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THE NINTH EDITION STATE OF MARKETING REPORT: INSIGHTS FROM NEARLY 5,000
MARKETERS WORLDWIDE.

Learn more.
Marketing Cloud Personalization


CROSS-CHANNEL PERSONALIZATION

Personalize every customer experience with AI and real-time data to optimize
conversions and reduce costs.

Watch demo




WHAT CAN YOU DO WITH MARKETING CLOUD PERSONALIZATION?

Treat every customer as an individual and drive ROI across your marketing
programs with our personalization engine.


PERSONALIZE MOMENTS ACROSS THE CUSTOMER JOURNEY.


WEBSITE AND APP PERSONALIZATION

Create personalized experiences with machine learning and AI. Customize
everything, from webpages to in-app experiences, product recommendations,
content, and more. Tailor each customer experience for driving a specific KPI,
from acquisition to customer retention, using a mixture of real-time user
behavior and historical customer data. Improve page personalization with machine
learning, informing CTAs like banners or pop-ups. You can even target and test
at the speed your customers are browsing, with personalization decisions
happening in milliseconds.




AI-DRIVEN JOURNEY TRIGGERS

Trigger relevant, real-time experiences that move customers along their buying
journey. Use AI-driven decisions to determine the most relevant next engagement
for your customers with recommendations based on real-time customer behavior,
historical customer data, and business specific data sets, such as pricing and
inventory. Deliver predefined experiences to your customers, such as browsing or
cart abandon journeys — all while using real-time customer interactions to
determine the right content, channel or offer for them.




SALES AND SERVICE PERSONALIZATION

Feed real-time engagement data directly into your sales and service consoles to
improve customer and prospect interactions. Empower service teams to preempt
queries and provide more effective case resolutions, with faster access to a
customer’s recent interactions across different business touchpoints. Enable
your sales teams with more insight into an account or prospect’s purchase
journey — fueling more relevant conversations and offers, using real-time
knowledge of content consumed, products viewed, or time spent on your site.







ENGAGE WITH REAL-TIME RECOMMENDATIONS.


REAL-TIME AFFINITY PROFILING

Use AI to synthesize in-the-moment intent data and past business engagements to
identify customer affinities, interests, and preferences. Grow your
personalization capabilities with a fully customizable affinity graph — allowing
you to map and visualize rich, real-time customer profiles. Develop nuanced
perspectives on your customers based on individual preferences and use these
insights to deliver custom messaging and offers — bringing you higher conversion
rates across your website, app, and other channels.




OPEN-TIME EMAIL PERSONALIZATION

Use real-time personalization to engage your customers with relevant email
campaigns. Send timely, custom messages with Open-Time Email Personalization
that can optimize an email at the time of open with dynamic, changeable
sections. Any aspect of the email can be personalized — including offers,
product selection, and general content — all based entirely on the real-time
understanding of the customer’s journey.




AI AUTOMATED OFFERS

Improve the relevance of every customer engagement across your website and app
with Einstein Decisions. Einstein Decisions are powered by a contextual bandit
algorithm that uses real-time and historical profile data, alongside your
predetermined business logic, to identify relevant, dynamic offers throughout
the customer journey. As you deliver content and offers to your customers, new
data will continually feed into Einstein — allowing the algorithm to improve its
ability to deliver more optimal future decisions across a range of dynamic
scenarios.







MAXIMIZE RETURN ON MARKETING CAMPAIGNS.


BEHAVIORAL DATA AND ANALYTICS

See real-time analytics across a range of key performance indicators — including
transactions, responses, conversions, and revenue. Dig into your data at the
individual, segment, and campaign level. Monitor dashboards with deep analytics
on customer trends across channels and touchpoints, and improve your website and
app experiences.




AI TEST AND LEARN

Optimize your web and app experience with A/B and multivariate testing. Leverage
real-time, behavioral, contextual, and historical data to target tests, based on
either segment membership or rule-based test triggers. Act on results with
confidence, using randomized tests that employ Bayesian modeling to assess
confidence levels for both out-of-the-box and custom KPIs. Integrate data to
optimize personalization across channels — including your website, mobile app,
email or service, and sales interactions.




SURVEY MANAGEMENT

Use profile data to deliver highly targeted surveys across your website and
apps. Capture zero-party data that enriches your customer insights and
personalization opportunities through progressive profiling. Leverage individual
responses to inform the next piece of content your customer receives and improve
the effectiveness of different CTAs across your website and apps.







EXTEND THE POWER OF MARKETING CLOUD PERSONALIZATION WITH THESE RELATED PRODUCTS.


DATA CLOUD FOR MARKETING

Activate your data, scale insights with AI, and unify all your data into a
single customer profile.

Learn more


MARKETING CLOUD ENGAGEMENT

Create and deliver boundless, personalized customer journeys across marketing,
advertising, commerce, and service.

Learn more


MARKETING CLOUD ACCOUNT ENGAGEMENT

Grow efficiently by aligning marketing and sales on the #1 CRM with marketing
automation and account-based marketing.

Learn more


MARKETING CLOUD INTELLIGENCE

Optimize marketing performance and spend across every campaign, channel, and
journey.

Learn more


View all products



FIRST, CHOOSE THE RIGHT MARKETING CLOUD PERSONALIZATION EDITION FOR YOUR
BUSINESS NEEDS.

Enable personalized content and offers across every channel.


GROWTH

Personalize every interaction across channels like your website and email

$ 108,000
Org / Year
USD (billed annually)

 * 
   Web and Email Personalization
 * 
   Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
 * 
   Product and Content Recommendations

Contact us


PREMIUM

Supercharge cross-channel personalization with AI driven, next-best actions in
real-time

$ 300,000
Org / Year
USD (billed annually)

 * 
   Web, Email and App Personalization
 * 
   Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
 * 
   Product and Content Recommendations and AI-Driven Next-Best Actions and
   Offers

Contact us

This page is provided for information purposes only and subject to change.
Contact a sales representative for detailed pricing information.

View detailed pricing


GET THE MOST OUT OF YOUR PERSONALIZATION ENGINE WITH PARTNER APPS AND EXPERTS.





SEE THE TOP TRENDS IN DATA, AI, AND MORE — FROM NEARLY 5,000 MARKETERS
WORLDWIDE.

Get the Report


STAY UP TO DATE ON ALL THINGS MARKETING.

Sign up for our monthly marketing newsletter to get the latest research,
industry insights, and product news delivered straight to your inbox.

Sign up now


LEARN NEW SKILLS WITH FREE, GUIDED LEARNING ON TRAILHEAD.





HIT THE GROUND RUNNING WITH MARKETING TIPS, TRICKS, AND BEST PRACTICES.

Guide


SEE HOW PERSONALIZED MARKETING CAN LIFT LOYALTY AND RAISE ROI.

Get the guide
Infographic


LEARN WHAT MARKETERS SAY ABOUT THE VALUE OF PERSONALIZATION TO THEIR BUSINESS.

Download now
Blog


FRUSTRATED BY PERSONALIZATION CHALLENGES? LEARN 3 WAYS TO IMPROVE YOUR CUSTOMER
EXPERIENCE.

Learn more
On Demand Webinar


DELIVER WORLD-CLASS PERSONALIZATION TO PROSPECTS AND CUSTOMERS. LEARN HOW.

Watch the webinar
See all resources


READY TO TAKE THE NEXT STEP?


TALK TO AN EXPERT.

Tell us a bit more so the right person can reach out faster.
Request a call


STAY UP TO DATE.

Get the latest research, industry insights, and product news delivered straight
to your inbox.
Sign up for newsletter



MARKETING CLOUD PERSONALIZATION FAQ


WHAT IS A PERSONALIZATION ENGINE?

A personalization engine is a kind of technology solution that ingests customer
engagement and profile data, then — using machine learning and AI — determines
relevant messages, segmentation, and content for each customer, based on their
preferences and affinities. These insights can then be ingested into various
marketing touchpoints to power the customer experience.

Increase the ROI of every site visit with 1-to-1 personalization.


WHAT IS PERSONALIZATION IN MARKETING CLOUD?

Many Marketing Cloud products offer the ability to personalize customer
engagements, however, “Personalization” in Marketing Cloud refers specifically
to the product that allows you to unify customer engagements across your
website, app, email and other touchpoints, to generate preferences and
affinities that power real-time one-to-one offers, messages, and experiences.


WHAT ARE THE BENEFITS OF MARKETING CLOUD PERSONALIZATION?

- Improved CSAT and customer experience
- Increased conversions on your website and across your email marketing
- Improved website and app experience, including increased time spent on-site
and reduced bounce rate
- Reduced overall acquisition costs
- Improved marketing performance from smarter marketing segmentation
- Real-time triggers and intent driving engagements


IS MARKETING CLOUD PERSONALIZATION THE SAME AS SALESFORCE INTERACTION STUDIO?

Yes, Marketing Cloud Personalization and Salesforce Interaction Studio are one
and the same. Interaction Studio was rebranded as Marketing Cloud
Personalization in 2022.


IS MARKETING CLOUD PERSONALIZATION THE SAME AS EVERGAGE?

Yes, Marketing Cloud Personalization and Evergage are one and the same. From
increased innovations, feature improvements, and the evolution of the product,
the name evolved twice from Evergage, to Interaction Studio, and then from
Interaction Studio to Marketing Cloud Personalization.




NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

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