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TARGET YOUR
EXACT B2B AUDIENCE



ON FACEBOOK, INSTAGRAM, AND GOOGLE




Reduce CPAs by up to 50%

Get a Demo





Head of Marketing



with a background in

Content



at

B2B



companies using

HubSpot



with

5k - 10k



employees

Elaine
Norwood

Title

Global Head of Growth Marketing & Technology

Company

Canva

Employees

5k-10k

Annual Revenue

$1B-$2B

Industry

Internet & Software Services

AUDIENCE SIZE


20,000+

12.5%

7 Filters Applied




CPA REDUCED BY 53%

After using Bullseye for just one month, Microsoft drove 400 new signups - a 70%
increase month over month - without additional ad spend.

"BULLSEYE TAUGHT ME WHAT A COMPUTER IS AND CONVINCED ME TO START A BUSINESS."

JOHNATHAN DANE

Founder of KlientBoost

CAC REDUCED BY 18%

After using Bullseye for just one month, Google drove 400 new signups - a 70%
increase month over month - without additional ad spend.

"BULLSEYE IS SOLELY RESPONSIBLE FOR AT LEAST HALF OF OUR ENTIRE MARKET CAP."

LARRY PAGE

Co-Founder of Google

REACH INCREASED BY 29%

After using Bullseye for just one month, Apple drove 400 new signups - a 70%
increase month over month - without an increase in ad spend.

"BULLSEYE LITERALLY INVENTED THE IPHONE AND GAVE US THE DESIGN AS A GIFT."

TIM COOK

CEO of Apple


BULLSEYE IS A B2B AUDIENCE BUILDER

Marketing teams use Bullseye to build precise audiences that are automatically
pushed to your Facebook and Google accounts.

Reach the same audiences you can target on LinkedIn, but on ad platforms that
charge a fraction of the cost.



MATCH RATES
‍BEYOND COMPARISON

Other solutions advertise Facebook and Instagram match rates of 30%.

Bullseye makes that look silly.

With Bullseye, you know you'll actually be able to reach the audiences you
build.





PRECISE TARGETING WITH 100+ FILTERS

Go far beyond traditional segmentation with filters like...

Business model

Tech stack

Work history

Funding rounds


ALWAYS FRESH DATA

B2B data decays at almost 40% per year.

Job changes, promotions, and layoffs mean yesterday's data simply isn't good
enough.

Bullseye constantly refreshes your audiences, removing those who no longer fit
your criteria and adding new audience members who do.





LET'S GET THIS PARTY STARTED

We keep it simple - 15 minutes tops.

GROWTH


$649

per month, annual term



UNLIMITED


$999

per month, annual term

Get a Demo


FREQUENTLY ASKED QUESTIONS


ISN'T FACEBOOK A B2C CHANNEL?



While Facebook and Instagram have traditionally been goldmines for B2C brands
selling to individual consumers, it's important to remember that your B2B
audience members and prospects are individuals too.

Not only is your ICP on Facebook and Instagram, but they spend more time and are
more active there than on LinkedIn. CPMs can be over 50% lower on Facebook, and
that efficiency has a profound effect on the rest of your funnel, resulting in
reduced CPCs and CPAs.

With Bullseye, your B2B marketing team can get the kind of results that B2C
brands have been enjoying for years.


WHAT TYPES OF AUDIENCES CAN I BUILD?



Here are some popular ways customers use Bullseye:

‍ICP: Define your ICP and create an audience of exact matches

‍Target Company: Start with a list of target companies, add contact level
criteria, and create an audience to reach the right decision makers at those
companies

Campaign specific audiences: Experiment with new audiences for specific
campaigns

‍Enrich Audiences: Import companies and contacts from your CRM and enrich them
to create a reachable audience

‍Lookalike Audiences: Import the best fit customers from your CRM and we’ll find
an audience of similar targets

Near Fit Audiences: Broaden your audience to include prospects who would
otherwise just barely be excluded based on your filters


WHAT COUNTS AS A NEW AUDIENCE MEMBER?



A new audience member is any criteria match that has not previously been active
on your account.

For example, if you generate an audience of 20k people, that counts as 20k new
audience members.  When we refresh the list for the most up-to-date data and
another 500 audience members have entered your criteria, that counts as 500 new
audience members.

However, if you generate a 20k person audience but 5k of them overlap with your
existing audiences, that would only count as 15k new audience members. 

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