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Submission: On November 16 via api from SG — Scanned from DE
Submission: On November 16 via api from SG — Scanned from DE
Form analysis 1 forms found in the DOM
Name: reg_form — POST
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<option selected="" value="" label="Select your country">Select your country</option>
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<option value="DZ">Algeria</option>
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<option value="CC">Cocos (Keeling) Is</option>
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<option value="GE">Georgia</option>
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<option value="HU">Hungary</option>
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<option value="JP">Japan</option>
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<option value="KE">Kenya</option>
<option value="KI">Kiribati</option>
<option value="KR">Korea, South</option>
<option value="KW">Kuwait</option>
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<option value="LA">Laos</option>
<option value="LV">Latvia</option>
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<option value="NE">Niger</option>
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<option value="NU">Niue</option>
<option value="NO">Norway</option>
<option value="NF">Norfolk Island</option>
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<option value="OM">Oman</option>
<option value="PK">Pakistan</option>
<option value="PW">Palau</option>
<option value="PA">Panama</option>
<option value="PG">Papua new Guinea</option>
<option value="PY">Paraguay</option>
<option value="PE">Peru</option>
<option value="PH">Philippines</option>
<option value="PN">Pitcairn Island</option>
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<option value="PM">Saint Pierre and Miquelon</option>
<option value="VC">Saint Vincent And The Grenadines</option>
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<option value="SM">San Marino</option>
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<option value="SI">Slovenia</option>
<option value="SB">Solomon Islands</option>
<option value="SO">Somalia</option>
<option value="ZA">South Africa</option>
<option value="GS">South Georgia & The S. Sandwich Is</option>
<option value="ES">Spain</option>
<option value="LK">Sri Lanka</option>
<option value="SR">Suriname</option>
<option value="SJ">Svalbard And Jan Mayen Is</option>
<option value="SZ">Swaziland</option>
<option value="SE">Sweden</option>
<option value="CH">Switzerland</option>
<option value="TW">Taiwan</option>
<option value="TJ">Tajikistan</option>
<option value="TZ">Tanzania</option>
<option value="TH">Thailand</option>
<option value="TL">Timor-Leste</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TO">Tonga</option>
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<option value="TC">Turks And Caicos Is</option>
<option value="TM">Turkmenistan</option>
<option value="TV">Tuvalu</option>
<option value="UG">Uganda</option>
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<option value="AE">United Arab Emirates</option>
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<option value="UM">United States Minor Outlying Is</option>
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<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VA">Vatican City State (Holy See)</option>
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<option value="VI">Virgin Islands (US)</option>
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<option value="ZW">Zimbabwe</option>
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<label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label>
<span class="error-msg body-fine" id="CompanyCountry-errMsg_modal">Select your Country</span>
</div>
<div class="field-company-state">
<select data-error-id="CompanyState-errMsg_modal" id="CompanyState_modal" name="CompanyState" aria-required="false" required="" disabled="disabled">
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<option value="Aomori">青森県 - Aomori</option>
<option value="Iwate">岩手県 - Iwate</option>
<option value="Miyagi">宮城県 - Miyagi</option>
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<option value="Tokyo">東京都 - Tokyo</option>
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<option value="Niigata">新潟県 - Niigata</option>
<option value="Toyama">富山県 - Toyama</option>
<option value="Ishikawa">石川県 - Ishikawa</option>
<option value="Fukui">福井県 - Fukui</option>
<option value="Yamanashi">山梨県 - Yamanashi</option>
<option value="Nagano">長野県 - Nagano</option>
<option value="Gifu">岐阜県 - Gifu</option>
<option value="Shizuoka">静岡県 - Shizuoka</option>
<option value="Aichi">愛知県 - Aichi</option>
<option value="Mie">三重県 - Mie</option>
<option value="Shiga">滋賀県 - Shiga</option>
<option value="Kyoto">京都府 - Kyoto</option>
<option value="Osaka">大阪府 - Osaka</option>
<option value="Hyogo">兵庫県 - Hyogo</option>
<option value="Nara">奈良県 - Nara</option>
<option value="Wakayama">和歌山県 - Wakayama</option>
<option value="Tottori">鳥取県 - Tottori</option>
<option value="Shimane">島根県 - Shimane</option>
<option value="Okayama">岡山県 - Okayama</option>
<option value="Hiroshima">広島県 - Hiroshima</option>
<option value="Yamaguchi">山口県 - Yamaguchi</option>
<option value="Tokushima">徳島県 - Tokushima</option>
<option value="Kagawa">香川県 - Kagawa</option>
<option value="Ehime">愛媛県 - Ehime</option>
<option value="Kochi">高知県 - Kochi</option>
<option value="Fukuoka">福岡県 - Fukuoka</option>
<option value="Saga">佐賀県 - Saga</option>
<option value="Nagasaki">長崎県 - Nagasaki</option>
<option value="Kumamoto">熊本県 - Kumamoto</option>
<option value="Oita">大分県 - Oita</option>
<option value="Miyazaki">宮崎県 - Miyazaki</option>
<option value="Kagoshima">鹿児島県 - Kagoshima</option>
<option value="Okinawa">沖縄県 - Okinawa</option>
</select>
<label for="CompanyState_modal" class="screen-reader-only">Select a state</label>
<span class="error-msg body-fine" id="CompanyState-errMsg_modal">Select a state</span>
</div>
</div>
<div role="group" aria-label="Newsletter Selection" class="subscribe-segment-selection">
<h2 class="h4 aligncenter">Select as many newsletters as you wish</h2>
<div class="subscribe-segments">
<div class="field ">
<label class="subscribe-segment" for="blogOption">
<div class="subscribe-segment__media">
<img width="100" height="100" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/09/360HIGHLIGHTS_Stocksy_txpcd163e98cJW300_Medium_3649679.png?w=100" class="attachment-100x100 size-100x100"
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<div class="subscribe-segment__body">
<h3 class="h6 subscribe-segment__title">360 Highlights</h3>
<p class="body-3 subscribe-segment__description"> Get the latest articles and free courses on the future of work, customer success, more. </p>
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<span class="body-3 subscribe-segment__presentation-label">Subscribe</span>
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<label class="subscribe-segment" for="smallBusinessOwner">
<div class="subscribe-segment__media">
<img width="100" height="100" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/09/SMB_GettyImages-1223488572.png?w=100" class="attachment-100x100 size-100x100" alt="man wearing an apron and face mask at a cafe"
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<div class="subscribe-segment__body">
<h3 class="h6 subscribe-segment__title">Small Business</h3>
<p class="body-3 subscribe-segment__description"> Get the latest small and midsize business insights, resources, tools and learning delivered right to your inbox. </p>
<div class="subscribe-segment__checkbox">
<input type="checkbox" name="smallBusinessOwner" id="smallBusinessOwner" value="true" class="segment-checkbox">
<span class="body-3 subscribe-segment__presentation-label">Subscribe</span>
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<div class="field ">
<label class="subscribe-segment" for="ceo">
<div class="subscribe-segment__media">
<img width="100" height="100" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/09/CEO_Stocksy_txp7eb780b5qLW300_Medium_4709374.png?w=100" class="attachment-100x100 size-100x100"
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<div class="subscribe-segment__body">
<h3 class="h6 subscribe-segment__title">CEO</h3>
<p class="body-3 subscribe-segment__description"> Informing your success with new approaches, insights from CEOs, and stories of change. </p>
<div class="subscribe-segment__checkbox">
<input type="checkbox" name="ceo" id="ceo" value="true" class="segment-checkbox">
<span class="body-3 subscribe-segment__presentation-label">Subscribe</span>
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<div class="field ">
<label class="subscribe-segment" for="it">
<div class="subscribe-segment__media">
<img width="100" height="100" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/09/IT_Stocksy_txp7eb780b5qLW300_Medium_4657337.png?w=100" class="attachment-100x100 size-100x100"
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<div class="subscribe-segment__body">
<h3 class="h6 subscribe-segment__title">IT</h3>
<p class="body-3 subscribe-segment__description"> Build faster, secure your enterprise, and automate IT with trends and insights from top leaders. </p>
<div class="subscribe-segment__checkbox">
<input type="checkbox" name="it" id="it" value="true" class="segment-checkbox">
<span class="body-3 subscribe-segment__presentation-label">Subscribe</span>
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<div class="field ">
<label class="subscribe-segment" for="commerce">
<div class="subscribe-segment__media">
<img width="100" height="100" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/09/COMMERCE_GettyImages-1177851223.png?w=100" class="attachment-100x100 size-100x100" alt="man standing looking at ipad" loading="lazy">
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<input type="checkbox" name="commerce" id="commerce" value="true" class="segment-checkbox">
<span class="body-3 subscribe-segment__presentation-label">Subscribe</span>
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<div class="field ">
<label class="subscribe-segment" for="marketing">
<div class="subscribe-segment__media">
<img width="100" height="100" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/09/MARKETING_GettyImages-1155255759.png?w=100" class="attachment-100x100 size-100x100"
alt="man sitting in front of a computer looking at data" loading="lazy">
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<h3 class="h6 subscribe-segment__title">Marketing</h3>
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<div class="subscribe-segment__checkbox">
<input type="checkbox" name="marketing" id="marketing" value="true" class="segment-checkbox">
<span class="body-3 subscribe-segment__presentation-label">Subscribe</span>
</div>
</div>
</label>
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<div class="field ">
<label class="subscribe-segment" for="serviceSupport">
<div class="subscribe-segment__media">
<img width="100" height="100" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/09/SERVICE_Stocksy_txp58dc7d01UJW300_Medium_3447869.png?w=100" class="attachment-100x100 size-100x100"
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Salesforce Platform
WHAT DOES SALESFORCE DO?
Salesforce’s customer relationship management (CRM) software breaks down the
technology silos between departments. Our tools power the “wow” moments that
delight customers and create lasting relationships with them.
WE ANSWER SOME BASIC QUESTIONS ABOUT WHAT SALESFORCE DOES, WHAT SALESFORCE CRM
SOFTWARE IS USED FOR, AND HOW SALESFORCE WORKS.
JODY FARRAR
Sep 20, 2022 8 min read
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Maybe you’ve heard Co-CEO Marc Benioff speak on CNBC or CNN. You may also
recognize our cloud logo, friendly characters, or our very tall headquarters in
San Francisco. But, because our work in the world is so varied, we often field
the question: What does Salesforce actually do?
* What does Salesforce do?
* What is Salesforce used for?
* How does Salesforce work?
* How can you use Salesforce for marketing?
* How do you use Salesforce for sales?
* Can Salesforce also work for B2C and B2B shopping and commerce?
* What about customer service? Are there Salesforce tools for that?
* What about IT?
* See an example of Salesforce at work
* Why is Salesforce obsessed with customers?
* The business problems we’re helping to solve
* The global problems we’re helping to solve
WHAT DOES SALESFORCE DO?
Okay, so you’ve got some customer data. But what do you do with it? How can you
use that data to tell the story of your customers and what they want? Many
companies come to us frustrated because they can’t easily answer these
questions. Sales doesn’t share data well with marketing, for example, or
marketing doesn’t know when a customer makes a service request.
Budgets are tight, and you need to be as efficient with your data as possible.
Salesforce’s customer relationship management (CRM) software breaks down the
technology silos between departments. You get a complete view of your customer
everywhere they interact with your brand. And your employees can share a single
customer view from any device, anywhere in the world.
The result? Customer information from tech support chats, recent purchases,
website behavior, and more flow throughout your company in real time. Your sales
team knows exactly what to offer. Your service team helps them faster. Their
needs are met and their trust in you grows. The ability to automate and unify
millions of data points in real time creates a special kind of customer magic.
Salesforce’s Customer 360, now powered by Genie, represents our entire portfolio
of powerful apps and services that provide a deeper understanding of customers
and a better experience for customers interacting with your company. The
difference is clear: our tools help you create customer magic. Use any of the
apps or mix and match them to really drill down into your customers’ wants and
needs. We’ll explain more about that later.
WHAT CAN SALESFORCE CUSTOMER 360 DO FOR YOU?
This three-minute video explains how Salesforce technology brings customers,
partners, and your company together across teams – anywhere.
Watch now
WHAT IS SALESFORCE USED FOR?
Another thing about our CRM platform: It’s software, not hardware, and it lives
in the cloud. This means your marketing, sales, commerce, service, and IT teams
can be connected on our platform no matter where they’re physically located in
the world. And now with Slack, Customer 360 is the world’s #1 CRM that
simplifies communication and information sharing between customers, teams, and
partners to power digital workflows for the new way to work.
This digital workplace helps businesses, government agencies, schools, and
non-profit organizations large and small deliver exceptional experiences. And
it’s doing so across industries, including healthcare, retail, consumer goods,
manufacturing, financial services, media, communications and technology.
HOW DOES SALESFORCE WORK?
Customer 360 offers apps that unite every team — marketing, sales, commerce,
service, and IT — around a single, shared view of customer data that gets
updated in real time. Employees can access the information they need to do their
best work. And they can collaborate and align with colleagues much more easily.
This ultimately leads to more connected, personalized experiences for your
customers, building stronger relationships.
How? This holistic view of each customer lets you resolve customer issues
faster. Customers don’t have to explain themselves over and over while getting
passed to different people. Instead, they get hyper-personalized interactions
and top-tier service on any device.
Customer 360 includes apps for marketing, sales, commerce, IT and service to
help propel business forward — plus Slack and Genie to connect customers, teams,
and partners.
HOW CAN YOU USE SALESFORCE FOR MARKETING?
We can help your team tailor marketing messages to the right person at the right
time on the right channel. We can also help you improve lead generation,
customer acquisition, and upselling and cross-selling opportunities.
Customer 360 can help you collect and manage first-, second-, and third-party
data, and reconcile data from known and unknown customers and prospects.
Customers don’t have to explain themselves over and over while getting passed to
different people. Instead, they get hyper-personalized interactions and top-tier
service on any device. We’re also flexible enough to help you integrate data
sources outside of our own. It’s an advanced, real-time platform that helps you
deliver customer magic.
Artificial intelligence (AI) integration helps your team plan and optimize every
customer interaction. You can quickly and easily make data-backed decisions
about new customer segments you want to target.
Salesforce can also help you build connected brand journeys that adjust based on
your customer’s interactions, and give them the most helpful personalized
experience. Start personalizing your customer journey now.
HOW DO YOU USE SALESFORCE FOR SALES?
Your sales team can spend less time on data entry and more time connecting with
customers. Our tools can also help your sales reps and support team develop and
implement a precise, repeatable sales process.
Better still, by connecting sales with marketing, service, and more, your
opportunities increase, and your customer experiences feel more seamless and
engaged. Free up more team time with Sales Cloud.
CAN SALESFORCE ALSO WORK FOR B2C AND B2B SHOPPING AND COMMERCE?
If you want to build simple, seamless business-to-consumer (B2C) and
business-to-business (B2B) commerce experiences that help grow revenue, engage
customers, and connect commerce to the rest of the business, Salesforce has
tools for that, too.
Easy to implement and adapt, our flexible platform for commerce can scale
anywhere. We can help your products and services for both businesses and
consumers convert more customers with personalized buying experiences. Dive
deeper into customer-facing and back-end innovations with Commerce Cloud.
WHAT ABOUT CUSTOMER SERVICE? ARE THERE SALESFORCE TOOLS FOR THAT?
Deliver consistent, personalized customer service across every customer
interaction — from the contact center to the field, and from service automation
to chatbots powered by AI. We can help you manage numerous touchpoints,
including customer service, self-service channels, field service, and digital
channels like chat, SMS, WhatsApp, Facebook Messenger, and more.
We have lots of ways to help you resolve cases faster, provide instant support,
and make sure agents have a complete and informed view of your customer at every
interaction. Level up your customer service with Service Cloud.
WHAT ABOUT IT?
Whether your team is tech-minded or not, our integrated Information Technology
(IT) tools can help your entire organization build modern apps to meet employee,
partner, and customer needs. We’ll put you on the path to increase productivity
by automating processes that help teams across your organization improve scale,
transparency, and security as you need it. Make every employee more productive
with Salesforce for IT.
SEE AN EXAMPLE OF SALESFORCE AT WORK
We have many customer stories to share, but let’s look at just one example of
Customer 360 in action.
Beauty brand e.l.f. Cosmetics knew it had to make sure every customer touchpoint
online was relevant and consistent across its channels. So the company
implemented a combination of Marketing Cloud, Commerce Cloud, and Service Cloud
to transform and connect those functions of its business. The result was giving
shoppers the best, most seamless and intuitive marketing, shopping, and customer
service experiences possible.
These three solutions worked together to provide a holistic view of the e.l.f.
shopper to company leaders, both before and after purchase. This allowed the
company to quickly adapt in real-time to customers’ cosmetic needs, enabling
e.l.f. communications to speak to each customer in a personalized way.
These innovations led e.l.f.’s ecommerce site to become first in its sector,
with an impressive 55% to 65% retention rate. E.l.f. also increased efficiency
because they could reassign employees from customer service case resolution to
more forward-looking customer loyalty programs.
You can tailor Customer 360’s capabilities to your specific needs. Maybe that
means bringing AI, data, or analytics integrations into your processes. Or it
might look like training your team with new skills. Beyond the technology, our
global ecosystem of experts, app partners, community Trailblazers, and
professional services is always on hand, 24/7.
WHY IS SALESFORCE OBSESSED WITH CUSTOMERS?
A whopping 88% of customers say the experience a company provides is as
important as its products and services, according to Salesforce’s State of the
Connected Customer report. This means it’s not only about what you offer
customers, but when, where, why, and how you reach them.
Today’s customers want to trust they’re getting what they need from you, when
and where they need it. They want experiences to be effortless, and they’re
loyal to brands they can count on. Salesforce’s connected customer experiences
help you ensure that trust.
THE BUSINESS PROBLEMS WE’RE HELPING TO SOLVE
Businesses are now facing numerous financial headwinds. Inflation and workforce
instability are affecting future plans. Supply chains are overwhelmed.
Companies need steady, predictable operations — especially now. Our tools help
increase productivity and efficiency, allowing you to do more within tight
budgets and continue on a path to growth. Here’s how:
Connect: You have the data. You have the people who can act on that data. Now
you just need to connect conversations with actions so your people have the
right information.
Automate: Don’t weigh your workforce down with mundane tasks. Our tools can help
you automate tasks and free up time for your employees to focus on the things
that matter.
Integrate: Customers want seamless, fast and personalized experiences. When you
integrate their data across Customer 360, you will unlock new opportunities for
better service and more sales.
Reskill: The needs of your workforce are changing. You want the right employees
for changing times and your workers want to feel valued. Achieve both goals with
tools to reskill workers and keep your workforce at the top of its game.
THE GLOBAL PROBLEMS WE’RE HELPING TO SOLVE
As a company, we do much more than innovate CRM technology. We believe that our
greatest resource is our values, and that businesses big and small can use their
platforms for change to build a better future.
We’re doing what we can to tackle the current climate crisis, trust crisis, and
the crisis of inequality. Since we began in 1999, we’ve placed a major emphasis
on supporting the global environment. We launched a comprehensive pollution
tracking tool, and we’re behind the one trillion trees effort to unleash a
global reforestation movement.
Companies can create welcoming environments for all employees by seeking
diversity and teaching inclusivity. We have an equality at work module on our
Trailhead learning platform with more information. We also have training anyone
can access on how to build ethical and inclusive products. It’s part of a
movement to build technology with intention.
Additionally, our 1-1-1 philanthropic model means we’ve donated more than $543
million in grants, 6.9 million hours of employee volunteer time, and provided
free or discounted products to 55,800 nonprofit and education customers since we
started. You can learn more about our philanthropic efforts here.
In summary, Salesforce creates CRM-based tools and solutions for companies of
all shapes and sizes. But that’s not all. We also have major sustainability and
philanthropic efforts that provide a window into the heart and soul of
Salesforce.
LEARN HOW TO CREATE CUSTOMER MAGIC WITH CUSTOMER 360
Curious how to make our solutions work for your business? Create your own
Customer 360 that’s just right for you and your customers.
Start your journey now
Do more, sell more, and spot more demand. See Salesforce Customer 360 in action.
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JUST FOR YOU
4 WAYS YOU CAN PRACTICE SUSTAINABLE WEB DESIGN
5 min read
THIS FOUNDER IS SHAKING UP THE INSURANCE INDUSTRY. THE SECRET? FLEXIBILITY AND
SPEED.
3 min read
EXPLORE RELATED CONTENT BY TOPIC
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Jody Farrar Senior Director, Product Marketing
Jody Farrar is a Director of Product Marketing at Salesforce. She’s equally
obsessed with all things marketing as she is with her two adorable kiddos.
More by Jody Farrar
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