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Text Content

 * About
   * Our Story
   * Our People
   * Giving Back
   * Our Core Values
   * Professional Alliance Program
   * Strategic Alliances
   * Jack Nicklaus Alliance
   * Careers
   * Quick Links
 * Services
    * Business valuation Your business is your greatest asset. Make sure you
      know its true worth. Find out more
    * M&A Advisory Our professionals can guide you through the 16-steps of an
      M&A transaction. Find out more
    * Value enhancement Explore the many ways to increase your business value
      ready for exit. Find out more
    * Selling a business Perfect the art of selling your company to achieve
      optimal value. Find out more
    * Buying a Business Our platform has connected thousands of buyers with
      suitable business investments. Find out more
    * Wealth Management Explore the ways we can help you preserve and grow the
      wealth you’ve created. Find out more
   
    * Executive Conference Learn everything you need to help you create an exit
      strategy, all completely complimentary.
    * Conference Agenda
    * Conference Videos
    * Reserve your place
    * What will you learn

 * Industries
   INDUSTRIES WE SERVE
   
   Our deal teams have years of experience in helping business owners across a
   broad spectrum of industry sectors. To learn more about our expertise in your
   industry, use the following links:
   
    * Automotive
    * Business & Financial Services
    * Education
    * Energy
    * Engineering, Contracting & Construction
    * Food, Beverage & Consumer Products/Services
    * Healthcare & Life Sciences
    * Industrials
    * Manufacturing & Fabrication
    * Retail
    * Technology, Media & Telecom
    * Transportation & Distribution

 * Our success
   * Awards
   * Client Reviews
   * Completed transactions
 * News
   * Press Releases
   * Insights
   * Completed transactions
 * Contact +1-972-232-1121
 * Group
   * Generational Group
   * Generational Capital Markets
   * Generational DealForce
   * Generational Wealth Advisors
   * Generational Consulting Group
 * Choose your location
   
   Select your location to find out about our M&A service in your area
   
   U.S.
   
   Canada

 * Choose your location
   
   U.S.
   
   Canada


EXECUTIVE CONFERENCES

Here's what our attendees have to say about our Executive Conferences:
Previous
4.9

Here's what our attendees have to say about our Executive Conferences:

> GREAT... Extremely professional and informative!!!

4.9

Here's what our attendees have to say about our Executive Conferences:

> Extremely informative!! Learned a lot about things I had never even thought
> of!! Mike is a great speaker!! Every Business owner should attend one of these
> seminars!

4.9

Here's what our attendees have to say about our Executive Conferences:

> I would recommend this conference to any business owners who are seriously
> thinking about selling their business. The information I learned was
> invaluable. The presenters are both very knowledgeable and professional.

4.9

Here's what our attendees have to say about our Executive Conferences:

> Must attend seminar if you own a business. As a business owner it’s impossible
> to know all the ins and outs of this aspect of business. They do it well!!

4.9

Here's what our attendees have to say about our Executive Conferences:

> Excellent production and very informative. Gave me hope that my company is
> worth far more than I thought. Answered more questions than I could even
> imagine. Great job!

4.9

Here's what our attendees have to say about our Executive Conferences:

> Very informational for all business owners regardless of what you’re current
> plan is. All business owners should come to learn more about the aspects of
> business that the common owner doesn’t usually think about or know about.

4.9

Here's what our attendees have to say about our Executive Conferences:

> This was the best educational experience for me. The speaker was an extremely
> well organized and well spoken individual. I learned so much and am now
> feeling better educated on handling some future business transactions.

4.9

Here's what our attendees have to say about our Executive Conferences:

> That was the most amazing, important day I've spent in at least 10 years!

4.9

Here's what our attendees have to say about our Executive Conferences:

> Great conference! The conference leader and managing director are very
> professional and are genuinely wanting what’s best for their clients.

4.9

Here's what our attendees have to say about our Executive Conferences:

> I received so much information to either grow or sell a business without
> selling a product.

4.9

Here's what our attendees have to say about our Executive Conferences:

> A must for every business owner. No hard-selling, and it was completely free
> including breakfast, lunch and valet parking. The information is essential for
> growing your business and more importantly when it comes time to exit.

4.9

Here's what our attendees have to say about our Executive Conferences:

> This conference was by far one of the most informational experiences I have
> attended. I needed the information to better understand the proper steps to
> selling my business. I would highly recommend this to anyone when they are
> thinking of selling their business. Not attending is almost guaranteeing you
> sell your business for less.

4.9

Here's what our attendees have to say about our Executive Conferences:

> This was a very informative day. As a business owner, it's good to receive
> quality information. Michael did an exceptional job.

4.9

Here's what our attendees have to say about our Executive Conferences:

> The conference was insightful, eye-opening and brings a sense of comfort to
> know a company such as this exists to help me and my family make the best
> choice for the future of our business. Thank you so much.

4.9

Here's what our attendees have to say about our Executive Conferences:

> Peter was an amazing public speaker and I walked out of this conference with
> exponentially more confidence in knowing how to grow and develop my business
> for investors. Ashok was also attentive and answered our technical questions
> regarding market value and different options we can take as business owners
> with consulting services. I definitely recommend coming here for at least
> getting some food for thought and a new way to look at how you should be
> presenting your business.

4.9

Here's what our attendees have to say about our Executive Conferences:

> Incredible content. Excellent in terms of engagement. Very aggressive fees.
> Awesome reach. Will contract with Generational in a heartbeat. Market leader
> in deals to $25 million and nationally 2nd to $100 million. Growth agent. Very
> talented and driven team of straight shooters. Headquartered in Texas which is
> the land of the most friendly straight shooters.

4.9

Here's what our attendees have to say about our Executive Conferences:

> Clear and well-organized information. Tremendous value on many levels.

4.9

Here's what our attendees have to say about our Executive Conferences:

> The conference was filled with excellent information. It was worth spending
> the day.

4.9

Here's what our attendees have to say about our Executive Conferences:

> Definitely a better way to think about your exit strategy! Powerful!

4.9

Here's what our attendees have to say about our Executive Conferences:

> GREAT... Extremely professional and informative!!!

4.9

Here's what our attendees have to say about our Executive Conferences:

> Extremely informative!! Learned a lot about things I had never even thought
> of!! Mike is a great speaker!! Every Business owner should attend one of these
> seminars!

Next


GROWTH AND EXIT STRATEGIES THAT MAXIMIZE VALUE

GROW OR EXIT?

Growing and selling your business means owning your future. What will that
future look like? It depends on the strategy. At Generational, our experienced
M&A professionals work closely with business owners in helping them determine
the best direction that is right for them. Maybe it's time you made an
investment, not in your business, but in yourself.

THE MORE YOU KNOW

The more you know about the complexities of the M&A journey the better prepared
you will be when the time is right. And, when it comes to growing or selling
your business, preparation is key. Our educational Executive Conferences provide
privately held business owners with powerful, insider strategies on how to
successfully grow and build a buyer ready business so they can exit for maximum
value.


OVER 100,000 BUSINESS OWNERS
HAVE ATTENDED THE GENERATIONAL EXECUTIVE CONFERENCE.



Generational Equity has closed more deals in the middle market than any other
M&A firm in the past decade. Own your future and reserve your place at an
Executive Conference near you.

Find a Conference


WHAT YOU WILL LEARN

Morning Session
7:30 - 8:00 Registration and Breakfast Session starts promptly at 8am


BUSINESS VALUATION

You’ll become aware of the myths and fallacies surrounding business valuation
and learn how to unlock hidden value within your financials.


BUILDING A BUYER READY BUSINESS

You’ll understand how to see your business through the eyes of the buyer, the
benefits of being prepared and how that makes a difference at the closing table.




GROWING PROFITS AND CASH FLOW

Most entrepreneurs try to cause growth by working hard and spending more money.
You will learn the professional process for causing INTENTIONAL growth without
having to add resources.


THE M&A SALES PROCESS

You’ll learn the 16 steps needed to take you from the start of the selling
process to a successful close – and the difference between our professional
approach compared to the amateur seller.




COMMON SELLER MISTAKES

Selling your business yourself can be costly and you could risk losing out on a
substantial amount of value. We look at the common pitfalls many owners make
when they attempt a DIY sale without the proper training including selling to
the wrong buyer and entering the process not knowing the value of their company.

Working lunch
(lunch is provided)


CAPITAL GAINS TAXES

We will discuss the coming changes in capital gains taxes and how to avoid
paying 117% more in taxes.




PRESENTING YOUR COMPANY TO BUYERS

You will see actual documents that buyer’s respect and understand. How to
explain the past but sell the future in a way that will cause buyers to pay for
what hasn’t happened yet.


BECOMING AN OPTIMAL SELLER

We will discuss what makes a seller desirable in the buyer’s eyes. HINT: It’s
about the owners themselves as much as it is the business.


Afternoon Session


SHOULD I GROW OR SHOULD I SELL?

We will learn how to determine the return on investment your business generates
and if that is the right way to invest your money.


HOW TO GROW PROFITS AND CASH FLOW WITH A STRATEGIC GROWTH PLAN

We will learn the secrets of profit growth that big companies understand but
small firms tend to ignore. Regardless of your industry or size, we will see how
the Pareto principle will reveal opportunities for rapid and intentional growth.




CALCULATION OF ENTERPRISE VALUE

We will do a complete calculation of the enterprise value of a business
following the accepted buyer methodology. HINT: It has nothing to do with
multiples or formulas.


IDENTIFYING AND ACCESSING BUYERS

You’ll discover how to identify and approach the right buyers, which ones to
avoid and how we are able to introduce your business to a network of global
investors.




NEGOTIATING AND STRUCTURING A DEAL

You’ll gain a greater appreciation of the importance of negotiations in a deal,
how professionals get the best price in the shortest time and how to manage
multiple buyers to obtain the highest possible selling price.


FORMS OF PAYMENT

You’ll finish by learning about the different forms of payment, the legal and
tax considerations and how to best go about protecting your new lifestyle.




SELLING A BUSINESS - AN EDUCATION IN ACHIEVING MAXIMUM VALUE FIND AN EXECUTIVE
CONFERENCE NEAR YOU

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WE ARE LEADERS IN M&A OVER 50 AWARDS AND COUNTING

4-time winner of Investment Banking Firm of the Year

4-time winner of Investment Banking Firm of the Year




WE ARE LEADERS IN M&A OVER 50 AWARDS, AND COUNTING

View our awards

Generational Equity has closed more deals in the middle market than any M&A firm
in the past decade. Coupled with our numerous awards from trusted authorities
like The M&A Advisor and Inc. 500, we are firmly established as leaders in our
industry.

If you are ready to grow or sell your business, or want to learn how to value
your company, our award-winning M&A professional team is here to help. Contact
us today.


Previous

> The process was much more involved than I expected and your help, experience
> and advice was a big factor in making the negotiations go as smoothly as
> possible.

Terry D. Wickman, President, Keytroller

> Thank you again for all your guidance and support. Any company will achieve
> what they intend, if they have you on their team!

Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.

> We were happy to see the interest in our company and what we cherished has not
> just a valuable company but an important company to the communities we served
> in.

Larry Moore, Owner, A Company Portable Restrooms

> I wanted to take this opportunity to thank you for all that you have done for
> us. Not only did you take care of all the aspects of the sale but took extra
> care to make sure we knew what it looked like every step of the way. I will
> definitely recommend your company to anyone that is in a position to or
> looking to exit their business.

Shane and Johanna Kline, Owners of Vision Upfitters

> Thanks to you, the entire GE team and especially Michael Goss for driving a
> great valuation, coaching me and driving the process across the finish line.
> Please let me know if there is anything I can do to support GE going forward.
> P.S. Given my experience with GE I felt comfortable enough to sign up with
> Generation Wealth Advisors!

Tom Currier, Former President & CEO, Rackmount Solutions

> Generational Equity educated and informed us – so that we could be on the
> upside of a good decision (to sell).

Bil MacLeslie, CEO, ipHouse

> We knew it would be a difficult task to have someone really understand our
> business and our market, prior to researching a possible buyer, so it was
> imperative that we found someone of your caliber, with definite proven
> experience in this area.

Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.

> I need to say an immense thank you to Don Ho for his stellar work ethic,
> attention to detail, and tireless effort. Also thank you to the whole crew at
> GE! Without you, Don could not do such a phenomenal job. We were shooting for
> closing and funding before the end of 2020, due to the uncertainty of the
> political landscape and taxes. I am happy to report we closed last week and
> will be funding tomorrow.

Dr. Caty J. Catron PhD, RN, VA-BC – Owner, Vic The Picc, LLC

> I couldn’t have asked for a better team than Michael and Deborah. We couldn’t
> have done it without them.

Robert Evans, President and CEO of Mealtracker Dietary Software

> I quickly recognized that Don was working for Sharpe Mixers above all else,
> and held our interests above others.

Jay Dinnison, Owner of Sharpe Mixers

> I must say that I have never worked with a more driven, competent and focused
> individual as Don Ho.

Jay Dinnison, Owner of Sharpe Mixers

> I would like to thank you and your firm, Generational Equity, for being our
> valued advisors in our journey.

Bil MacLeslie, CEO, ipHouse

> The most important contribution I think Ahmad made was with his personality
> and work ethic. He is sincere, efficient, and very hard working. He was
> available to me at all times, whether it was for specific detail of the
> negotiation or just to talk through the bigger picture. He listened, advised,
> and recommended, but never forced his idea or opinions. In the time we worked
> together, he became a valued colleague and also a friend.

Salvo Stoch, Founder and CEO of Sleeping Partners

> We were represented by Michael Goss with Generational. The due diligence was
> grueling and exhausting, but Michael propped us up and kept us motivated
> throughout the process. Debi and I continued to ask each other how we could
> possibly make it through this process without the assistance of Michael.
> Michael's professionalism and knowledge is absolutely amazing, and we are so
> blessed to have had him by our side as we made our future dreams come true.

Bob and Debi Lee, Owners of BL Technology, Inc and BL Tl Services, LLC

> After attending a conference with GE, I decided that the value they bring
> would be worth the expense and as soon as I started working with them, I
> realized that was the right decision. When we started to get LOIs, Fred
> Zweifel took the lead on the communication and supported negotiations
> throughout the process, which got tricky as we moved forward. I learned that
> it can be common for companies to make a great offer then work to erode that
> price with their discoveries, but Fred and the GE team kept that from
> happening.

Caroline Connelly, CEO, OptoTest

> We had the pleasure of working with Mr. Ahmad Behjati Managing Director, M&A,
> for Generational Equity during our acquisition of Papa's Dodge in late 2021.
> Generational Equity and Mr. Behjati represented and marketed Papa’s Dodge. As
> our primary contact, Mr. Behjati was professional in every facet of this
> acquisition process, conveying valuable advice most times and assisting us in
> every step of the process.

Rick Greene of Dobbs Equity Partners LLC

> I decided to attend the conference and hopefully receive some guidance on how
> to structure an exit plan of my business. Upon arriving at the conference, I
> was so impressed with the presentation given by Generational Equity that I set
> a future appointment that week to discuss the possibility of selling my
> business with their Senior Managing Director David Robinson.

JoAnn Ellis, Owner of Fondren 5 Star Kennels

> The professionals at Generational Equity then helped develop a roadmap for
> enhancing the value of the firm and an evaluation report. This was completed
> by June 14, 2021. We then developed the Confidential Information Memorandum
> and put Taylor Studios, Inc. on the market by July.
> Generational Equity’s professional staff helped me every step of the way.
> Their network and professionals are the only reason I sold my company this
> quickly. For me this is a once in a lifetime sale and I was unfamiliar with
> the process. I was able to lean on them with questions and concerns.

Betty L. Brennan, President, Taylor Studios

> T.D., thank you so much! You are a great leader! I love how you are using your
> gifts and talents to better others. You are clearly a GREAT COACH! This 3 day
> session undoubtedly changed the future of our business, and very well may have
> been the sole catalyst to save my company, my health and my marriage! A
> genuine “thank you” from the bottom of my heart.

Bryan D. Horn, Owner, Over Under Clothing

> Through the sale process, Generational brought in several interested buyers
> and we closed in about 6 months. I am so glad I accepted that invitation to
> the conference and could not be happier with the whole process. The team at
> Generational coupled with their knowledge and guidance was so valuable that in
> the end, I know I could never have done this on my own!

JoAnn Ellis, Owner of Fondren 5 Star Kennels

> We thank you Eric and Generational Equity making our dream come true.

Larry Moore, Owner, A Company Portable Restrooms

> Greetings Mike. Thank you for the captivating and compelling presentation you
> made at the Phoenix presentation last week. Over many years in business yours
> was the most informative and well-presented presentation, on any subject, that
> I have ever attended! Your energy and enthusiasm combined with your concise
> and captivating support of your positions with easily understood examples and
> data was compelling.

Pete L.

> Michael worked tirelessly, He followed every lead meticulously and urgently to
> make sure nothing was missed.

Robert Evans, President and CEO of Mealtracker Dietary Software

> Your wisdom and experience were invaluable to me during this
> once-in-a-lifetime transaction.

Ralph Noblin, President of Noblin & Associates

> The help you provided us during each step of this process made us feel very
> comfortable and confident we were selecting the right approach to transition
> our Company.

Andy Graham, Vice President, Modern Heating & Plumbing

> I am pleased that I was able to work with Andrew Byrd throughout this
> experience. From the first meeting we had in Minneapolis I felt that I was in
> good hands. His knowledge and expertise is second to none. He guided the
> process consistently throughout. I feel lucky that I was pared with Andrew and
> could not be happier that I chose Generational Equity to handle this major
> life event. Thank you Andrew and GenEq for everything!

Eric Erlandson, Owner, Action Fastenings, Inc.

> I wanted to write you a quick letter to express our appreciation and our
> delight on the outcome of helping us through the process of our recent sale.
> We are very happy with the end result, and are very happy to be able to move
> forward with all of our future growth plans.

Terry D. Wickman, President, Keytroller

> We are very happy with the end result, and are very happy to be able to move
> forward with all of our future growth plans.

Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.

> Generational Equity’s assistance was invaluable in compiling and marketing our
> business.

Bil MacLeslie, CEO, ipHouse

> The process was much more involved than I expected and your help, experience
> and advice was a big factor in making the negotiations go as smoothly as
> possible.

Terry D. Wickman, President, Keytroller

> Thank you again for all your guidance and support. Any company will achieve
> what they intend, if they have you on their team!

Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Next


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