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Submitted URL:
http://www.murad.com/privacy-notice/
Effective URL:
https://www.murad.com/privacy-notice/
Submission: On September 05 via api (September 5th 2023, 11:16:09 am UTC) from US — Scanned from DE

Form analysis
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Find Your Customized Regimen

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Supplements
Regimens & Kits
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Oil Control
Pores
Hydration
Lines & Wrinkles
Lifting & Firming
Dark Spots & Uneven Tone
Brightening
Sensitive Skin
Eczema
Holiday Sets
Rapid Relief Acne Sulfur Mask
Retinal ReSculpt Overnight Treatment
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Value Sizes
Shop New Arrivals
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Skincare Questions? Ask an Expert!

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1. Startseite
2. Privacy Notice

PRIVACY NOTICE

Last Updated: June 27, 2023

Murad Privacy Principles

Murad takes your privacy seriously. The following principles guide our treatment
of your personal information:

1. We value the trust you place in Murad when sharing your personal information
with us.

2. We strive to be transparent with you about what personal information we
collect, what we do with it, and to whom we disclose it.

3. We endeavor to work with you to address your concerns about how we use your
personal information.

4. We strive to take steps designed to secure your personal information and
reduce the risk it will be misused.

Scope

This Privacy Notice (“Notice”) describes how Murad, LLC (“Murad,” “we,” “us”, or
“our”) collects, uses, discloses, and otherwise processes personal information
in connection with our websites, mobile applications, and other online services
which link to or display this Privacy Notice (collectively, the “Platform”); our
in-person interactions with you (e.g., at one of our in-person events, etc.);
and our other interactions with you (collectively, the “Services”). This Notice
is not, however, a contract and does not create any legal rights or obligations.

When we use the term “personal information” in this Notice, we mean information
that identifies, relates to, describes, is reasonably capable of being
associated with, or could reasonably be linked, directly or indirectly, to you
or your household. It does not include aggregated or de-identified information
that is not reasonably capable of being associated with or linked to you.

CALIFORNIA NOTICE AT COLLECTION

We collect the categories of personal information (as defined in the California
Consumer Privacy Act of 2018 (CCPA) listed in the table below. As further
described in the “How We Use Personal Information” section below, we generally
collect and use the above-listed categories of personal information to provide
and manage the Platform and the Services, to process and fulfill your orders,
and as otherwise necessary to support and market our business.

As noted in the table above, we “sell” or “share” (as these terms are defined in
the CCPA) certain categories of personal information, and you may exercise your
right to opt out of such disclosures by clicking "Do Not Sell or Share My
Personal Information" in the footer of our website and following the
instructions on the window that pops up. here. Alternatively, where available,
you may choose to enable an online tool that automatically communicates your
opt-out preferences, such as the Global Privacy Control (“GPC”). When detected,
we will process such a signal as a request to opt out.

We retain each category of personal information that we collect for as long as
necessary to fulfill the purposes described in this Notice, including to satisfy
legal or reporting requirements. More information, about our information
handling and privacy practices and a description of your legal rights, can be
found in the “California Privacy Rights” section below.

Collection of Personal Information

Depending on how you interact with us and the Platform, we may collect a variety
of information, including:

* Contact Information, including your name, mailing/shipping address, telephone
number(s), and email address.

* Payment Information, including your credit/debit card information and billing
address.

* Shopping History, including information about the items you viewed, added to
your cart, purchased, or returned.

* Information You Post, including information that you provide when using the
Platform’s posting feature(s) and any other information that you choose to
make public on the Platform. Please note that we cannot control the actions
of third parties who may have access to or collect information you choose to
make public.

* Social Media Information, including information that you post on our social
media pages, your social media profile information, and information posted on
your social media page(s).

* Information You Submit, including photos, videos, and other user-generated
content that you choose to provide when you send us a message through the
“Contact Us” page, any chatbot, or similar features on the Platform;
information that we collect when you enter a promotion; and other information
that you choose to provide during your interaction(s) with us.

* Audio and Visual Information, including photographs, video images, CCTV
recordings, call center recordings and call monitor recordings, and
voicemails. For example, if you complete a quiz or use our skin assessment
tool for our custom serum feature that allows you to upload an image, we may
collect images that you submit to those features. Similarly, if you call into
our customer support center, then we may record your calls for quality
assurance purposes. If this information constitutes “Biometric Information”
(such as facial recognition information, biometric identifiers, faceprints,
or face scans), then we will collect, use and store such information in
accordance with applicable privacy laws.

* Demographic Information, including your birthdate, age, gender, and zip code
as well as information relating to your lifestyle, routine, interests, and
shopping behavior.

* Health and Medical Information, including information about your health
status, information related to your physical health condition, or information
about your diagnosis by a health care professional that you voluntarily share
with us (e.g., when you speak with one of our skin care experts, complete a
quiz, use our assessment tools, or contact customer service representatives
or contact customer support to report a product issue). If you participate in
a consumer research study where we have collected your informed consent, then
we may collect and use certain health-related information as outlined in that
particular informed consent form.

* Device and Browser Information, including your device type, browser type,
operating system name and version, device identifier(s), and IP address.

* Location Information, including your approximate location derived from your
device’s IP address. If you are using any of our mobile applications, please
note that we may collect your personal information at any time the app is
running in the foreground (i.e., fully visible on the screen) or in the
background (i.e., not the focus on the screen). For more information about
your options related to the collection of your location information, see the
“Your Choices and Legal Rights” section below.

* Log and Usage Information, including the date and time you access the
Platform, the site you came from and/or the site you visit when you leave the
Platform, the frequency with which you access and use the Platform, the pages
that you navigate to, the links that you click, and other information about
your interactions with the Platform.

Source of Personal Information

We collect your personal information in the following ways:

* Directly From You. When you visit and use the Platform or otherwise interact
with us, we collect the personal information that you share with us. In
particular, we collect personal information directly from you when you:

* Register for an account on the Platform.

* Purchase products or services through the Platform.

* Sign up to receive marketing and promotional communications from us.

* Request a sample from us.

* Join a loyalty, rewards, or similar program or club administered by us.

* Participate in one of our promotional sweepstakes, contests, surveys, or
focus groups.

* Use any of the services and features available on the Platform.

* Use a Platform feature such as taking a quiz or engaging with one of our
analysis or assessment tools.

* Provide us with feedback or submit a request to our Consumer Service team.

* Interact with our social media pages.

* Interact with us in-person (e.g., at an in-person event, etc.)

* Through Automated Means. When you access and engage with the Platform, we
automatically collect information about your browser, device, and activity,
including when you:

* Install and use our mobile apps.

* Visit and navigate the Platform on any device.

* Enable location-based features on the Platform.

* Click on sponsored links, social media advertisements, or third-party
advertisements.

We (and our partners) may also use cookies and other similar tracking
technologies (e.g., pixel tags (or web beacons) and software development kits
(SDKs)) to collect information automatically when you use the Platform. The
information collected may include details about your behavior on the Platform,
including how you move and scroll through the Platform, your keystrokes, the
links you choose to click, and how you interact with forms. These technologies
may also be used to collect information about you over time and across different
websites, mobile apps, and devices.

For more information about our use of cookies and other tracking technologies,
please refer to the “Tracking Technologies, Interest-Based Advertising, and
Analytics” section below.

* From Third Parties. We may receive your personal information from other
sources. Our third-party sources may include:

* Our business partners, including companies that co-sponsor our promotions.

* Our analytics and advertising partners, including online advertising
networks and analytics providers.

* Social media platforms, including Facebook, Twitter, YouTube, Pinterest,
Snapchat, and Instagram. The information we receive from any social media
platform is dependent upon its policies and your settings on that platform.

* Third-party sites, including those that allow you to integrate your
third-party account with your account with us.

* Other individuals (e.g., your family, friends, or other personal contacts)
who provide your personal information to us because they think you may be
interested in our products and services or they want to share a product or
service with you.

* Other companies that provide personal information to supplement what we
already know about you, including data aggregators. Certain third parties
might link your name or email address to other information they have
collected, such as your past online/offline purchases and your online usage
information.

Please note that we may combine personal information that we receive from
various sources. For example, we may combine:

* Personal information that we collect from you offline with personal
information we collect from you through the Platform.

* Personal information that we collect from the different devices you use to
access the Platform.

* Personal information we receive from third parties with personal information
we already have about you.

We use, disclose, and protect combined personal information as described in this
Notice.

How We Use Personal Information

We may use your personal information in the following ways:

* To Provide and Manage the Platform and the Services. We use your personal
information to provide, administer, and manage the Platform (and its
features) and as otherwise necessary to provide the Services and to operate
our business.

* To Process and Fulfill Your Order(s). Where applicable, we use your personal
information to process and fulfill your orders and requests for our products
or services. We may also use your personal information to process your
returns or inform you of any product recall.

* To Identify Usage Trends and Make Improvements. We use your personal
information to understand how you use the Platform and identify usage trends.
We also use your personal information to identify issues, test new features
or changes in our features, and improve the Platform, the Services, and our
products.

* To Understand Your Interests and Personalize Your Experience. We use your
personal information to help us understand which parts of the Platform and/or
which of our products are of interest to you. We also use your personal
information to customize or personalize your experience with us.

* To Communicate with You. We use your personal information to communicate with
you about your account or our relationship; to respond to your submissions,
requests, and inquiries; and to request information or feedback from you. We
may also use your personal information to invite you to participate, and
communicate with you about your participation in sweepstakes, contests,
surveys, or focus groups administered by us or on our behalf. Additionally,
from time to time, we may use your personal information to send you important
updates and communications about this Notice and/or other applicable terms
and conditions.

* To Determine Your Eligibility. We may use your personal information to verify
your identity or determine your eligibility for some of our products,
services, and promotions. For example, this may include verifying your age,
date of birth, and state of residence.

* To Send You Marketing and Promotional Communications. We use your personal
information to send you communications (including via email, text message,
and push notification) and other materials with information about new
products and features and special offers. These communications and materials
might be third-party offers or products we think you might find interesting.
Details on how to exercise your choices with respect to marketing and
promotional materials and communications from us can be found in the “Your
Choices and Legal Rights” section below.

* To Conduct Research and Analytics. We use your personal information to help
us (and our service providers and partners) conduct research and analytics
and to otherwise measure the effectiveness of the Platform’s content and our
online and offline marketing and advertising efforts.

* To Engage in Interest-Based Advertising. We and our third-party partners use
personal information gathered across multiple websites, devices, or other
platforms to serve you relevant advertising on the Platform or on other
online services across the devices you may use. Details on how to exercise
your choices with respect to interest-based advertising can be found in the
“Tracking Technologies, Interest-Based Advertising, and Analytics” section
below.

* To Maintain Security and Prevent Fraud.We use your personal information to
help monitor and maintain the security and integrity of the Platform as well
as our systems and networks. Additionally, we use your personal information
to detect; prevent; investigate; and protect you, our business, and others
from fraud, unauthorized transactions, and other unlawful or unsafe activity.

* To Satisfy Our Legal Obligations. We use your personal information to comply
with applicable law and respond to lawful requests and communications from
law enforcement authorities and other government officials.

* To Carry Out Sales and Business Transactions. We may use your personal
information in connection with the evaluation, negotiation, and/or completion
of a business transaction (e.g., a merger, divestiture, restructuring,
reorganization, dissolution, or other sale or transfer of some or all of our
assets), whether as a going concern or as part of any bankruptcy,
liquidation, or similar proceeding, in which personal information held by us
is among the assets transferred or is otherwise relevant to the evaluation,
negotiation, or completion of the transaction.

* As Otherwise Permitted, Necessary, or Appropriate. We use your personal
information as otherwise described in this Notice or as explained to you at
the point of information collection. We will also use your personal
information at your direction or with your consent. Finally, we will use your
personal information as we believe necessary or appropriate to protect our
rights, privacy, safety, property, and/or those of others.

How We Disclose Your Personal Information

In connection with one or more of the purposes outlined above, we may disclose
personal information from each of the categories of information described in the
“Collection of Personal Information” section above to the following categories
of third parties:

* Our Affiliates. We may disclose your personal information within the Unilever
Group of companies and brands for purposes consistent with this Notice and
other business and operational purposes.

* Other Users of the Platform. We disclose your personal information to other
individuals who visit and interact with the Platform. For example, we may
display the personal information you post using the Platform’s features. We
may also display publicly on the Platform the personal information you submit
in connection with a promotion.

* Our Service Providers. We disclose your personal information to service
providers who perform services on our behalf. For example, this may include
merchandise vendors and payment processors. It may also include companies
that send emails on our behalf or help us operate the Platform or provide the
Services. Our service providers are restricted in their use of personal
information that we disclose to them.

* Our Business Partners. We disclose your personal information to other
companies with whom we partner to offer products and services and carry out
other related activities. For example, we may disclose your personal
information to a third party that co-sponsors a contest or promotion. We may
also disclose your personal information to third parties whose products or
services may be of interest to you.

* Our Research Partners. We disclose your personal information to our research
partners, including those that perform surveys or research projects in
partnership with us or on our behalf.

* Our Analytics Partners. We disclose your personal information to our partners
that assist us in performing analytics and help us measure the effectiveness
of the Platform’s content and our online and offline marketing and
advertising efforts.

* Our Advertising Partners. We disclose your personal information to third
parties for advertising purposes, including social media platforms,
third-party advertising networks, and other parties that assist us in serving
and optimizing our advertisements.

* Third-Party Data Providers. We disclose your personal information to
third-party data providers, including data aggregators and data brokers, who
collect personal information about consumers from various sources to create
consumer databases that help companies and brands understand consumer
behavior, grow their customer relationships, and meet their marketing and
advertising objectives.

Relevant Third Parties in Connection with Business Transactions or
Reorganizations. We may take part in or be involved with a corporate business
transaction, such as a merger, acquisition, joint venture, financing, or sale
of all or a portion of our company assets. If another entity acquires us or
any of our assets, personal information that we have collected may be
transferred to such entity and its advisors leading up to and/or following
the transaction. In addition, if any bankruptcy or reorganization proceeding
is brought by or against us, personal information that we hold may be
considered an asset of ours and may be sold or transferred to third parties.

Competent Governmental and Public Authorities. We disclose your personal
information as necessary pursuant to a court order or subpoena or to
cooperate with a government agency or investigatory body request.

Other Parties. We disclose your personal information to other parties at your
direction or with your consent. If you are the winner of a sweepstakes or
other contest, we may also disclose your personal information to anyone who
requests a winner’s list. Finally, we disclose your personal information to
other parties as we believe necessary or appropriate either to: (i) comply
with applicable law; (ii) protect our operations and those of any of our
affiliates; (iii) investigate and prevent against fraud; (iv) protect our
rights, privacy, safety, or property and/or those of others; or (v) allow us
to pursue available remedies or limit damages that we may sustain.

We may disclose your personal information for other reasons that we will
describe at the time of information collection or prior to disclosing your
information.

Depending on your U.S. state residency, some of the disclosures described above
constitute “sales” or "sharing" of personal information under applicable law.
Details on how to exercise your legal rights with respect to such disclosures
can be found in the “Your Choices and Legal Rights” and the "California Privacy
Rights" sections below.

Please note that we may de-identify or aggregate personal information so that it
will no longer be considered “personal information” and disclose such
information to other parties for purposes consistent with those described in
this Notice.

Children's Privacy

The Platform is intended for adults. We do not knowingly collect or solicit any
information from anyone under the age of 16 through the Platform. In the event
that we learn that we have inadvertently collected personal information from a
child under the age of 16, we will delete that information as quickly as
possible. If you believe that we might have collected personal information from
a child under the age of 16, please contact us at privacy@murad.com.

Tracking Technologies, Interest-based Advertising, and Analytics

Cookies & Other Tracking Technologies

We automatically collect certain types of usage and device information when you
visit and interact with the Platform, read emails sent by us or on our behalf,
or otherwise engage with our content (including our advertisements).

We (and our partners) typically use cookies (i.e., small text files sent from a
website and stored on your device), pixel tags (or web beacons), and other
similar tracking technologies to collect this information. These tracking
technologies may collect information about your browser, device, and browsing
activity, such as your IP address, browser type, device type, unique IDs
assigned to your device, the date and time of your visit to the Platform, the
site from which you came and the site that you visit after leaving the Platform,
and information about the way you engage with the Platform and our content
(e.g., the pages on the Platform that you visit, how frequently you access the
Platform, whether you open emails or click the links contained in emails sent by
us or on our behalf, whether you access the Platform from multiple devices, the
products you view and click on, and similar actions you take on the Platform).

* We (and our partners) use information collected through cookies and other
similar tracking technologies for various purposes, including to:

* remember that you are logged into the Platform and enable certain
functionality;

* provide you with personalized content and information, including targeted
content and advertising;

* recognize you across multiple devices,

* monitor aggregate usage metrics relating to the Platform, such as total
number of visitors, the dates/times visitors accessed the Platform, the
pages visitors viewed, and demographic patterns of our visitors); and

* otherwise enhance the Platform and your user experience.

* Your browser may give you the ability to control cookies or other tracking
technologies or to reject cookies.

* Because the options you select relating to cookies and other tracking
technologies are browser and device specific, you must exercise your choices
on each browser and device you use.

* For more information about cookies, including how they work and how to manage
them, please visit www.allaboutcookies.org. To control flash cookies, which
we may use on certain websites from time to time, you can go here

Interest-Based Advertising

We engage in interest-based advertising to deliver online, relevant advertising
to you. We also permit third-party online advertising networks, social media
companies, and other third-party services to collect information about your use
of the Platform over time so that they may display advertisements tailored to
you both on the Platform and on third-party online services and across the
devices you may use.

Typically, though not always, the information used for interest-based
advertising is collected through cookies or other similar tracking technologies.
We may also provide certain identifiers (such as an email address or user ID) or
hashed data to our third-party advertising partners to help identify you across
devices or serve you relevant advertisements on social media platforms you may
use. In addition to serving interest-based advertisements, our third-party
partners may use personal information to deliver certain advertising-related
services, such as reporting, attribution, analytics, and market research.

Some web browsers, websites/platforms, and mobile devices allow you to exercise
certain choices with respect to interest-based advertising, as described below.

* Web browser opt-out: You may be able to opt out of receiving interest-based
advertisements using the browser opt-out tools and consumer choice mechanisms
provided by interest-based advertising self-regulatory groups by following
the links below:

* Network Advertising Alliance (NAI): www.networkadvertising.org/choices

* Digital Advertising Alliance (DAA):
https://optout.aboutads.info/?c=2&lang=EN

* Mobile application opt-out: You have the ability to control whether you see
interest-based advertisements on your mobile device in the following ways:

* Your operating system may provide mechanisms that allow you to opt in or
opt out of the use of data about your usage of mobile apps to deliver
interest-based advertising to your mobile device. For more information,
consult your device settings.

* The DAA offers a tool for opting out of the collection of cross-app data on
a mobile device for interest-based advertising. To exercise your choices
with respect to participating companies, please download the AppChoices
tool at www.aboutads.info/appchoices.

You will need to opt out separately on all of your browsers and devices, as each
opt-out will apply only to the specific browser or device from which you opt
out. If you delete or reset your cookies or mobile identifiers, change browsers,
or use a different device, any opt-out cookie or tool may no longer work and you
will have to opt out again. Even if you choose to opt out of receiving
interest-based advertising, you may still receive advertising, but the
advertisements may be less relevant.

Some of our partners may provide you with additional choices with respect to
interest-based advertising. For example, certain social media platforms allow
you to control your advertising preferences directly through their services.
Please review the privacy notices of the third-party services you use for more
information.

Depending on your U.S. state residency, our use and disclosure of information
for interest-based advertising purposes constitutes the processing of personal
information for “targeted advertising” under applicable law. Details on how to
exercise your legal rights with respect to “targeted advertising” can be found
in the “Your Choices and Legal Rights” section below.

Google Analytics and Advertising

We use Google Analytics to better understand how users interact with the
Platform. For information on Google Analytics’ information handling practices
and how you can control the use of information sent to Google, please visit:
www.google.com/policies/privacy/partners/. To disable Google Analytics, please
download and install the Google Analytics Opt-out Browser Add-On, which is
available here: https://tools.google.com/dlpage/gaoptout/.

We may also utilize certain forms of display advertising and other advanced
features through Google Analytics, such as Remarketing with Google Analytics,
Google Display Network Impression Reporting, the DoubleClick Campaign Manager
Integration, and Google Analytics Demographics and Interest Reporting. These
features enable us to use first-party cookies (such as the Google Analytics
cookie) and third-party cookies (such as the DoubleClick or Google Dynamic
Remarketing advertising cookie) together to inform, optimize, and display
advertisements based on your past visits to the Platform. You may control your
advertising preferences or opt out of certain Google advertising products by
visiting the Google Ads Preferences Manager, currently available at:
https://google.com/ads/preferences or by visiting the NAI opt-out tool linked to
above.

Rakuten Advertising

We partner with Rakuten Advertising, who may collect personal information when
you interact with the Platform. Rakuten Advertising’s collection, use, and
disclosure of your personal information is subject to the Rakuten Advertising
Privacy Policy located here:
https://rakutenmarketing.com/legal-notices/services-privacy-policy/

To exercise your choices with respect to Rakuten Advertising’s use and
disclosure of your personal information, you can submit a request here:
https://rakutenmarketing.com/legal-notices/subject-requests/.

Your Choices and Legal Rights

Your Choices

We provide you with the ability to make certain choices about how we use your
personal information. Additional details are below.

Marketing and Promotional Communications: You can opt out of receiving marketing
and promotional communications from us at any time. Note that even if you opt
out of receiving marketing and promotional communications from us, you will
still receive non-marketing or transactional messages from us, including
messages about your account and responses to your inquiries. To opt out of
receiving our marketing and promotional communications, you can:

* Send us an email at privacy@murad.com

* Call us at 1-800-307-1303 (Monday through Friday, 8:30 AM – 9:00 PM Eastern)

* Write to us at:
Murad
Attention: Privacy Notice
2121 Park Place, 1st Floor
El Segundo, CA 90245

* Follow the instructions included in any promotional emails or text messages
that you receive from us.

Your Legal Rights

Depending on your U.S. state residency, under applicable law, you may have
certain rights in relation to your personal information, including the right to:

* Request details about our handling of your personal information and to
access, or receive a copy of, your personal information in a readily usable
format that allows you to transmit the information to another entity.

* Request that we correct inaccuracies in the personal information that we hold
(taking into account the nature of the information and the purpose(s) for
which we are processing it).

* Request that we delete the personal information we hold about you (subject to
certain exceptions prescribed by law).

* Opt out of: (i) the “sale” of your personal information; (ii) the processing
of your personal information for “targeted advertising” purposes; and (iii)
certain forms of “profiling” (as these terms are defined in the applicable
law).

* Withdraw the consent that you have given us to process your personal
information (where applicable).

We will not discriminate against you if you decide to exercise your legal
rights.

If you reside in Colorado, Connecticut, Utah, or Virginia and are interested in
exercising one or more of the rights outlined above, you can do so by:

* Sending an email to privacy@murad.com with the subject line “Privacy Rights
Request” or

* Calling us at 1-800-307-1303.

To protect your privacy, we may require you to provide certain information to
verify that it is you making the request. Where applicable, we will use the
requested information for verification purposes only. We may decline certain
requests if we cannot verify your identity and confirm the personal information
we maintain relates to you.

If you are interested in opting out of the “sale” of your personal information,
or the processing of your personal information for "targeted advertising"
purposes, you can also do so by clicking "Do Not Sell or Share My Personal
Information" in the footer of our website and following the instructions on the
window that pops up here. Additionally, where available, you may choose to
enable an online tool that automatically communicates your opt-out preferences,
such as the Global Privacy Control (“GPC”). When detected, we will process such
signals as a valid request to opt out.

Upon receipt of your request, we will endeavor to honor it based on the
information that we collect and maintain.

Exercising your rights does not require you to create an account with us.

Authorized Agents: You may authorize someone to submit a privacy rights request
on your behalf (an “authorized agent”) using the submission methods outlined
above. An authorized agent will need to demonstrate that you have authorized
them to act on your behalf, unless you have provided the agent with power of
attorney pursuant to applicable law. Depending on the evidence provided, we may
also contact you to verify your identity directly with us or request
confirmation from you that the agent is authorized to submit the request on your
behalf.

Appealing Privacy Rights Decisions: Depending on your U.S. state residency, you
may have the right to appeal a decision we have made in connection with your
privacy rights request. To appeal a decision, please contact privacy@murad.com.
If you are unsatisfied with the way that we have handled your appeal, you may
have the right to complain to your state’s Attorney General.

California Privacy Rights

The California Consumer Privacy Act of 2018, as amended by the California
Privacy Rights At and its implementing regulations (collectively, the "CCPA")
provides California residents with certain rights with respect to their personal
information. Pursuant to the CCPA, we are providing the following additional
details regarding the categories of personal information that we collect, use,
and disclose. This section also describes the rights available to you as a
California resident in relation to your personal information and how you can
exercise your rights.

Personal Information Collection and Disclosure

The following chart details which categories of personal information we have
collected from and about California residents in the past twelve (12) months,
the source(s) of each category of information, the categories of third parties
to whom we have disclosed each category of information for a business purpose,
and the categories of third parties to whom we have “sold” or with whom we have
“shared” each category of information (as such terms are defined in the CCPA)
(where applicable). Please note that the first column in the chart lists by
category the types of information described in the “Collection of Personal
Information” section above, as required by the CCPA.

Category of Personal Information Categories of Source(s) Disclosures of Personal
Information for a Business Purpose Sale or Sharing of Personal Information
Identifiers, including names, shipping addresses, email addresses, online
identifiers, IP addresses, account names, and other similar identifiers (e.g.,
social media identifiers). Directly from individuals
Through automated means
Third-party sources We have disclosed this category of information for a
business purpose in the past 12 months to the following categories of third
parties:
-Our Service Providers
-Our Business Partners
-Our Research Partners
-Our Analytics Partners We have sold or shared this category of information in
the past 12 months to or with the following categories of third parties:
-Our Analytics Partners
-Our Advertising Partners (including social media platforms) Personal
information categories listed in the California Customer Records statute,
including names, addresses, telephone numbers, and credit and debit card
information. Directly from individuals We have disclosed this category of
information for a business purpose in the past 12 months to the following
categories of third parties:
-Our Service Providers Protected classification characteristics under California
law or federal law, including age and sex/gender expression. Directly from
individuals We have disclosed this category of information for a business
purpose in the past 12 months to the following categories of third parties:
-Our Service Providers Commercial information, including items purchased,
obtained, or considered and other purchasing or consuming histories or
tendencies. Directly from individuals
Through automated means
Third-party sources We have disclosed this category of information for a
business purpose in the past 12 months to the following categories of third
parties:
-Our Service Providers
-Our Research Partners
-Our Analytics Partners We have sold or shared this category of information in
the past 12 months to or with the following categories of third parties:
-Our Analytics Partners
-Our Advertising Partners (including social media platforms) Biometric
information, including images and other information for the purpose of uniquely
identifying individuals (as described in the Custom Serum Privacy Statement
below). Directly from individuals We have disclosed this category of information
for a business purpose in the past 12 months to the following categories of
third parties:
-Our Service Providers Internet or other electronic network activity
information, including internet browsing history, search history, and
information regarding interactions with the Platform and advertisements. Through
automated means We have disclosed this category of information for a business
purpose in the past 12 months to the following categories of third parties:
-Our Service Providers
-Our Business Partners
-Our Analytics Partners We have sold or shared this category of information in
the past 12 months to or with the following categories of third parties:
-Our Analytics Partners
-Our Advertising Partners (including social media platforms) Geolocation data,
such as IP location. Through automated means We have disclosed this category of
information for a business purpose in the past 12 months to the following
categories of third parties:
-Our Service Providers
-Our Business Partners
-Our Analytics Partners We have sold or shared this category of information in
the past 12 months to or with the following categories of third parties:
-Our Analytics Partners
-Our Advertising Partners (including social media platforms) Audio, electronic,
visual, or similar information, such as phone call recordings (where permitted
by law). Through automated means We have disclosed this category of information
for a business purpose in the past 12 months to the following categories of
third parties:
-Our Service Providers Inferences, meaning inferences drawn from any of the
information in the above-listed categories of information. Through automated
means
Third-party sources We have disclosed this category of information for a
business purpose in the past 12 months to the following categories of third
parties:
-Our Service Providers We have sold or shared this category of information in
the past 12 months to or with the following categories of third parties:
-Our Analytics Partners:
-Our Advertising Partners (including social media platforms) Sensitive personal
information, including account log-in information in combination with passwords,
and information concerning individuals’ health. Directly from individuals
Through automated means We have disclosed this category of information for a
business purpose in the past 12 months to the following categories of third
parties:
-Our Service Providers

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