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BUILD AND PROTECT YOUR BRAND

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you
build and protect your brand, creating a better experience for customers.
Get started

Learn more about additional brand building benefits.
Seller Central


BUILD YOUR BRAND




A+ CONTENT

A+ Content helps businesses showcase their brand story and product features
using rich text and images on the Amazon detail page to help drive conversion,
and potentially increase traffic and sales.


SPONSORED BRANDS

Grow your brand awareness with ads that feature your logo, a custom headline,
and up to three of your products.


AMAZON STORES

Promote your brand and products with your own multi-page Store on Amazon for
free.


AMAZON BRAND ANALYTICS

Make informed and strategic decisions with powerful data. Learn more about
customers, including search terms and more customer behavior data reports, which
can help you to make smarter, faster business decisions.


PROTECT YOUR BRAND




ACCURATE LISTINGS

Better manage your brand’s product listings so that customers see accurate
information.


PROACTIVE BRAND PROTECTION

Our automated protections use information about your brand to proactively remove
suspected infringing or inaccurate content. The more information you provide,
the better Brand Registry can help you protect and improve your brand
experience.


REPORT VIOLATIONS

Our powerful search tools let you find and report suspected violations with a
simple, guided process.


BRAND PROTECTION REPORT


PROTECTING MORE THAN 500,000 BRANDS

We work hard to be the world’s most customer centric-company, so we’re
constantly improving the ways we detect and block counterfeit products.




PROACTIVE

Over 6 million bad actor accounts were stopped before they published a single
listing for sale.



EFFECTIVE

On average, enrolled brands report a 99% reduction in suspected infringements
since Brand Registry launched.


DEDICATED

Our global team of investigators is available 24 hours a day, 7 days a week to
respond to potential infringements.
Read our Brand Protection Report to learn more about the work we are doing to
protect brands and customers.

Brand Protection Report



WHAT BRANDS ARE SAYING

01/03


WHAT BRANDS ARE SAYING


WHAT BRANDS ARE SAYING

> Amazon Brand Registry helps us provide our customers with the right
> experience. I know that Amazon wants the same thing – their tools and services
> are very customer-focused.


> P&G was very pleased to be invited to be an early adopter of Amazon Brand
> Registry. We believe that Amazon Brand Registry will continue to help as we
> collaborate with Amazon to protect our brands and our consumers online.


> Amazon Brand Registry has been a huge leap forward for Casio in protecting our
> intellectual property. The response time has been lightning fast and the team
> assigned to this program are incredibly knowledgeable and efficient. Thank you
> Amazon.




JOIN OUR LIST OF GROWING BRANDS


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 * IP Accelerator
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 * Counterfeit Crimes Unit
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