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___ THIS WEBSITE USES COOKIES We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. This also includes partners who are based in the USA and process data (including possibly personal data) there (e.g.: Google, Twitter, Facebook, etc.). To that regard, please note that, according to the European Court of Justice, the USA does not provide an adequate level of data protection. There is no European Commission decision on an adequate level of data protection in the USA, nor does the USA provide appropriate safeguards for the protection of personal data. 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NameProviderPurposeExpiryTypeCookieConsent [x5]CookiebotStores the user's cookie consent state for the current domain1 yearHTTP__cf_bm [x5]www.adverity.com Hubspot info.adverity.com ws.zoominfo.com G2CrowdThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.1 dayHTTP__cfruid [x2]www.adverity.com info.adverity.comThis cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. SessionHTTP_cq_check [x3]euromero.ediemidnightzombies.comDetermines whether the user has accepted the cookie consent box. SessionHTTP_cq_suideuromero.ediemidnightzombies.comThis cookie is used to distinguish between humans and bots. SessionHTTP_cq_tuid [x3]euromero.ediemidnightzombies.comCollects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. SessionHTMLcookietest [x3]bt.fraud0.comThis cookie is used to determine if the visitor has accepted the cookie consent box.SessionHTTPfz_loc [x3]bt.fraud0.comPendingSessionHTMLfz_referrer [x3]bt.fraud0.comPendingSessionHTMLfz_sid [x3]bt.fraud0.comPendingSessionHTMLfz_uid [x3]bt.fraud0.comPendingPersistentHTMLPHPSESSIDPrescreenPreserves user session state across page requests.1 dayHTTPJSESSIONID [x3]brands-one-platform.adverity.com demo-insights.adverity.com New RelicPreserves users states across page requests.SessionHTTPtest_cookieGoogleUsed to check if the user's browser supports cookies.1 dayHTTP_GRECAPTCHAGoogleThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.179 daysHTTPCONSENT [x2]Google YouTubeUsed to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. 2 yearsHTTPrc::aGoogleThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.PersistentHTMLrc::bGoogleThis cookie is used to distinguish between humans and bots. SessionHTMLrc::cGoogleThis cookie is used to distinguish between humans and bots. SessionHTMLli_gcLinkedInStores the user's cookie consent state for the current domain179 daysHTTPembed/v3/counters.gifHubspotUsed to implement forms on the website.SessionPixelvisitorIdws.zoominfo.comPreserves users states across page requests.1 yearHTTP Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. NameProviderPurposeExpiryTypelang [x2]LinkedInRemembers the user's selected language version of a websiteSessionHTTP__hssc [x2]HubspotCollects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.1 dayHTTP__hssrc [x2]HubspotCollects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.SessionHTTP__hstc [x2]HubspotCollects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.179 daysHTTPhubspotutk [x3]Hubspot play.hubspotvideo.comKeeps track of a visitor's identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.179 daysHTTPCookieConsentBulkSetting-#CookiebotEnables cookie consent across multiple websitesPersistentHTMLloglevelplay.hubspotvideo.comMaintains settings and outputs when using the Developer Tools Console on current session.PersistentHTML Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. NameProviderPurposeExpiryType_clckMicrosoftCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.1 yearHTTP_clskMicrosoftRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 1 dayHTTP_cltk [x3]MicrosoftRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. SessionHTML_gaGoogleRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 yearsHTTP_ga_#GoogleUsed by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. 2 yearsHTTP_gatGoogleUsed by Google Analytics to throttle request rate1 dayHTTP_gidGoogleRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 dayHTTP_hjAbsoluteSessionInProgressHotjarThis cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice.1 dayHTTP_hjFirstSeenHotjarThis cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.1 dayHTTP_hjIncludedInPageviewSample [x3]HotjarDetermines if the user's navigation should be registered in a certain statistical place holder.1 dayHTTP_hjIncludedInSessionSample [x3]HotjarRegisters data on visitors' website-behaviour. This is used for internal analysis and website optimization. 1 dayHTTP_hjRecordingLastActivity [x3]Hotjar info.adverity.comSets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.SessionHTML_hjSession_#HotjarCollects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.1 dayHTTP_hjSessionUser_#HotjarCollects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.1 yearHTTP_hjTLDTestHotjarRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. SessionHTTP_tt_enable_cookieTiktokUsed by the social networking service, TikTok, for tracking the use of embedded services.1 yearHTTPhjViewportId [x3]Hotjar info.adverity.comSets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.SessionHTMLhs_ab_testwww.adverity.comThis cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site. SessionHTTPziwsSessionId [x2]www.adverity.com ws.zoominfo.comCollects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.SessionHTMLabNeustarThis cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site. 1 yearHTTPevents/1/#New RelicUsed to monitor website performance for statistical purposes.SessionPixeljserrors/1/#New RelicPendingSessionPixelc.gifMicrosoftCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.SessionPixelCLIDMicrosoftCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.1 yearHTTPtracker/tc_imp.gifeor.ediemidnightzombies.comCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.SessionPixelcollectGoogleUsed to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.SessionPixel__ptq.gifHubspotSends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.SessionPixelziwsSessionws.zoominfo.comCollects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.SessionHTMLAnalyticsSyncHistoryLinkedInUsed in connection with data-synchronization with third-party analysis service. 29 daysHTTPpersonalization_idTwitter Inc.This cookie is set by Twitter - The cookie allows the visitor to share content from the website onto their Twitter profile. 2 yearsHTTP US Cookies are marketing cookies and preferences & statistics cookies operated by US partners. NameProviderPurposeExpiryType__Host-GAPSGoogleCollects data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content.2 yearsHTTPpromoGoogleDetermines which products the user has viewed, allowing the website to promote related products. PersistentHTML_cq_duideuromero.ediemidnightzombies.comUsed by the website to protect against fraud in relation to its referral system.3 monthsHTTP_fbp Meta Platforms, Inc.Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 monthsHTTP_gcl_auGoogleUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 monthsHTTP_hjRecordingEnabled [x3]Hotjar info.adverity.comThis cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange.SessionHTML_rdt_uuidRedditUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 3 monthsHTTP_ttp [x2]TiktokUsed by the social networking service, TikTok, for tracking the use of embedded services.1 yearHTTP_uetsidMicrosoftCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. 1 dayHTTP_uetsid_exp [x3]MicrosoftContains the expiry-date for the cookie with corresponding name. PersistentHTML_uetvidMicrosoftUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 yearHTTP_uetvid_exp [x3]MicrosoftContains the expiry-date for the cookie with corresponding name. PersistentHTMLmp_#_mixpanel [x4]docs.adverity.com www.adverity.com cdn.mxpnl.comPending1 yearHTTPsa-user-id [x3]StackAdaptUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 yearHTTPsa-user-id-v2 [x2]StackAdaptUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 yearHTMLtt_appInfo [x2]TiktokUsed by the social networking service, TikTok, for tracking the use of embedded services.SessionHTMLtt_pixel_session_index [x2]TiktokUsed by the social networking service, TikTok, for tracking the use of embedded services.SessionHTMLtt_sessionId [x2]TiktokUsed by the social networking service, TikTok, for tracking the use of embedded services.SessionHTMLuNeustarCollects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorise the user's interest and demographic profiles in terms of resales for targeted marketing.1 yearHTTPrp.gifRedditNecessary for the implementation of the Reddit.com's share-button function.SessionPixelsp.plOathRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. SessionPixelMUID [x2]MicrosoftUsed widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.1 yearHTTPSRM_BMicrosoftTracks the user’s interaction with the website’s search-bar-function. This data can be used to present the user with relevant products or services. 1 yearHTTPsite/#Bluekai.comPendingSessionPixelANONCHKMicrosoftRegisters data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. 1 dayHTTPSMMicrosoftRegisters a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.SessionHTTPpixel.gifClickagyCollects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.SessionPixel_cc_ccLotameCollects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.SessionHTTPdemdexAdobe Inc.Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.180 daysHTTPdpmAdobeSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.180 daysHTTP__mpq_#_# [x2]demo-insights.adverity.com cdn.mxpnl.comCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. PersistentHTML_uetsid [x2]MicrosoftUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. PersistentHTML_uetvid [x2]MicrosoftUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. PersistentHTMLIDEGoogleUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.1 yearHTTPpagead/landing [x2]GoogleCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. SessionPixelpagead/viewthroughconversion/696313352GooglePendingSessionPixelpagead/viewthroughconversion/985388788GooglePendingSessionPixeltrMeta Platforms, Inc.Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.SessionPixelads/ga-audiencesGoogleUsed by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.SessionPixelNIDGoogleRegisters a unique ID that identifies a returning user's device. The ID is used for targeted ads.6 monthsHTTPpagead/1p-conversion/#GoogleCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. SessionPixelpagead/1p-user-list/#GoogleTracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.SessionPixelbcookieLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 yearHTTPbscookieLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 yearHTTPlidcLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 dayHTTPUserMatchHistoryLinkedInUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 29 daysHTTPw/1.0/cmOpenxPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.SessionPixel__hmplplay.hubspotvideo.comCollects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.PersistentHTML_/ad/75aa344edeef4dbfa3b3dd7cb5f40e6f/pixelQuoraCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. SessionPixelsa-user-id-v2StackAdaptUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 1 yearHTTPi/adsct [x2]Twitter Inc.The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through Twitter advertisement content. SessionPixelmuc_adsTwitter Inc.Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 2 yearsHTTP_session_idG2CrowdStores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. 13 daysHTTPti_tribl.ioUsed in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.2 yearsHTTPA3OathCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.1 yearHTTPVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on pages with integrated YouTube videos.179 daysHTTPYSCYouTubeRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.SessionHTTPytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video player preferences using embedded YouTube videoPersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player preferences using embedded YouTube videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player preferences using embedded YouTube videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTML Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies. NameProviderPurposeExpiryTypevisitedDashboardsdemo-insights.adverity.comPendingPersistentHTML__mplss_fq238tfwdocs.adverity.comPendingPersistentHTMLmc-suspend-data-undefineddocs.adverity.comPendingSessionHTMLcg_uuideor.ediemidnightzombies.comPending11 monthsHTTP_t.giftribl.ioPendingSessionPixel [#IABV2_LABEL_PURPOSES#] [#IABV2_LABEL_FEATURES#] [#IABV2_LABEL_PARTNERS#] [#IABV2_BODY_PURPOSES#] [#IABV2_BODY_FEATURES#] [#IABV2_BODY_PARTNERS#] Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the Cookie Declaration on our website. Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy. Your consent applies to the following domains: qa-docs.internal.adverity.net, docs.adverity.com, info.adverity.com, adverity.com Cookie declaration last updated on 02-08-2022 by Cookiebot * Platform WHAT IS ADVERITY? What is Adverity? * PLATFORM OVERVIEW Meet the flexible end-to-end analytics platform for marketing, sales and eCommerce * PRICING Find out more about our platform's pricing, adapted to the needs of each individual customer WHAT CAN YOU DO WITH ADVERITY? What can you do with Adverity? * CONNECT Automate data integration from all your data sources * VISUALIZE Accelerate reporting through flexible dashboards * REVEAL Uncover new insights with AI-powered predictive analytics CONNECTIVITY Connectivity * DATA CONNECTORS Over 600 connectors to data sources * DATA DESTINATIONS Send integrated data to your database or BI tool * Solutions USE CASES Use Cases * A SINGLE SOURCE OF DATA Get a single source of information to support budget decisions * MEASURE EFFECTIVENESS Measure and compare the effectiveness of various marketing channels * OPTIMIZE CAMPAIGNS Optimize campaign performance and deliver value BY INDUSTRY By Industry * AGENCIES Accelerate multi-channel campaign reporting to reinforce trust with clients * CPG & RETAIL Create a complete overview of multi-channel campaign performance * ECOMMERCE Maximize the effects of advertising on reducing customer acquisition cost * TELECOMS Connect marketing performance with business goals to improve ROI * TECHNOLOGY Monitor the role of marketing in the growth of your SaaS business * MEDIA & ENTERTAINMENT Understand audience engagement to maximize revenue WHY ADVERITY? Why Adverity? * DATA SECURITY We take data security very seriously * CASE STUDIES Find out how we helped out clients go much further * Company COMPANY Company * ABOUT US Our mission, our team, our founders - everything you need to know about us! * CAREERS Want to join the team? Take a look at our latest vacancies * PARTNERS Check out our partners and learn how you can become a partner * MEDIA CENTER Press releases, updates - all the latest news from the world of Adverity RESOURCES Resources * EDUCATION Our collection of marketing analytics guides and educational content * BLOG Useful stories from the world of marketing analytics * EVENTS Register for latest events or check out previous ones * EBOOKS Educational materials for ambitious marketers * PRODUCT UPDATES Latest news about our platform feature updates EN EN DE Book a demo * Platform * PLATFORM OVERVIEW Meet the flexible end-to-end analytics platform for marketing, sales and eCommerce ||T|Platform Overview||P|Meet the flexible end-to-end analytics platform for marketing, sales and eCommerce|"> * * CONNECT Automate data integration from all your data sources * VISUALIZE Accelerate reporting through flexible dashboards * REVEAL Uncover new insights with AI-powered predictive analytics * PRICING Find out more about our platform's pricing, adapted to the needs of each individual customer * Connectivity * * DATA CONNECTORS Over 600 connectors to data sources * DATA DESTINATIONS Send integrated data to your database or BI tool * Solutions * USE CASES * A SINGLE SOURCE OF DATA Get a single source of information to support budget decisions * MEASURE EFFECTIVENESS Measure and compare the effectiveness of various marketing channels * OPTIMIZE CAMPAIGNS Optimize campaign performance and deliver value * BY INDUSTRY * AGENCIES Accelerate multi-channel campaign reporting to reinforce trust with clients * CPG & RETAIL Create a complete overview of multi-channel campaign performance * ECOMMERCE Maximize the effects of advertising on reducing customer acquisition cost * TELECOMS Connect marketing performance with business goals to improve ROI * TECHNOLOGY Monitor the role of marketing in the growth of your SaaS business * MEDIA & ENTERTAINMENT Understand audience engagement to maximize revenue * WHY ADVERITY? * DATA SECURITY We take data security very seriously * CASE STUDIES Find out how we helped out clients go much further * Company * * ABOUT US Our mission, our team, our founders - everything you need to know about us! * CAREERS Want to join the team? Take a look at our latest vacancies * PARTNERS Check out our partners and learn how you can become a partner * MEDIA CENTER Press releases, updates - all the latest news from the world of Adverity * Resources * * EDUCATION Our collection of marketing analytics guides and educational content * BLOG Useful stories from the world of marketing analytics * EVENTS Register for latest events or check out previous ones * EBOOKS Educational materials for ambitious marketers * PRODUCT UPDATES Latest news about our platform feature updates EN DE Book a demo MEET THE INTEGRATED DATA PLATFORM. Make insights-driven decisions faster and easier with the right integrated data platform for marketing, sales, and eCommerce teams. Explore our platform Book a demo EXPLORE OUR PLATFORM Save time and resources Eliminate manual reporting by automating data integration from all martech platforms Improve marketing performance Optimize future campaign results with predictive insights Demonstrate clear value Get actionable suggestions on how to improve marketing ROI and drive business growth -------------------------------------------------------------------------------- A WIDE RANGE OF DATA SOURCES AND DESTINATIONS All data connectorsAll data destinations -------------------------------------------------------------------------------- “WE TRANSFORMED OUR CAMPAIGN PERFORMANCE REPORTING AND REDUCED WASTED TIME BY 75%.” Learn how Vodafone Italy managed to save half a day a week for a data team of 20+ people by automating the process of consolidating data from various sources through Adverity. Learn more “WE ENHANCED THE RELATIONSHIPS WITH OUR CLIENTS AND OFFERED THEM VALUABLE SERVICES THAT BRING AN IMPROVED ROAS.” Read how Mediahub, an IPG agency, managed to reduce time spent on data management by 90%, improve the reliability of client reporting, and build innovative data analytics solutions for clients. Learn more “WE WOULD NEVER HAVE BEEN ABLE TO CALCULATE OUR ROAS BEFORE ADVERITY.” Learn how Cars.com increased return on ad spend by 100% and doubled the number of sales leads sent to their dealer partners with fully automated data integration and rich insights. Learn more WHAT CUSTOMERS AND ANALYSTS SAY "Adverity is our go to platform for marketing reporting and analytics." More reviews at G2 → "Adverity became an essential tool in our data chain, very powerful and flexible." More reviews at Capterra → Listed in Gartner's 2020 "Cool Vendors in Marketing Data and Analytics" Visit our Media Center → -------------------------------------------------------------------------------- 77% of marketers who strongly identify as analytically mature say they have yet to achieve a unified view of marketing performance Find out more about data capabilities and aspirations of marketers in part two of our Marketing Analytics State of Play 2022 report Read report SELECTED RESOURCES Case Study IPROSPECT DRIVES CLIENT STRATEGY WITH PREDICTIVE ANALYTICS By employing Adverity's AI-powered analytics features, the team at iProspect Canada is now able to deliver valuable and proactive ad performance insights to a wide range of clients. More Adverity Bitesize THE FIRST STEP TO MARKETING EFFECTIVENESS May 7, 2020 12 AM Online English Implementing APIs to easily access your marketing data. More Blog FACEBOOK SHORTENS THE DEFAULT ATTRIBUTION WINDOW. WHAT HAPPENS NOW? October 1, 2020 2 PM Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been... More Research MARKETING ANALYTICS STATE OF PLAY 2022: CHALLENGES AND PRIORITIES In our latest research on the current state of affairs in marketing analytics, we uncover the challenges and priorities analysts and marketers are facing, and how they can address them in 2022. Online Download eBook HOW TO USE SMART DATA TO DELIVER A HIGHER MARKETING ROI Unlock the True Potential of Your Data With Data-Driven Marketing to Make Better Decisions. Online Download Blog WHAT IS MULTI-TOUCH ATTRIBUTION AND WHY DO THIRD-PARTY COOKIES MATTER? April 13, 2021 1 PM At the moment everybody seems to be talking about the death of third-party cookies and multi-touch attribution. But what is attribution modeling and why are third-party cookies so important? More eBook THE DEFINITIVE GUIDE TO ETL & DATA INTEGRATION FOR MARKETERS The Backbone of Modern Marketing Data Analytics. Online Download Roundtable YOUR GUIDE TO MARKETING IN 2021 AND BEYOND: A PERFECT STORM OF COVID AND COOKIES August 4, 2021 12 AM Online English Guest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance... More Case Study IPROSPECT DRIVES CLIENT STRATEGY WITH PREDICTIVE ANALYTICS By employing Adverity's AI-powered analytics features, the team at iProspect Canada is now able to deliver valuable and proactive ad performance insights to a wide range of clients. More Adverity Bitesize THE FIRST STEP TO MARKETING EFFECTIVENESS May 7, 2020 12 AM Online English Implementing APIs to easily access your marketing data. More Blog FACEBOOK SHORTENS THE DEFAULT ATTRIBUTION WINDOW. WHAT HAPPENS NOW? October 1, 2020 2 PM Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been... More Research MARKETING ANALYTICS STATE OF PLAY 2022: CHALLENGES AND PRIORITIES In our latest research on the current state of affairs in marketing analytics, we uncover the challenges and priorities analysts and marketers are facing, and how they can address them in 2022. Online Download eBook HOW TO USE SMART DATA TO DELIVER A HIGHER MARKETING ROI Unlock the True Potential of Your Data With Data-Driven Marketing to Make Better Decisions. Online Download Blog WHAT IS MULTI-TOUCH ATTRIBUTION AND WHY DO THIRD-PARTY COOKIES MATTER? April 13, 2021 1 PM At the moment everybody seems to be talking about the death of third-party cookies and multi-touch attribution. But what is attribution modeling and why are third-party cookies so important? More eBook THE DEFINITIVE GUIDE TO ETL & DATA INTEGRATION FOR MARKETERS The Backbone of Modern Marketing Data Analytics. Online Download Roundtable YOUR GUIDE TO MARKETING IN 2021 AND BEYOND: A PERFECT STORM OF COVID AND COOKIES August 4, 2021 12 AM Online English Guest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance... More Case Study IPROSPECT DRIVES CLIENT STRATEGY WITH PREDICTIVE ANALYTICS By employing Adverity's AI-powered analytics features, the team at iProspect Canada is now able to deliver valuable and proactive ad performance insights to a wide range of clients. More Adverity Bitesize THE FIRST STEP TO MARKETING EFFECTIVENESS May 7, 2020 12 AM Online English Implementing APIs to easily access your marketing data. More Blog FACEBOOK SHORTENS THE DEFAULT ATTRIBUTION WINDOW. WHAT HAPPENS NOW? October 1, 2020 2 PM Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been... More * 1 * 2 * 3 * 4 * 5 * 6 * 7 * 8 For other resources made for ambitious and curious marketers, visit our Resource Center. Visit the Resource Center Book a demo PLATFORM * Overview * Connect * Visualize * Reveal COMPANY * About Us * Careers * Partners * Media Center RESOURCES * Events * Blog * eBooks * Case Studies © Copyright 2022 Adverity - All Rights Reserved. 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