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VALENTIN PREOBRAZHENSKIY, ICO FEVER, AND HOW AI TOOK OVER MARTECH — VB ENGAGE

Stewart Rogers@TheRealSJRTravis Wright, CCP.Digital@teedubya
October 9, 2017 11:49 AM
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Join today's leading executives online at the Data Summit on March 9th. Register
here.

--------------------------------------------------------------------------------



In this week’s news, Travis and Stewart talk about AI domination at the MarTech
conference in Boston, where it seemingly was the topic on the lips of marketers,
speakers, and vendors everywhere.

We also highlight an AI-powered advertising technology that is making waves —
more than $250 million in waves, in fact.

1
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9
Innovation with location: How Foursquare improves customer business outcomes
with geospatial technology
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TOP ARTICLES

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Ads by





Innovation with location: How Foursquare improves customer business outcomes
with geospatial technology


Finally, we bring everyone back down to earth with the less-than-stellar
findings held within the pages of Brian Solis’ latest State of Digital
Transformation study.

Then, we interview Valentin Preobrazhenskiy of LAToken, who gives us a complete
rundown of how to build a blockchain business, what it takes to gain and
maintain a community of 11,000 people, and why ICOs are more about marketing
than finance.

LAToken has gone through a successful ICO, and this interview goes through all
of the steps the company took to make it happen. Stewart and Travis found this
interview fascinating. We hope you’ll enjoy it as well!




RESOURCES MENTIONED IN THE EPISODE

 Why Marketers Have AI on the Brain
 Bidalgo targets $250 million in 2017 revenue for AI-based mobile advertising
platform | VentureBeat
 Israel: ‘Startup Nation’ — the good, the great, and the one fatal flaw |
VentureBeat
 Altimeter: When it comes to digital transformation, companies are still way
behind | VentureBeat
 The 2017 State of Digital Transformation | Altimeter, a Prophet Company
 LAToken
 LATOKEN | White paper



VB ENGAGE BONUS!

Speaking of MarTech, Travis gave the opening keynote on day two and talked a lot
about the disruption of these emerging technologies.

If you’d like to check that out, here’s his 20-minute keynote:


https://www.youtube.com/watch?v=dwWmWuj38qQ


NEXT WEEK ON VB ENGAGE

Tune in next week as we interview Amit Walia, chief product officer at
Informatica. We will be talking about artificial intelligence and business
insights in the enterprise world. It’s a fascinating interview and you won’t
want to miss it, especially if you work in that space.


IF YOU MISSED LAST WEEK’S EPISODE

Last week, we interviewed Sean Ellis — the man who invented the term “growth
hacking” — who gave us all his secrets. Well, not all of them, but a really good
number of them.

This is one interview you won’t want to miss if you’re interested in landing
more customers and building big communities.

If you enjoy the show, please give it a quick rating or review it on your
favorite podcast platform. Just search for VB Engage, and we’ll appear. Standing
in front of a mirror and saying “VB Engage” three times produces a similar
effect.

As always, thanks for tuning in. We think you’re pretty awesome.



VentureBeat's mission is to be a digital town square for technical
decision-makers to gain knowledge about transformative enterprise technology and
transact. Learn More






THE DATA SUMMIT REGISTRATION IS NOW LIVE

Join us with your free pass on March 9 as we, alongside industry experts, dive
into end-user case studies to untangle the complexity, importance and cost of
data among various industry verticals.

Register Now




THE DATA SUMMIT

Join us with your free pass on March 9 as we, alongside industry experts, dive
into end-user case studies to untangle the complexity, importance and cost of
data among various industry verticals.

Register Now


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