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Effective URL: https://www.ozy.com/the-new-and-the-next/dating-app-happn-didier-rappaport/354444/
Submission: On March 12 via api from SE — Scanned from CA
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X OZY Live Curiously Newsletters Profile About Search TV PODCASTS NEWS NEWSLETTERS AWARDS FESTIVALS The New + the Next 91M PEOPLE TAP THIS DATING APP OF DESTINY * Facebook * Twitter * Love this?share * Email article * Copy link Copy link to share with friends Copy link The New + the Next 91M PEOPLE TAP THIS DATING APP OF DESTINY By Fiona Zublin * Facebook * Twitter * Love this?share * Email article * Copy link Copy link to share with friends Copy link WHY YOU SHOULD CARE The pandemic is forcing this romantic dating app to explore new paths. By Fiona Zublin This OZY series explores the intersection of love and science.This OZY series explores the intersection of love and science. * Dating app Happn uses geolocation tools to recreate chance encounters, and now has 91 million users in 17 countries. * Founder Didier Rappaport foresees a new phase of AI-influenced online dating, but with real-life magic added in. Our eyes met across a crowded bar. We were waiting in line next to each other. We were the only two people hanging out in the kitchen at a party. He randomly sat next to me at a play. Or: We matched on Tinder, and now we’re getting married. Relationships forged online are no different to those forged offline, but man, are the how-we-met stories more boring. Dating apps are really utilitarian and do not at all smack of destiny. Except for one. > I wanted to bring real life back into the dating space. > > Didier Rappaport Happn, a French app (of course), uses geolocation to show you other people on the app whose paths you crossed. The cute girl you locked eyes with on the subway because you were reading the same book, but never spoke to? In past years, you’d have to resort to a Craigslist missed connection. Happn’s goal is to — if you’re both amenable — bring you two crazy kids together. “I found that dating sites were too virtual. Like a catalog,” says Happn founder Didier Rappaport from his office in Paris. “I wanted to bring real life back into the dating space.” Rappaport, 65, a co-founder of massive video sharing site Daily Motion, describes himself as someone who’s always “open.” Though he’s always been focused on tech in his professional life, one day, during an unrelated conversation about the possibilities of geolocation, he realized it could cross paths with dating. That was the spark for him. “Romance is about coincidence,” he says. “One day you’re in front of someone that will become your one.” The idea behind Happn isn’t that it will definitely find you love — it’ll just help you meet someone. The rest of your life is up to you. You may not actually have locked eyes with the people you meet on Happn — which has 91 million registered users and markets itself in 17 countries — but when it launched in 2014, you’d have come within 250 meters of them. Over time, the app has introduced new ways to connect online, like CrushTime, a game where you can see four nearby profiles and guess which one has liked your photo in order to match with them. The physical proximity aspect means that Happn needs to be vigilant about security, never showing users their matches’ precise location and being strict about banning people who harass others. The app also sends users advice on how to behave, Rappaport explains, to help train people used to, say, sending unsolicited dick pics, that “you can’t do in the digital world what you wouldn’t do in real life.” They’re always adding new tools to deflect scammers, including, this month, facial recognition. And for many people the romantic spark has really worked — Rappaport has even been invited to weddings of people who met on the app. And research indicates that users do routinely see people on the app that they recognize from real life. “It’s just interesting that you could cross paths with someone like eight or nine times and never really even see them or realize that that’s them,” explained one interview subject in a 2017 study of how users felt about Happn’s use of location data. But as the agoraphobic narrator of best-selling 2018 novel The Woman in the Window wondered after downloading the app: “What if you haven’t crossed paths with anyone? What if you forever navigate the same four thousand vertically arranged square feet and nothing beyond them?” It’s a question that this spring suddenly because relevant to a lot more users. An app based on randomly star-crossed paths with strangers works less well when everyone is trapped in their own apartments by a global pandemic, working from home and only emerging once every few days for essentials. Like so many businesses, Happn had to adapt, expanding the range at which the app detects nearby matches to 120 kilometers in order to keep users from having to stare at a sparse list of matches. They’re planning to keep that system even as the pandemic passes — but sorted by distance, showing you first the people nearby and eventually enlarging your circle. “Before the COVID situation, only 3 percent of our users said they were keen to use video calls,” he explains. Now that number is 60 percent, and the app facilitates virtual video dates. Rappaport sees online dating as existing in two distinct periods — desktop, which was about the perfect profile, and mobile, which is all about speed and infinite options. As mobile dating moves forward, he hopes AI will start to fill in the once-exhaustive profiles of the desktop age, using geolocation to intuit that you both go to the movies a lot, for example, and giving you ways to start up a conversation. “Many people are shy,” he says, “They don’t know how to start a conversation.” Even with that person they locked eyes with across a crowded subway car. * Fiona Zublin, Senior Editor Contact Fiona Zublin July 29, 2020 TOPICS * Dating * Love * Love Curiously * The Science of Dating SIGN UP FOR THE WEEKLY NEWSLETTER! SIGN UP RELATED STORIES True Stories IT'S COMPLICATED: LOVE AND SEX IN 2021 Whether you are single, married, dating or just keeping it casual, the new pandemic normal has our relationships a little discombobulated. The New + the Next CAN TECHNOLOGY SAVE YOUR MARRIAGE? Apps are increasing a growing number of couples meet. The New + the Next DATING APPS FINALLY TARGET THIS IGNORED COMMUNITY OF 70 MILLION These apps are aimed squarely at the romantic aspirations of the autistic community. The New + the Next THE SCIENCE OF DATING Everything is a science, even love. Good Sh*t HOW TO COME OUT OF QUARANTINE IN A RELATIONSHIP Dating during coronavirus is possible — you just need to be creative. The New + the Next CAN CORONAVIRUS MAKE ONLINE DATING SAFER AND GLOBAL — PERMANENTLY? From the giants to newbies, the dating app industry is serving up new offers, from virtual dates to remote hookups. Good Sh*t TANTRA-THEMED DATING: THE HANDS-ON APPROACH When it comes to love, staring into someone's eyes sure beats staring at a screen. The New + the Next LOVE IN THE ROARING ’20S When it comes to love and relationships, get ready to hear them roar. News + Politics MAJORITY OF DATING APP USERS FEEL UNSAFE Almost everyone is worried about stranger danger. The New + the Next HOW DATING APPS ARE CHANGING THE WAY WE FIND JOBS Employment search services inspired by dating apps are transforming the HR industry. The New + the Next LOOKING FOR LOVE? BLOCKCHAIN TO THE RESCUE A wave of blockchain-based dating apps is promising to make finding love safer and more transparent. Good Sh*t THIS SLOW DATING APP TAKES A SWIPE AT THE COMPETITION Europe’s Once app gives you just one match per day, promising more meaningful connections. Around the World SICK OF TINDER? MEET THE GLOBAL DOUBLE DATE The old-fashioned group date is making a comeback with double dates, entourages and wingmen … via app. The New + the Next THE RISE OF POLYAMORY Several community organizers and therapists agree that a new, more expansive dating paradigm is on the upswing. The New + the Next WELCOME TO HIGH-FIDELITY DATING Some dating services want to swipe right for monogamy. 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