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 * About
 * Membership
   * For Consultants
   * For In-House Professionals
 * Services
   * Leaders and Organizations
     * Becoming Crisis Ready
     * Custom Training
   * Consultants
   * Academia
   * Keynote Speaking
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   * Masterclasses
   * Courses
   * Book
 * Resources
   * Blog
   * Crisis Ready Flowcharts
     * Issue Management Response Flowchart
     * Internal Escalation Protocol
   * Crisis Ready Formulas
     * Detecting the Likelihood of Emotional Escalation
     * Responding to Emotional Escalation
     * Formula for Responding to Controversial Issues
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 * About
 * Membership
   * For Consultants
   * For In-House Professionals
 * Services
   * Leaders and Organizations
     * Becoming Crisis Ready
     * Custom Training
   * Consultants
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   * Keynote Speaking
 * Learn
   * Masterclasses
   * Courses
   * Book
 * Resources
   * Blog
   * Crisis Ready Flowcharts
     * Issue Management Response Flowchart
     * Internal Escalation Protocol
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     * Responding to Emotional Escalation
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 * About
 * Membership
   * For Consultants
   * For In-House Professionals
 * Services
   * Leaders and Organizations
     * Becoming Crisis Ready
     * Custom Training
   * Consultants
   * Academia
   * Keynote Speaking
 * Learn
   * Masterclasses
   * Courses
   * Book
 * Resources
   * Blog
   * Crisis Ready Flowcharts
     * Issue Management Response Flowchart
     * Internal Escalation Protocol
   * Crisis Ready Formulas
     * Detecting the Likelihood of Emotional Escalation
     * Responding to Emotional Escalation
     * Formula for Responding to Controversial Issues
 * Media
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Menu
 * About
 * Membership
   * For Consultants
   * For In-House Professionals
 * Services
   * Leaders and Organizations
     * Becoming Crisis Ready
     * Custom Training
   * Consultants
   * Academia
   * Keynote Speaking
 * Learn
   * Masterclasses
   * Courses
   * Book
 * Resources
   * Blog
   * Crisis Ready Flowcharts
     * Issue Management Response Flowchart
     * Internal Escalation Protocol
   * Crisis Ready Formulas
     * Detecting the Likelihood of Emotional Escalation
     * Responding to Emotional Escalation
     * Formula for Responding to Controversial Issues
 * Media
 * Contact
 * Login
 *  

Book now
 * About
 * Membership
   * For Consultants
   * For In-House Professionals
 * Services
   * Leaders and Organizations
     * Becoming Crisis Ready
     * Custom Training
   * Consultants
   * Academia
   * Keynote Speaking
 * Learn
   * Masterclasses
   * Courses
   * Book
 * Resources
   * Blog
   * Crisis Ready Flowcharts
     * Issue Management Response Flowchart
     * Internal Escalation Protocol
   * Crisis Ready Formulas
     * Detecting the Likelihood of Emotional Escalation
     * Responding to Emotional Escalation
     * Formula for Responding to Controversial Issues
 * Media
 * Contact
 * Login
 *  

Menu
 * About
 * Membership
   * For Consultants
   * For In-House Professionals
 * Services
   * Leaders and Organizations
     * Becoming Crisis Ready
     * Custom Training
   * Consultants
   * Academia
   * Keynote Speaking
 * Learn
   * Masterclasses
   * Courses
   * Book
 * Resources
   * Blog
   * Crisis Ready Flowcharts
     * Issue Management Response Flowchart
     * Internal Escalation Protocol
   * Crisis Ready Formulas
     * Detecting the Likelihood of Emotional Escalation
     * Responding to Emotional Escalation
     * Formula for Responding to Controversial Issues
 * Media
 * Contact
 * Login
 *  

Book now
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 * About
 * Membership
   * For Consultants
   * For In-House Professionals
 * Services
   * Leaders and Organizations
     * Becoming Crisis Ready
     * Custom Training
   * Consultants
   * Academia
   * Keynote Speaking
 * Learn
   * Masterclasses
   * Courses
   * Book
 * Resources
   * Blog
   * Crisis Ready Flowcharts
     * Issue Management Response Flowchart
     * Internal Escalation Protocol
   * Crisis Ready Formulas
     * Detecting the Likelihood of Emotional Escalation
     * Responding to Emotional Escalation
     * Formula for Responding to Controversial Issues
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YOU CAN'T PLAN FOR EVERYTHING
BUT YOU SHOULD BE READY FOR ANYTHING.

WE EXIST TO HELP YOU BE READY TO TRANSFORM ALL FORMS OF CHALLENGES INTO
OPPORTUNITIES.


YOU CAN'T PLAN FOR EVERYTHING
BUT YOU CAN BE READY FOR ANYTHING.

WE EXIST TO HELP YOU BE READY TO TRANSFORM
ALL FORMS OF CHALLENGES INTO OPPORTUNITIES.


REGISTER TO OUR UPCOMING
CRISIS READY COURSE

HONE YOUR CRISIS
COMMUNICATION &
LEADERSHIP SKILLS

KICKS OFF JANUARY 10TH, 2023
EARLY BIRD PRICING ENDS DECEMBER 18TH, 2022.

Learn more


OUR NEXT CRISIS READY MASTERCLASS:
STRATEGIC WAYS TO IMPLEMENT A CRISIS READY CULTURE

Join us on May 12th at 1pm eastern where we'll explore strategic and creative
ways to bring effortless Crisis Ready training to your or your clients’ teams,
no matter how big or small those teams may be.


UPCOMING CRISIS READY COURSE

LEARN MORE


CRISIS READY MASTERCLASS

MANAGING THE ACTIVE SHOOTER THREAT
WITH AARON MARKS

JOIN US ON JUNE 16TH FROM 1-3PM EASTERN

REGISTER NOW


WHAT IS CRISIS READY?

Crisis Ready is so not about having a crisis management plan. It's about
ingraining a culture whereby every team member is trained and empowered with the
mindset, skillset, and capabilities to transform any challenge into an
opportunity that strengthens trust and brand equity.

If your business is in it for the long game, a Crisis Ready Culture is what is
required for true resilience in this highly volatile world.

Being Crisis Ready…

 * Creates teams of resilient, confident, and happy leaders
 * Increases everyday efficiencies
 * Fosters trust, both internally and externally— earning you the benefit of the
   doubt when it matters most
 * Strengthens and protects brand equity
 * Keeps you ahead and in the position to maximize on opportunities
 * Builds thriving and sustainable businesses that withstand the test of time


WHO WE SERVE

Whether you lead an organization, own a consultancy, or teach, we’re here to
support you.

LEADERS AND ORGANIZATIONS



Whether you're in the public or private sector, we help organizations like yours
build cross-organizational teams that are instinctively able to respond to
real-time threats and challenges in a way that fosters trust with key
stakeholders and strengthens brand equity.



LEARN MORE

CONSULTANTS
(PR, MARKETING, CRISIS COMMS)



When it comes to issue management and crisis communication, your clients look to
you to support them through their most critical moments. Our job is to provide
you with resources, training and support that keeps you at the forefront of this
ever-evolving profession, so you're always at the top of your game.



LEARN MORE

ACADEMIA



Today's students are tomorrow's leaders and it's more important than ever that
they enter the workforce with strong crisis leadership skills. We offer
resources and supplemental programs that are easily adopted into your higher ed
curricula—and are currently being utilized by colleges and universities around
the world, including at Harvard University, Columbia, NYC and McGill, amongst
others.



LEARN MORE


EXPERIENTIAL LEARNING

Do your teams, clients, or students know how to differentiate between an issue
and a crisis? Put them through this free immersive learning experience and find
out!


UPCOMING CRISIS READY COURSE

START HERE


IS YOUR TEAM / ARE YOUR
CLIENTS CRISIS READY?

PUT THEM THROUGH THIS IMMERSIVE
LEARNING EXERCISE AND FIND OUT.

Let's go!


CRISIS READY TRENDS AND INSIGHTS


THE SECRET TO—AND GREAT CHALLENGE OF—SUCCESSFUL CRISIS COMMUNICATION

Effective communication is hard. Period. In the best of circumstances,...

Read more
Melissa AgnesJuly 22, 2022


CONSIDERATIONS FOR MANAGING THE ACTIVE SHOOTER THREAT

Buffalo… Laguna Woods… Houston… Uvalde… Tulsa… We all recognize the...

Read more
Aaron MarksJune 6, 2022


RESOURCES TO SUPPORT YOUR TEAM’S MENTAL AND EMOTIONAL HEALTH

One of the top things to focus on when ingraining...

Read more
Melissa AgnesMarch 22, 2022


IMPORTANT CONSIDERATIONS FOR BRANDS AS THE WAR WAGES BETWEEN RUSSIA AND UKRAINE

The impact of war is never contained to its fighting...

Read more
Melissa AgnesFebruary 28, 2022


↓


OUR BIG MISSION

The traditional approach to crisis preparedness—which is investing in a generic
plan that sits stagnantly on a shelf—does little to truly serve an organization.
If this was your approach to crisis preparedness prior to COVID then, like
countless others, you know exactly what I’m talking about.

Crisis Ready Institute is a public benefit corporation on a mission to elevate
the status quo of crisis communication and crisis leadership and, in doing so,
create a world where leaders of all types have the skills, the confidence, and
the support to rise and effectively lead through change, challenge, and crisis.
We do this by helping leaders hone the skillsets required to thrive in today’s
world, and helping organizations embed a culture of true crisis resilience
whereby every negative incident is transformed into an opportunity to foster
growth, strengthen trust, and build brand equity.

We believe that if every organization, professional, and leader were Crisis
Ready, we would live in a kinder, safer, more balanced world—and that's
precisely what we're striving to achieve.


MELISSA AGNES

Founder and CEO, Crisis Ready® Institute

Learn more about Melissa


TAKE A PEEK!

Experience this supplemental
development program for
yourself, before adding it to
your curriculum.

Demo this course
Copyright © 2022 Crisis Ready Institute·All rights reserved·Privacy Policy·Terms
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CRISIS READY: BUILDING AN INVINCIBLE BRAND IN AN UNCERTAIN WORLD, BY MELISSA
AGNES

Ranked amongst the top two leading crisis management books of all time, by Book
Authority, and named as one of the top ten business books of 2018 by Forbes,
Crisis Ready provides the precise roadmap for strengthening the resilience of
your organization.

Order your copy



NEWSLETTER SIGNUP

Stay informed and at the cutting edge of your crisis readiness. Subscribe to the
Crisis Ready Institute to gain from experts, be the first to receive new
resources, and receive exclusive offers and materials.

Click here to subscribe
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