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Submission: On September 06 via manual from IN — Scanned from CA
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* Business * Workforce * Economic Trends * Maintenance * Buyers' Guide 20K parts pros get it. Shouldn’t you? Business solutions, tech updates & product launches delivered straight to your inbox. Email By providing your email, you agree to our Terms of Use and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Loading... Subscribe Search Site Follow Trucks, Parts, Service Facebook iconTwitter X icon LinkedIn iconYouTube icon About * Advertise * Contact Us * Newsletters Sections * Business * Workforce * Economic Trends * Maintenance * Buyers' Guide * Products * Trucks & Trailers * Alternative Power * Technology * Regulations * Distributor of the Year * Successful Dealer Award * Trailblazer Award * White Papers Search Site Follow Trucks, Parts, Service Facebook iconTwitter X icon LinkedIn iconYouTube icon * Business * Workforce * Economic Trends * Maintenance * Buyers' Guide * Products * Trucks & Trailers * Alternative Power * Technology * Regulations * Distributor of the Year * Successful Dealer Award * Trailblazer Award * White Papers * Newsletters 1. Business 2. Mergers & Acquisitions HIGH BAR BRANDS ACQUIRES BETTSHD TRUCKS, PARTS, SERVICE ™ Staff (TPS) Sep 5, 2024 High Bar Brands has acquired BettsHD, a division of the 156-year-old Betts Company, based in Fresno, Calif. The BettsHD product lines, including metal fenders and mud flap hangers, will retain their brand name as part of the High Bar Brands portfolio. "We’re excited to welcome a well-known brand like BettsHD to the High Bar Brands family," says High Bar Brands President and CEO Christopher Thorpe. "The history, reputation, and products make this a perfect addition to our lineup of iconic brands." Derek Quys, senior vice president of sales and business development at High Bar Brands, adds, "BettsHD brings a dynamic product range, and we’re thrilled to enhance our spray suppression offerings by including mud flap hangers and metal fenders. This acquisition enables us to better serve customers who prefer to purchase products by category." Betts Company President and COO Bill Betts will remain invested with the BettsHD brand under High Bar Brands, while Betts Company, under Betts’ leadership, will continue to independently operate its other divisions, Betts Spring Manufacturing and Betts Truck Parts and Service. [RELATED: REGISTER NOW FOR OUR UPCOMING WEBINAR ON BOLSTERING YOUR BOTTOM LINE!] "High Bar Brands has a strong history of successfully integrating family-owned businesses into their robust sales and marketing framework," says Betts. "Betts Company has a six-generation legacy, and we’re confident that High Bar Brands will continue to grow and improve the BettsHD segment while caring for our employees and customers as we have for over a century and a half." Betts says the transaction will enable Betts Company to concentrate on expanding their distribution and spring divisions, leaving BettsHD in capable hands with High Bar Brands. [RELATED: Market moves: August sees continued slowdown] "This acquisition is significant for High Bar Brands, and we are eager to expand our family of brands to make High Bar Brands the go-to source for all commercial vehicle solutions," Thorpe says. Thorpe emphasizes High Bar Brands also will collaborate with key BettsHD employees to integrate the brand into the HBB family over the coming months, aiming to streamline the customer experience, the company says. Partner Insights Information to advance your business from industry suppliers Presented by Performance Brokerage Services A ROADMAP TO BUYING OR SELLING A COMMERCIAL TRUCK DEALERSHIP Presented by Pluss Software LLC FLEET MAINTENANCE AND REPAIR SOFTWARE "Our sales and marketing strategy is unique in the industry, and we take a deliberate approach to integrating new brands to ensure everything operates smoothly," Thorpe says. Don’t Miss Out Get the business tips, industry insights and trending news every dealer and distributor needs to know in the TPS newsletter. Email Address * Sign Up Facebook IconLinkedIn IconTwitter X iconPinterest Icon Comments Post a Comment You must be signed in to leave a comment. To sign in or create an account, enter your email address and we'll send you a one-click sign-in link. Email Address * Continue This article hasn’t received any comments yet. Want to start the conversation? View All Comments Related Stories Mergers & Acquisitions MARKET MOVES: AUGUST SEES CONTINUED SLOWDOWN Mergers & Acquisitions SHUR-CO ACQUIRES US TARP Mergers & Acquisitions TRANE, THERMO KING COMPLETE ACQUISITION OF KLINGE Partner Insights FLEET MAINTENANCE AND REPAIR SOFTWARE Top Stories The Trailblazer Award LEARN ABOUT 2024 TRAILBLAZER AWARD FINALIST CVTR CVTR has been selected as a finalist for the second annual Trailblazer Award. Learn more about the business here. Battery electric VOLVO ANNOUNCES PLANS FOR LONG-RANGE ELECTRIC Class 7-8 FONTAINE DEBUTS AUTO HAULER OPTION FOR WESTERN STAR Used trucks USED PRICING STEADY IN JULY, J.D. POWER REPORTS Trailers FET EXPECTATIONS ON CROSS-BORDER SALES Learn how to move your used trucks faster With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster. Download White Papers A ROADMAP TO BUYING OR SELLING A COMMERCIAL TRUCK DEALERSHIP Prepared by North America’s highest volume dealership brokerage firm, learn how to value a business, the 10 steps to a successful selling, and how to calculate the walk-away sale proceeds. DownloadView All Newsletter Just for Dealers and Distributors Get dealer and aftermarket news, plus safety recalls and product reviews — delivered straight to your inbox. 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