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Skip to main content BILL COLWELL FORD Bill Colwell Ford 238 Waterloo Road Directions Hudson, IA 50643 * Sales: 888-432-1637 * Service: 888-409-8153 * Parts: 888-415-4439 * Home * New * NEW INVENTORY * New Vehicle Inventory * Vehicles Coming Soon * Build Your Ford * Start Your Custom Vehicle * 2024 Ford Mustang * KBB Instant Cash Offer * Understanding EV * Commercial Vehicles * Employer Partner Pricing Program * FordPass Rewards * Ford Vehicle Comparisons * Ford Vehicle Reviews * Ford Models * SHOP BY MODEL * * Used * USED INVENTORY * Used Vehicle Inventory * The Colwell Commitment * Colwell Commitment Inventory * Featured Used Vehicles * Vehicles Under $15,000 * KBB Instant Cash Offer * FordPass Rewards * * * Finance & Specials * FINANCE * Finance Center * Apply For Credit * Finance Specials * Is Leasing Right for Me? * Vehicle Service Agreement * KBB Instant Cash Offer * Ford Flex Buy * FordPass Rewards Visa * SPECIALS * Rebates * Accessory of the Month * Regional Incentives * Vehicles Under $15,000 * $300/Month or Less * Military Appreciation Program * First Responder Appreciation * College Student Purchase Program * Service * SERVICE & PARTS * Schedule Service * Ford Pick Up & Delivery Service * Ford Mobile Service * Service Center FAQ * Professional Detail Services * Parts Center * Ford Accessories * Accessory of the Month * FordPass Rewards * QUICK LANE * Quick Lane Tire & Auto * Schedule Service * Service Coupons * Leveling & Lift * Military Tire Discount * FordPass Rewards Visa Card * SERVICE HOURS * QUICK LANE HOURS * * About Us * ABOUT US * About * Dealership FAQ * Employment * Ford Dealer near Me * Why the Automotive Service Industry? * Meet Our Team * Our Commercial Business * Our Blog * Community Involvement * History * Bill's Bird * Fill A 50 * SHOWROOM HOURS * * CONTACT US * * Español * SCHEDULE SERVICE NOW! CLICK HERE TO START! SHOP Any Type Any Year All Filters Search SHOP SERVICE Schedule Service QuickLane Coupons Accessory Of The Month BROWSE NEW MODELS * Convertible * Coupe * SUV * Truck * Van * Wagon MUSTANG MUSTANG Previous BRONCO BRONCO SPORT EDGE ESCAPE EXPEDITION EXPEDITION MAX EXPLORER MUSTANG MACH-E Next E-350 CUTAWAY E-TRANSIT-350 CAB CHASSIS E-TRANSIT-350 CUTAWAY F-150 F-150 LIGHTNING F-250 F-350 F-350 CHASSIS F-450 F-450 CHASSIS MAVERICK RANGER E-450 CUTAWAY TRANSIT-250 CAB CHASSIS TRANSIT-250 CUTAWAY TRANSIT-350 CAB CHASSIS TRANSIT-350 CUTAWAY E-TRANSIT-350 CARGO TRANSIT CONNECT TRANSIT-150 CARGO TRANSIT-150 CREW TRANSIT-250 CARGO TRANSIT-250 CREW TRANSIT-350 CARGO TRANSIT-350 CREW TRANSIT-350 PASSENGER TRANSIT CONNECT VIEW OUR F-150 SPECIALS Previous open in new tab Offer Details and Disclaimers Open Details Modal Bill Colwell Ford 238 Waterloo Road. Hudson, IA 50643 Sales: 319-600-7345 Service: 319-988-4153 Parts: 1-800-300-6950 Ford Service | 2nd Event 2024 Offer valid on 04/01/2024 through 06/30/2024 Get a $100 rebate by mail or earn 22,000 FordPass® Rewards bonus Points Details: Get a $100 rebate by mail or earn 22,000 FordPass® Rewards bonus Points with the purchase and installation of four tire pressure monitoring sensors.* Disclaimer(s) : *Dealer-installed retail purchases only. $100 rebate by mail or 22,000 FordPass® Rewards bonus Points on the purchase of four Motorcraft® tire pressure monitoring sensors. Not valid on prior purchases. Must be enrolled in FordPass Rewards to receive FordPass Rewards bonus Points. Points are not redeemable for cash or check and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the FordPass Rewards Program terms and conditions at FordPassRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 4/1/24 to 6/30/24. Submit rebate by 7/31/24 by mail-in rebate form or online at Ford.com/support. Rebate by prepaid debit card. Limit one offer per customer. See participating U.S. dealership for vehicle applications and offer details through 6/30/24. Motorcraft® is a registered trademarks of Ford Motor Company. open in new tab Offer Details and Disclaimers Open Details Modal Bill Colwell Ford 238 Waterloo Road. Hudson, IA 50643 Sales: 319-600-7345 Service: 319-988-4153 Parts: 1-800-300-6950 Ford Service | 2nd Event 2024 Offer valid on 06/11/2024 through 06/30/2024 Buy four select tires, get a $70 rebate by mail or earn 15,000 FordPass® Rewards bonus Points.* Details: On these name brands: Goodyear, Cooper, Dunlop, Michelin®, Continental, Hankook, Bridgestone, Firestone, Pirelli®, Toyo®, Yokohama®, and Nitto®. FordPass Rewards members also earn 10 Points per $1 spent on Ford Service. Disclaimer(s) : Dealer-installed retail purchases only. Limit one offer per vehicle. $70 tire rebate or 15,000 FordPass® Rewards bonus Points on a set of four Goodyear, Cooper, Dunlop, Michelin®, Continental, Hankook, Bridgestone, Firestone, Pirelli®, Toyo®, Yokohama®, and Nitto® tires. Medium/commercial Toyo tires are excluded. Must be enrolled in FordPass Rewards to receive FordPass Rewards bonus Points. Points are not redeemable for cash or check.{} See the FordPass ** Rewards Program terms and conditions at FordPassRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 4/1/2024 to 6/30/2024. Submit rebate by 7/31/2024 by mail-in rebate form or online at Ford.com/support. Cannot be combined with any other tire manufacturer-sponsored rebate/offer. See Service Advisor for vehicle applications and offer details through 6/30/2024. * open in new tab Offer Details and Disclaimers Open Details Modal Bill Colwell Ford 238 Waterloo Road. Hudson, IA 50643 Sales: 319-600-7345 Service: 319-988-4153 Parts: 1-800-300-6950 Ford Service | 2nd Event 2024 Offer valid on 04/01/2024 through 06/30/2024 Get a $100 rebate by mail or earn 22,000 FordPass® Rewards bonus Points Details: Get a $100 rebate by mail or earn 22,000 FordPass® Rewards bonus Points with the purchase and installation of four tire pressure monitoring sensors.* Disclaimer(s) : *Dealer-installed retail purchases only. $100 rebate by mail or 22,000 FordPass® Rewards bonus Points on the purchase of four Motorcraft® tire pressure monitoring sensors. Not valid on prior purchases. Must be enrolled in FordPass Rewards to receive FordPass Rewards bonus Points. Points are not redeemable for cash or check and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the FordPass Rewards Program terms and conditions at FordPassRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 4/1/24 to 6/30/24. Submit rebate by 7/31/24 by mail-in rebate form or online at Ford.com/support. Rebate by prepaid debit card. Limit one offer per customer. See participating U.S. dealership for vehicle applications and offer details through 6/30/24. Motorcraft® is a registered trademarks of Ford Motor Company. open in new tab Offer Details and Disclaimers Open Details Modal Bill Colwell Ford 238 Waterloo Road. Hudson, IA 50643 Sales: 319-600-7345 Service: 319-988-4153 Parts: 1-800-300-6950 Ford Service | 2nd Event 2024 Offer valid on 06/11/2024 through 06/30/2024 Buy four select tires, get a $70 rebate by mail or earn 15,000 FordPass® Rewards bonus Points.* Details: On these name brands: Goodyear, Cooper, Dunlop, Michelin®, Continental, Hankook, Bridgestone, Firestone, Pirelli®, Toyo®, Yokohama®, and Nitto®. FordPass Rewards members also earn 10 Points per $1 spent on Ford Service. Disclaimer(s) : Dealer-installed retail purchases only. Limit one offer per vehicle. $70 tire rebate or 15,000 FordPass® Rewards bonus Points on a set of four Goodyear, Cooper, Dunlop, Michelin®, Continental, Hankook, Bridgestone, Firestone, Pirelli®, Toyo®, Yokohama®, and Nitto® tires. Medium/commercial Toyo tires are excluded. Must be enrolled in FordPass Rewards to receive FordPass Rewards bonus Points. Points are not redeemable for cash or check.{} See the FordPass ** Rewards Program terms and conditions at FordPassRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 4/1/2024 to 6/30/2024. Submit rebate by 7/31/2024 by mail-in rebate form or online at Ford.com/support. Cannot be combined with any other tire manufacturer-sponsored rebate/offer. See Service Advisor for vehicle applications and offer details through 6/30/2024. * open in new tab Offer Details and Disclaimers Open Details Modal Bill Colwell Ford 238 Waterloo Road. Hudson, IA 50643 Sales: 319-600-7345 Service: 319-988-4153 Parts: 1-800-300-6950 Ford Service | 2nd Event 2024 Offer valid on 04/01/2024 through 06/30/2024 Get a $100 rebate by mail or earn 22,000 FordPass® Rewards bonus Points Details: Get a $100 rebate by mail or earn 22,000 FordPass® Rewards bonus Points with the purchase and installation of four tire pressure monitoring sensors.* Disclaimer(s) : *Dealer-installed retail purchases only. $100 rebate by mail or 22,000 FordPass® Rewards bonus Points on the purchase of four Motorcraft® tire pressure monitoring sensors. Not valid on prior purchases. Must be enrolled in FordPass Rewards to receive FordPass Rewards bonus Points. Points are not redeemable for cash or check and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the FordPass Rewards Program terms and conditions at FordPassRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 4/1/24 to 6/30/24. Submit rebate by 7/31/24 by mail-in rebate form or online at Ford.com/support. Rebate by prepaid debit card. Limit one offer per customer. See participating U.S. dealership for vehicle applications and offer details through 6/30/24. Motorcraft® is a registered trademarks of Ford Motor Company. Next * * Previous OfferNext Offer VIEW OUR PRE-OWNED TRUCK SPECIALS FAST TRADE-IN VALUE Tell us about your car and we’ll give you an accurate value today! Value Your Trade NO HASSLE FINANCING We’ll work with you to design a plan for your lifestyle & budget. Apply Now COMMUNITY INVOLVEMENT Learn more about our community involvement at the dealership Learn More WELCOME TO BILL COLWELL FORD AT BILL COLWELL FORD, THE FORD DEALER NEAR YOU IN THE CEDAR VALLEY, WE'RE DEDICATED TO PROVIDING EXCEPTIONAL SERVICE AND TOP-QUALITY VEHICLES TO DRIVERS IN THE HUDSON, IOWA AREA AND BEYOND. AS YOUR PREMIER FORD DEALER, WE OFFER AN EXTENSIVE SELECTION OF NEW AND USED VEHICLES, ALONG WITH FINANCING OPTIONS, EXPERT SERVICE, AND GENUINE PARTS. AT BILL COLWELL FORD, WE ARE DEDICATED TO ENSURING CUSTOMER SATISFACTION AND PROVIDING EXPERT GUIDANCE THROUGHOUT YOUR CAR BUYING AND OWNERSHIP JOURNEY. OUR KNOWLEDGEABLE STAFF ENDEAVORS TO MAKE THE PROCESS OF PURCHASING AND OWNING A VEHICLE AS SMOOTH AND ENJOYABLE AS IT CAN BE. Since 1984, Bill Colwell Ford has been a trusted family-owned and -operated dealership serving Iowa's Cedar Valley and beyond. Founded by Bill Colwell, our dealership is built on respect and fairness for customers and employees alike. With nearly 75 dedicated staff members, we prioritize customer satisfaction and offer a diverse selection of new Ford vehicles, used cars, and expert service options. Our Ford service center and Quick Lane Tire & Auto Center provide efficient maintenance solutions, while our parts department offers a vast inventory of genuine OEM parts and accessories. Recognized for outstanding service, we've received prestigious awards from Ford Motor Company and local accolades. Committed to giving back, we support community initiatives like Drive 4 UR School events and Fill A 50 drives, benefiting local organizations. We prioritize employee well-being with training programs and advancement opportunities, earning us recognition as a Top 150 Workplace in Iowa. At Bill Colwell Ford, we're dedicated to serving our customers, community, and employees with integrity and excellence. NEW FORD DEALER At Bill Colwell Ford, we proudly offer the latest lineup of new Ford vehicles, featuring innovative technology, superior performance, and unmatched reliability. Our Ford showroom showcases a wide range of Ford models, including: * Ford F-150 * Ford Explorer * Ford Escape * Ford Mustang * Ford Ranger * Ford Bronco * Ford Edge We're also excited to embrace the future of automotive technology with our selection of electric and hybrid vehicles. Experience the eco-friendly benefits of electric power with models like the Ford F-150 Lightning, Mustang Mach-E and Ford Escape Hybrid. With impressive efficiency, advanced features, and zero-emissions driving, our electric vehicles offer a sustainable and enjoyable driving experience for environmentally-conscious drivers. USED CAR DEALER We carry a diverse selection of high-quality used vehicles spanning various makes and models. Every pre-owned vehicle undergoes our multi-point inspection process, ensuring it meets our stringent standards for quality and reliability. Our commitment to excellence means that whether you're in the market for a Ford or another brand, you can trust that you're getting a dependable vehicle from us. With competitive pricing and a wide variety of options available, finding your ideal used car has never been easier. Check out our used inventory priced under $15,000. We have certified pre-owned vehicles. Learn more about the Colwell Commitment program, our certified pre-owned vehicle program. Visit Bill Colwell Ford today to explore our used and certified pre-owned vehicles and let our knowledgeable team assist you in finding the perfect vehicle to suit your needs and preferences. View Inventory BILL COLWELL FORD INC SERVICE AND REPAIR Our technicians are part of a network of over 35,000 factory‐trained Ford technicians across America ready to service your car, truck, or SUV. Their training was developed by the same company that designed, engineered, and built your vehicle. We have the right parts, tools, and techs to help ensure your service is done correctly the first time. Best of all, no matter what kind of service your vehicle needs, you can trust that our team can handle it. These tasks include but aren't limited to: * Oil changes * Tire rotations * Alignment adjustments * Fluid checks and top-offs * Transmission repairs and rebuilds As you can see, our service team possesses a unique set of skills, all of which are designed to get you back on the road as soon as possible. While they're not limited to working on Ford vehicles, doing so allows them to use genuine Ford parts, as mentioned above. By using these parts in Ford repairs and maintenance, they're ensuring that your car is getting a component that was made specifically for it. These parts are built to last longer between service visits and keep your ride performing at optimal levels. You can also get your hands on these parts yourself by visiting our parts center. SERVICE AND PARTS At Bill Colwell Ford, our top priority is ensuring your vehicle's longevity and performance. Our Ford service center boasts factory-trained technicians who specialize in servicing Ford vehicles. Whether it's routine maintenance like oil changes and tire rotations or more extensive repairs, our team has the expertise and equipment to handle it all. Plus, we use only genuine Ford parts and accessories to guarantee the highest quality and compatibility. Trust us to keep your vehicle running smoothly for years to come, so you can enjoy peace of mind on the road ahead. QUICK LANE SERVICE LOCATION For swift and convenient service, stop by our Quick Lane service location to address all your maintenance requirements. From essential tasks like oil changes and tire rotations to critical checks such as brake inspections and battery replacements, our Quick Lane service team is equipped to swiftly and efficiently get you back on the road. With no appointment necessary and rapid turnaround times, maintaining your vehicle has never been simpler. Trust our Quick Lane service experts to provide prompt and reliable maintenance solutions, ensuring your vehicle stays in peak condition with minimal disruption to your schedule. Visit us today for hassle-free maintenance you can count on. Schedule Now OUR WEBSITE IS MORE THAN JUST CARS At Bill Colwell Ford, our experienced finance team is dedicated to providing personalized assistance throughout the financing process. We understand that securing the right financing can be a daunting task, which is why we're here to guide you every step of the way. Our team collaborates with a vast network of trusted lenders, allowing us to offer competitive financing rates and terms tailored to your specific needs and budget. Whether you're considering buying or leasing, we'll work diligently to find the best payment plan that aligns with your financial goals. We believe that everyone deserves the opportunity to drive home in their dream vehicle, regardless of their credit history. That's why we strive to make the financing process as seamless and stress-free as possible. Trust the finance experts at Bill Colwell Ford to help you secure the financing you need to make your automotive dreams a reality. We have several helpful tools you can use during the finance process. These include: * KBB® Instant Cash Offer (Value Your Trade): Allows you to receive a quote for a potential trade. Enter your current vehicle's make, model, or VIN, along with its condition, and you'll receive an estimate shortly thereafter. * Credit estimator: Provides you with your Equifax® credit score, after you fill out a quick form. Completing this form will not impact your credit score. * CarFinder: We take pride in offering an extensive selection of vehicles. However, if you don't see what you're looking for, you can use this tool to let us know. We'll start tracking down your desired vehicle for you! * Finance application: Briefly touched upon earlier, the finance application takes a few minutes to complete. Upon your approval, you'll see all the lease and finance options you pre-qualify for. * Vehicle, service, & parts specials: Our dealership offers many specials on select new and used cars as well as service and parts. Head to our specials pages to see what's being offered today! In addition to our finance tools, you can also do a ton of research by reading our many vehicle reviews and comparisons, all of which are designed to give you a much deeper look into each Ford model! VISIT BILL COLWELL FORD TODAY Experience the Bill Colwell Ford difference today by visiting our dealership near Cedar Falls and Cedar Rapids. Whether you're in the market for a new Ford, a reliable used vehicle, or expert service and parts, we're here to exceed your expectations at every turn. Contact us to schedule a test drive or service appointment, or stop by to speak with one of our friendly team members. We look forward to serving you! 1. Bill Colwell Ford 238 Waterloo Road Hudson, IA 50643 * Sales: 888-432-1637 Visit us at: 238 Waterloo Road Hudson, IA 50643 Loading Map... SHOWROOM HOURS * Monday8:30am-8pm * Tuesday8:30am-8pm * Wednesday8:30am-6pm * Thursday8:30am-8pm * Friday8:30am-6pm * Saturday8:30am-5pm * SundayClosed See All Department Hours Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, processing, and/or $149 documentation fee. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week. * Sitemap * Accessibility * Privacy * FordDirect Privacy * View Additional Disclosures * ; ;