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Home → Mixed Reality


TECH POWERING APPLE’S SPATIAL RECORDING WORTH $4.4 BILLION, REPORTS PREDICT

Reports forecast a massive capital prospect for photogrammetry technology, a key
immersive solution for vendors, enterprise, and developers - including Apple's
spatial computing promise

3

Mixed RealityAppleInsights

Published: September 21, 2023

Rory Greener

This week, a report from Prophecy Market Insights revealed core details behind
the potential growth of the photogrammetry market – a core technology behind
Apple’s spatial computing ambitions most recently shown during the iPhone 15’s
showcase.

Photogrammetry technology is also the driving force behind many enterprise XR
services. The technology also allows end-users to scan places, objects, and
people in order to create an RT3D digital twin of the chosen subject. Moreover,
scanning physical objects could improve productivity outcomes during product
design and engineering workflows – thanks to easy digital twin creation.

Firms such as Apple, Unreal, and NVIDIA offer photogrammetry services that each
firm has already integrated into their product portfolios. The report also noted
other firms leading in the space, such as Autodesk, Agisoft, Pix4D, Acute3D,
3Dow SR, Skyline Software Systems, NUBIGON, Vexcel Imaging GmbH, and Capturing
Reality.

Prophecy Market Insights’ report showed how the growing market – with many
players – could be worth roughly $4.4 billion by 2032. The group notes how the
“Photogrammetry Software Market” acquired approximately $1.2 billion in 2022.
therefore leading Prophecy Market Insights towards its multi-billion dollar
forecast as well as a CAGR of 13.9 percent prediction.


ENTERPRISE LEADS PHOTOGRAMMETRY SUCCESS

The market’s growth is partly due to the rising use of photogrammetry and
geospatial services across enterprise end-users.

The Prophecy Market Insights report notes how end-users in markets such as civil
services, entertainment, engineering, and real estate drive the market.

Additionally, the report showcased how, in June 2022 of last year, SMARTTECH3D
launched a photogrammetry system for measuring large industrial objects. The
firm deployed its service across verticals including but not limited to
aviation, shipbuilding, automotive, and energy.

SMARTECH3D’s services allow enterprise clients to measure objects up to 20m in
size, with a processing accuracy of 92 microns and is just one of many
revolutionary workplace digital solutions.


APPLE INTRODUCES PHOTOGRAMMETRY SERVICES TO IOS ECOSYSTEM

As Prophecy Market Insights noted, the photogrammetry and geospatial markets are
growing, and this reality may gain support from a broader adoption of XR
consumer products – most notably from Apple’s product portfolio.

Recently, Apple introduced XR features for its latest iPhone 15 model. The
inclusion adds spatial recording features to the iPhone model, which leverages
photogrammetry technology, allowing users to create RT3D records.

Moreover, the firm explains how a user can create 3D captures of moments,
allowing Vision Pro operators to play the footage back and watch it as an RT3D
MR visualization – viewable from various angles.



Next year, spatial media streaming is coming to Apple smartphone devices,
significantly improving the product portfolio’s XR abilities from its AR-lite
beginnings and towards more sophisticated use cases.


SPATIAL RECORDING FOR PRODUCTIVITY

However, Apple is notably selling its Vison Pro device as a productivity tool
potentially ready for businesses and workers to improve their workflows. The
firm is touting its immersive product as a replacement laptop screen that can
remove users’ limitations when working on a 2D interface.

The spatial computing productivity focus could also facilitate the professional
use of photogrammetry and geospatial data for applicable enterprise use cases on
the visionOS framework – perhaps opening up wider enterprise usage.

Additionally, when Apple opened up its visionOS SDK for developers, it allowed
many firms to design workplace applications – thanks to a developer-friendly
Unity-ready framework.

One firm getting the Vision Pro ready for enterprise is Wildex. The UC firm
debuted its esteemed experience in digital workplace solutions prepared for
Apple’s XR headset debut.

Wildix is porting its UC software to the upcoming headset, allowing Vision Pro
users to access meeting, text chat, and phone call features within the Vison Pro
spatial computing OS.

The immersive UC service also allows Vision Pro users to access Wildix’s brand
features in fully developed virtual meeting rooms – accessible for worldwide
users wanting to connect and collaborate.

Dimitri Osler, Founder and CTO of Wildix, said at the time:

> This just shows how effectively development can happen within small teams
> dedicated to the purpose. Just like with WebRTC, we see the potential of this
> technology, and we are proud to be the first to have created it.

As the Vision Pro comes closer and, therefore, brings new eyes to immersive
workplace solutions, the technology markets fueling that innovation will become
rife with investments and growth.

Prophecy Market Insights’ forecasts may ring true if firms like Apple and others
successfully deliver on their XR roadmaps, bringing success stories to
integrated services like photogrammetry and geospatial data.

If XR vendors succeed, growth towards the technology should soon follow, leading
to massive new technology markets fueling the future of work.

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BRANDS MENTIONED IN THIS ARTICLE.

Apple

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