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Submission: On February 10 via manual from IN — Scanned from AU
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TechCrunch plus-bold TechCrunch Login Searchsearch * TechCrunch+ * Startups * Venture * Security * AI * Crypto * Apps * Events * Startup Battlefield * More Close Screen x(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link Link CopiedLink Copied Commerce WANT TO GO FROM DIRECT-TO-CONSUMER TO RETAIL? THIS STARTUP HAS A PLATFORM FOR THAT Christine Hall@christinemhall / 8:01 PM GMT+8•February 28, 2023 comment Comment cameraImage Credits: natrot / Getty Images While the global pandemic was still in full force, Dipti Desai, who had been building data platforms at Uber at the time, started working with a nonprofit selling masks on Shopify. As she helped them build out their digital storefront, Desai began talking to other brands about their challenges with regard to data. “It was really hard for them to understand what was going on in their business,” Desai told TechCrunch. “At the same time, these brands and businesses were starting to think about what comes next after being direct-to-consumer, wanting to see their retail and wholesale data all together.” Dipti Desai, founder and CEO of Crstl Image Credits: Crstl Looking at that more, she found that expanding beyond direct-to-consumer into retail, online marketplaces and wholesale was a challenge for small businesses. So, she decided to take that on and founded Crstl, a San Francisco–based SaaS application and platform that is now making its national launch after raising $4.4 million in seed funding to continue developing its no-code electronic data interchange (EDI) for brands, manufacturers and wholesalers. The company is joining the ranks of those, like Logicbroker, tapping into EDI, which is how information is transferred digitally from one company to another. They are also among those doing no-code for smaller brands without developer resources, similar to other e-commerce enablement startups Popup and Rebuy. In Crstl’s case, it is providing data connectivity so brands can transact with the largest retailers and distributors. Here’s how it works: Crstl has created an AI-driven network of trading partners and integrations and offers a no-code EDI workflow for businesses to quickly connect and begin transacting with the network. It also provides transparent pricing along with compliance, testing and certification, including generating compliant shipping labels and packing slips. Desai, CEO, said that a few short months after launching, Crstl has made some big strides: It is working with over 50 companies and has already enabled 50,000 business-to-business shipments, accounting for millions of dollars, between brands and large retailers, including Walmart, Target, Whole Foods and CVS. The $4.4 million seed round was led by Mastry Ventures with participation from Village Global, Alumni Ventures, SuperAngel VC, OnDeck, Mensch Capital Partners, Harizury, and a group of individual founders and executives. Desai said the round closed a year ago but went unannounced until now. It is being used for additional hiring and commercialization. “We’re tackling a very hard, nuanced problem in a very big market that’s gone under-addressed for a very long time,” Desai added. “We had to dig very deep on the technical side and had a lot of proof points that we wanted to get in front of before we were intentional about talking about it. This capital also brings us a lot of incredible connections in an industry that really, truly operates as a giant ecosystem.” > Why the ‘last click’ in e-commerce matters — and how to get it right More TechCrunch SAM ALTMAN WON'T RETURN AS OPENAI'S CEO AFTER ALL ASK SOPHIE: WHAT ARE THE LATEST H-1B LOTTERY UPDATES? WHAT IS BLUESKY? EVERYTHING TO KNOW ABOUT THE APP TRYING TO REPLACE TWITTER PITCH DECK TEARDOWN: XYTE'S $30M SERIES A DECK close PLEASE LOGIN TO COMMENT Login / Create Account TECHCRUNCH EARLY STAGE April 25, 2024 Boston, MA Register Now SIGN UP FOR NEWSLETTERS See all newsletters(opens in a new window) TechCrunch AM and PM Week in Review Startups Weekly Event Updates Advertising Updates EmailSubscribe x(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link checkmarkCopy TAGS * Crstl * Dipti Desai * e-commerce Commerce WANT TO GO FROM DIRECT-TO-CONSUMER TO RETAIL? THIS STARTUP HAS A PLATFORM FOR THAT Christine Hall 8:01 PM GMT+8•February 28, 2023 Crstl created a network of trading partners and integrations and offers a no-code electronic data interchange workflow for brands to quickly connect and begin transacting with the network. Apps NOTION ACQUIRES PRIVACY-FOCUSED PRODUCTIVITY PLATFORM SKIFF Ivan Mehta 11:47 AM GMT+8•February 10, 2024 Notion launched its new calendar based on Cron last month, but its productivity suit can soon have more privacy-focused offerings. The company announced today that it has acquired Skiff, a platform... Featured Article WITH DISNEY’S MAGIC, FORTNITE IS POISED TO WIN THE METAVERSE We may not be using the M word much these days, but the race to build an interconnected avatar-dr... Taylor Hatmaker 8:39 AM GMT+8•February 10, 2024 Featured Article HOW TO FAKE A ROBOTICS DEMO FOR FUN AND PROFIT In March 2008, a roboticist in winter wear gave Big Dog a big kick for the camera. The buzzing DA... 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Ivan Mehta 12:12 AM GMT+8•February 10, 2024 TechCrunch plus-bold Fundraising PITCH DECK TEARDOWN: XYTE’S $30M SERIES A DECK Haje Jan Kamps 12:10 AM GMT+8•February 10, 2024 Xyte’s pitch deck has a lot of slides, but how much of it was actually useful? Let’s take a look. Hardware SAMSUNG GETS FDA NOD FOR SMARTWATCH SLEEP APNEA DETECTION Brian Heater 11:46 PM GMT+8•February 9, 2024 Samsung this morning announced that the Galaxy Watch line has received FDA approval for sleep apnea detection. The move is a big one for the smartwatch category, where health and fitness now compri... Venture 20PRODUCT GRABS $5M TO PUT THE BEST PRODUCT EXPERTS IN YOUR CAP TABLE Christine Hall 11:45 PM GMT+8•February 9, 2024 20PRODUCT includes a group of eight people who come from companies like Shopify, Nubank, Spotify, Snap, LinkedIn, Ramp, Match and Xiaomi. 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