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Text Content

 * Home
 * About
 * Our Insight
 * Our findings
 * Our message
 * Contact us


 * Home
 * About
 * Our Insight
 * Our findings
 * Our message
 * Contact us


THERE IS A THREAT TO OUR CHILDREN'S LIVES THAT IS OF EPIDEMIC PROPORTIONS.




AND IT'S PREVENTABLE...
WITH THE CLICK OF A SEATBELT


ROAD ACCIDENTS AS THE SINGLE BIGGEST KILLER OF HEALTHY CHILDREN IN SOUTH AFRICA.

Injury-related incidents across the world cause more deaths and greater long
term disability than HIV, TB, or Malaria.



READ MORE

In many countries it is the leading cause of death of otherwise healthy young
children. Shockingly, the most significant contributor to these injuries is
traumatic brain injury (TBI), with motor vehicle accidents being the leading
cause.



The statistics are alarming, with South African children being as much as 8-10
times at greater risk than similarly aged children in Europe.

South Africa has one of the highest road accident-related fatality rates in the
world. Disturbingly, 80% of children with severe head injuries admitted to Red
Cross War Memorial Children’s Hospital are injured in road traffic accidents. Of
those who were passengers in a vehicle, 96% were not restrained by seat belts or
car seats.

READ LESS


CHILDREN ARE PARTICULARLY VULNERABLE TO LONG-TERM BRAIN DAMAGE.

The brain is the only organ entirely protected by bone, however it remains
extremely vulnerable to sudden movement and high impact.



READ MORE

In children under the age of three, the capacity of the brain to protect itself
is not fully developed. Many survivors have long-term disability, including
physical, cognitive, behavioural and emotional disorders.

READ LESS


THE USE OF A SEATBELT OR CAR SEAT REDUCES THE RISK OF FATAL INJURY.

The use of a seat belt reduces the risk of fatal injury by 40 – 50% for drivers
and front-seat occupants, and by up to 25% for rear-seat occupants, according to
the WHO Road Traffic Accident Fact
Sheet, 2022.



READ MORE

In the event of an accident, an unrestrained child becomes a projectile and is
likely to be catapulted from a vehicle on impact, increasing risk of death or
disability. 



Physics has shown that it is impossible to hold onto a child if a vehicle is
brought to a sudden stop. There is less than half a second to react and instinct
is to throw your arms forward. The weight of an adult sharing a seatbelt with a
child will crush a child on impact.

READ LESS


CHILDREN ARE THE MOST VULNERABLE COHORT


FACTS TO GET YOUR HEAD AROUND:

The Red Cross War Memorial Children’s Hospital sees some 2000 Children (aged
newborn to 12) with head injuries annually. 

Road accidents are responsible for almost 80% of severe head injuries in
children at the hospital (in a coma or on life support)

Of children admitted to the hospital after severe TBI sustained as a passenger
in motor vehicle accidents, 96% were not wearing a seatbelt. 


YOUR DONATION WILL HELP TO FUND INITIATIVES DIRECTLY AIMED AT THE PREVENTION OF
TRAUMATIC BRAIN INJURIES IN CHILDREN.

Donate


LET US UNITE AS PARENTS, A COMMUNITY AND RESPONSIBLE CITIZENS TO ENSURE THE
SAFETY OF OUR CHILDREN.




MORE STRINGENT POLICING OF SAFETY BELT USAGE

Buckling up is the law and authorities need to commit to enforcing compliance
with road rules.



READ MORE

South African regulations state that (a) all adults must use seat belts if
available; (b) the driver must ensure a child aged between three to 14 uses a
child restraint, if available, or seat belt if available; and (c) infants under
three must be strapped into a car seat where possible.

READ LESS


A PUBLIC AWARENESS CAMPAIGN

A rigorous public awareness campaign is needed, notably in lower income areas,
where seatbelt compliance drops, and where children are vulnerable on pavements
and playing in streets, to risky  driving practices. 



READ MORE

Our primary focus should be on educating children about road safety, both within
vehicles and on the streets, so children assume a degree of responsibility for
their own welfare.

READ LESS


TAKE PERSONAL RESPONSIBILITY

Drivers need reminding it is their responsibility by law to ensure children are
always seated in the backseat and secured with a seatbelt. 



READ MORE

The use of a seatbelt reduces the risk of fatal injury by 40 – 50% for drivers
and front-seat passengers, and by up to 25% for rear-seat occupants.

READ LESS


ACCESS TO CAR SEATS

Access to safe, cost-effective car seats must be a focus. Car safety seats
(child restraints) reduce the risk of death in passenger cars by 71 % for
infants, and 54 % for toddlers (Arrive Alive).

READ MORE

ABC is partnering with Wheel well for the donation of car seats. Drop your Car
seats at SupaQuick, Renault Car Dealerships and Skynet nationwide.

READ LESS


DONATE

Be Quick to Click, Protect Your Head and African Brain Child have partnered with
Childsafe, the Child Accident Prevention Foundation and Southern Africa.

READ MORE

Childsafe, an injury prevention unit based at the Red Cross War Memorial
Children’s Hospital is a non-profit organization that aims to reduce and prevent
injuries of children through research, education and recommendations to
legislation.

READ LESS





DOWNLOAD THE FULL BE QUICK TO CLICK REPORT AND LEARN THE FULL EXTENT OF THIS
PROBLEM.

Donate now
Download report


CONTACT US

Name
First Last
Email address

Company

I’m interested in
I’m interested inDonor RelationsMedia & MarketingMeeting request
Message




ADDRESS:

University of Cape Town
Red Cross War Memorial Children’s Hospital
6th Floor ICH Building Klipfontein Road
Rondebosch 7700
Cape Town South Africa



Neuroscience Institute
Groote Schuur Hospital
Observatory 7935
Cape Town South Africa

EMAIL:

African Brain Child: abc@uct.ac.za

Child Safe: info@childsafe.org.za

Wheel Well: peggie@wheelwell.co.za / theresa@wheelwell.co.za



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