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 * Product
   
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   CALENDARS
   
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   Organize marketing assets in one central hub
   
   
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   OPTIMIZELY DIGITAL EXPERIENCE PLATFORM HELPS YOU UNLOCK YOUR DIGITAL
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   Intelligently route work and balance workloads
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   CONTENT PRODUCTION & DISTRIBUTION
   
   Accelerate and scale content production, then easily publish to channels
   
   
   BRAND & ASSET MANAGEMENT
   
   Centralize asset storage, track usage, and build Collections with ease
   
   
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 * Product
   
   OVERVIEW
   
    * Take a Tour
    * Compare Us
    * Customer Stories
    * Integrations
   
   
   FEATURES
   
   
   CALENDARS
   
   Build calendars for any and every marketing plan
   Icon_t-add-LG
   
   
   CAMPAIGNS
   
   Centralize campaign plans across all teams and markets
   
   
   WORK REQUESTS
   
   Collect and intelligently route marketing requests
   
   
   TASKS & WORKFLOWS
   
   Customize workflows for all marketing activities
   Icon_t-add-LG
   
   
   ASSET MANAGEMENT
   
   Organize marketing assets in one central hub
   
   
   CONTENT EDITOR
   
   Produce powerful content with multi-format editors
   
   
   PERFORMANCE ANALYTICS
   
   Demonstrate results and surface actionable insights
   See All Features
   
   
   WANT US TO SHOW YOU AROUND?
   
   Get a demo
   
   
   OPTIMIZELY DIGITAL EXPERIENCE PLATFORM HELPS YOU UNLOCK YOUR DIGITAL
   POTENTIAL.
   
   Learn more about DXP
 * Solutions
   
   TEAMS
   
   
   CONTENT MARKETING
   
   Optimize your content creation processes
   Icon_send
   
   
   MARKETING COMMUNICATIONS
   
   Deliver exceptional experiences to every channel, every time
   Icon_calendar-event-create
   
   
   CREATIVE SERVICES
   
   Seamless workflows for creative teams
   Icon_t-add-LG
   
   
   MARKETING OPERATIONS
   
   Your all-in-one martech solution to unify people, tech, and data
    * View all team solutions ➔
   
   
   USE CASES
   
   
   CAMPAIGN PLANNING & EXECUTION
   
   Easily align teams to plans and manage shifting priorities
   
   
   INTAKE & RESOURCE MANAGEMENT
   
   Intelligently route work and balance workloads
   Icon_t-add-LG
   
   
   CONTENT PRODUCTION & DISTRIBUTION
   
   Accelerate and scale content production, then easily publish to channels
   
   
   BRAND & ASSET MANAGEMENT
   
   Centralize asset storage, track usage, and build Collections with ease
   
   
   PERFORMANCE MEASUREMENT
   
   Optimize the performance of your content and teams
   
   
   WANT US TO SHOW YOU AROUND?
   
   Get a demo
 * Resources
   
   RESOURCES
   
   Icon_t-add-LG
   
   
   BLOG
   
   Discover tips, tactics, insights and news
   Icon_t-add-LG
   
   
   RESEARCH
   
   Insights and data from the world’s best marketing teams
   Icon_t-add-LG
   
   
   WEBINARS
   
   Watch virtual sessions to become a better marketer
   Icon_t-add-LG
   
   
   CUSTOMER STORIES
   
   Learn how our customers are unleashing the potential of marketing
 * Pricing
 * ···


 * Company
   
   COMPANY
   
   Icon_t-add-LG
   
   
   ABOUT US
   
   Who we are and why we exist
   Icon_t-add-LG
   
   
   PARTNERS
   
   Work with the best to achieve your marketing goals
   Icon_t-add-LG
   
   
   CULTURE & CAREERS
   
   Join our mission to unleash the potential of marketing
   
   ABOUT THE ACQUISITION
   
    * Press Release
    * FAQ for Welcome Customers
    * Letter from our Co-Founder & GM
    * Letter from Optimizely's CEO
    * See Optimizely products

 * Login
 * Demo
 * ···

Sign up


WE’RE MOVING! STARTING MAY 3RD YOU WILL BE REDIRECTED TO OPTIMIZELY.COM, OUR NEW
HOME 💛

Read the announcement



We’re moving! Starting May 3rd you will be redirected to Optimizely.com, our new
home 💛


ONE PLATFORM TO RUN ALL YOUR MARKETING, BETTER.

Welcome brings marketing teams together in a single workspace to share plans,
collaborate on assets, and flawlessly execute campaigns.

Get started free
Shape See how it works


YOUR ONE MARKETING PLATFORM IS ABOUT TO GET EVEN BETTER.

Welcome has been acquired by Optimizely, the leader in Digital Experience
Platforms.

Now, together with Welcome, Optimizely will unify two category-leading platforms
in pursuit of one singular mission: enable marketers to orchestrate exceptional
digital experiences.

Read the announcement
More about Optimizely






THE WORLD’S BEST MARKETERS CALL WELCOME HOME









ALL YOUR MARKETING IN ONE PLACE

Execute your entire campaign and content lifecycle, from planning to production
to measurement and back again.

Campaign Planning & Execution


EASILY ALIGN TEAMS TO PLANS AND MANAGE SHIFTING PRIORITIES SO YOU CAN EXECUTE
WITH FLAWLESS PRECISION.

Planning Calendars
Strategic Briefs
Campaign Playbooks
Tasks & To-Dos


Replaces







Intake & Resource Management


OPTIMIZE TEAM OUTPUT BY INTELLIGENTLY ROUTING WORK TO THE RIGHT TEAM AND
BALANCING WORKLOADS.

Smart Request Forms
Intelligent Routing
Capacity Planning
Kanban Boards


Replaces







Works with



Content Production & Distribution


ACCELERATE CONTENT AND ASSET PRODUCTION, SCALE CREATION & EASILY PUBLISH CONTENT
TO YOUR WEBSITE AND SOCIAL MEDIA.

Ideation
Workflows
Proofing Editors
CMS Publishing
Social Publishing


Replaces





Works with










Brand & Asset Management


CENTRALIZE WHERE ASSETS ARE STORED & TRACKED SO EVERY ASSET CAN BE EASILY FOUND
AND USED.

Brand Portals
Asset Management
Shareable Collections
Workflows & Approvals


Replaces








Performance Measurement


OPTIMIZE PERFORMANCE OF YOUR CONTENT AND TEAMS.

Team Efficiency
Audience Engagement
Asset Utilization
Attribution Reporting


Replaces

Marketing Work Management Analytics

DAM Analytics

Web Analytics

Works with




Campaign Planning & Execution
Intake & Resource Management
Content Production & Distribution
Brand & Asset Management
Performance Measurement


EASILY ALIGN TEAMS TO PLANS AND MANAGE SHIFTING PRIORITIES SO YOU CAN EXECUTE
WITH FLAWLESS PRECISION.

Planning Calendars
Strategic Briefs
Campaign Playbooks
Tasks & To-Dos


Replaces









OPTIMIZE TEAM OUTPUT BY INTELLIGENTLY ROUTING WORK TO THE RIGHT TEAM AND
BALANCING WORKLOADS.

Smart Request Forms
Intelligent Routing
Capacity Planning
Kanban Boards


Replaces







Works with





ACCELERATE CONTENT AND ASSET PRODUCTION, SCALE CREATION & EASILY PUBLISH CONTENT
TO YOUR WEBSITE AND SOCIAL MEDIA.

Ideation
Workflows
Proofing Editors
CMS Publishing
Social Publishing


Replaces





Works with












CENTRALIZE WHERE ASSETS ARE STORED & TRACKED SO EVERY ASSET CAN BE EASILY FOUND
AND USED.

Brand Portals
Asset Management
Shareable Collections
Workflows & Approvals


Replaces










OPTIMIZE PERFORMANCE OF YOUR CONTENT AND TEAMS.

Team Efficiency
Audience Engagement
Asset Utilization
Attribution Reporting


Replaces

Marketing Work Management Analytics

DAM Analytics

Web Analytics

Works with





Named a Leader in the 2022 Gartner® Magic Quadrant™ for Content Marketing
Platforms

For the fifth year in a row, Welcome is named a Leader — again positioned
highest for 'Ability to Execute' and furthest to the right for 'Completeness of
Vision'

Read the report


Gartner, Magic Quadrant for Content Marketing Platforms, Nicole Greene, David
Millstein, Jeffrey L. Cohen, 16 March 2022

GARTNER and Magic Quadrant are registered trademarks and service marks of
Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used
herein with permission. All rights reserved. This graphic was published by
Gartner, Inc. as part of a larger research document and should be evaluated in
the context of the entire document. The Gartner document is available upon
request from Welcome, an Optimizely Company. Gartner does not endorse any
vendor, product or service depicted in its research publications and does not
advise technology users to select only those vendors with the highest ratings or
other designation. Gartner research publications consist of the opinions of
Gartner’s research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness for a
particular purpose.

"With transformation we’re starting to see the flywheel going in terms of vision
and execution. It gives us the ability to be more strategic in the work that we
do... rather than chasing the tactics. We can actually see what’s coming
through, we can be more thoughtful, and we can scale what we’re doing in a
repeatable and impactful way."

Lisa OdaHead of Content & SEO, Pure Storage
“Welcome is a platform that has, simply, made our lives easier. We’re producing
more than before, delivering campaigns, and seamlessly collaborating with all of
our stakeholders."

Liz MarlowGlobal Project Manager at Sodexo
"We’re getting a huge volume of content out the door, and that wouldn’t be
possible without the Welcome platform. Our projects are moving through and
getting completed much quicker, and we’ve even been able to repurpose existing
content — the wheel is turning a lot quick than before."

Cassandra BrillGlobal Head of Digital, SFI Health
"With transformation we’re starting to see the flywheel going in terms of vision
and execution. It gives us the ability to be more strategic in the work that we
do... rather than chasing the tactics. We can actually see what’s coming
through, we can be more thoughtful, and we can scale what we’re doing in a
repeatable and impactful way."

Lisa OdaHead of Content & SEO, Pure Storage
“Welcome is a platform that has, simply, made our lives easier. We’re producing
more than before, delivering campaigns, and seamlessly collaborating with all of
our stakeholders."

Liz MarlowGlobal Project Manager at Sodexo

Previous
Next


2X MORE. 2X FASTER.
INFINITELY MORE VISIBILITY.




KEEP YOUR TEAMS IN RHYTHM

WHAT IF YOU COULD DOUBLE YOUR OUTPUT?

Align your teams through integrated marketing planning… and amp up the volume of
what you achieve.

Visual Calendars
Shared Workspaces
Campaign Planning



SPEED UP YOUR CAMPAIGN AND CONTENT CREATION TEMPO

WHAT IF YOU COULD CUT YOUR TIME-TO-MARKET BY 50% ?

Automate tedious admin tasks (like setting up workflows) and get back to what
matters most… marketing!

Campaign Playbooks
Customizable Workflows
Intelligent Intake



MONITOR YOUR MARKETING LIKE A TRUE MAESTRO

WHAT IF YOU COULD SPOT BOTTLENECKS – AND BURNOUT – EARLIER?

Make sure the (marketing) music doesn’t stop…with clear visibility across your
campaigns, content, and people.

Budget Tracking
Capacity Management
Kanban Boards



DEMONSTRATE RESULTS THAT MATTER

WHAT IF YOU COULD PROVE (AND IMPROVE) THE IMPACT OF YOUR WORK?

Measure what matters most – how efficient and effective your campaigns are – and
blast the results for all to hear.

Campaign Analytics
Efficiency Analytics
Content Performance



CONNECT YOUR STACK AND HARMONIZE YOUR WORK

WHAT IF CORE INTEGRATIONS WERE AS EASY AS PRESSING ‘PLAY’?

Integrate with the tools your teams use daily… and sync your content, processes,
and data

Content Management
Social Media Management
Sales Asset Management



THINKING ABOUT MAKING A SWITCH?

Welcome could be the source of truth you’re seeking…

See how we compare


WELCOME IS FOR MARKETERS. ALL MARKETERS.

We 💜 marketers. That’s why Welcome helps every marketing function work together
— in perfect harmony.

View all team solutions


CONTENT MARKETING

Get your content singing with streamlined workflows, in-line editing tools, and
content ROI analytics.

Learn More


CREATIVE SERVICES

Hit your creative high (note) with the time-saving work request module, capacity
planning tools, and intelligent DAM.

Learn More


COMMUNICATIONS, BRANDING & PR

Hold your brand’s pitch with tight compliance reviews, shared campaign briefs,
and customizable workflows.

Learn More


MARKETING OPERATIONS

Your all-in-one martech solution to unify people, tech, and data. From reporting
and analytics to campaign management, eliminate the guesswork.

Learn More


READY TO ROCK?

See why Welcome is the perfect instrument for marketers.

Get started free


PRODUCT

 * Take a Tour
 * Features
 * Compare
 * Customers
 * Integrations
 * Pricing
 * Demo

TEAMS

 * Content Marketing
 * Creative Services
 * Marketing Operations
 * Marketing Communications
 * Product Marketing
 * Demand Generation
 * Brand Marketing
 * Digital Marketing
 * Email Marketing
 * Marketing Leaders

SOLUTIONS

 * Campaign Planning & Execution
 * Intake & Resource Management
 * Content Production & Distribution
 * Brand & Asset Management
 * Performance Measurement

RESOURCES

 * Blog
 * Webinars
 * Guides
 * Research
 * News

COMPANY

 * About Us
 * Culture & Careers
 * Job Board
 * Partners
 * Contact
 * Press Kit


WANT US TO SHOW YOU AROUND?

Get a demo
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Welcome, an Optimizely Company, 2022