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      Worldwide travel and expense management partner
   
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Blog>News>
Rebranding TripActions and Reinventing Travel & Expense


REBRANDING TRIPACTIONS AND REINVENTING TRAVEL & EXPENSE


ARIEL COHEN

7 Feb 20234 min read
4 min read


When my co-founder Ilan and I first started TripActions, we had a set of beliefs
that guided our work. We believed that we could create something truly magical
if we could equally serve the needs of the enterprises and their employees. In
order to do that, we would need to develop a set of experiences for all users by
leveraging the latest advancements in mobile technology and AI. Over the last
seven years, we have run the only travel, corporate card, and expense management
company that delivers the exact experience employees demand while providing
complete control and visibility for CFOs. This has resulted in thousands of
happy customers saving time and money.

This seven-year process has inspired us to create a new category of business
software — Business Software Designed for People. We believe this category
creates a kind of magic in the workplace. And that's what we've been working
towards since the beginning. Today, we are proud to have accomplished just that.
But our journey doesn't stop there. We are excited to announce that we are
taking the next step and rebranding TripActions with our new name — Navan — new
designs, new messaging, and a newly defined category: Business Software Designed
for People.


NEW NAME

Our new name Navan is a combination of the words “navigate” and “avant” (as in
innovative or avant-garde); it is the art of navigating the world of travel with
ease and grace. The name is also a palindrome, which means it can be read the
same way forward and backward. Navan’s offering is accessible from every angle
and can help people travel easily and manage expenses efficiently. Our new name
was chosen to communicate the company's offerings in a simple, elegant, and
scalable way. The new name is not just focused on travel — rather, it is
intentionally broad, acting as a platform to service clients holistically
through relentless innovation.

We believe this new name represents our recommitment to a more people-centric
design approach, and our goal is to bring our platform to more people. Our new
branding, design, messaging, and website are all geared toward making it easier
for people to discover and sign up on Navan.


WHY REBRAND?

We are rebranding as part of our expanded go-to-market strategy — we are also
introducing a loyalty club for our users, where they can earn points for
personal trips on our platform. This is just one of the many ways we are taking
the company to the next level and gaining more reach.

We are confident that our new branding, design, messaging, and approach to
loyalty will help us lead this new category of software that is focused on not
just the business side, but also the people side. We believe that by balancing
these two aspects, we are creating a unique and magical experience for all of
our users.

With the rebranding to Navan, we continue to challenge the market to build
software that improves the lives of people fundamentally, while saving companies
time and money. Our all-in-one product offerings bridge the gap between the
mobile, AI, and physical worlds, creating a harmonious experience that allows
for authentic human connections. We believe that software should be designed to
help businesses become more efficient while meeting the needs of the people who
actually use it.


WHAT’S NEW

Our new app consolidates our travel and expense offerings into a single, unified
experience. It reflects our brand's new look and feel by weaving in effortless,
but dynamic movements, transitioning easily between our travel and expense
offerings. Users can search and book trips, change or cancel flights or hotels,
and submit expenses all in one app. The new web experience features a simplified
search field for booking business or personal travel, with upcoming trips front
and center. Users and company admins can now access our expense, group travel,
or rewards products with one click. At Navan, we understand the importance of
in-person interactions and strive to create software that enhances these
connections rather than replacing them. Unlike traditional travel and expense
software companies, we measure success by predictability, optimization, and
excellent customer support.

As a company, we will continue to lead this industry change and make a real
impact on the way people work and connect. We are excited to embark on this
journey and can't wait to see the positive changes we can bring to the travel
and expense industry for years to come.

Welcome to Navan: Business with Pleasure

Ariel Cohen & Ilan Twig

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The Navan card is issued by Celtic Bank (Member FDIC), Stripe Technology Europe
Limited, and Stripe Payments UK Limited.


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