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VOLUME 64, ISSUE 1, 2024



 * The JAR 2024 List of Research PrioritiesColin Campbell
 * How to Use the Power of Advertising to Enhance Social GoodMarla B. Royne
   Stafford
 * The Impact of Fusion Metaphors in Health Appeals on Consumer AttitudesOlivia
   Petit and Tobias Otterbring
 * How Message Framing and Visual Cues Drive Health-Related Ad
   EffectivenessCeline Northcott, Philippa Middleton, Maria Makrides, and Lucy
   Simmonds
 * How Charitable Appeals Shape Donors’ Donation Choices—Giving Food or
   BooksJihao Hu, Tongmao Li, and Zhimin Zhou
 * Purpose Advertising and the Credibility GapTyler Milfeld and Eric Haley
 * When Are Photographs or Illustrations More Effective in Public Service
   Ads?Rita Ngoc To
 * Pride Appeals and Temporal Framing Compatibility Effects In Green
   AdvertisingChung In (Hazel) Yun and Kathrynn Pounders

 

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FEATURED ARTICLES

 * When to Combine Television With Online Campaigns
   September 05, 2017
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   June 06, 2017
 * Measuring Television In the Programmatic Age
   March 07, 2017
 * The Market Value Of Celebrity Endorsement
   October 27, 2016
 * How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers'
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   November 23, 2016
 * Consumer Response To Gay and Lesbian Imagery
   December 05, 2016

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   Journal of Advertising Research Apr 2024, 2024-010; DOI: 10.2501/JAR-2024-010
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