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MARKETING CLOUD ACCOUNT ENGAGEMENT

Grow revenue and scale customer engagement with B2B marketing automation
software built directly into your CRM. Unite your customer data on one platform
and scale efforts with AI.

Watch demo




WHAT CAN YOU DO WITH B2B MARKETING AUTOMATION SOFTWARE?

Drive efficient growth and align your teams with a B2B marketing automation
platform.


DELIVER CONNECTED CUSTOMER JOURNEYS AND ENGAGE BUYERS ACROSS ACCOUNTS.


LEAD GENERATION

Build dynamic and personalized email journeys and landing pages with clicks, not
code, to engage leads at the right place and time.




CROSS-CHANNEL JOURNEYS

Trigger webinar and event registrations, survey sends, and SMS sends in your
automated journeys by connecting your marketing stack.




ACCOUNT-BASED ENGAGEMENT

Leverage AI to surface the accounts with the highest likelihood to purchase.







ALIGN REVENUE TEAMS ON A SINGLE SOURCE OF TRUTH AND CLOSE DEALS FASTER WITH AI.


AI SCORING

Take the guesswork out of lead and account scoring through data-driven insights.




ENGAGEMENT HISTORY INSIGHTS

Share prospect and customer engagement data with sales and service to
personalize outreach for every individual in the buying committee.




REAL-TIME SALES ALERTS

Alert sales when a prospect is most engaged in CRM or in Slack. Align marketing,
sales, and service teams to close bigger deals.







OPTIMIZE MARKETING PERFORMANCE AND GROW CUSTOMER RELATIONSHIPS.


FULL-FUNNEL MEASUREMENT

Get AI-driven insights into how different channels drive awareness and help
close deals across the buying stages.




ACCOUNT-BASED MARKETING DASHBOARD

Track shared marketing and sales KPIs to optimize account-based marketing
campaigns.




PREDICTIVE ANALYTICS

Predict what campaign factors drive conversion, velocity, and win rates, helping
teams make more strategic decisions.







EXTEND THE POWER OF MARKETING CLOUD ACCOUNT ENGAGEMENT WITH THESE RELATED
PRODUCTS.


SALES CLOUD

Set the foundation for revenue growth with Salesforce automation on the #1 CRM.

Learn more


DATA CLOUD FOR MARKETING

Activate your data, scale insights with AI, and unify all your data in a single
customer profile.

Learn more


MARKETING CLOUD PERSONALIZATION

Automate dynamic offers for each customer in real time across each moment in the
customer journey.

Learn more


MARKETING CLOUD INTELLIGENCE

Optimize marketing performance and spend across every campaign, channel, and
journey.

Learn more


View all products



MARKETING CLOUD ACCOUNT ENGAGEMENT PRICING

Find the right Marketing Cloud Account Engagement edition for your business
needs.


GROWTH

Fuel growth with marketing automation.

$ 1,250*
USD/month
up to 10,000 contacts billed annually

 * 
   Lead Nurturing and Scoring
 * 
   Engagement History Dashboards
 * 
   Campaign Reporting and Insights

Contact us


PLUS

Dive deeper with marketing automation and analytics.

$ 2,750*
USD/month
up to 10,000 contacts billed annually

 * 
   Cross-Channel Journeys
 * 
   Multitouch and ABM Dashboards
 * 
   B2B Marketing Analytics

Contact us


ADVANCED

Power innovation with advanced marketing automation and analytics.

$ 4,400*
USD/month
up to 10,000 contacts billed annually

 * 
   Dedicated IP Address
 * 
   AI-Powered Capabilities
 * 
   Business Units and Sandboxes

Contact us


PREMIUM

Enterprise-ready features with predictive analytics and support.

$ 15,000*
USD/month
up to 75,000 contacts billed annually

 * 
   Includes All Capabilities
 * 
   Premier Success Plan
 * 
   Increased Performance and SLA Support

Contact us

*All per month products require an annual contract.

This page is provided for informational purposes only and is subject to change.
Contact a sales representative for detailed pricing information.

View detailed pricing


GET THE MOST OUT OF YOUR B2B MARKETING AUTOMATION SOFTWARE WITH THOUSANDS OF
PARTNER APPS AND EXPERTS.





STAY UP TO DATE ON ALL THINGS MARKETING.

Sign up for our monthly marketing newsletter to get the latest research,
industry insights, and product news delivered straight to your inbox.

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LEARN NEW SKILLS WITH FREE, GUIDED LEARNING ON TRAILHEAD.





HIT THE GROUND RUNNING WITH MARKETING TIPS, TRICKS, AND BEST PRACTICES.

Analyst Report


LEARN WHY SALESFORCE HAS BEEN RECOGNIZED FOR OUR ABILITY TO EXECUTE AND
COMPLETENESS OF VISION.

Read the report
E-Book


HAPPIER CUSTOMERS. HIGHER REVENUE. GET INSPIRED WITH SIX SUCCESSFUL B2B
MARKETING CAMPAIGNS.

Learn more
Blog


SALES PIPELINE SHOULD BE YOUR BIGGEST DRIVER FOR GROWTH. HERE’S HOW TO MAKE IT
HAPPEN.

Read the blog
Guide


LEARN ALL THE ESSENTIALS OF ACCOUNT-BASED MARKETING IN THIS INTERACTIVE GUIDE.

Start the tour
See all resources


READY TO TAKE THE NEXT STEP?


TALK TO AN EXPERT.

Tell us a bit more so the right person can reach out faster.
Request a call


STAY UP TO DATE.

Get the latest research, industry insights, and product news delivered straight
to your inbox.
Sign up for newsletter



MARKETING CLOUD ACCOUNT ENGAGEMENT FAQ


WHAT IS MARKETING CLOUD ACCOUNT ENGAGEMENT?

Marketing Cloud Account Engagement is the only marketing automation platform
built on the world’s #1 CRM. It helps companies grow revenue and scale buyer
engagement by uniting customer data on one platform and scaling account
relationships with AI. Whether you’re looking to execute on-demand generation or
account-based marketing strategies, we've got you covered.


WHAT IS B2B MARKETING AUTOMATION SOFTWARE?

B2B marketing automation software helps automate and streamline marketing
processes and multifunctional campaigns across channels. It includes
functionalities to manage and nurture leads, run targeted campaigns, align with
sales to close deals, and track the effectiveness of marketing efforts.


WHAT ARE THE BENEFITS OF B2B MARKETING AUTOMATION PLATFORMS?

The benefits of B2B marketing automation platforms are: 

 1. Scaling buyer engagement across accounts
 2. Aligning revenue teams (marketing, sales, and service) to close deals faster
 3. Growing pipeline and proving marketing impact


HOW CAN B2B MARKETING AUTOMATION SOFTWARE HELP MY BUSINESS?

B2B marketing automation software can help your business in the following ways: 

 1. Generating and nurturing leads
 2. Driving marketing and sales alignment
 3. Prioritizing and converting qualified leads
 4. Managing marketing campaigns
 5. Executing on account-based marketing strategies
 6. Maximizing marketing ROI


HOW CAN I CHOOSE THE RIGHT B2B MARKETING AUTOMATION PLATFORM?

The right B2B marketing automation platform will:

 1. Integrate directly into your CRM
 2. Align revenue teams (marketing, sales, and service)
 3. Execute on multiple marketing strategies (e.g., broad-base demand generation
    and account-based marketing)


WHAT IS PARDOT?

Pardot was part of Exact Target, which was acquired by Salesforce in 2013, and
is the legacy product name for Marketing Cloud Account Engagement. They are the
same product.


IS SALESFORCE ACCOUNT ENGAGEMENT THE SAME AS PARDOT?

Pardot is the legacy name for Salesforce Account Engagement and is the same
product as Pardot.




NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

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