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Health Tech


HELLO HEART NOTCHES $70M TO SCALE UP CARDIOVASCULAR HEALTH APP AMONG EMPLOYERS

By Heather LandiMay 2, 2022 11:00am
CardiologyDigital healthEmployer healthsmartphone
Hello Heart's flagship solution is a Food and Drug Administration-cleared blood
pressure monitor coupled with an app. (Hello Heart)

Nearly 1 in 2 adults has high blood pressure, also known as hypertension, making
it the most prevalent chronic condition in America.



Cardiac diseases are also massive cost drivers in the U.S. healthcare system,
and employers are ramping up their investment in digital tools to help tackle
workers' heart health.

Hello Heart, a startup that helps people manage their heart health at home using
their smartphone, is seeing a huge spike in demand among employers for digital
cardiovascular solutions, Maayan Cohen, co-founder and CEO of Hello Heart, told
Fierce Healthcare.




The startup banked a $70 million financing round to help fuel its growth. The
series D round was led by Stripes growth equity. The company, founded in 2013,
has raised around $120 million to date.

"We've basically doubled our client base just in the last couple of months and
we're shooting to double it again in the next coming months," Cohen said, noting
that the company works with 60 Fortune 500 clients. 

Hello Heart's solution is now available to millions of members, she said.



The company also is focused on growing its road map to expand from blood
pressure to overall heart health, with plans to add cholesterol tracking and
smart medication tracking as well as leveraging AI to customize the product with
"smart insights" for users, Cohen said.

The focus on prioritizing heart health sharpens in light of the surgeon
general’s Call to Action to improve hypertension control across the U.S. and the
Centers for Disease Control and Prevention’s (CDC's) recommendation (PDF) that
employers should now provide coverage for automated home blood pressure
monitors.

Through a connected mobile app that uses artificial intelligence, behavioral
science and personalized digital coaching to drive lifestyle changes, Hello
Heart aims to help people embrace healthier behavior that can reduce blood
pressure. 

The company’s flagship solution is a Food and Drug Administration-cleared blood
pressure monitor coupled with an app. The digital therapeutic company's
app helps patients manage their blood pressure, pulse, medications and physical
activity using AI. Users can track their health information from a smartphone
and then receive feedback and suggestions for health improvements via the phone.
In addition, the company's AI technology provides real-time alerts to extremely
high readings and encourages users to reach out to their physicians and
healthcare professionals to catch risk in time.



Tools include a digital blood pressure cuff that connects to an app, which
tracks readings, weight and physical activity and offers medication reminders. 


RELATED

Hello Heart scores $45M series C to build out heart monitoring app

 

The idea behind the technology is that a user can get personalized healthcare
suggestions without having to talk to a live person.

Hello Heart intends to increase the usage of AI, enhance the lifestyle digital
coaching modules and add whole heart health functionality including deeper
medication tracking capabilities, cholesterol tracking and hyperlipidemia
management, executives said.

Research published in JAMA Network Open last year suggests the use of mobile
technology could help improve blood pressure over a long-term period. The study,
which was led by investigators at the University of California, San Francisco,
provides evidence suggesting use of mobile technology resulted in 84% of users
with stage 2 hypertension reducing blood pressure at three years and also
indicate increased engagement with technology was associated with lower risk of
experiencing very high blood pressure. The reduction in systolic blood pressure
is more than double than any other digital solutions with peer-reviewed,
published data, according to the company.

The Validation Institute also recently published a report validating Hello
Heart’s cost savings and return-on-investment methodology, demonstrating a
reduction of total employer medical spend by an average of $1,865 per
participant per year.

"Employers are the most motivated to actually prevent disease, reduce costs and
get people to self-track and self-improve. Employers are the best allies for us,
Cohen said.

Hello Heart’s solution offers employers a means to move the needle on Diversity
Equity and Inclusion initiatives, Cohen said, as the app is accessible to many
underserved populations. Per the CDC, many underserved populations have higher
rates of disease and death associated with high blood pressure, creating health
disparities. 

"This solution is purely mobile so it's accessible to all levels of the
population. About 10% of the population doesn't have access to the internet any
other way besides their phone. So, the fact that the entire solution is based on
your phone and it doesn't require you to go anywhere or to have a computer
allows us to reach populations that live in what's called 'health deserts' that
don't have good care systems around them," Cohen said.

“Hypertension affects 47% of Americans, and heart health in some way touches all
of us. Everyone has a family member or colleague that is affected by heart
disease. We empower people to understand, control, and improve their heart
health using the app technology and behavioral science,” Cohen said.

The company also designed different clinical pathways for men and women as heart
disease symptoms in women can differ from those in men. Women are more likely
than men to have heart attack symptoms unrelated to chest pain, such as neck,
jaw, shoulder, upper back or upper belly (abdomen) discomfort and shortness of
breath, according to the Mayo Clinic.

“We are thrilled to be working with many of the nation’s leading employers to
help them close gaps in cardiac care and tackle the number one cause of death,
providing them with effective solutions to manage blood pressure and effectively
address heart health factors in a scalable way," she added.

Ron Shah, partner at Stripes, said the startup stands out as the
only "dedicated, fully digital program" to focus on heart health.

"Our investment extends our longstanding thesis that amazing products can
deliver amazing results, even with some of our most intractable and challenging
problems. We're confident that Hello Heart is on a path toward improving the
health and lives of millions of Americans, and we're proud to back this amazing
mission-driven, product-oriented team," Shah said.

Digital HealthAI and Machine LearningPayersFinanceHealth TechMobile Appsfunding
roundVenture CapitalRemote MonitoringHealthcare Costs

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