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 * InterContinental, Dubai Festival City, Dubai, UAE
   Feb 20–22, 2024
 * Caesars Palace, Las Vegas, USA
   March 18–20, 2024

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Dubai|Usa
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USA AGENDA

Caesars Palace, Las Vegas, USA

March 18–20, 2024

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AGENDA

Day 1
March 18, 2024 Day 2
March 19, 2024 Day 3
March 20, 2024

8:00 AM 8:00 AM - 9:15 AM

Registration, Morning Coffee, And Refreshments

9:15 AM 9:15 AM - 9:30 AM

Opening Note — Marketing 2.0 Conference USA, 2024

9:30 AM 9:30 AM - 10:00 AM

Keynote: TBD

10:00 AM 10:00 AM - 10:45 AM

Panel Discussion: Bye Boring, Hi Bold — The Future Of Content Marketing

10:45 AM 10:45 AM - 11:30 AM

Panel Discussion: The Evolution Of OTT Platforms: Trends, Challenges, And
Opportunities

11:30 AM 11:30 AM - 12:00 PM

Recognition Session

12:00 PM 12:00 PM - 1:30 PM

Lunch & Networking

1:30 PM 1:30 PM - 2:00 PM

Keynote: TBD

2:00 PM 2:00 PM - 2:40 PM

Fireside Chat: Move Over AI, It's Time For Creative Automation

2:40 PM 2:40 PM - 3:25 PM

Panel Discussion: From Creative Genius To Charismatic Leader: Taking The Mantle

3:25 PM 3:25 PM - 4:05 PM

Panel Discussion: Ethics & Authenticity: Navigating The Fine Line In Digital
Marketing

4:05 PM 4:05 PM - 4:50 PM

Fireside Chat: Advertisers, It's Time To Stop Pinkwashing And Make A Real Impact

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

5:20 PM 5:20 PM - 6:00 PM

Networking Hour

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:30 AM

Keynote: TBD

9:30 AM 9:30 AM - 10:15 AM

Panel Discussion: What Will Be The Next Big Disruption After ChatGPT?

10:15 AM 10:15 AM - 11:00 AM

Panel Discussion: Supercharging Brands With Purpose-Driven Marketing

11:00 AM 11:00 AM - 11:45 AM

Panel Discussion: Email Metrics That Matter: Tracking Success And Measuring ROI
In Email Campaigns

11:45 AM 11:45 AM - 12:15 PM

Recognition Session

12:15 PM 12:15 PM - 1:30 PM

Lunch & Networking

1:30 PM 1:30 PM - 2:00 PM

Keynote: TBD

2:00 PM 2:00 PM - 2:45 PM

Panel Discussion: Turning Data Into Stories: How To Repurpose Analytics And
Research Into Compelling Content

2:45 PM 2:45 PM - 3:25 PM

Fireside Chat: From Clicks To Conversions: Optimizing Your SEO Team For Maximum
ROI

3:25 PM 3:25 PM - 4:10 PM

Panel Discussion: Crafting An Effective Pitch For Your Marketing Agency: Lessons
From Experts

4:10 PM 4:10 PM - 4:50 PM

Fireside Chat: Lights, Camera, Confidence! The Secrets To Mastering The
On-Camera Game

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

5:20 PM 5:20 PM - 6:00 PM

Networking Hour

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:30 AM

Keynote: TBD

9:30 AM 9:30 AM - 10:15 AM

Panel Discussion: Key Metrics And Analytics For Evaluating The Success Of PR
Campaigns

10:15 AM 10:15 AM - 11:00 AM

Panel Discussion: Is SEO Still Relevant In The Age Of E-E-A-T?

11:00 AM 11:00 AM - 11:45 PM

Panel Discussion: Shockvertising — Pushing Boundaries Or Crossing The Line?

11:45 PM 11:45 PM - 12:15 PM

Recognition Session

12:15 PM 12:15 PM - 1:30 PM

Lunch & Networking

1:30 PM 1:30 PM - 2:20 PM

Panel Discussion: Going From 0 To 1M With Only Social Media And Your Website!

2:20 PM 2:20 PM - 3:10 PM

Panel Discussion: Creating A Unified Brand Voice: Consistency In Communication
Across Channels

3:10 PM 3:10 PM - 4:00 PM

Panel Discussion: From Invisible To Influencer: Secrets To Shine On LinkedIn

4:00 PM 4:00 PM - 4:50 PM

Panel Discussion: Finding Balance In The Chaos — A Guide To Thriving Mentally In
Marketing

4:50 PM 4:50 PM - 5:20 PM

Vote Of Thanks

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