www.alteryx.com Open in urlscan Pro
141.193.213.21  Public Scan

Form analysis
2 forms found in the DOM

GET https://www.alteryx.com/

<form role="search" method="get" id="searchform" class="searchform" action="https://www.alteryx.com/" __bizdiag="115" __biza="WJ__">
  <div>
    <label class="screen-reader-text" for="s">Search</label>
    <input type="text" value="" name="s" data-swplive="true" data-swpengine="default" data-swpconfig="default" id="s" placeholder="Search...">
    <input type="submit" id="searchsubmit" value="Search" aria-label="submit search">
  </div>
</form>

GET https://www.alteryx.com/

<form role="search" method="get" class="search-form" action="https://www.alteryx.com/" __bizdiag="115" __biza="WJ__">
  <input placeholder="search" type="search" class="search-field" value="" name="s" autocomplete="off" title="Search..." required="">
  <button type="submit" class="search-submit" aria-label="submit search"></button>
</form>

Text Content

Support Community Login Contact Us
 * English Français Deutsch 日本語 Português Español
   * English
   * Français
   * Deutsch
   * 日本語
   * Português
   * Español

 
 * Why Alteryx
 * Products
 * Solutions
 * Resources
 * About Us

Start Free Trial

WHY WORK WITH US?

 * Why Alteryx
 * Customer Stories
 * All In with Alteryx
 * Maveryx Programs
 * Customer Success and Services

PARTNER PROGRAM

 * Partners
 * Global System Integrators
 * OEM
 * Solution Providers
 * Technology Alliances

TRUST CENTER

 * Trust
 * Governance
 * AI Principles

GENERATIVE AI

ALTERYX AIDIN

AI Engine Powering the Alteryx AI Platform

Learn more

PLATFORM OVERVIEW

 * Alteryx AI Platform for Enterprise Analytics Automated analytics for
   actionable insights
 * AiDIN AI Engine Powering the Alteryx AI Platform
 * Platform Services
 * Integrations
 * Pricing

All Products

PLATFORM CAPABILITIES

 * Connect ETL, ELT
 * Prepare Data prep, enrichment, data quality
 * Analyze Analytics, geospatial, AutoML
 * Scale & Automate Reporting, analytic apps, data stories

All Capabilities

ALTERYX ANALYTICS CLOUD

 * Designer Cloud Profile and prepare data in the cloud
 * Auto Insights Data storytelling and collaboration
 * Machine Learning Automated ML predictions made easy
 * Location Intelligence Intuitive and scalable geospatial analytics

ON-PREMISES PRODUCTS

 * Designer Leading drag-and-drop desktop analytics solution
 * Server Share and automate your analytic process
 * Intelligence Suite Text mining and predictive modelling for Designer users
 * Cloud Execution for Desktop Manage and execute workflows built in Designer
   with the Alteryx Analytics Cloud

DEPARTMENT

 * Customer Success
 * Finance
 * HR
 * Marketing
 * Operations
 * Sales
 * Supply Chain

Use Cases

INDUSTRY

 * CPG & Retail
 * Financial Services
 * Healthcare
 * Higher Education
 * Manufacturing
 * Oil & Gas
 * Public Sector

ROLE

 * Analytics Leader
 * Business Leader
 * Data Analyst
 * Data Scientist
 * IT Professional
 * IT Leader

PLATFORM TOUR

TAKE A TOUR OF THE ALTERYX AI PLATFORM FOR ENTERPRISE ANALYTICS

Begin Tour

RESOURCES

 * Blog
 * Data Scorecard
 * Glossary
 * Alteryx Marketplace  
 * Starter Kits

All Resources

LEARN

 * Alteryx Academy  
 * Certification  
 * Community  
 * Education / SparkED
 * My.Alteryx.Com  

EVENTS

 * Alter.Next
 * Inspire
 * Inspire Experiences

All Events

TAKE THE ASSESSMENT

DATA SCORECARD

Take this quick assessment to understand your organization's data maturity and
get tips on how to make improvements.

Learn more

COMPANY

 * About Us
 * Leadership
 * Board of Directors
 * Contact Us

LIFE AT ALTERYX

 * Careers
 * DEIB
 * Alteryx for Good

NEWSROOM

 * Awards
 * In the News
 * Investor Relations  
 * Press Releases

Newsroom

TRY FOR FREE

TRANSFORM YOUR ANALYTICS

Get ready to unlock hidden insights in your data.

Start Free Trial
 * Why Alteryx
   
     WHY WORK WITH US?
   
   * Why Alteryx
   * Customer Stories
   * All In with Alteryx
   * Maveryx Programs
   * Customer Success and Services
   
     PARTNER PROGRAM
   
   * Partners
   * Global System Integrators
   * OEM
   * Solution Providers
   * Technology Alliances
   
     TRUST CENTER
   
   * Trust
   * Governance
   * AI Principles
 * Products
   
     PLATFORM OVERVIEW
   
   * Alteryx AI Platform for Enterprise Analytics
   * AiDIN
   * Platform Services
   * Integrations
   * Pricing
   * All Products
   
     PLATFORM CAPABILITIES
   
   * Connect
   * Prepare
   * Analyze
   * Scale & Automate
   * All Capabilities
   
     ALTERYX ANALYTICS CLOUD
   
   * Designer Cloud
   * Auto Insights
   * Machine Learning
   * Location Intelligence
   
     ON-PREMISES PRODUCTS
   
   * Designer
   * Server
   * Intelligence Suite
   * Cloud Execution for Desktop
 * Solutions
   
     DEPARTMENT
   
   * Customer Success
   * Finance
   * HR
   * Marketing
   * Operations
   * Sales
   * Supply Chain
   * Use Cases
   
     INDUSTRY
   
   * CPG & Retail
   * Financial Services
   * Healthcare
   * Higher Education
   * Manufacturing
   * Oil & Gas
   * Public Sector
   
     ROLE
   
   * Analytics Leader
   * Business Leader
   * Data Analyst
   * Data Scientist
   * IT Professional
   * IT Leader
 * Resources
   
     RESOURCES
   
   * Blog
   * Data Scorecard
   * Glossary
   * Alteryx Marketplace
   * Starter Kits
   * All Resources
   
     LEARN
   
   * Alteryx Academy
   * Certification
   * Community
   * Education / SparkED
   * My.Alteryx.Com
   
     EVENTS
   
   * Alter.Next
   * Inspire
   * Inspire Experiences
   * All Events
 * About Us
   
     COMPANY
   
   * About Us
   * Leadership
   * Board of Directors
   * Contact Us
   
     LIFE AT ALTERYX
   
   * Careers
   * DEIB
   * Alteryx for Good
   
     NEWSROOM
   
   * Awards
   * In the News
   * Investor Relations
   * Press Releases
   * Newsroom

 * Support
 * Community
 * Login
 * Contact Us

Start Free Trial
Search
Customer Story


NIELSEN REBOOTS ITS BI PROCESS WITH ALTERYX AND AWS

 


NIELSEN KEY STATS



INDUSTRY: MEDIA

DATA STACK: AWS, ALTERYX AND TABLEAU

REGION: NORTH AMERICA


2150+

processes automated


250+

self-service business end users


3000+

associates and leaders across the org empowered with data insights

 


A BUSINESS BUILT ON DATA INSIGHTS

If you’ve heard of TV ratings, you’ve heard of Nielsen. As a pioneer in market
research and a global leader in audience measurement, data and analytics,
Nielsen is the definition of a data-driven company.

Today, Nielsen uses AWS and Alteryx together to democratize data insights across
the entire organization. But this wasn’t always the case. Let’s start this
episode from the beginning.

 

 


THE REWIND: STARTING WITH AN END-OF-LIFE BI PROCESS

Looking back to 2017, Nielsen had a BI process that was not well-organized. As
Wayne McClure, solution architect at Nielsen, described, their team as having
many small, independent groups rather than clearly defined silos.

To make things even more complicated, an existing BI platform was built to run
on an aging BI solution. The subscription had ended years ago, and the tool had
been running silently in the background for nearly a decade. Legacy tools work
until they don’t — and it’s only a matter of time before they shut off without
warning.

The system was unsustainable, and Wayne knew they would eventually need to fix
it. But it wasn’t urgent or critical to change anything. Until, of course, it
was.

 


THE FORCING FUNCTION: BI REPORTS FOR ENCODER VERIFICATION SOLUTIONS

Nielsen uses patented encoding technology across radio and television to enhance
audience measurement. Nielsen’s encoding verification solutions (EVS) department
helps preserve, maintain and document the accuracy of that encoding technology.

One team in EVS focuses specifically on radio transmission across the United
States. This team relies on next-day BI reports that track the encoding process
and ensures that radio stations are broadcasting and encoding correctly across
all available markets.

As it turned out, the next-day reporting process was built on the very BI tool
that was on its way out. And Wayne’s team suddenly found out that they had under
90 days before the tool was scheduled to be turned off.

Wayne begin to investigate the available information. He found that there was
one  whitepaper and a final UI requirement doc, but no additional documentation
or transparency into the pipeline.

“That original BI tool that was used to aggregate all of the data, create all
the metrics, and push all the essential reports out to everybody was a big ole
black box. All the features and capabilities that were used to build the
original system were locked behind a very long-forgotten SAAS subscription,
which of course we no longer paid for,” Wayne said.

 

 


THE REBOOT: AWS + ALTERYX

Wayne needed a solution and needed it fast.

Nielsen had already chosen AWS as its cloud infrastructure for its scalability
and powerful computing engine. Wayne saw an opportunity to find a self-service
analytics tool that would integrate well with AWS while empowering business
users across the organization to handle analytics.

“We were looking for a tool that would empower not only our seasoned analysts
but also business users to create a more inclusive use of our data. To allow
each org to handle their analytics, and take information and questions and even
challenges we hadn’t seen before, and rapidly iterate this across hundreds and
thousands of people,” said Wayne.

The team could house data in AWS, analyze the data in Designer, and schedule and
automate workflows with Server, which Nielsen deployed on AWS. Users can also
easily pop the data into Tableau for visualization.

 



 

Utilizing Alteryx on the AWS platform, Wayne’s team was able to go into a
rapid-fire testing process to get an end output. The team removed several
redundant systems and cleaned up SQL queries. Using Alteryx, the team ended up
with daily completed reports in a 4-minute process instead of 4 hours.

From there, Nielsen has populated Alteryx across the org. When Wayne’s team
first started the transition, they had a handful of users. A few years later,
there are over 250 self-service Alteryx users generating thousands of automated
reports, processes, and tools for multiple thousands of end-users.

 

 


THE FINALE: PUTTING TOGETHER A CLOUD ECOSYSTEM TO ENABLE BUSINESS-WIDE ACCESS

At the start of the BI overhaul, Nielsen had already implemented AWS as its
house cloud platform. But the company didn’t stop there. Instead of treating the
cloud like a one-and-done IT deployment, Nielsen recognized how to bring the
cloud to different parts of the business, and had been using AWS across
departments.

Wayne compares putting together solutions to conducting a symphony: It’s not
just about the individual instruments, but about the entire process from end to
end – and the solutions that work best for the organization as a whole have both
the ability to scale, and ease of use.

Wayne plans to continue building the data ecosystem around Alteryx since it
makes it possible for everyone at Nielsen to contribute their unique domain
knowledge to the data lifecycle.

“We wanted to allow for citizen data scientists. We have so many Nielsen members
whose job is to understand the data. Wrangling and organizing it should not be a
full-time job. It should be a tool like Alteryx.”

 


3 REASONS NIELSEN CHOSE AWS + ALTERYX


01

Scalability and iterable nature: Wayne describes Alteryx as an “iterative
powerhouse.” AWS and Alteryx make it easy to adjust to exactly what you need on
the fly.


02

Self-service: Thousands of employees across the business can access data
insights by accessing data from AWS and analyzing it in Alteryx.


03

Fast time to value: Alteryx was easy to implement, which is how Nielsen was able
to get the new BI process in place so quickly.

 


RECOMMENDED RESOURCES

 

WEBINAR

WHEN IT’S PRIME TIME FOR A REBOOT

When it comes to TV shows, a reboot doesn’t always improve on the original. But
in BI, a reboot means faster insights and improved collaboration. Nielsen made a
successful reboot happen in 90 days using Alteryx and AWS.
 * Analytics Leader
 * Business Leader
 * BI/Analytics/Data Science

Watch Now
 

WHITE PAPER

BEST PRACTICES FOR DEPLOYING ALTERYX SERVER ON AWS

Learn the ins and outs of deploying Alteryx Server for scalability, flexibility,
and performance.
 * Analytics Automation
 * Analytics Leader
 * Analytics Cloud Platform

Read Now


TRANSFORM YOUR ANALYTICS

Get ready to unlock hidden insights in your data

Start Free Trial

Alteryx offers a leading AI Platform for Enterprise Analytics that delivers
actionable insights by automating analytics.


ABOUT ALTERYX

 * Products
 * Pricing
 * Free Trial
 * Why Alteryx
 * Customer Stories

RESOURCES

 * Resource Library
 * Events
 * Alteryx Marketplace
 * Blog
 * Glossary

SUPPORT

 * Product Support
 * Upgrade Center
 * Help & Documentation
 * Professional Services

COMMUNITY

 * Community
 * Academy
 * Certification
 * Maveryx Programs
 * SWAG Store

TRENDING NOW

 * Advanced Analytics
 * Cloud Analytics Platform
 * Generative AI Analytics

POPULAR

 * Data Cleansing
 * Data Enrichment
 * Data Exploration
 * Data Preparation
 * Data Wrangling

COMPANY

 * About Us
 * Careers
 * Contact Us
 * Find a Partner
 * Become a Partner

CONNECT WITH US

 * LinkedIn
 * 
 * Facebook
 * YouTube

© Alteryx

 * Terms and Conditions
 * Trust
 * Privacy Policy
 * Legal
 * Cookie Notice
 * Cookie Settings

 * English Français Deutsch 日本語 Português Español
   * English
   * Français
   * Deutsch
   * 日本語
   * Português
   * Español


 
 



By clicking “Accept All Cookies”, you agree to the storing of cookies on your
device to enhance site navigation, analyze site usage, and assist in our
marketing efforts. Privacy Policy

Cookie Settings Accept All Cookies