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 * Fierce Pharma
 * Fierce Biotech
 * Fierce Healthcare
 * Fierce Life Sciences Events
 * Digital Pharma Innovation Week
 * Digital Pharma Engage


 * ATTEND
   * SHOW OVERVIEW
   * ADVISORY BOARD
   * VENUE
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   * BE SAFE
   * FAQ
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 * CALL FOR SPEAKERS
 * NETWORKING
   * IN-PERSON NETWORKING
   * VIRTUAL NETWORKING
 * MARKETING AWARDS
   * AWARDS OVERVIEW
   * CATEGORIES & SCORING
   * 2022 JUDGES
   * AWARDS GALA
   * AWARDS PARTNERS
   * 2021 WINNERS
   * FAQ
 * PARTNERS
   * 2022 PARTNERS
   * WHY PARTNER?
   * BECOME A PARTNER

 * REGISTER

REGISTER

 * ATTEND
   * SHOW OVERVIEW
   * ADVISORY BOARD
   * VENUE
   * HOTEL
   * BE SAFE
   * FAQ
   * STAY UPDATED
   
 * CALL FOR SPEAKERS
 * NETWORKING
   * IN-PERSON NETWORKING
   * VIRTUAL NETWORKING
   
 * MARKETING AWARDS
   * AWARDS OVERVIEW
   * CATEGORIES & SCORING
   * 2022 JUDGES
   * AWARDS GALA
   * AWARDS PARTNERS
   * 2021 WINNERS
   * FAQ
   
 * PARTNERS
   * 2022 PARTNERS
   * WHY PARTNER?
   * BECOME A PARTNER
   

 * REGISTER

 * Fierce Pharma
 * Fierce Biotech
 * Fierce Healthcare
 * Fierce Life Sciences Events
 * Digital Pharma Innovation Week
 * Digital Pharma Engage




KEY INFORMATION

THE FIERCE PHARMA MARKETING AWARDS RECOGNIZE AND CELEBRATE CREATIVITY AND
EXCELLENCE IN PHARMA MARKETING AND COMMUNICATIONS. FROM EXCEPTIONAL SOCIAL
MEDIA, DIGITAL, PRINT AND PODCAST CAMPAIGNS, TO CREATIVE TV ADVERTISING AND PR
CAMPAIGNS, THERE IS A CATEGORY HERE FOR YOU.

 


ENTRIES ARE OPEN!


IMPORTANT DATES TO REMEMBER:

June 9, 2022: Entry Deadline

July 18, 2022: Finalists Announced

October 19, 2022: Winners Announced

*The cost to submit an application is $250

ENTER HERE NOW


2022 CATEGORIES:


 


DIGITAL CAMPAIGN – NON-SOCIAL MEDIA

Banners and display ads are the old guard of online marketing, but effective and
targeted pharma campaigns spur interest and drive traffic to more information.
This category is for those non-social media internet campaigns that exemplify
the best of web marketing.

Sponsored By: 




 


 


 


INNOVATION CHALLENGE

Pharma and healthcare companies are tapping the entrepreneurial spirit of
Americans in challenges that look for the best ideas around health conditions
from diabetes to cancer. This award will recognize the most creative and
effective contests run over the past year.

 

Medical Conference or Event Marketing

While medical conferences may have hit a pause during the COVID-19 pandemic, one
of the enduring fixtures at those events is the advertising from airport
terminals and taxi cabs to hotels and convention arenas. This award will
recognize the most compelling conference campaigns over the past year.

 

Multicultural Campaign

Some health conditions and diseases disproportionately affect people of various
racial or ethnic backgrounds. This category honours the health campaigns that
effectively and creatively reach specific minority audiences.

 


NEW BRAND LAUNCH

Even groundbreaking products need marketing. After all, how will patients and
professionals get to know and use a new drug or treatment without use-case
scenarios and benefit-and-risk lists? This category seeks the best strategies
and most creative marketing—and their ensuing sales outcomes —for products
launched in the last year.

Sponsored By: 




 


 


 


ONLINE VIDEO OR FILM

The mainstream TV audience is not always appropriate, or in the budget, for rare
conditions or targeted treatments. Online videos and even films can be
specifically tailored to smaller, more appropriate audiences. The online video
or film category recognizes the creativity and budget efficiency in those
projects.

 


PHARMA TV

Television is a proven category for building both product and disease awareness.
This category recognizes the most creative and effective TV advertising that
goes beyond the tried and traditional to create conversations by educating and
informing TV viewers.

 


PRINT FOR CONSUMER

Pharma companies can pack a lot of information—and disclaimers—into a magazine
or newspaper ad. This category looks at the print work that best conveys big
ideas and core messages in print.

 


PROFESSIONAL MARKETING

Strong relationships with healthcare professionals are essential to pharma
marketing strategies. Companies build those connections with interactions across
a wide variety of media channels. This category honours the exceptional social
media, digital and print campaigns used to reach and inform doctors, nurses,
hospital workers and others.

 


PUBLIC RELATIONS CAMPAIGN

Media pitches, healthcare KOL outreach and even cross-country media tours can
help pharma companies generate buzz for new products or awareness efforts. These
unpaid placements can make the difference in gaining widespread attention. This
category recognizes the creative and effective pitches that get pharma products
and companies noticed.

 


SOCIAL MEDIA FOR CONSUMER

While Twitter and Instagram might not be the easiest places for pharma to
navigate, many companies are tweeting and ’gramming, including with influencer
partners, for noteworthy campaigns. This category highlights the standout
marketing efforts that defy social media character counts and space constraints.

 


WEBSITE FOR CONSUMER

Today, most TV, print and digital ads come with links to websites for more
information. The all-important landing pages where those links lead can be
print-heavy and boring, or dynamic and informative. This category will award the
latter, recognizing the best-designed and most user-friendly websites for
consumers.


APPLICATION SCORING

 

The submissions will be reviewed and scored by a selected panel of judges and
the aggregate of the scores will determine the finalists and category winners.
Based on the highest scores and judges’ feedback, the “Best in Show” winners
will be selected.

Applications will be evaluated based on the following criteria:

 * Creativity: Does the campaign break through traditional pharmaceutical
   advertising? How does it use innovative ideas, application of craft and/or
   use technology to achieve its goals?
 * Strategy: What's the strategic big idea behind the effort? How does that idea
   guide the campaign's message, creative execution and media?
 * Audience impact: How does the campaign reach its intended audience (i.e.
   physicians, patients, advocacy groups, consumers, etc). How does it cause
   them to think, feel or act differently?
 * Social good: Does the campaign address any larger social health issues? How
   does it help to change thinking, modify behavior and/or contribute to a
   healthier society in general?
 * True Innovation: How unique is the campaign? What problem does it solve? Does
   it fit the definition of "game changing?"
 * Effectiveness: Are there quantifiable metrics or data that demonstrate the
   value of the campaign? How cost effective is the campaign, that is, what
   return on investment did it generate comparative to its budget?


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