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SEMALT EXPERT: EXCLUSION OF IP ADDRESS FROM GOOGLE ANALYTICS



Website administrators in this SEO era appreciate having Google Analytics as a
tool for analyzing website traffic. It provides valuable data relevant to
businesses regarding their online customer interactions. Incidentally, one
cannot vouch for the accuracy of this valuable data since some users just visit
websites to get particular information without buying anything.

However, Igor Gamanenko, the Semalt Customer Success Manager, says that if you
want to guarantee the accuracy of your reports, you need to vet all data sources
so that the reports generated reflect only the real website visitors.
Ironically, Google Analytics also registers log in attempts by the administrator
even though they never really take any other action apart from maintenance.
Therefore, the administrator has to exclude themselves from Google Analytics by
restricting the domain IP address from the Google Analytics reports. Before we
see how we can do this, we have to understand how Internet Protocol (IP)
addresses work. Every electronic device used to access the internet has its own
unique IP address. You will have to obtain the IP addresses for all devices used
to log into a website and Google Analytics.



The easiest and most common way to obtain your IP address is searching "what's
my IP address" on search engines such as Google. The IP address numbers come up
in the subsequent results section located at the top of the web page. You need
to copy these IP address numbers for future reference. Proceed to your Google
Analytics account, click on the 'Admin' tab on the topmost part of the page.
There's a 'Filters' section in the third column on the right-hand side of the
webpage. Select 'Filter' and complete the final step of creating the filter
using the '+New Filter' option. You will be required to name the new filter.

At this stage, you need to configure the filter. There are 2 filter type
configuration options; 'Predefined' and 'Custom.' Next, choose between "Exclude'
and 'Include' an IP address. In our case, you will be required to define the
source or destination of traffic to exclude or include. We rely on expressions
to configure the code hence select the 'Expression' option and in the subsequent
drop down menu click on "that are equal to." The resultant menu will ask you to
indicate the IP address for the device searched earlier. End the process by
clicking on the 'Save' option so the configuration can apply. This process of
including or excluding applies for only one IP address. If you use several
devices and consequently have many IP addresses to exclude, you have to repeat
all the steps discussed above in the same order.

Once the IP addresses are excluded from Google Analytics, you are free to browse
through your website without worry of referral spam reflecting in the reports.
The data it retains is now accurate and represents customer activity.