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SalesTech Star
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THE SALESSTAR PODCAST: 2022 AUDIO INTERVIEWS
The SalesStar Podcast, features interesting conversations with B2B / Sales
thought-leaders and serves to connect their experiences with our growing global
community of Sales and SalesTech professionals.
The SalesStar Podcast is hosted by SalesTechStar’s Director of Content Strategy,
Paroma Sen.
Catch our episodes on:
* Anchor.fm
* Spotify
* Apple Podcasts
* RadioPublic
* Pocket Casts
* Breaker Audio
One of the best things about The SalesStar Podcast?
Every episode serves to cover trending insights and tips on technology sales and
sales tech through short snippets with industry leaders!
EPISODE 130: DIGITAL MARKETING AND AD BEST PRACTICES WITH JOHN PICCONE, REGIONAL
PRESIDENT, U.S, ADFORM
John Piccone, Regional President, Americas, at Adform an Integrated Advertising
Platform joined us on this episode of the SalesStar Podcast to chat about a few
trending digital marketing and ad best practices:
Key topics covered:
* Fundamentals in B2B marketing that help drive ROI
* Understanding marketplace evolutions and customer behaviors
* What B2B revenue/sales/marketing leaders need to keep focus on in today’s
dynamics
EPISODE 129: REGIONAL SALES DEVELOPMENT BEST PRACTICES WITH ABDUL JAVED, VP OF
SALES FOR APAC AT CLARI
Abdul Javed, VP of Sales, APAC at Clari, a Revenue Operations Platform that
improves efficiency, predictability, and growth across the entire revenue
process joined in as our guest in this episode to share a few regional sales
development best practices;
Key topics covered:
* What does it take to build a strong Sales foundation
* Sales strategies that work for regional sales
* Salestech and alignment tips for global teams
EPISODE 128: MARKETING TIPS AND BEST PRACTICES FOR THE REST OF 2022 WITH DANIEL
RODRIGUEZ, CMO AT SIMPLR
Daniel Rodriguez, CMO at Simplr a machine-enabled customer experience solution
that meets the demands of the Customer across all digital channels was our guest
for this episode of the SalesStar podcast to talk about marketing practices that
should be the highlight through 2022,
Key topics covered:
* Biggest B2B sales challenges
* Optimizing your choice of martech/salestech
* Discussing the future of salestech
EPISODE 127: B2B SALES AND SALESTECH BEST PRACTICES WITH CRAIG MOORE, HEAD OF
SALES AT VYOND
Craig Moore, Head of Sales at Vyond a platform that helps people create dynamic
and powerful video media joined us on this podcast to talk about a few top B2B
sales practices and the salestech behind them.
Key topics covered:
Biggest B2B sales challenges
Optimizing your choice of martech/salestech
Discussing the future of salestech
EPISODE 126: REVENUE INTELLIGENCE TRENDS AND BEST PRACTICES WITH CHRIS CABRERA,
CEO AND FOUNDER AT XACTLY
Chris Cabrera, CEO and Founder at Xactly, (an Intelligent Revenue Platform that
acts as a solution to align seller behavior) joined us on this episode to chat
about a few top B2B revenue trends and best practices:
Key topics covered:
* How is Revenue Intelligence today changing the game for B2B sales teams
* How B2B sales teams have used Revenue Intelligence to drive their goals
* Technologies that will become core and integral to sales-marketing
experiences
EPISODE 125: SELL WITHOUT SELLING OUT – A CONVERSATION WITH ANDY PAUL
Global sales advisor, sought-after speaker and author – Andy Paul joins us in
this episode of the SalesStar Podcast to share a few top sales practices that
can help enable a more proactive and slightly less salesy approach to sales:
Key topics covered:
* B2B sales challenges that persist in today’s environment
* The disadvantage with being too ”salesy” and what to do about it
* What sales practices help drive true ROI Thoughts on the future of Salestech
EPISODE 124: IMPROVING THE ONLINE BUYING JOURNEY WITH DAVID GREENBERG, CMO AT
CONVERSICA
David Greenberg, CMO at Conversica (a leading provider of Conversational AI for
business), shares a few marketing and sales best practices for B2B teams;
Key topics covered:
* Enterprise marketing and sales alignment practices
* What it takes for B2B marketers and sales people to drive online buying
experiences
* The future of salestech/martech
EPISODE 123: B2B REVENUE TRICKS AND BEST PRACTICES WITH JAMIE BERTASI –
PRESIDENT AND CHIEF OPERATING OFFICER AT TOTANGO
Jamie Bertasi – President and Chief Operating Officer at Totango spoke about a
few proven revenue tricks and best practices that have enabled goals for the
Totango team over the years,
Key topics covered
* Takeaways from the Totango growth story over the years
* Fundamental salestech/martech systems that enable revenue processes
* What should start-up teams keep in mind when implementing processes
* The future of B2B sales/B2B tech
EPISODE 122: BUILDING THE CONNECTED ENTERPRISE FOR MODERN SALES: WITH MIKE
SMITH, SENIOR DIRECTOR, ENTERPRISE SALES, CDATA SOFTWARE
Mike Smith, Senior Director, Enterprise Sales at CData joined us in this episode
of the SalesStar Podcast to discuss a few modern day SalesOps best practices and
trends;
Key topics covered
* The role of Sales Ops in building a modern sales organization
* How the customer purchasing process has changed
* The need for salespeople to have better customer 360 views/insights (along
with best practices/tips)
* How CData’s suite of data connectivity solutions can enable better sales
forecasting and customer insights for B2B teams
EPISODE 121: SALES ENABLEMENT TRENDS FOR 2022: WITH CARSON CONANT, FOUNDER AND
CEO AT MEDIAFLY
Carson Conant, Founder and CEO at MediaFly, a collaborative tool for sellers &
marketers shared a few of his top sales enablement predictions for 2022,
Key topics covered
* Growing importance of Sales Enablement Platforms
* How sales enablement and sales tech as a whole will shape up in the near
future
* Sales enablement processes that boost ROI for B2B teams
EPISODE 120: THE FUTURE OF CUSTOMER SUCCESS WITH GUY NIRPAZ, FOUNDER AND CEO AT
TOTANGO
Guy Nirpaz, Founder and CEO at Totango, (a customer success software platform)
that helps organizations to monitor, track and optimize every stage of the
customer journey as our guest, to chat with us about the story behind Totango
and the future of customer success:
Key topics covered
* Totango’s growth journey through the years…
* Why customer success platforms are crucial to B2B sales today
* The future of sales tech and customer success in B2B
EPISODE 119: SALES TRENDS THAT GENERATE BETTER ROI: WITH SCOTT SMYTH, VP GLOBAL
SALES AT HG INSIGHTS
Scott Smyth, VP Global Sales at HG Insights, a global leader in technology
intelligence shared a few proven sales and salestech tips and practices that can
generate better overall ROI for B2B teams:
Key topics covered:
* Common sales tactics that work in B2B
* Challenges faced by B2B sellers
* The future of sales and salestech
EPISODE 118: THE POWER OF CHATBOTS IN B2B TECH WITH CHRIS MAEDA, CO-FOUNDER AND
CTO AT BOTCO.AI
Chris Maeda, co-founder and CTO at Botco.ai an AI-powered marketing chat
solution shared a few thoughts on the impact of chatbots in today’s digital
sales and marketing world:
Key topics covered:
The evolving role and importance of chatbots in sales and marketing today
How leading brands are using their bots to drive sales/marketing
How AI will evolve to change the sales-marketing landscape
EPISODE 117: MARKETING BEST PRACTICES TO FOLLOW THROUGH 2022 WITH KATIE FOOTE,
CMO AT DRIFT
Katie Foote, Chief Marketing Officer at Drift a conversational Marketing
platform that combines chat, email, video, and automation to remove the friction
from business buying joined us on the SalesStar Podcast to share a few top
marketing optimization thoughts and best practices.
Key topics covered:
Core marketing tricks to keep in mind for 2022
Martech solutions to consider to help optimize marketing efforts
Understanding today’s B2B market dynamics and using it to drive marketing goals
EPISODE 116: THE IMPACT OF CX AUTOMATION IN SALES AND MARKETING WITH ADAM
JOHNSON, SVP, SALES AT ACTIVECAMPAIGN
Adam Johnson, SVP, Sales at ActiveCampaign a global leader in Customer
Experience Automation shares a few proven sales success tips and collected
takeaways from his built up sales expertise through the years, while taking us
through the impact of customer experience automation systems:
Key topics covered:
Technologies that matter to eCommerce/online businesses today
Impact of CX automation
How salestech-martech adoption will evolve with changing market dynamics
EPISODE 115: DIRECT MAIL AND ITS IMPACT ON B2B MARKETING: WITH KRIS RUDEEGRAAP,
CEO AND CO-FOUNDER OF SENDOSO
Kris Rudeegraap, CEO and co-founder of Sendoso, a platform that helps sales and
marketing teams connect and drive revenue with personalized gifts in order to
improve customer engagement initiatives shared a few thoughts on the impact of
Direct mail in B2B sales and marketing:
Key topics covered:
What inspired Sendoso and how has the platform evolved over the years to meet
changing business-user needs
The benefits of direct mail
How can marketers and sales teams create better end to end experience (that
convert!) with direct mail?
EPISODE 114: MARKETING DO’S AND DON’TS WITH CHRIS MCLAUGHLIN, CHIEF MARKETING
OFFICER AT LUMAPPS
Chris McLaughlin, Chief Marketing Officer at LumApps chats about the biggest CMO
trends and practices that need to be followed to enable better marketing output
through 2022 in this episode of The SalesStar Podcast
Key topics covered
Typical B2B CMO best practices and challenges
Optimization trends and tips that drive better internal marketing practices
The future of B2B marketing and martech
EPISODE 113: OPTIMIZING B2B SALES TRAINING EFFORTS: WITH JOHN ELSEY, CEO AT
RICHARDSON SALES
John Elsey, CEO at Richardson Sales Performance shared a few best practices and
sales training tips that are especially crucial to today’s B2B sales
environment;
Key topics covered:
In what ways do B2B sales teams struggle with adequate training
Virtual selling best practices
What it takes to build and scale a B2B sales team
EPISODE 112: B2B REVENUE TRICKS AND OPTIMIZED SALES PRACTICES WITH KAREN
GALLANTRY, GM AT MPARTICLE
Karen Gallantry, GM at mParticle a customer data platform that enables marketing
efforts spoke about a few proven revenue and sales practices that yield results
for B2B teams:
Key topics covered:
Strategies in sales/revenue operations that yield results
How core processes in sales and revenue operations are changing
Sales technologies/ Revenue technologies that will become more crucial to
everyday B2B operations
EPISODE 111: DRIVING BETTER PRODUCTIVITY WITHIN YOUR PRODUCT TEAM: WITH KRISTINA
SIMKINS, VP OF PRODUCT AT LESSONLY BY SEISMIC
Kristina Simkins, VP of Product at Lessonly by Seismic a coaching software
platform built for frontline teams shared a few tips on leading product teams
effectively:
Key Topics Covered:
Meeting the evolving need between products-customers and what product teams need
to do
How can product teams – marketers and sales people align to impact overall
processes and business growth?
The future for B2B Product teams: trends and thoughts
EPISODE 110: DRIVING SALES-MARKETING UNITY WITH CHETAN CHAUDHARY, CHIEF REVENUE
OFFICER AT SCALE AI
Chetan Chaudhary, Chief Revenue Officer at Scale AI, a platform that accelerates
the development of AI applications by helping machine learning teams generate
high-quality ground truth data shared a few insights in this podcast that can
help sales-marketing and revenue teams drive better unison in their core
processes.
Key Topics Covered:
What should sales/marketers focus on to build unified customer and buying
journeys?
Problems faced in B2B when it comes to go-to market plans and strategies
Tips to drive better revenue and sales operations
EPISODE 109: B2B REVENUE GENERATION TACTICS WITH MICHELLE PIETSCH, VP OF REVENUE
AT DOOLY.AI
Michelle Pietsch, VP of Revenue at Dooly.ai, a connected workspace that helps
revenue teams win more deals shared a few thoughts and best practices that can
drive better processes and output for B2B Revenue teams:
Key Topics Covered:
Best practices and processes that drive B2B revenue and sales teams given
today’s market dynamics
Core salestech-revtech that have always helped drive team output and business
goals
Top tips for marketers and B2B sales teams for 2022 and beyond!
About Us
SalesTech Star is a publication for sales professionals to stay conversant with
the latest in sales technology. We cover the most important insights about sales
technology in the form of news, guest posts and interviews with top Sales
professionals.
--------------------------------------------------------------------------------
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* The Eko Podcast
* SALESTECH RADAR
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* B2B Database & List Services
* Buyer Insights
* Account-Based Planning
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* Content Sharing
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