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C. BRET GILES


PROFESSOR OF PRACTICE


ARIZONA STATE UNIVERSITY


 * "In times of change,
 * MKT385
 * MKT494
 * MKT440
 * …  
   * "In times of change,
   * MKT385
   * MKT494
   * MKT440




C. BRET GILES


PROFESSOR OF PRACTICE


ARIZONA STATE UNIVERSITY


 * "In times of change,
 * MKT385
 * MKT494
 * MKT440
 * …  
   * "In times of change,
   * MKT385
   * MKT494
   * MKT440




C. BRET GILES


PROFESSOR OF PRACTICE


ARIZONA STATE UNIVERSITY


 * MARKETING EVOLVES DAILY. GAIN KNOWLEDGE FOR NOW+NEXT.
   
   
   "IN TIMES OF CHANGE, LEARNERS INHERIT THE EARTH, WHILE THE LEARNED FIND
   THEMSELVES BEAUTIFULLY EQUIPPED TO DEAL WITH A WORLD THAT NO LONGER EXISTS."
   
   ERIC HOFFER, AUTHOR, PHILOSOPHER AND PRESIDENTIAL MEDAL OF FREEDOM WINNER
   
   


 * MKT385 DATA-DRIVEN MARKETING
   
   MKT385 LOOKS AT THE INTERSECTION OF DATA AND MARKETING. WE DON'T GET TOO
   BOGGED DOWN IN FORMULAS OR STATISTICS; RATHER, WE LOOK AT DIGITAL MEDIA
   EFFICIENCY, VISUALIZING DATA, UNCOVERING INSIGHTS FROM DATA AND MAKING
   INFORMED, DATA-BACKED DECISIONS. THIS CLASS IS TAUGHT THROUGH THE W. P. CAREY
   SCHOOL OF BUSINESS AT ARIZONA STATE UNIVERSITY.


 * MKT494 INNOVATIONS IN MARKETING
   
   MKT494 IS A TOPICS CLASS WITH A FOCUS ON INNOVATIONS SHAPING THE MARKETING
   LANDSCAPE TODAY. WE FOCUS HEAVILY IN AREAS SUCH AS ARTIFICIAL INTELLIGENCE,
   BLOCKCHAIN, VIRTUAL AND AUGMENTED REALITY, INTERNET OF THINGS (IOT) AND MORE.
   THE CLASS IS PRACTICE-BASED. THIS CLASS IS TAUGHT THROUGH THE W. P. CAREY
   SCHOOL OF BUSINESS AT ARIZONA STATE UNIVERSITY.


 * MKT440 CREATING DIGITAL EXPERIENCES
   
   MKT440 DISCUSSES DIGITAL MARKETING, USER EXPERIENCE, USER INTERFACES, DIGITAL
   PRODUCT/SERVICE IDEATION AND DEVELOPMENT AND DIGITAL MEDIA OPPORTUNITIES IN
   AN EVERCHANGING LANDSCAPE. I TEACH THE CLASS THROUGH THE W. P. CAREY SCHOOL
   OF BUSINESS AT ARIZONA STATE UNIVERSITY.
   
   
   




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