tealium.com Open in urlscan Pro
141.193.213.21 Public Scan

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Submitted URL:
https://comms.tealium.com/Njk5LUpMQS0yMDgAAAGB6e2_reFek3m-KsG6WM5x3J_4dAPCbfHSSQrt6OkA2_eaygBpbi5--SWtMV36zMvmIWKcwyRcR1KT...
Effective URL:
https://tealium.com/resource/whitepaper/2022-state-of-the-cdp-report/?utm_source=mkto&utm_medium=email&utm_campaign=...
Submission: On January 13 via api (January 13th 2022, 4:59:41 pm UTC) from US — Scanned from DE

Form analysis
8 forms found in the DOM

GET https://tealium.com

<form autocomplete="off" method="get" action="https://tealium.com">
  <fieldset>
    <input type="search" name="s" placeholder="Search ..." value="">
    <button class="search" type="submit" aria-label="Search">
      <span class="light">
        <img class="icon-search" src="https://tealium.com/wp-content/themes/Jupiter-child/jasper/assets/svg/search-icon-white.svg" alt="Search" title="Search">
        <img class="icon-down" src="https://tealium.com/wp-content/themes/Jupiter-child/jasper/assets/svg/navigation-close.svg" alt="Close" title="Close">
      </span>
      <span class="dark">
        <img class="icon-search" src="https://tealium.com/wp-content/themes/Jupiter-child/jasper/assets/svg/search-icon.svg" alt="Search" title="Search">
        <img class="icon-down" src="https://tealium.com/wp-content/themes/Jupiter-child/jasper/assets/svg/navigation-close-dark.svg" alt="Close" title="Close">
      </span>
    </button>
  </fieldset>
</form>

GET https://tealium.com

<form autocomplete="off" method="get" action="https://tealium.com">
  <fieldset>
    <input type="search" name="s" placeholder="Search ..." value="">
    <button class="search" type="submit" aria-label="Search">
      <span class="light">
        <img class="icon-search" src="https://tealium.com/wp-content/themes/Jupiter-child/jasper/assets/svg/search-icon-white.svg" alt="Search" title="Search">
        <img class="icon-down" src="https://tealium.com/wp-content/themes/Jupiter-child/jasper/assets/svg/navigation-close.svg" alt="Close" title="Close">
      </span>
      <span class="dark">
        <img class="icon-search" src="https://tealium.com/wp-content/themes/Jupiter-child/jasper/assets/svg/search-icon.svg" alt="Search" title="Search">
        <img class="icon-down" src="https://tealium.com/wp-content/themes/Jupiter-child/jasper/assets/svg/navigation-close-dark.svg" alt="Close" title="Close">
      </span>
    </button>
  </fieldset>
</form>

GET https://tealium.com/

<form method="get" id="mk-header-navside-searchform" action="https://tealium.com/">
  <input type="text" name="s" id="mk-ajax-search-input" autocomplete="off">
  <input type="hidden" id="security" name="security" value="c2fc3ada79"><input type="hidden" name="_wp_http_referer" value="/resource/whitepaper/2022-state-of-the-cdp-report/">
  <i class="nav-side-search-icon"><input type="submit" value=""><svg class="mk-svg-icon" data-name="mk-moon-search-3" data-cacheid="icon-61e05a5ab4d25" style=" height:16px; width: 16px; " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M496.131 435.698l-121.276-103.147c-12.537-11.283-25.945-16.463-36.776-15.963 28.628-33.534 45.921-77.039 45.921-124.588 0-106.039-85.961-192-192-192-106.038 0-192 85.961-192 192s85.961 192 192 192c47.549 0 91.054-17.293 124.588-45.922-.5 10.831 4.68 24.239 15.963 36.776l103.147 121.276c17.661 19.623 46.511 21.277 64.11 3.678s15.946-46.449-3.677-64.11zm-304.131-115.698c-70.692 0-128-57.308-128-128s57.308-128 128-128 128 57.308 128 128-57.307 128-128 128z"></path></svg></i>
</form>

GET https://tealium.com/

<form class="responsive-searchform" method="get" action="https://tealium.com/">
  <input type="text" class="text-input" value="" name="s" id="s" placeholder="Search..">
  <i><input value="" type="submit"><svg class="mk-svg-icon" data-name="mk-icon-search" data-cacheid="icon-61e05a5ab7328" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1664 1792"><path d="M1152 832q0-185-131.5-316.5t-316.5-131.5-316.5 131.5-131.5 316.5 131.5 316.5 316.5 131.5 316.5-131.5 131.5-316.5zm512 832q0 52-38 90t-90 38q-54 0-90-38l-343-342q-179 124-399 124-143 0-273.5-55.5t-225-150-150-225-55.5-273.5 55.5-273.5 150-225 225-150 273.5-55.5 273.5 55.5 225 150 150 225 55.5 273.5q0 220-124 399l343 343q37 37 37 90z"></path></svg></i>
</form>

<form id="mktoForm_1081" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-size: 13px; color: rgb(51, 51, 51); width: 374px;">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
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      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth slideTop" style="width: 100px;">
          <div class="mktoAsterix">*</div>First Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired mktoValid is-active" aria-required="true" style="width: 150px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth slideTop" style="width: 100px;">
          <div class="mktoAsterix">*</div>Last Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="LastName" name="LastName" placeholder="Last Name" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired mktoValid is-active" aria-required="true" style="width: 150px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
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      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth slideTop" style="width: 100px;">
          <div class="mktoAsterix">*</div>Email:
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        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Email" name="Email" placeholder="Email Address" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired mktoValid is-active" aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth slideTop" style="width: 100px;">
          <div class="mktoAsterix">*</div>Company:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Company" name="Company" placeholder="Company Name" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired mktoValid is-active" aria-required="true" style="width: 150px;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Title" id="LblTitle" class="mktoLabel mktoHasWidth slideTop" style="width: 100px;">
          <div class="mktoAsterix">*</div>Job Title:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="Title" name="Title" placeholder="Job Title" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired mktoValid is-active" aria-required="true" style="width: 150px;"><span id="InstructTitle" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 5px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth slideTop" style="width: 100px;">
          <div class="mktoAsterix">*</div>Country:
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        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired mktoValid is-active" aria-required="true"
          style="width: 150px;">
          <option value="">Country...</option>
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          <option value="Canada">Canada</option>
          <option value="Afghanistan">Afghanistan</option>
          <option value="Aland Islands">Aland Islands</option>
          <option value="Albania">Albania</option>
          <option value="Algeria">Algeria</option>
          <option value="Andorra">Andorra</option>
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          <option value="Anguilla">Anguilla</option>
          <option value="Antarctica">Antarctica</option>
          <option value="Antigua and Barbuda">Antigua and Barbuda</option>
          <option value="Argentina">Argentina</option>
          <option value="Armenia">Armenia</option>
          <option value="Aruba">Aruba</option>
          <option value="Australia">Australia</option>
          <option value="Austria">Austria</option>
          <option value="Azerbaijan">Azerbaijan</option>
          <option value="Bahamas">Bahamas</option>
          <option value="Bahrain">Bahrain</option>
          <option value="Bangladesh">Bangladesh</option>
          <option value="Barbados">Barbados</option>
          <option value="Belarus">Belarus</option>
          <option value="Belgium">Belgium</option>
          <option value="Belize">Belize</option>
          <option value="Benin">Benin</option>
          <option value="Bermuda">Bermuda</option>
          <option value="Bhutan">Bhutan</option>
          <option value="Bolivia, Plurinational State of">Bolivia, Plurinational State of</option>
          <option value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option>
          <option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
          <option value="Botswana">Botswana</option>
          <option value="Bouvet Island">Bouvet Island</option>
          <option value="Brazil">Brazil</option>
          <option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
          <option value="Brunei Darussalam">Brunei Darussalam</option>
          <option value="Bulgaria">Bulgaria</option>
          <option value="Burkina Faso">Burkina Faso</option>
          <option value="Burundi">Burundi</option>
          <option value="Cambodia">Cambodia</option>
          <option value="Cameroon">Cameroon</option>
          <option value="Cape Verde">Cape Verde</option>
          <option value="Cayman Islands">Cayman Islands</option>
          <option value="Central African Republic">Central African Republic</option>
          <option value="Chad">Chad</option>
          <option value="Chile">Chile</option>
          <option value="China">China</option>
          <option value="Christmas Island">Christmas Island</option>
          <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
          <option value="Colombia">Colombia</option>
          <option value="Comoros">Comoros</option>
          <option value="Congo">Congo</option>
          <option value="Congo, the Democratic Republic of the">Congo, the Democratic Republic of the</option>
          <option value="Cook Islands">Cook Islands</option>
          <option value="Costa Rica">Costa Rica</option>
          <option value="Cote d'Ivoire">Cote d'Ivoire</option>
          <option value="Croatia">Croatia</option>
          <option value="Cuba">Cuba</option>
          <option value="Curaçao">Curaçao</option>
          <option value="Cyprus">Cyprus</option>
          <option value="Czech Republic">Czech Republic</option>
          <option value="Denmark">Denmark</option>
          <option value="Djibouti">Djibouti</option>
          <option value="Dominica">Dominica</option>
          <option value="Dominican Republic">Dominican Republic</option>
          <option value="Ecuador">Ecuador</option>
          <option value="Egypt">Egypt</option>
          <option value="El Salvador">El Salvador</option>
          <option value="Equatorial Guinea">Equatorial Guinea</option>
          <option value="Eritrea">Eritrea</option>
          <option value="Estonia">Estonia</option>
          <option value="Ethiopia">Ethiopia</option>
          <option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option>
          <option value="Faroe Islands">Faroe Islands</option>
          <option value="Fiji">Fiji</option>
          <option value="Finland">Finland</option>
          <option value="France">France</option>
          <option value="French Guiana">French Guiana</option>
          <option value="French Polynesia">French Polynesia</option>
          <option value="French Southern Territories">French Southern Territories</option>
          <option value="Gabon">Gabon</option>
          <option value="Gambia">Gambia</option>
          <option value="Georgia">Georgia</option>
          <option value="Germany">Germany</option>
          <option value="Ghana">Ghana</option>
          <option value="Gibraltar">Gibraltar</option>
          <option value="Greece">Greece</option>
          <option value="Greenland">Greenland</option>
          <option value="Grenada">Grenada</option>
          <option value="Guadeloupe">Guadeloupe</option>
          <option value="Guatemala">Guatemala</option>
          <option value="Guernsey">Guernsey</option>
          <option value="Guinea">Guinea</option>
          <option value="Guinea-Bissau">Guinea-Bissau</option>
          <option value="Guyana">Guyana</option>
          <option value="Haiti">Haiti</option>
          <option value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option>
          <option value="Holy See (Vatican City State)">Holy See (Vatican City State)</option>
          <option value="Honduras">Honduras</option>
          <option value="Hong Kong">Hong Kong</option>
          <option value="Hungary">Hungary</option>
          <option value="Iceland">Iceland</option>
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          <option value="Indonesia">Indonesia</option>
          <option value="Iran, Islamic Republic of">Iran, Islamic Republic of</option>
          <option value="Iraq">Iraq</option>
          <option value="Ireland">Ireland</option>
          <option value="Isle of Man">Isle of Man</option>
          <option value="Israel">Israel</option>
          <option value="Italy">Italy</option>
          <option value="Jamaica">Jamaica</option>
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          <option value="Korea, Republic of">Korea, Republic of</option>
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          <option value="Lao People's Democratic Republic">Lao People's Democratic Republic</option>
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          <option value="Qatar">Qatar</option>
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          <option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
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          <option value="Senegal">Senegal</option>
          <option value="Serbia">Serbia</option>
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        <div class="mktoClear"></div>
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      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
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        <div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><select id="State" name="State" aria-labelledby="LblState InstructState" class="mktoField mktoHasWidth mktoRequired mktoValid is-active" aria-required="true"
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          <option value="">State...</option>
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2022 STATE OF THE CDP



THE ART OF WHAT’S POSSIBLE

IN THE AGE OF DATA








“No longer a nascent technology, CDPs are being adopted by a wide range of
companies across many industries. The key decision is no longer whether to
purchase a CDP, but which platform is best suited for the organization’s needs.”

To better understand how businesses are leveraging Customer Data Platforms
(CDPs), Tealium surveyed more than 1,000 marketing and business leaders
globally.

This third annual study documents the growing centrality of CDPs to the
marketing technology stack and their role in balancing the somewhat paradoxical
priorities of better protecting customer data privacy while also making the
customer experience more personalized.

Get this NEW research report to discover the key findings, including:

 * Top 2 priorities marketers identified last year – better protection for
   customer data privacy and personalized communication
 * Why 87% of marketers expect to increase technology spend in 2022
 * How more than half of respondents achieved positive ROI within 6 months
 * Top 4 areas where executives believe technology can have the biggest impact
   in 2022
 * And more!



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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data,
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Personalization, Predict, Privacy, Retail, Sports
Product: AudienceStream Customer Data Platform
Vertical: B2B, Digital Services, Entertainment, Financial, Healthcare,
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Tealium Predict

X
Data Strategy of the Utah Jazz

X

X
Data Strategy of the Utah Jazz

X
Tealium Predict

X

X

THE RIGHT CONTENT



Using the Tealium Customer Data Hub, we’ve compiled your content topic and
medium preferences based on your previous interactions with our digital
properties.








X

THE RIGHT MARKET



Here we are using a reverse IP address lookup service to reveal a visitor’s
industry. Then using that data point to relate to the visitor by powering
personalized content.



The following are the options you could have been presented:



Not-Personalized



Healthcare



Retail



Financial


X

THE RIGHT MATCH



Utilizing a service to reveal what 3rd party services a visitor’s presumed
company uses on their site. We then compare those against our own list of
integrations, and if there are any matches, present those logos here.








X
The Post-Pandemic Holidaymaker

tealium.com Open in urlscan Pro 141.193.213.21 Public Scan

Form analysis 8 forms found in the DOM

GET https://tealium.com

GET https://tealium.com

GET https://tealium.com/

GET https://tealium.com/

Text Content

tealium.com Open in urlscan Pro
141.193.213.21 Public Scan

Form analysis
8 forms found in the DOM