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ROSIE LABS TEAMS UP WITH BOARDING NOAH’S ARK FOR PLAYFUL NFT PROJECT TO ADDRESS
AND SUPPORT SERIOUS ENVIRONMENTAL EVENTS

Pilot Program to Preview at NFT London Trade Show with a Preview of Fanciful
Artwork Encouraging Founding Noah’s Ark Passengers to “Board Early”


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Rosie Labs announced a new partnership with Boarding Noah’s Ark (BNA), an
artistic, entertainment-based initiative designed to bring awareness to myriad
global environmental concerns through a playful, animated recasting of the famed
story. The program will preview this week at NFT.London. (Photo: Business Wire)

   
   

 * Rosie Labs announced a new partnership with Boarding Noah’s Ark (BNA), an
   artistic, entertainment-based initiative designed to bring awareness to
   myriad global environmental concerns through a playful, animated recasting of
   the famed story. The program will preview this week at NFT.London. (Photo:
   Business Wire)
   
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November 02, 2022 09:28 AM Eastern Daylight Time

NEW YORK & LONDON--(BUSINESS WIRE)--Rosie Labs, the New York City-based global
marketing services collective, today announced a new partnership with Boarding
Noah’s Ark (BNA), an artistic, entertainment-based initiative designed to bring
awareness to myriad global environmental concerns through a playful, animated
recasting of the famed story. A new Boarding Noah’s Ark NFT (non-fungible token)
program will debut at NFT London, taking place November 4-5, and offer a preview
of the original artwork featuring adorable creatures, both known and unknown, as
they tease a better world to come.

> “BNA is exactly the type of Web3 project we love”
> 
> Tweet this

The initial concept for BNA will feature the development of an NFT representing
animals and monsters of various species released in a series of drops.
Purchasers of the NFTs will secure their own spot on the Ark, which will be
limited to just 20,000 passengers. The experience looks to be gamified with
opportunities for raffles, quests, and prizes that could include the ability to
name an environmental cause, and receive and award mint proceeds. Games and
challenges will be directly impacted by real-world environmental events, which
will ground the whimsical nature of the program. The NFTs will be minted on a
sustainable blockchain to be named later.

NFT London attendees can be among the first “passengers” to board the new Noah’s
Ark when they receive the first look at the original artwork and learn more
about the initiative.

The NFT artwork is being developed by Vincent Vigla, BNA’s art & design
director. Rosie Labs will provide consultative service through its recently
expanded Web3 practice, in addition to a host of traditional marketing
activities, including strategy, brand positioning, paid media, social media,
creative development, and communications through launch.

“We’re excited to partner with Rosie Labs because they fundamentally get what we
are trying to do,” said Olivier Mathieu, CEO of BNA. “They have the experience
and the understanding needed to help us develop and execute on our ambitious
web3 strategy, but also the traditional marketing capabilities and experience in
sustainability to help use convey our message beyond the crypto community and
into the mainstream, where these issues are having a profound impact and need to
be addressed.”

“BNA is exactly the type of Web3 project we love,” said David Song, CEO of Rosie
Labs. “Going beyond a brand and executing real meaning and utility for the
greater good is where the power of the medium lies. We’re thrilled to play a
part in the early development of this initiative and look forward to creating
and executing powerful programs and campaigns that will take these absolutely
adorable images and help give them a platform to affect real positive change.”

The BNA partnership announcement follows the recent launch of the Rosie Labs for
Good initiative. That initiative offers a complimentary custom Rosie Labs NFT
with the purchase of a specially labeled bottle of Rosie Rosé wine. Proceeds for
each sale benefit the Near and Far Animal Foundation. Through its sponsorship of
the NFT London event, Rosie Labs will distribute complimentary bottles of wine
featuring a code to claim the NFT. For each NFT claimed, Rosie Labs will make a
$10 donation to Near & Far.

About Boarding Noah’s Ark
Building Noah’s Ark founded in 2022 by CEO and gaming industry veteran Olivier
Mathieu, Art Director Vincent Vigla and advertising and art industry expert
Nathalie Nouhliane. The company brings awareness to critical environmental
concerns through its forthcoming new NFT adventure that reimagines the
traditional story of Noah and his Ark in today’s times. Users will be invited to
explore a fantastical world aboard the Ark, filled with games and challenges
that will be directly impacted by real-world environmental events, tying the
world aboard our Ark to the world in which we all live.

About Rosie Labs
Rosie Labs is a marketing services collaborative that brings together
experienced professionals and subject matter experts to deliver bespoke,
high-impact campaigns to clients such as Land O ‘Lakes, egglife, Nestlé,
Polyswarm, Reqfast, CrowdX, SunMed and It Gets Better. Founded by CEO and
Managing Director David Song in 2008, Rosie Labs was created to efficiently
deliver big ideas and unprecedented results by removing red-tape and
bureaucracy. The Rosie Labs network now includes over 100 "obsessivepreneurial"
creatives, strategists, producers and hybrids with vast experience across media
planning, data analytics, social media, digital advertising, brand management,
communications, Web3 strategy and more. The collaborative is headquartered in
New York City, with network members located across the U.S., U.K., France,
Switzerland, Israel, and beyond.


CONTACTS

Media
Deana Graffeo Weeks
Alchemy Media for Rosie Labs
deana@alchemymedia.com or 646-389-7519


ROSIE LABS


SOCIAL MEDIA PROFILES

 * Rosie Labs Facebook
 * Rosie Labs Twitter
 * Rosie Labs LinkedIn
 * Rosie Labs IG


RELEASE VERSIONS

 * English
 * French


MORE NEWS

 * October 20, 2022
   Rosie Labs Showcases the Power of NFTs for Good With Rosie Rosé Wine
   Initiative Benefitting Near & Far Animal Foundation
 * October 12, 2022
   Marketing Collective Rosie Labs Furthers International Expansion with France
   Office Opening
 * September 27, 2022
   PolySwarm Brings Next-Generation Malware Intelligence Marketplace to
   Blockchain, Operating 100% on Mainnet to Combat Emerging Cybersecurity
   Threats


CONTACTS

Media
Deana Graffeo Weeks
Alchemy Media for Rosie Labs
deana@alchemymedia.com or 646-389-7519




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