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Submission: On April 25 via api from US — Scanned from DK
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AMBU NAMED FROST & SULLIVAN ‘NEW PRODUCT INNOVATION AWARD’ WINNER FOR SINGLE-USE
FLEXIBLE ENDOSCOPY
March 2, 2021
Ambu A/S, one of the fastest growing medical device companies and pioneer of
sterile, single-use endoscopes, announced today that it is receiving a Global
New Product Innovation Award in the advanced visualization market from Frost &
Sullivan, a global consulting firm that honors companies it deems to be at the
innovation and growth forefront of their respective industries.
Frost & Sullivan selected Ambu due to its work in single-use flexible endoscopy
where Ambu is creating an innovation paradigm shift by rapidly bringing new
technologies and products in shorter life cycles. An approach which requires
advanced modularization capabilities and promotes rapid adoption of new
technologies and design improvements.
Disruptive innovation engine
Frost & Sullivan underlines how Ambu has successfully built a unique business
model based on a visionary understanding of how endoscopy could be improved by
leveraging new technology to better address patient needs.
“Today, Ambu is the most innovative single-use endoscopy player in the market,
with a commitment to be at the forefront of technology,” said Pavel Zhebrouski,
Best Practices Research Analyst at Frost & Sullivan. “Frost & Sullivan feels
that Ambu distinctly stands out in the market with its R&D and manufacturing
engines, outperforming competitors with its focus on innovation and high-scale,
low-cost manufacturing.”
“Ambu is grateful for this recognition from Frost & Sullivan, whose
methodology—focused on disruptive technology and innovative business models—is
widely respected,” said Ambu A/S CEO Juan Jose Gonzalez. “We have seen the
positive impact our single-use endoscopy technology can have by improving
productivity and clinical outcomes while ensuring a safe and sterile device for
the patient. In the immediate future, you will see a rapid expansion of our
innovation pipeline, driven by our world-class innovation organization.”
Ambu plans to quadruple its product pipeline and launch more than 20 new
flexible endoscopy products in the next three years.
World’s largest supplier of single-use flexible endoscopes
Ambu launched the world’s first single-use flexible bronchoscope, the Ambu®
aScope™, in 2009. In 2020, more than 1 million Ambu single-use endoscopes were
used in more than 6,000 hospitals, making Ambu the world’s largest supplier of
single-use endoscopes.
Within bronchoscopy, 96% of the top 500 hospitals in the United States are using
Ambu’s sterile, single-use bronchoscopes in the OR and ICU setting. In the last
12 months, Ambu has increased its market share in the U.S. as hospitals continue
to transition to single-use bronchoscopy to avoid costly and unnecessary
expenses associated with workflow management and patient cross-contamination.
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