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 * Why SWZD
   * Overview
   * About SWZD
   * Careers
 * Products
   * Data Intelligence
   * Intelligent ABMTM
   * Research and Content
   * Email Marketing
   * Display Advertising
   * Lead Generation
   * Virtual Events
   * SpiceWorld
 * Solutions
   * Account Based Marketing
   * Data Capabilities
   * Demand Generation
   * Marketing Services
 * Our Network
 * Resources
 * Contact Sales


POWERING AUTHENTIC CONNECTIONS™ BETWEEN B2B TECHNOLOGY BUYERS AND SELLERS WITH
INSIGHTS AND SOLUTIONS.

Reach decision makers at the right place, at the right time, across any vertical
— anywhere in the world.


  What’s New


THE 2024 STATE OF IT IS HERE!

The State of IT is an annual study that offers you a preview of organizations’
IT budget and tech adoption plans — brought to you by Spiceworks and Aberdeen
Strategy & Research. Our relationships with millions of IT professionals and our
proven analytical capabilities allow us to share insights that help everyone in
IT stay ahead of the curve.

Access the report


INCREASE AWARENESS, DRIVE ENGAGEMENT, GENERATE DEMAND. WELCOME TO OUR DATA
POWERHOUSE.

We leverage unmatched, first-party intent data gathered from our contextually
relevant media network, and proven integrated marketing capabilities to help
tech brands target decision-makers in the buying committee from the boardroom to
the server room, when they’re in-market for your solution.

Through a wide variety of engagement channels and touchpoints, we deliver
business-level intent by analyzing billions of data points using our proprietary
AI-driven data engine.

Data Capabilities


ALWAYS ON, OPTIMIZED MARKETING AND OMNICHANNEL CAMPAIGNS THAT FOCUS ON THE
INTENT OF THE BUYING COMMITTEE.

We help B2B marketers strategically plan, develop, and execute integrated
campaigns, drawing from our deep understanding of tech buyers and the buyer’s
journey. 

Our extensive digital marketing expertise, combined with our comprehensive
global business-level and contact-level intent data uniquely positions us to
provide unparalleled access to in-market buyers at every step of their journey.

Welcome to intelligence-driven, omnichannel marketing.

Account Based Marketing


THE POWERFUL BENEFITS OF CONNECTING TECHNOLOGY BUYERS AND SELLERS WITH
SPICEWORKS ZIFF DAVIS.






OMNICHANNEL MARKETING

Reach the right audience, in the right place, at the right time — across more
than 50 technology categories


DEMAND GENERATION

Connect with buyers at critical decision-making points throughout the purchase
cycle


MARKETING SERVICES

Create custom content and research that shapes your brand’s thought leadership
and positioning as a leading voice in your space


DATA CAPABILITIES

Real-time access to proprietary first-party data, including business intent
scores that inform your marketing efforts, resulting in more effective
conversion through full-funnel customer targeting


OUR NETWORK. INSIGHTS FOR BUSINESSES AND INTELLIGENCE FOR BRANDS.

Our brand network includes vertical-specific B2B properties that key
decision-makers within the buying collective rely on to stay up to date, hang
out, and engage. 

Millions of business professionals trust us to offer high-quality content on
relevant and evolving technologies that help them stay ahead of the curve. Our
real-time updates on industry trends, software tools, community forums, reviews,
expert commentary, and in-depth research offer trusted insights to IT
decision-makers throughout the buyer’s journey.

Our Network


REACH YOUR AUDIENCE ACROSS OUR BRAND NETWORK.





RESOURCES

Educational tools, guides, and thought leadership content to help you optimize
your marketing strategy, develop long term customer relationships, and apply
value-centric approaches for driving revenue.

See All Resources
Read More
ReportsResearchResources


THE 2023 STATE OF IT

The 2023 State of IT report provides an inside look into IT spending plans and
buyer trends to help tech vendors navigate the shifting B2B marketplace and
maximize growth...

Read More
September 28, 2022/1 comment
Read More
ResearchResources


THE 2023 STATE OF IT

Annual report on IT budgets and emerging tech trends, offering insights on IT
spending shifts, technology challenges, and the impact of remote work....

Read More
September 27, 2022/ Comments
Read More
ReportsResearchResources2023 State of ITBudgethardware trendsResearch


THE 2023 STATE OF IT: INSIGHTS FOR B2B TECH MARKETERS

Our exclusive SOIT report covers IT budget growth for 2023, B2B client retention
and most importantly, how to tackle and grow despite recession fears....

Read More
September 27, 2022/37 Comments



LET'S TALK





SPICEWORKS ZIFF DAVIS

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 * About SWZD
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SOLUTIONS

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 * Marketing Services

PRODUCTS

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 * Research and Content
 * Email Marketing
 * Display Advertising
 * Lead Generation
 * Virtual Events

 * Our Network
 * Resources

FOLLOW US

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MEDIA INQUIRIES

Email us at press@swzd.com

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301 S. Congress Avenue, Suite 600, Austin, TX 78701

© 2003– Spiceworks, Inc., a Ziff Davis company. All Rights Reserved.
Spiceworks is a registered trademark of Spiceworks, Inc. and may not be used by
third parties without express written permission.


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 * Why SWZD
   * Overview
   * About SWZD
   * Careers
 * Products
   * Data Intelligence
   * Intelligent ABMTM
   * Research and Content
   * Email Marketing
   * Display Advertising
   * Lead Generation
   * Virtual Events
   * SpiceWorld
 * Solutions
   * Account Based Marketing
   * Data Capabilities
   * Demand Generation
   * Marketing Services
 * Our Network
 * Resources
 * Contact Sales



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