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INSIGHTS. IDEAS. INSPIRATION.

Take your marketing further with Google. Think with Google.

Feature of the week


WHAT MARKETERS CAN LEARN FROM THE MOST POWERFUL YOUTUBE TRENDS OF 2022

Successful YouTube creators capture engagement within their communities and the
public. Discover how your brand can use the same strategies by digging into our
analysis of the year’s top video trends.




Feature of the week


WHAT MARKETERS CAN LEARN FROM THE MOST POWERFUL YOUTUBE TRENDS OF 2022

Successful YouTube creators capture engagement within their communities and the
public. Discover how your brand can use the same strategies by digging into our
analysis of the year’s top video trends.


TRENDING RIGHT NOW

Ranked by pageviews and recency per category

All Consumer Trends Video Digital Transformation Privacy & Trust Consumer
Journey Management & Culture



WHAT MARKETERS CAN LEARN FROM THE MOST POWERFUL YOUTUBE TRENDS OF 2022

December 2022

OPTIMIZE YOUR MOBILE SITE OR APP

September 2022

MARKETERS WHO PRIORITIZE APPS ARE WINNING TODAY — AND TOMORROW

October 2022

NESTLÉ’S CMO SHARES HER STRATEGY FOR ACCELERATING DIGITAL TRANSFORMATION AT
SCALE

December 2022

WHAT 2022 HOLIDAY SHOPPING TRENDS AND INSIGHTS MEAN FOR MARKETERS IN 2023

December 2022

HOW TO KEEP BUSINESSES GROWING IN UNCERTAIN TIMES

December 2022

3 LEADING BRANDS DOING THE TRIED-AND-NEW

November 2022

HOW THE COMPANY BEHIND DUNKIN’, ARBY’S, AND SONIC REACHES PEOPLE WHEREVER THEY
ARE

December 2022

3 THINGS BRANDS SHOULD KNOW ABOUT THE WAY PEOPLE SHOP TODAY

November 2022

HOW 3 BRANDS USED YOUTUBE TO EXTEND THEIR REACH DURING TENTPOLE MOMENTS

December 2022

GLOBAL INSIGHTS BRIEFING: EARLY HOLIDAY DEAL SEEKING

December 2022

HOW INCREASING AGILITY AND DRIVING GROWTH NOW CAN HELP CPG BRANDS PREPARE FOR
THE FUTURE

December 2022

HOW TO MAXIMIZE A FULL-FUNNEL MEDIA STRATEGY WITH MEASUREMENT

November 2022

NOW IS THE TIME TO EMBRACE CREATIVITY

November 2022

4 INDUSTRY LEADERS ON WHAT’S NEXT FOR CREATIVITY

November 2022

HOW BAYER USED MACHINE LEARNING TO PREDICT COLD AND FLU TRENDS

November 2022

IT’S TIME TO ELECTRIFY AUTO MARKETING

October 2022

WHAT 3 BRANDS LEARNED FROM THEIR YOUTUBE CTV EXPERIMENTS

October 2022

HOW PROGRAMMATIC ADVERTISERS CAN FUNDAMENTALLY REIMAGINE THE WAY THEY BUILD
AUDIENCES

October 2022

HOW TO BUILD A SUCCESSFUL MEASUREMENT PLAN FOR 2023

September 2022

WHAT 2022 HOLIDAY SHOPPING TRENDS AND INSIGHTS MEAN FOR MARKETERS IN 2023

December 2022

GLOBAL INSIGHTS BRIEFING: EARLY HOLIDAY DEAL SEEKING

December 2022

GLOBAL INSIGHTS BRIEFING: SEARCHING WITH INTENT AND HOLIDAY ENTHUSIASM

October 2022

12 KEY DAYS OF THIS HOLIDAY SEASON: HOW TO PREPARE EARLY AND DRIVE PROFITS

September 2022

GLOBAL INSIGHTS BRIEFING: A FOCUS ON CONSCIOUS SPENDING AND SAVING

September 2022

SOOTHING VIDEOS: THE SURPRISING TREND CAPTURING GEN Z’S ATTENTION

August 2022

GLOBAL INSIGHTS BRIEFING: SHIFTING PRIORITIES TOWARD VALUE

August 2022

AS PEOPLE RESUME PLANNING FOR LIFE’S BIG MOMENTS, BRANDS HAVE A ROLE TO PLAY

August 2022

GLOBAL INSIGHTS BRIEFING: CONSCIOUS AND COST-AWARE CONSUMERS

July 2022

PEOPLE HAVE CHANGED THE WAY THEY SHOP. HAVE YOU CHANGED THE WAY YOU SELL?

April 2022

WHAT MARKETERS CAN LEARN FROM THE MOST POWERFUL YOUTUBE TRENDS OF 2022

December 2022

3 LEADING BRANDS DOING THE TRIED-AND-NEW

November 2022

3 THINGS BRANDS SHOULD KNOW ABOUT THE WAY PEOPLE SHOP TODAY

November 2022

HOW 3 BRANDS USED YOUTUBE TO EXTEND THEIR REACH DURING TENTPOLE MOMENTS

December 2022

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November 2022

WHAT 3 BRANDS LEARNED FROM THEIR YOUTUBE CTV EXPERIMENTS

October 2022

ARE SHORT-FORM OR LONG-FORM VIDEOS BETTER FOR BRANDS? VIEWERS AND CREATORS SAY
BOTH ARE

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REACH POTENTIAL CUSTOMERS AT EVERY STAGE OF THE FUNNEL WITH VIDEO

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December 2022

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2 ORGANIZATIONAL APPROACHES THAT DRIVE SUCCESSFUL DIGITAL TRANSFORMATION

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May 2022

HOW CUSTOMER-CENTRICITY GUIDED MONDELĒZ INTERNATIONAL’S DIGITAL TRANSFORMATION

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HOW MEDIA AGENCIES CAN ADAPT TO A TRANSFORMED DIGITAL LANDSCAPE

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3 TRAITS DIGITAL LEADERS HAVE IN COMMON

March 2022

EMBRACING FIRST-PARTY DATA: 3 SUCCESS STORIES FROM HUBSPOT

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IN A PRIVACY-FIRST WORLD, THE AGENCY-CLIENT RELATIONSHIP HAS NEVER BEEN MORE
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PROTECT PRIVACY AND DRIVE PERFORMANCE WITH A NEW MEASUREMENT SOLUTION

April 2022

HOW GOOGLE’S IN-HOUSE MARKETERS ARE ADAPTING TO A SHIFTING PRIVACY ENVIRONMENT

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ENVIRONMENT

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WHAT GOOGLE IS DOING TO MAKE WEB AND APP EXPERIENCES SAFER AND MORE ACCESSIBLE

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2022 RETAIL MARKETING GUIDE: BUILD YOUR BRAND AND ACQUIRE NEW CUSTOMERS

March 2022

2022 RETAIL MARKETING GUIDE: BE READY FOR THE HOLIDAYS AND SEASONAL SHOPPING
MOMENTS

September 2022

2022 RETAIL MARKETING GUIDE: GROW YOUR ONLINE AND IN-APP SALES

March 2022

2022 RETAIL MARKETING GUIDE: USE INSIGHTS TO INFORM YOUR STRATEGY AND BOOST
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3 WAYS NEXT-GEN LEADERS EMBRACE UNCERTAINTY AND DRIVE DIGITAL TRANSFORMATION

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WHY SUPPORTING NONTRADITIONAL LEARNING AND CAREER PATHS IS SIMPLY SMART BUSINESS

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CONSUMER INSIGHTS

Global Article

Article


WHAT 2022 HOLIDAY SHOPPING TRENDS AND INSIGHTS MEAN FOR MARKETERS IN 2023

Global Article

Article


GLOBAL INSIGHTS BRIEFING: EARLY HOLIDAY DEAL SEEKING

Global Case Study

Case Study


3 THINGS BRANDS SHOULD KNOW ABOUT THE WAY PEOPLE SHOP TODAY

Global Case Study

Case Study


HOW BAYER USED MACHINE LEARNING TO PREDICT COLD AND FLU TRENDS


MARKETING STRATEGIES & INNOVATIONS

Case Study

Case Study


NESTLÉ’S CMO SHARES HER STRATEGY FOR ACCELERATING DIGITAL TRANSFORMATION AT
SCALE

Global Video

Video


GIVING GEN Z ‘NEW NOSTALGIA’ FOR A BELOVED HERITAGE BRAND ON YOUTUBE

Watch now
United States Article

Article


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Perspective

Perspective


HOW THE COMPANY BEHIND DUNKIN’, ARBY’S, AND SONIC REACHES PEOPLE WHEREVER THEY
ARE

Global Perspective

Perspective


3 LEADING BRANDS DOING THE TRIED-AND-NEW

Article

Article


HOW 3 BRANDS USED YOUTUBE TO EXTEND THEIR REACH DURING TENTPOLE MOMENTS

Global Video

Video


MANAGING THE SWITCH TO AUTOMATION

Watch now
Global Perspective

Perspective


HOW INCREASING AGILITY AND DRIVING GROWTH NOW CAN HELP CPG BRANDS PREPARE FOR
THE FUTURE


IN-DEPTH READING


 * INCLUSIVE MARKETING
   
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   from automation and machine learning to data and measurement.
   
   7 Collections


 * MARKETING ON YOUTUBE
   
   Dig into new consumer trends, explore YouTube ad effectiveness research, and
   learn how brands are innovating with online video marketing.
   
   18 Articles


 * CREATIVITY
   
   Creativity grabs attention and inspires action. Discover how data at the
   intersection art and technology can connect with audiences.
   
   22 Collections


TOOLS


 * FIND MY AUDIENCE
   
   Go beyond demographics to find who matters most to your business.
   
   Open


 * GOOGLE TRENDS
   
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   Open


 * GROW MY STORE
   
   Assess your retail website’s customer experience—and improve it.
   
   Open


 * MARKET FINDER
   
   Get data and insights to identify your next global markets.
   
   Open

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