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HUBSPOT BENCHMARKS (MARKETING AND SALES) FOR B2B COMPANIES


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Benchmark your Marketing and Sales performance against other B2B companies.
Connect your HubSpot Marketing and HubSpot CRM to see how you compare in areas
like: Sessions, Pageviews/Session, Bounce Rate, Avg. Session Length, New Leads
(w/o Offline Source), New MQLs (w/o Offline Source), New SQLs (w/o Offline
Source), New Opportunities (w/o Offline Source), New Opportunities, Deals
Created, Deals Closed Won, Deals Closed Won Amount and All Deals.

Business type

B2B

Up to 1723 contributors

Created by Benchmark Groups, 9 months ago


SESSIONS

Number of times the Site was Visited during the specified Date Range.



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HubSpot Marketing


PAGEVIEWS / SESSION

The Average number of Unique Page Views per Session during the specified Date
Range.



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HubSpot Marketing


BOUNCE RATE

Number of Sessions with exactly One Analytics Event, divided by the number of
Sessions during the specified Date Range.



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HubSpot Marketing


AVG. SESSION LENGTH

The Average Time between the Start and End of a Session during the specified
Date Range.



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HubSpot Marketing


NEW LEADS (W/O OFFLINE SOURCE)

New Leads Created during the specified Date Range (does not include Offline
Source).



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HubSpot Marketing


NEW MQLS (W/O OFFLINE SOURCE)

New MQLs Created during the specified Date Range (does not include Offline
Source).



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HubSpot Marketing


NEW SQLS (W/O OFFLINE SOURCE)

New SQLs Created during the specified Date Range (does not include Offline
Source).



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HubSpot Marketing


NEW OPPORTUNITIES (W/O OFFLINE SOURCE)

New Opportunities Created during the specified Date Range (does not include
Offline Source).



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HubSpot Marketing


NEW OPPORTUNITIES

New Opportunities Created during the specified Date Range (include Offline
Sources).



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HubSpot Marketing


DEALS CREATED

Number of Deals Created during the specified Date Range.



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HubSpot CRM


DEALS CLOSED WON

Number of Deals Closed Won during the specified Date Range.



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HubSpot CRM


DEALS CLOSED WON AMOUNT

Revenue from Deals Closed Won during the specified Date Range.



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HubSpot CRM


ALL DEALS

Number of Deals (Open and Closed) during the specified Date Range.



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HubSpot CRM

Databox's Benchmark Groups product allows you to benchmark your company's
performance against groups of similar companies. With integrations with 50+
popular marketing, sales and financial software tools like Google Analytics,
HubSpot, QuickBooks — to name just a few, you can see how your entire company's
performance stacks up. Then, use the benchmarks to develop a better company
strategy, justify investing in new initiatives, set goals for different teams,
or just to have peace of mind that you're doing ok.

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