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Submitted URL: https://nyc.retailmediaaddays.com/
Effective URL: https://retailmediadaysnyc.com/
Submission: On July 02 via api from US — Scanned from DE
Effective URL: https://retailmediadaysnyc.com/
Submission: On July 02 via api from US — Scanned from DE
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Skip to content * Home * Agenda * Sponsorship * Registration * About * Why Attend? * Event Calendar * Contact us Site Search Search for: Search HOME 134 Days 1 Hours 55 Minutes 29 Seconds Register now Become a sponsor KEY TOPICS 2024 INTEGRATION OF "SOCIAL COMMERCE" AND RETAIL MEDIA NETWORKS -------------------------------------------------------------------------------- RETAILER CONUNDRUM: JOIN AN AD NETWORK OR CREATE YOUR OWN? -------------------------------------------------------------------------------- THE PATH TO PROGRAMMATIC RETAIL MEDIA -------------------------------------------------------------------------------- THE PATH TO PROGRAMMATIC RETAIL MEDIA -------------------------------------------------------------------------------- RETAIL MEDIA FOR SERVICES AND NEW VERTICALS -------------------------------------------------------------------------------- CTV AND RETAIL MEDIA CONVERGENCE -------------------------------------------------------------------------------- View Agenda WHY ATTEND OUR EVENT? VIP Meeting Service Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets. MEET & generate leads A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business. Networking Activities Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties. * 1 * 2 * 3 Market Intelligence All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets. Find out more about our new Intelligence Services that led to the creation of this exclusive event. Telecom Online media and advertising OUR RESEARCH HIGHLIGHTS WILL SPORTS HELP AMAZON SHAKE UP THE VIDEO AD MARKET IN 2024? On January 29th, Amazon launched its ad-tier in the US. By automatically converting its Prime Video subscribers, forcing them to pay 3$ more for the ad-free option, Amazon instantaneously became the US streaming giant with the highest number of ad-supported clients, battling for the overall top spot with Hulu, which opted for the same strategy a few years ago. Indeed, we can reasonably assume that at least 65M Prime Video subscribers will decide (voluntarily or not) to stay on the ad-tier proposition. Growing their ad-supported base has become a key objective for the streamers over the last few months, and Netflix’s decisions to phase out its basic tier, and increase the price of remaining ad-free tiers, follow the same goal. Read More WELCOME TO THE BUNDLE JUNGLE: 3 TRENDS THAT WILL SHAPE THE OTT PARTNERSHIPS IN 2024 Where do we stand on the Streaming Wars? After years fighting to acquire subscribers, platforms are now focused on the Profitability and Customer Retention Battlefield: but how will Netflix, Prime Video, and others keep differentiating? Content will remain the key topic, but its increasing costs remain a real threat to profitability. Pricing strategies? Yes, ad-tiers were already introduced from 2022 onwards - almost becoming an industry standard. Here is what could drag - and retain - customers: bundles. But as expensive cable bundles contributed to cord-cutting across the 2010s, what type of bundle will appear as the most valuable to the eyes of consumers? Let’s evaluate the trends that will shape the OTT Bundles in 2024. Read More VENUE ADDRESS 601 Lexington Avenue New York, NY 10022, United States Get Directions Contact us * Terms of Use * Privacy Policy Copyright 2024 DATAXIS