Submitted URL: https://letstalk.lytics.com/t/4028/c/f1845855-c770-4adc-b41c-6b118cabbddc/NB2HI4DTHIXS653XO4XGY6LUNFRXGLTDN5WS6YTMN5TS65DIMU...
Effective URL: https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q...
Submission: On December 09 via manual from CA

Summary

This website contacted 31 IPs in 7 countries across 27 domains to perform 122 HTTP transactions. The main IP is 2606:4700:20::681a:7e, located in United States and belongs to CLOUDFLARENET - Cloudflare, Inc., US. The main domain is www.lytics.com.
TLS certificate: Issued by CloudFlare Inc ECC CA-2 on November 10th 2019. Valid for: a year.
This is the only time www.lytics.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 1 54.165.2.0 14618 (AMAZON-AES)
1 1 52.0.191.223 14618 (AMAZON-AES)
17 2606:4700:20:... 13335 (CLOUDFLAR...)
1 2a00:1450:400... 15169 (GOOGLE)
1 2001:4de0:ac1... 20446 (HIGHWINDS3)
4 10 2a00:1450:400... 15169 (GOOGLE)
10 2606:4700:20:... 13335 (CLOUDFLAR...)
2 2a00:1450:400... 15169 (GOOGLE)
2 2a00:1450:400... 15169 (GOOGLE)
21 151.101.114.110 54113 (FASTLY)
2 2a04:4e42:1b:... 54113 (FASTLY)
3 2.21.36.164 20940 (AKAMAI-ASN1)
2 2a00:1450:400... 15169 (GOOGLE)
1 216.58.207.66 15169 (GOOGLE)
1 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
1 151.101.112.157 54113 (FASTLY)
3 11 2a00:1450:400... 15169 (GOOGLE)
1 23.111.9.64 33438 (HIGHWINDS2)
2 2a03:2880:f01... 32934 (FACEBOOK)
2 13.224.196.124 16509 (AMAZON-02)
1 2 2a05:f500:11:... 14413 (LINKEDIN)
1 1 2a05:f500:11:... 14413 (LINKEDIN)
1 2a00:1450:400... 15169 (GOOGLE)
4 4 2a00:1450:400... 15169 (GOOGLE)
5 2a00:1450:400... 15169 (GOOGLE)
1 72.247.226.64 16625 (AKAMAI-AS)
2 52.2.215.229 14618 (AMAZON-AES)
1 104.244.42.197 13414 (TWITTER)
8 52.202.69.186 14618 (AMAZON-AES)
3 2a03:2880:f11... 32934 (FACEBOOK)
3 35.227.192.113 15169 (GOOGLE)
4 54.173.232.234 14618 (AMAZON-AES)
1 104.244.42.195 13414 (TWITTER)
8 35.170.105.218 14618 (AMAZON-AES)
1 54.187.128.210 16509 (AMAZON-02)
122 31
Domain Requested by
18 fast.wistia.com www.lytics.com
pi.pardot.com
17 www.lytics.com www.lytics.com
www.googletagmanager.com
11 www.google-analytics.com 3 redirects www.googletagmanager.com
www.lytics.com
www2.lytics.com
10 c.lytics.io www.lytics.com
c.lytics.io
10 www.google.com 4 redirects www.lytics.com
www.gstatic.com
www2.lytics.com
8 distillery.wistia.com fast.wistia.com
5 www.google.de www.lytics.com
4 pi.pardot.com www2.lytics.com
www.lytics.com
pi.pardot.com
4 scout.us1.salesloft.com www.lytics.com
4 stats.g.doubleclick.net 4 redirects
3 api.lytics.io c.lytics.io
3 www.facebook.com www.lytics.com
connect.facebook.net
3 www2.lytics.com code.jquery.com
pi.pardot.com
3 fast.wistia.net www.lytics.com
fast.wistia.com
2 scout.salesloft.com scout-cdn.salesloft.com
2 px.ads.linkedin.com 1 redirects www.lytics.com
2 js.driftt.com www.lytics.com
js.driftt.com
2 connect.facebook.net www.lytics.com
connect.facebook.net
2 fonts.gstatic.com www.lytics.com
2 s7.addthis.com www.lytics.com
s7.addthis.com
2 cdn.jsdelivr.net www.lytics.com
2 www.gstatic.com www.google.com
2 www.googletagmanager.com www.lytics.com
www2.lytics.com
1 pipedream.wistia.com fast.wistia.com
1 analytics.twitter.com static.ads-twitter.com
1 go.pardot.com www2.lytics.com
1 t.co www.lytics.com
1 v1.addthisedge.com s7.addthis.com
1 z.moatads.com s7.addthis.com
1 googleads.g.doubleclick.net www.googleadservices.com
1 www.linkedin.com 1 redirects
1 scout-cdn.salesloft.com www.lytics.com
1 static.ads-twitter.com www.googletagmanager.com
1 sjs.bizographics.com www.googletagmanager.com
1 www.googleadservices.com www.googletagmanager.com
1 code.jquery.com www.lytics.com
1 fonts.googleapis.com www.lytics.com
1 app.salesloft.com 1 redirects
1 letstalk.lytics.com 1 redirects
122 39
Subject Issuer Validity Valid
sni.cloudflaressl.com
CloudFlare Inc ECC CA-2
2019-11-10 -
2020-10-09
a year crt.sh
*.googleapis.com
GTS CA 1O1
2019-11-05 -
2020-01-28
3 months crt.sh
jquery.org
COMODO RSA Domain Validation Secure Server CA
2018-10-17 -
2020-10-16
2 years crt.sh
www.google.com
GTS CA 1O1
2019-11-05 -
2020-01-28
3 months crt.sh
*.google-analytics.com
GTS CA 1O1
2019-11-05 -
2020-01-28
3 months crt.sh
*.google.com
GTS CA 1O1
2019-11-05 -
2020-01-28
3 months crt.sh
f4.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2019-04-10 -
2020-03-21
a year crt.sh
f3.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2019-05-29 -
2020-04-23
a year crt.sh
odc-prod-01.oracle.com
DigiCert SHA2 Secure Server CA
2019-10-10 -
2020-09-04
a year crt.sh
www.googleadservices.com
GTS CA 1O1
2019-11-05 -
2020-01-28
3 months crt.sh
js.bizographics.com
DigiCert SHA2 Secure Server CA
2018-04-13 -
2020-04-17
2 years crt.sh
ads-twitter.com
DigiCert SHA2 High Assurance Server CA
2019-08-14 -
2020-08-18
a year crt.sh
salesloft.com
COMODO RSA Domain Validation Secure Server CA
2018-12-28 -
2020-02-04
a year crt.sh
*.facebook.com
DigiCert SHA2 High Assurance Server CA
2019-11-06 -
2020-02-04
3 months crt.sh
drift.com
Amazon
2019-10-03 -
2020-11-03
a year crt.sh
px.ads.linkedin.com
DigiCert SHA2 Secure Server CA
2019-05-29 -
2021-06-29
2 years crt.sh
*.g.doubleclick.net
GTS CA 1O1
2019-11-05 -
2020-01-28
3 months crt.sh
www.google.de
GTS CA 1O1
2019-11-05 -
2020-01-28
3 months crt.sh
moatads.com
DigiCert ECC Secure Server CA
2018-11-10 -
2020-02-09
a year crt.sh
t.co
DigiCert SHA2 High Assurance Server CA
2019-04-09 -
2020-04-01
a year crt.sh
www2.lytics.com
Let's Encrypt Authority X3
2019-10-16 -
2020-01-14
3 months crt.sh
*.lytics.io
DigiCert ECC Secure Server CA
2019-10-22 -
2020-10-26
a year crt.sh
*.pardot.com
DigiCert SHA2 Secure Server CA
2019-01-21 -
2020-01-22
a year crt.sh
*.twitter.com
DigiCert SHA2 High Assurance Server CA
2019-01-28 -
2020-01-28
a year crt.sh
*.wistia.com
Amazon
2019-05-28 -
2020-06-28
a year crt.sh

This page contains 6 frames:

Primary Page: https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q%3D%3D%24JDUCidjh1gFKGjjBWNeriw%3D%3D
Frame ID: 76C6C10B6DE40C73CE98D5A0EC9E6676
Requests: 107 HTTP requests in this frame

Frame: https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LeNwIAUAAAAADcl4-HCvdnbp9VzF7xA5PWtssRG&co=aHR0cHM6Ly93d3cubHl0aWNzLmNvbTo0NDM.&hl=en&v=PRkVene3wKrZUWATSylf69ja&size=invisible&cb=iexmwoeqbpon
Frame ID: 97F6532DB0BE81937A89150B156253DC
Requests: 1 HTTP requests in this frame

Frame: https://www2.lytics.com/l/528832/2019-10-02/3yv1722?source=Website&Lead_Source_Detail=Demo%20Request%20Form%20Submit&Lead_Source_Most_Recent=Website&Lead_Source_Original_Detail=Demo%20Request%20Form%20Submit&utm_medium=&utm_source=&utm_campaign=
Frame ID: B35644716607CDE40C8A5460540C983C
Requests: 11 HTTP requests in this frame

Frame: https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LfVnCYTAAAAAB4x9xlkeTsV8CO6np5UMhNjRNNZ&co=aHR0cHM6Ly93d3cyLmx5dGljcy5jb206NDQz&hl=en&v=PRkVene3wKrZUWATSylf69ja&size=normal&cb=8xpx1psew1vv
Frame ID: FA710CBC71A445D84E5A3F2B6859088E
Requests: 1 HTTP requests in this frame

Frame: https://www.google.com/recaptcha/api2/bframe?hl=en&v=PRkVene3wKrZUWATSylf69ja&k=6LfVnCYTAAAAAB4x9xlkeTsV8CO6np5UMhNjRNNZ&cb=gtu1hy7blhbv
Frame ID: 9A6BA0D9A93D194FACCD11A209073AEF
Requests: 1 HTTP requests in this frame

Frame: https://js.driftt.com/deploy/assets/index.html
Frame ID: D7AE0E94E08110D1CD07DD92FBD0B960
Requests: 1 HTTP requests in this frame

Screenshot


Page URL History Show full URLs

  1. https://letstalk.lytics.com/t/4028/c/f1845855-c770-4adc-b41c-6b118cabbddc/NB2HI4DTHIXS653XO4XGY6LUNFRXGL... HTTP 302
    https://app.salesloft.com/t/4028/c/f1845855-c770-4adc-b41c-6b118cabbddc/NB2HI4DTHIXS653XO4XGY6LUNFRXGL... HTTP 302
    https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1Xf... Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • headers server /^cloudflare$/i

Overall confidence: 100%
Detected patterns
  • script /\/\/connect\.facebook\.net\/[^\/]*\/[a-z]*\.js/i

Overall confidence: 100%
Detected patterns
  • script /google-analytics\.com\/(?:ga|urchin|analytics)\.js/i

Overall confidence: 100%
Detected patterns
  • html /<link[^>]* href=[^>]+fonts\.(?:googleapis|google)\.com/i

Page Statistics

122
Requests

100 %
HTTPS

51 %
IPv6

27
Domains

39
Subdomains

31
IPs

7
Countries

3748 kB
Transfer

7900 kB
Size

0
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. https://letstalk.lytics.com/t/4028/c/f1845855-c770-4adc-b41c-6b118cabbddc/NB2HI4DTHIXS653XO4XGY6LUNFRXGLTDN5WS6YTMN5TS65DIMUWW2YLUNBSW2YLUNFRXGLLPMYWW2YLSNNSXI2LOM4WXAYLSOQWW63TFFVZXOZLBORUW4ZZNORUGKLLTNVQWY3BNON2HKZTGH5ZWE4TDHUYVQZTXIVJEO4DZNFMXK4ZNGZWDQZBUNBYV6UJFGNCCKM2EEUZDISSEKVBWSZDKNAYWORSLI5VGUQSXJZSXE2LXEUZUIJJTIQ======/www-lytics-com-blog-the-mathematics-of-marketing-part-one-sweating-the-smal HTTP 302
    https://app.salesloft.com/t/4028/c/f1845855-c770-4adc-b41c-6b118cabbddc/NB2HI4DTHIXS653XO4XGY6LUNFRXGLTDN5WS6YTMN5TS65DIMUWW2YLUNBSW2YLUNFRXGLLPMYWW2YLSNNSXI2LOM4WXAYLSOQWW63TFFVZXOZLBORUW4ZZNORUGKLLTNVQWY3BNON2HKZTGH5ZWE4TDHUYVQZTXIVJEO4DZNFMXK4ZNGZWDQZBUNBYV6UJFGNCCKM2EEUZDISSEKVBWSZDKNAYWORSLI5VGUQSXJZSXE2LXEUZUIJJTIQ======/www-lytics-com-blog-the-mathematics-of-marketing-part-one-sweating-the-smal HTTP 302
    https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q%3D%3D%24JDUCidjh1gFKGjjBWNeriw%3D%3D Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 48
  • https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=225908&url=https%3A%2F%2Fwww.lytics.com%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%3Fsbrc%3D1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&time=1575918388552 HTTP 302
  • https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D225908%26url%3Dhttps%253A%252F%252Fwww.lytics.com%252Fblog%252Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%253Fsbrc%253D1XfwERGpyiYus-6l8d4hq_Q%25253D%25253D%252524JDUCidjh1gFKGjjBWNeriw%25253D%25253D%26time%3D1575918388552%26liSync%3Dtrue HTTP 302
  • https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=225908&url=https%3A%2F%2Fwww.lytics.com%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%3Fsbrc%3D1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&time=1575918388552&liSync=true
Request Chain 50
  • https://www.google-analytics.com/r/collect?v=1&_v=j79&a=660782820&t=pageview&_s=1&dl=https%3A%2F%2Fwww.lytics.com%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%3Fsbrc%3D1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&ul=en-us&de=UTF-8&dt=The%20Mathematics%20of%20Marketing%20%7C%20Part%20One%3A%20Sweating%20the%20Small%20Stuff%20%7C%20Lytics&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&_u=YEBAAEAB~&jid=1270816581&gjid=1176056661&cid=472268918.1575918389&tid=UA-35220005-2&_gid=1253279938.1575918389&_r=1&gtm=2wgav9KWK93P&z=277398209 HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-35220005-2&cid=472268918.1575918389&jid=1270816581&_gid=1253279938.1575918389&gjid=1176056661&_v=j79&z=277398209 HTTP 302
  • https://www.google.com/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-35220005-2&cid=472268918.1575918389&jid=1270816581&_v=j79&z=277398209 HTTP 302
  • https://www.google.de/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-35220005-2&cid=472268918.1575918389&jid=1270816581&_v=j79&z=277398209&slf_rd=1&random=2945917676
Request Chain 77
  • https://www.google-analytics.com/r/collect?v=1&_v=j79&a=660782820&t=pageview&ni=1&_s=1&dl=https%3A%2F%2Fwww.lytics.com%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%3Fsbrc%3D1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&ul=en-us&de=UTF-8&dt=The%20Mathematics%20of%20Marketing%20%7C%20Part%20One%3A%20Sweating%20the%20Small%20Stuff%20%7C%20Lytics&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&_u=aHDACEABB~&jid=1315161763&gjid=1584688397&cid=472268918.1575918389&tid=UA-35220005-2&_gid=1253279938.1575918389&_r=1&z=895501257 HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-35220005-2&cid=472268918.1575918389&jid=1315161763&_gid=1253279938.1575918389&gjid=1584688397&_v=j79&z=895501257 HTTP 302
  • https://www.google.com/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-35220005-2&cid=472268918.1575918389&jid=1315161763&_v=j79&z=895501257 HTTP 302
  • https://www.google.de/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-35220005-2&cid=472268918.1575918389&jid=1315161763&_v=j79&z=895501257&slf_rd=1&random=516020785
Request Chain 106
  • https://www.google-analytics.com/r/collect?v=1&_v=j79&a=660782820&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.lytics.com%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%3Fsbrc%3D1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&ul=en-us&de=UTF-8&dt=The%20Mathematics%20of%20Marketing%20%7C%20Part%20One%3A%20Sweating%20the%20Small%20Stuff%20%7C%20Lytics&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&ec=Adjusted%20Bounce%20Rate&ea=%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff&el=25%25&_u=aHDACEABB~&jid=1374679079&gjid=2124763581&cid=976567355.1575918391&tid=UA-35220005-2&_gid=2144064589.1575918391&_r=1&gtm=2wgav9KWK93P&z=183350885 HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-35220005-2&cid=976567355.1575918391&jid=1374679079&_gid=2144064589.1575918391&gjid=2124763581&_v=j79&z=183350885 HTTP 302
  • https://www.google.com/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-35220005-2&cid=976567355.1575918391&jid=1374679079&_v=j79&z=183350885 HTTP 302
  • https://www.google.de/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-35220005-2&cid=976567355.1575918391&jid=1374679079&_v=j79&z=183350885&slf_rd=1&random=275610122
Request Chain 115
  • https://stats.g.doubleclick.net/r/collect?t=dc&aip=1&_r=3&v=1&_v=j79&tid=UA-35220005-2&cid=472268918.1575918389&jid=822008392&gjid=1192343877&_gid=1253279938.1575918389&_u=aHDAiEABB~&z=813542799 HTTP 302
  • https://www.google.com/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-35220005-2&cid=472268918.1575918389&jid=822008392&_v=j79&z=813542799 HTTP 302
  • https://www.google.de/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-35220005-2&cid=472268918.1575918389&jid=822008392&_v=j79&z=813542799&slf_rd=1&random=1480485199

122 HTTP transactions

Resource
Path
Size
x-fer
Type
MIME-Type
Primary Request the-mathematics-of-marketing-part-one-sweating-the-small-stuff
www.lytics.com/blog/
Redirect Chain
  • https://letstalk.lytics.com/t/4028/c/f1845855-c770-4adc-b41c-6b118cabbddc/NB2HI4DTHIXS653XO4XGY6LUNFRXGLTDN5WS6YTMN5TS65DIMUWW2YLUNBSW2YLUNFRXGLLPMYWW2YLSNNSXI2LOM4WXAYLSOQWW63TFFVZXOZLBORUW4ZZNORU...
  • https://app.salesloft.com/t/4028/c/f1845855-c770-4adc-b41c-6b118cabbddc/NB2HI4DTHIXS653XO4XGY6LUNFRXGLTDN5WS6YTMN5TS65DIMUWW2YLUNBSW2YLUNFRXGLLPMYWW2YLSNNSXI2LOM4WXAYLSOQWW63TFFVZXOZLBORUW4ZZNORUGK...
  • https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q%3D%3D%24JDUCidjh1gFKGjjBWNeriw%3D%3D
110 KB
19 KB
Document
General
Full URL
https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q%3D%3D%24JDUCidjh1gFKGjjBWNeriw%3D%3D
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700:20::681a:7e , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5ccccb0627a6506de1257a59280c1835c44e94b65c334a7b5a3968aa57a8a0db

Request headers

:method
GET
:authority
www.lytics.com
:scheme
https
:path
/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q%3D%3D%24JDUCidjh1gFKGjjBWNeriw%3D%3D
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36
sec-fetch-user
?1
accept
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sec-fetch-site
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sec-fetch-mode
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accept-encoding
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vary
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cf-cache-status
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server
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cf-ray
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content-encoding
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Redirect headers

Cache-Control
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Location
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Response headers

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content-encoding
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cf-cache-status
HIT
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server
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cache-control
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Response headers

strict-transport-security
max-age=31536000
content-encoding
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server
ESF
access-control-allow-origin
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code.jquery.com/
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30 KB
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General
Full URL
https://code.jquery.com/jquery-3.3.1.min.js
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User-Agent
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Content-Encoding
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Server
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Request headers

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Response headers

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content-encoding
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server
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vary
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cache-control
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Request headers

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Response headers

date
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content-encoding
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server
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age
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vary
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cache-control
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cf-ray
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Response headers

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content-encoding
gzip
x-content-type-options
nosniff
server
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Request headers

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Response headers

date
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via
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cf-cache-status
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server
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age
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content-type
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content-encoding
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Full URL
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Request headers

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server
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Response headers

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content-encoding
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Response headers

date
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content-encoding
gzip
x-content-type-options
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last-modified
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server
sffe
age
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server
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vary
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200
cache-control
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strict-transport-security
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server
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content-encoding
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server
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Response headers

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content-encoding
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server
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vary
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H2
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Response headers

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content-encoding
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cf-cache-status
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server
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vary
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content-type
image/svg+xml
status
200
cache-control
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x-content-type-options
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server
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Response headers

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x-content-type-options
nosniff
last-modified
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server
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URL: https://www.googletagmanager.com/gtm.js?id=GTM-KWK93P
Protocol
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TLS 1.3, , AES_128_GCM
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Software
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content-encoding
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Response headers

Date
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Content-Encoding
gzip
Last-Modified
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X-CDN
AKAM
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Accept-Encoding
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Protocol
H2
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Response headers

date
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content-encoding
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age
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x-cache
HIT
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Request headers

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Response headers

strict-transport-security
max-age=10886400; includeSubDomains; preload
content-encoding
gzip
x-content-type-options
nosniff
last-modified
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server
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vary
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cache-control
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URL: https://www.googletagmanager.com/gtm.js?id=GTM-KWK93P
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cache-control
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Request headers

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content-encoding
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server
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vary
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cache-control
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server
Cowboy
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Response headers

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server
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Server
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Expires
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server
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collect
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Response headers

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content-encoding
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x
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quic=":443"; ma=2592000; v="46,43",h3-Q050=":443"; ma=2592000,h3-Q049=":443"; ma=2592000,h3-Q048=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000
cache-control
no-cache, no-store, must-revalidate
access-control-allow-origin
*
content-length
35
expires
Mon, 01 Jan 1990 00:00:00 GMT
s
scout.us1.salesloft.com/
42 B
371 B
Image
General
Full URL
https://scout.us1.salesloft.com/s?type=tick&hitId=390729616&rand=563267501&monitorResolution=1600x1200&viewportResolution=1600x1200&pageTitle=The%20Mathematics%20of%20Marketing%20%7C%20Part%20One%3A%20Sweating%20the%20Small%20Stuff%20%7C%20Lytics&url=https%3A%2F%2Fwww.lytics.com%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%3Fsbrc%3D1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&sessionCount=2&hasWS=true&time=5778&userAgent=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_5)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F74.0.3729.169%20Safari%2F537.36&sli=1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&guid=56a1b872-8ca6-4278-8350-e0617e7e48a5&tid=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ0Ijo0MDI4fQ.wwah7iXNJ1cy-W-nzQC4VzHUopyZD1iT58orYErS7ig
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.173.232.234 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-173-232-234.compute-1.amazonaws.com
Software
Cowboy /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629

Request headers

Referer
https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q%3D%3D%24JDUCidjh1gFKGjjBWNeriw%3D%3D
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

date
Mon, 09 Dec 2019 19:06:33 GMT
server
Cowboy
content-type
image/gif; charset=utf-8
access-control-allow-origin
*
access-control-expose-headers
cache-control
max-age=0, private, must-revalidate
access-control-allow-credentials
true
content-length
42
x-request-id
2nfcirh3jc9c5k64cpgkdg84
collect
www.google-analytics.com/
35 B
95 B
Image
General
Full URL
https://www.google-analytics.com/collect?v=1&_v=j79&a=660782820&t=event&ni=1&_s=6&dl=https%3A%2F%2Fwww.lytics.com%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%3Fsbrc%3D1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&ul=en-us&de=UTF-8&dt=The%20Mathematics%20of%20Marketing%20%7C%20Part%20One%3A%20Sweating%20the%20Small%20Stuff%20%7C%20Lytics&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&ec=Drift%20Widget&ea=Message%20Received&el=Playbook%20ID%3A%201457768&_u=aHDAiEABB~&jid=&gjid=&cid=472268918.1575918389&tid=UA-35220005-2&_gid=1253279938.1575918389&gtm=2wgav9KWK93P&cd10=all_martech_users_no_profile_form_submission%2Cactive_currently_engaged_not_users%2Call_users_profile_unverified_%2Cunknown_company_unknown%2Corc_experience_cdca305b10bd7e861f94c0e00539f50d_decision%2Corc_experience_a1099752feb47972888228eb66af8dc8_decision%2Corc_experience_c11cdc531a6257c3c2bd614dd9fcdd9c_decision%2Corc_experience_df80ba237806029318925cf643c639fc_decision%2Corc_experience_200e5971ea10220ff2f4c44a97724426_decision%2Corc_experience_b11253def2ad51de022af68ac6a68723_decision%2Corc_experience_4851c95dce563721c311402ade8a31bf_decision%2Corc_experience_60f60cda26546cd729d7b41939c2255d_decision%2Cshow_profile_journey_stage_1%2Cly_unknown_email%2Csmt_new%2Call&cd7=69916.42456765444&z=275568700
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:81b::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
8337212354871836e6763a41e615916c89bac5b3f1f0adf60ba43c7c806e1015
Security Headers
Name Value
X-Content-Type-Options nosniff

Request headers

Referer
https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q%3D%3D%24JDUCidjh1gFKGjjBWNeriw%3D%3D
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

pragma
no-cache
date
Thu, 21 Nov 2019 18:15:43 GMT
x-content-type-options
nosniff
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
age
1558251
content-type
image/gif
status
200
alt-svc
quic=":443"; ma=2592000; v="46,43",h3-Q050=":443"; ma=2592000,h3-Q049=":443"; ma=2592000,h3-Q048=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000
cache-control
no-cache, no-store, must-revalidate
access-control-allow-origin
*
content-length
35
expires
Mon, 01 Jan 1990 00:00:00 GMT
s
scout.us1.salesloft.com/
42 B
371 B
Image
General
Full URL
https://scout.us1.salesloft.com/s?type=tick&hitId=390729616&rand=2029048017&monitorResolution=1600x1200&viewportResolution=1600x1200&pageTitle=The%20Mathematics%20of%20Marketing%20%7C%20Part%20One%3A%20Sweating%20the%20Small%20Stuff%20%7C%20Lytics&url=https%3A%2F%2Fwww.lytics.com%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%3Fsbrc%3D1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&sessionCount=3&hasWS=true&time=10779&userAgent=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_5)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F74.0.3729.169%20Safari%2F537.36&sli=1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&guid=56a1b872-8ca6-4278-8350-e0617e7e48a5&tid=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ0Ijo0MDI4fQ.wwah7iXNJ1cy-W-nzQC4VzHUopyZD1iT58orYErS7ig
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.173.232.234 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-173-232-234.compute-1.amazonaws.com
Software
Cowboy /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629

Request headers

Referer
https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q%3D%3D%24JDUCidjh1gFKGjjBWNeriw%3D%3D
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

date
Mon, 09 Dec 2019 19:06:38 GMT
server
Cowboy
content-type
image/gif; charset=utf-8
access-control-allow-origin
*
access-control-expose-headers
cache-control
max-age=0, private, must-revalidate
access-control-allow-credentials
true
content-length
42
x-request-id
2nfcirqdo49nbk64cpiel152
s
scout.us1.salesloft.com/
42 B
371 B
Image
General
Full URL
https://scout.us1.salesloft.com/s?type=tick&hitId=390729616&rand=1225830176&monitorResolution=1600x1200&viewportResolution=1600x1200&pageTitle=(1)%20New%20Message!&url=https%3A%2F%2Fwww.lytics.com%2Fblog%2Fthe-mathematics-of-marketing-part-one-sweating-the-small-stuff%3Fsbrc%3D1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&sessionCount=4&hasWS=true&time=15778&userAgent=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_5)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F74.0.3729.169%20Safari%2F537.36&sli=1XfwERGpyiYus-6l8d4hq_Q%253D%253D%2524JDUCidjh1gFKGjjBWNeriw%253D%253D&guid=56a1b872-8ca6-4278-8350-e0617e7e48a5&tid=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ0Ijo0MDI4fQ.wwah7iXNJ1cy-W-nzQC4VzHUopyZD1iT58orYErS7ig
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.173.232.234 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-173-232-234.compute-1.amazonaws.com
Software
Cowboy /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629

Request headers

Referer
https://www.lytics.com/blog/the-mathematics-of-marketing-part-one-sweating-the-small-stuff?sbrc=1XfwERGpyiYus-6l8d4hq_Q%3D%3D%24JDUCidjh1gFKGjjBWNeriw%3D%3D
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

date
Mon, 09 Dec 2019 19:06:43 GMT
server
Cowboy
content-type
image/gif; charset=utf-8
access-control-allow-origin
*
access-control-expose-headers
cache-control
max-age=0, private, must-revalidate
access-control-allow-credentials
true
content-length
42
x-request-id
2nfcis3nn1tnrk64cp50h4u7

Verdicts & Comments Add Verdict or Comment

145 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

object| onformdata object| onpointerrawupdate function| $ function| jQuery string| _determinate string| _indeterminate string| _update string| _type string| _click string| _touch string| _add string| _remove string| _callback string| _label string| _cursor boolean| _mobile object| dataLayer object| ___grecaptcha_cfg object| grecaptcha boolean| __google_recaptcha_client object| recaptcha object| google_tag_manager function| postscribe string| _bizo_data_partner_id undefined| _bizo_data_partner_title undefined| _bizo_data_partner_domain undefined| _bizo_data_partner_company undefined| _bizo_data_partner_location undefined| _bizo_data_partner_employee_range undefined| _bizo_data_partner_sics undefined| _bizo_data_partner_email function| twq string| GoogleAnalyticsObject function| ga string| piAId string| piCId string| piHostname string| SLScoutObject function| slscout function| fbq function| _fbq function| drift function| driftt function| reqListener undefined| oReq object| _wq object| liosetup object| wistiajsonp-/embed/medias/cuogbvplv6.jsonp object| wistiajsonp-/embed/medias/t24j6yqgr3.jsonp object| wistiajsonp-/embed/medias/pz27t9jn0k.jsonp object| Wistia string| _wistiaElemId object| wistiaEmbeds object| wistiajsonp-/embed/medias/dhw3d62hv3.jsonp object| wistiajsonp-/embed/medias/6i1yuswfuq.jsonp object| wistiajsonp-/embed/medias/labbp45fsw.jsonp function| lintrk boolean| _already_called_lintrk object| wistiajsonp-/embed/medias/4z1zxrofgi.jsonp object| wistiajsonp-/embed/medias/wjkedrhr1o.jsonp function| GooglemKTybQhCsO function| google_trackConversion object| GooglebQhCsO object| google_tag_data object| gaplugins object| gaGlobal object| gaData function| Cookies function| _extends function| _typeof function| LazyLoad object| tabbedContent object| search object| requestDemoButtons object| mobileNav object| modals object| videoModals object| blogLinks object| forms object| cookieDetection object| adBlockDetection object| learnLinks object| packageHeights object| packageTooltips object| lazyLoadImages object| headerBackground object| emailTriggerButtons object| pardotTracking object| Lytics object| PardotForms function| atwpjp string| _atd function| _euc function| _duc object| _atc string| _atr object| addthis string| addthis_pub function| emdot object| _ate object| _adr object| addthis_conf function| addthis_open function| addthis_close function| addthis_sendto object| twttr object| _consent object| hljs object| addthis_share object| addthis_config object| closure_lm_207463 object| jstag function| onYouTubeIframeAPIReady object| __core-js_shared__ object| platform boolean| __DRIFTT_WIDGET_INCLUDED__ string| __DRIFT_INSTANCE_ID__ boolean| __DRIFTT_SHOW_WIDGET_ON_BOOT__ boolean| __@@##MUH function| __jstag_onload undefined| initObj string| ly_cid object| lio object| _atw object| optimizely string| addthis_exclude boolean| addthis_use_personalization string| addthis_options_default string| addthis_options_rank string| addthis_options object| __callbacks function| checkNamespace function| getPardotUrl function| piTracker function| piGetParameter function| piGetCookie function| piSetCookie number| piScriptNum object| piScriptObj object| pi number| c_start string| property function| piResponse function| wistiaBindIframes function| wistiaDispatch

0 Cookies

9 Console Messages

Source Level URL
Text
console-api log URL: https://www.lytics.com/js/app.js?v=?v=1.0.86(Line 1)
Message:
Hello Lytics!
console-api log URL: https://www.lytics.com/js/app.js?v=?v=1.0.86(Line 1)
Message:
no referrer found, setting to empty values
console-api log URL: https://www.lytics.com/js/app.js?v=?v=1.0.86(Line 1)
Message:
setting cookies values
console-api log URL: https://www.lytics.com/js/app.js?v=?v=1.0.86(Line 1)
Message:
set medium to:
console-api log URL: https://www.lytics.com/js/app.js?v=?v=1.0.86(Line 1)
Message:
set source to:
console-api log URL: https://www.lytics.com/js/app.js?v=?v=1.0.86(Line 1)
Message:
set campaign to:
console-api log URL: https://www.lytics.com/js/app.js?v=?v=1.0.86(Line 1)
Message:
found form
console-api log URL: https://www.lytics.com/js/app.js?v=?v=1.0.86(Line 1)
Message:
before: https://www2.lytics.com/l/528832/2019-10-02/3yv1722?source=Website&Lead_Source_Detail=Demo%20Request%20Form%20Submit&Lead_Source_Most_Recent=Website&Lead_Source_Original_Detail=Demo%20Request%20Form%20Submit
console-api log URL: https://www.lytics.com/js/app.js?v=?v=1.0.86(Line 1)
Message:
after: https://www2.lytics.com/l/528832/2019-10-02/3yv1722?source=Website&Lead_Source_Detail=Demo%20Request%20Form%20Submit&Lead_Source_Most_Recent=Website&Lead_Source_Original_Detail=Demo%20Request%20Form%20Submit&utm_medium=&utm_source=&utm_campaign=

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

analytics.twitter.com
api.lytics.io
app.salesloft.com
c.lytics.io
cdn.jsdelivr.net
code.jquery.com
connect.facebook.net
distillery.wistia.com
fast.wistia.com
fast.wistia.net
fonts.googleapis.com
fonts.gstatic.com
go.pardot.com
googleads.g.doubleclick.net
js.driftt.com
letstalk.lytics.com
pi.pardot.com
pipedream.wistia.com
px.ads.linkedin.com
s7.addthis.com
scout-cdn.salesloft.com
scout.salesloft.com
scout.us1.salesloft.com
sjs.bizographics.com
static.ads-twitter.com
stats.g.doubleclick.net
t.co
v1.addthisedge.com
www.facebook.com
www.google-analytics.com
www.google.com
www.google.de
www.googleadservices.com
www.googletagmanager.com
www.gstatic.com
www.linkedin.com
www.lytics.com
www2.lytics.com
z.moatads.com
104.244.42.195
104.244.42.197
13.224.196.124
151.101.112.157
151.101.114.110
2.21.36.164
2001:4de0:ac19::1:b:1b
216.58.207.66
23.111.9.64
2606:4700:20::681a:316
2606:4700:20::681a:7e
2a00:1450:4001:808::2008
2a00:1450:4001:809::2002
2a00:1450:4001:80b::2003
2a00:1450:4001:817::2004
2a00:1450:4001:818::2003
2a00:1450:4001:819::200a
2a00:1450:4001:81b::200e
2a00:1450:4001:821::2003
2a00:1450:400c:c00::9b
2a02:26f0:6c00:2bf::3adf
2a03:2880:f01c:8012:face:b00c:0:3
2a03:2880:f11c:8083:face:b00c:0:25de
2a04:4e42:1b::621
2a05:f500:11:101::b93f:9001
2a05:f500:11:101::b93f:9005
35.170.105.218
35.227.192.113
52.0.191.223
52.2.215.229
52.202.69.186
54.165.2.0
54.173.232.234
54.187.128.210
72.247.226.64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2bf18ce3813dd017ff3696c39399b020f4e14b6dc96dba72de5e09f951d86331
2c2784b221e97bd719677fa185c9c00e16832c4c7d100eb1ea74d18094c7b709
2e396375094597f6def4fd49a2c4f173295d3c4e6b92e29d42ed8e2f582d481b
319949c8c08b86e9c35ea542c0dc0c30cedaa9b8d3d3c3327a36c91aefbd8af5
37397aee8bde205df29842c70363f02cbdf500916829ea949ac556ff9b416cf0
39b8fe6364621725ff90431a34af0f87976d95c00cbfd1d0f3711a3f1fa1a07b
41dd5e421fe221a7d2921d6fa2b36e8b01a9f2c054aaef5fad866fe896c1d1e0
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482f7aadd7dbfec9f7d97f2ecce024dbc5e057c94acba64f2be497ba54c3eddf
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5be6f2ab3d9092a91166fc9f6dbf42bbe7619216ebee34ce87a8911cc354b836
5ccccb0627a6506de1257a59280c1835c44e94b65c334a7b5a3968aa57a8a0db
5d1bc9b443f3f81fa4b4ad4634c1bb9702194c1898e3a9de0ab5e2cdc0e9f479
60a4cc5b1200ed57c92b500ccf5281dbbfff1928a21df23573adfcb6bf0292b1
658a3aecb972fe990dd44900b8535c30a9c5292705706c0c66308f54abdeb37f
6adc3d4c1056996e4e8b765a62604c78b1f867cceb3b15d0b9bedb7c4857f992
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