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AMAZON WILL ALLOW AUTO DEALERS TO SELL CARS ON ITS SITE, STARTING WITH HYUNDAI

Published Thu, Nov 16 20231:05 PM ESTUpdated Thu, Nov 16 20234:07 PM EST
Annie Palmer@in/annierpalmer/
Michael Wayland@MikeWayland
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Key Points
 * Amazon next year will allow auto dealers to sell cars through its site,
   starting with Hyundai.
 * The company has slowly muscled its way into the car buying business over the
   years by launching a digital showroom for shoppers to research and compare
   vehicles.
 * With the move, shoppers will be able to buy cars on Amazon, but the dealer is
   the end seller.

In this article

 * AMZN+0.19 (+0.13%)

Follow your favorite stocksCREATE FREE ACCOUNT
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VIDEO4:0404:04
Hyundai CEO on partnership with Amazon
Power Lunch


Amazon next year will allow auto dealers to sell cars through its site, starting
with South Korean automaker Hyundai, the company said Thursday.

The company has slowly muscled its way into the car-buying business over the
years, launching digital showrooms on its site for shoppers to research and
compare vehicles, but not purchase them directly through Amazon. Consumers can
also buy car products, such as replacement parts, through its site.



Beginning in 2024, Amazon will let shoppers purchase a new car online, then pick
it up or have it delivered by their local dealership. Consumers will be able to
search for available vehicles in their area, make a selection, then check out on
Amazon using their preferred payment and financing method. The company said the
new feature will “create another way for dealers to build awareness of their
selection and offer convenience to their customers.”

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Amazon CEO Andy Jassy said the partnership with Hyundai will change “the ease
with which customers can buy vehicles online.” As part of the deal, Hyundai will
also include Amazon’s Alexa voice assistant in its cars starting in 2025.

Shares of used car dealers such as Carmax and Carvana as well as the country’s
largest publicly traded new car dealers Lithia Motors and AutoNation fell
following the announcement. Shares of those companies closed down between 5% and
6% on Thursday.

With the move, shoppers will be able to buy cars on Amazon, but the dealer is
still the end seller. Traditional automakers such as Hyundai have complex
relationships with dealers that are backed, in many states, by laws that make it
difficult or illegal to bypass franchised dealers and sell new vehicles directly
to consumers.

Tesla and other electric vehicle startups such as Rivian have developed
workarounds in many states to sell vehicles directly online to consumers. They
include originating the sale in states that don’t outlaw the practice, or taking
legal action to fight such laws, as they have done in Michigan.



There are less stringent laws regarding used vehicle sales, which makes it
easier for companies such as Carvana and others to sell preowned cars and trucks
online directly to consumers.

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these opt-out tools again. As some Cookie-management solutions also rely on
Cookies, please adjust your browser Cookie settings carefully, following the
relevant instructions below.

Browser Controls: You may be able to disable and manage some Cookies through
your browser settings. If you use multiple browsers on the same device, you will
need to manage your settings for each browser. Please click on any of the below
browser links for instructions:

Google Chrome
Apple Safari
Mozila Firefox
Microsoft Internet Explorer

If the browser you use is not listed above, please refer to your browser’s help
menu for information on how to manage Cookies. Please be aware that disabling
cookies will not disable other analytics tools we may use to collect information
about you or your use of our Services.

Analytics Provider Opt-Outs: To disable analytics Cookies you can use the
browser controls discussed above or, for some of our providers, you can use
their individual opt-out mechanisms:

Google’s Privacy Policy and Google Analytics Opt-Out
Omniture’s Privacy Policy and Omniture’s Opt-Out
Mixpanel’s Privacy Policy and Mixpanel’s Opt-Out

The above are examples of our analytics providers and this is not an exhaustive
list. We are not responsible for the effectiveness of any other providers’
opt-out mechanisms.

Flash Local Storage: These cookies are also known as local shared objects and
may be used to store your preferences or display content by us, advertisers and
other third-parties. Flash cookies need to be deleted in the storage section of
your Flash Player Settings Manager.

Interest-Based Advertising: Most third-party advertisers offer a way to opt out
of their interest-based advertising. For more information or to opt out of
receiving interest-based advertising from participating third-party advertisers,
depending on your country of residence, please visit:

Digital Advertising Alliance in the US
Digital Advertising Alliance of Canada
European Interactive Digital Advertising Alliance
Australian Digital Advertising Alliance

You can also opt out of some of the advertising providers we use by visiting
their opt-out pages:

Google’s Privacy Policy and Google Analytics Opt-Out Page
Facebook Privacy Policy and Facebook’s Opt-Out Page
Twitter Privacy Policy and Twitter’s Opt-Out Page
Liveramp’s Privacy Policy and Liveramp Opt-Out Page

These are examples of our advertising providers and this is not an exhaustive
list. In addition, we are not responsible for the effectiveness of any of these
providers’ opt-out mechanisms.

After you opt out, you will still see advertisements, but they may not be as
relevant to you.

Mobile Settings: You may manage the collection of information for interest-based
advertising purposes in mobile apps via the device’s settings, including
managing the collection of location data. To opt out of mobile ad tracking from
Nielsen or other third parties, you can do so by selecting the “Limit Ad
Tracking” (for iOS devices) or “Opt out of Ads Personalization” (for Android
devices) options in your device settings.

Connected Devices: For connected devices, such as smart TVs or streaming
devices, you should review the device’s settings and select the option that
allows you to disable automatic content recognition or ad tracking. Typically,
to opt out, such devices require you to select options like “limit ad tracking”
or to disable options such as “interest-based advertising,” “interactive TV,” or
“smart interactivity”. These settings vary by device type.

Cross-Device Tracking: If you would like to opt out of our browser-based
cross-device tracking for advertising purposes, you may do so by using the
various methods described above. You must opt out separately on each device and
each browser that you use. For more information about cross-device matching,
please visit the Network Advertising Initiative or the Digital Advertising
Alliance. If you opt out of cross-device tracking for advertising purposes, we
may still conduct cross-device tracking for other purposes, such as analytics.

Consequences of Deactivation of Cookies: If you disable or remove Cookies, some
parts of the Services may not function properly. Information may still be
collected and used for other purposes, such as research, online services
analytics or internal operations, and to remember your opt-out preferences.



CONTACT US

For inquiries about this Cookies Notice, please contact us at Privacy@nbcuni.com
or Chief Privacy Officer, NBCUniversal Legal Department, 30 Rockefeller Plaza,
New York, NY 10112, US.

For inquiries from users who reside in the European Economic Area, the United
Kingdom or Switzerland, please contact us at Privacy@nbcuni.com or Privacy,
Legal Department, Central Saint Giles, St Giles High Street, London, WC2H 8NU,
UK

CHANGES TO THIS NOTICE

This Notice may be revised occasionally and in accordance with legal
requirements. Please revisit this Cookie Notice regularly to stay informed about
our and our analytic and advertising partners’ use of Cookies.

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fraud prevention, and to enable any purchasing capabilities. You can set your
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