boosting loyalty and increasing agent
productivity.

Traditional AI and Generative AI: What’s the Difference? 

The current customer service environment is rigid and analogous to a scripted
choose-your-own-adventure game. Traditional AI-powered chatbots don’t create new
answers when engaging with a customer. Instead, it searches for the best
possible choice out of various ranked options and presents it to the caller.
However, these answers don’t leave room for change, causing the customer journey
to be nothing more than multiple static, inflexible decision trees.



Likewise, legacy chatbot environments attempt to take the customer as far along
as they can in the journey until they have gathered enough information to hand
them off to a live agent. As expected, customers find these interactions to be
drawn-out and unhelpful. Chatbots also have the bad habit of wandering off-topic
or coming to a “dead end,” ruining CX.

Alternatively, businesses could infuse their customer service environment with
generative AI. This technology, when augmented with an authoritative source,
synthesizes data to create a curated response, and, in the case of a customer
service interaction, it would provide a trustworthy answer to the person’s
inquiry based on available information. Essentially, Generative AI enables
customer service departments to interface with their customers in more
life-like, dynamic and meaningful ways, massively expanding what customers can
ask and expect to get in return, significantly improving CX.

How Generative AI Revolutionizes CX

Ensuring an ideal CX is vital. Research reveals that 80% of customers consider
their experience with an organization as important as its products or services –
specifically, consumers value a business’s ability to provide personalized
interactions. By pairing generative AI with a communication automation platform,
companies can gather insights into customer preferences, opinions and purchase
behaviors, enhancing CX through better recommendations and tailored experiences.

Not only do customers value personalization, but they also want interactions to
be fast and convenient. To that end, generative AI can extract insights from big
data much faster than a human agent, allowing it to deliver unique marketing
promotions and relevant suggestions in real-time. Additionally, generative AI
has the unique ability to “learn” as it gets exposed to new information. While
its first few responses might be broad or slightly off-topic, it will eventually
be more familiar with the individual customer and be able to right-size answers,
increasing completion and conversation rates.

Moreover, properly implementing generative AI into the customer service
environment allows companies to boost agent productivity. This technology can
better automate the repetitive customer requests that enter a call center,
allowing human agents to focus on the more complex customer issues, value-added
tasks and revenue-generating opportunities. And, since automation is at the core
of AI-powered services, businesses can increase productivity with even lower
staffing requirements. Similarly, modern consumers appreciate 24/7 support and
service options. Generative AI increases the ability for customers to engage
with various channels regardless of the time or day of the week.

Using Generative AI with Care 

Customer expectations are changing, with emerging trends including the desire
for speed, self-service options and personalization. These changes highlight the
necessity of generative AI within the customer service environment.
Nevertheless, there are some pitfalls businesses need to avoid when implementing
generative AI into their contact centers.

For example, generative AI can sometimes create a response to customer questions
that might sound correct but are actually incorrect. Another bad habit companies
must avoid is the desire to trick customers into thinking they are interfacing
with a human when, in actuality, they are speaking with a machine. AI trained on
flawed data could also lead to bias and discriminatory outcomes. If deployed
unscrupulously, generative AI could alienate customers and devalue CX.  

When combined with an authoritative source for accuracy, generative AI provides
the correct tone, style and brevity that aligns with industry-specific CX
principles. As such, brands need to put the proper guardrails, guidelines and
authoritative data sources in place to ensure that generative AI, like any
technology, enhances CX rather than degrades it.

About the Author



Matt Edic, Chief eXperience Officer, IntelePeer. Matt serves as the Chief
Experience Officer. In this role, he and his team ensure the highest level of
support in customer interactions. Previously, Matt served as Senior Vice
President, Customer Experience and Vice President, Enterprise Sales and Business
Development for IntelePeer. Matt brings to IntelePeer more than 20 years of
leadership experience and a strong passion for serving customers, continuous
improvement, and teamwork. Prior to IntelePeer, Matt worked for NexTone, JP
Morgan Chase & Co., and Qwest Communications. He holds a Bachelor of Science in
Computer Science from the United States Naval Academy in Annapolis, Maryland.

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Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Device characteristics, Probabilistic
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Probabilistic
identifiers, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Probabilistic
identifiers, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, IP addresses, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, Authentication-derived identifiers,
IP addresses, Precise location data, Device characteristics, Probabilistic
identifiers, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADFORM A/S

Cookie duration: 1 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics,
Probabilistic identifiers, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics, Device
identifiers

more




View details | Storage details | Privacy policylaunch
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Precise
location data, Device characteristics, Device identifiers

more




View details | Privacy policylaunch
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics,
Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Non-precise
location data, IP addresses, Device characteristics

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, Authentication-derived identifiers,
IP addresses, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SIMPLIFI HOLDINGS INC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Precise location data, Device
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: User-provided data, Privacy choices, Browsing and
interaction data, Authentication-derived identifiers, IP addresses, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, Authentication-derived identifiers,
IP addresses, Device characteristics, Probabilistic identifiers, Device
identifiers

more




View details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Precise location data, Device
characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, Authentication-derived identifiers,
IP addresses, Device characteristics, Probabilistic identifiers, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, Authentication-derived identifiers,
IP addresses, Device characteristics, Probabilistic identifiers, Device
identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Non-precise
location data, IP addresses, Device characteristics, Probabilistic identifiers,
Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Authentication-derived identifiers, IP
addresses, Device characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, Authentication-derived identifiers, IP addresses,
Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, Authentication-derived identifiers, IP addresses,
Precise location data, Device characteristics, Probabilistic identifiers, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Probabilistic
identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Privacy choices, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


NEAR INTELLIGENCE

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Non-precise
location data, IP addresses, Precise location data, Device characteristics,
Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Device characteristics, Probabilistic
identifiers

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, Authentication-derived identifiers, IP addresses,
Precise location data, Device characteristics, Probabilistic identifiers, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Browsing and
interaction data, Non-precise location data, Authentication-derived identifiers,
IP addresses, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Device characteristics, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, IP addresses, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, IP addresses, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Device characteristics, Probabilistic identifiers, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, IP addresses, Device
characteristics, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, IP addresses, Precise location
data, Device characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, Authentication-derived identifiers,
IP addresses, Precise location data, Device characteristics, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Non-precise location data, IP addresses, Device characteristics,
Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, Browsing and interaction data,
Non-precise location data, Authentication-derived identifiers, IP addresses,
Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, IP addresses, Precise location
data, Device characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Non-precise
location data, IP addresses, Device characteristics, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics,
Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics,
Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: User-provided data, Privacy choices, Browsing and
interaction data, Non-precise location data, IP addresses, Device
characteristics, Probabilistic identifiers, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, Authentication-derived identifiers,
IP addresses, Device characteristics, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, IP addresses, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Probabilistic
identifiers, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Device characteristics

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, Authentication-derived identifiers, IP addresses,
Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics,
Probabilistic identifiers, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, IP addresses, Precise location
data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


MOBILE PROFESSIONALS BV / SAGE+ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: User-provided data, Browsing and interaction data,
Non-precise location data, IP addresses, Precise location data, Device
characteristics, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Non-precise
location data, IP addresses, Device characteristics

more




View details | Storage details | Privacy policylaunch
Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Authentication-derived identifiers, IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Precise location data, Device
characteristics, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: User-provided data, Privacy choices, Browsing and
interaction data, Non-precise location data, IP addresses, Device
characteristics, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Non-precise
location data, IP addresses, Device characteristics, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, Device characteristics, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


AUDIENCEPROJECT APS

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics,
Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Probabilistic
identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EFFILIATION / EFFINITY

Cookie duration: 2 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

more




View details | Privacy policylaunch


COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Users’ profiles, Browsing and interaction data,
Non-precise location data, Authentication-derived identifiers, IP addresses,
Precise location data, Device characteristics, Probabilistic identifiers, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


HUMAN

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Probabilistic identifiers, Device identifiers

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics,
Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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SALESFORCE.COM, INC.

Cookie duration: 180 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Precise location data, Device
characteristics, Device identifiers

more

Uses other forms of storage.


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OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, IP addresses, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Privacy choices, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Device identifiers

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP
addresses, Precise location data, Device characteristics, Probabilistic
identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, IP addresses, Device characteristics,
Probabilistic identifiers, Device identifiers

more




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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: User-provided data, Privacy choices, Browsing and
interaction data, Non-precise location data, IP addresses, Device
characteristics

more

Uses other forms of storage.


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LIFTOFF MOBILE, INC.

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Device characteristics, Probabilistic
identifiers, Device identifiers

more

Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses, Precise location data, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: Users’ profiles, Browsing and interaction data, IP
addresses, Device characteristics, Probabilistic identifiers, Device identifiers

more

Uses other forms of storage.


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CINT AB

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Device characteristics, Device identifiers

more




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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics, Device
identifiers

more

Uses other forms of storage.


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GFK SE

Cookie duration: 730 (days).

Data collected and processed: User-provided data, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data,
Authentication-derived identifiers, IP addresses, Device characteristics, Device
identifiers

more

Uses other forms of storage.


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REVJET

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Users’ profiles, Non-precise
location data, IP addresses, Device identifiers

more

Cookie duration resets each session.


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PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, IP addresses,
Device characteristics, Probabilistic identifiers, Device identifiers

more




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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, IP addresses, Device
characteristics, Probabilistic identifiers, Device identifiers

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses

more




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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

more

Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Non-precise location data, Authentication-derived identifiers,
IP addresses, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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LINKEDIN IRELAND UNLIMITED COMPANY

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, Authentication-derived identifiers, IP addresses,
Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, Authentication-derived identifiers, IP addresses,
Device characteristics, Device identifiers

more

Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session.


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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Device characteristics, Device identifiers

more

Cookie duration resets each session.


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EBAY INC

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, IP addresses, Device
characteristics

more




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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Authentication-derived
identifiers, IP addresses, Precise location data, Device characteristics, Device
identifiers

more

Cookie duration resets each session.


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Ad partners

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GSKINNER

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AKAMAI

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FACEBOOK

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AUNICA

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BOOKING.COM

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C3 METRICS

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IBM

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EVIDON

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CUBED

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OPTOMATON

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INTELLIAD

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ANALIGHTS

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DSTILLERY

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MEDIAMATH

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DMA INSTITUTE

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ZMS

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DENTSU AEGIS NETWORK

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IGNITION ONE

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OMNICOM MEDIA GROUP

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DIGISEG

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RESONATE

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SOJERN

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HAENSEL AMS

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BDSK HANDELS GMBH & CO. KG

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VIDEOLOGY

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TRADEDOUBLER AB

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TRUSTARC

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TRUEFFECT

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MARKETING SCIENCE CONSULTING GROUP, INC.

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DENTSU

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ESSENS

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TRAVEL DATA COLLECTIVE

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ADVOLUTION.CONTROL

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WIDESPACE

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LIFESTREET

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VIMEO

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BATCH MEDIA

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VODAFONE GMBH

Privacy policylaunch
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MAGNITE

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MOPUB (A DIVISION OF TWITTER, INC.)

Privacy policylaunch
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SCENESTEALER

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NETQUEST

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MANAGE.COM

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CLOUDFLARE

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HAVAS MEDIA FRANCE - DBI

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NETFLIX

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MACROMILL GROUP

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EBUILDERS

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APPLOVIN CORP.

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NANO INTERACTIVE

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FRACTIONAL MEDIA

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RACKSPACE

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MSI-ACI

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ARRIVALIST

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NAVEGG

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ADMEDO

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KOCHAVA

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CABLATO

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