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 1. Business
 2. Mergers & Acquisitions


HIGH BAR BRANDS ACQUIRES BETTSHD

TRUCKS, PARTS, SERVICE ™ Staff (TPS)
Sep 5, 2024

High Bar Brands has acquired BettsHD, a division of the 156-year-old Betts
Company, based in Fresno, Calif. 

The BettsHD product lines, including metal fenders and mud flap hangers, will
retain their brand name as part of the High Bar Brands portfolio.



"We’re excited to welcome a well-known brand like BettsHD to the High Bar Brands
family," says High Bar Brands President and CEO Christopher Thorpe. "The
history, reputation, and products make this a perfect addition to our lineup of
iconic brands."



Derek Quys, senior vice president of sales and business development at High Bar
Brands, adds, "BettsHD brings a dynamic product range, and we’re thrilled to
enhance our spray suppression offerings by including mud flap hangers and metal
fenders. This acquisition enables us to better serve customers who prefer to
purchase products by category."

Betts Company President and COO Bill Betts will remain invested with the BettsHD
brand under High Bar Brands, while Betts Company, under Betts’ leadership, will
continue to independently operate its other divisions, Betts Spring
Manufacturing and Betts Truck Parts and Service.




[RELATED: REGISTER NOW FOR OUR UPCOMING WEBINAR ON BOLSTERING YOUR BOTTOM LINE!]

"High Bar Brands has a strong history of successfully integrating family-owned
businesses into their robust sales and marketing framework," says Betts. "Betts
Company has a six-generation legacy, and we’re confident that High Bar Brands
will continue to grow and improve the BettsHD segment while caring for our
employees and customers as we have for over a century and a half."



Betts says the transaction will enable Betts Company to concentrate on expanding
their distribution and spring divisions, leaving BettsHD in capable hands with
High Bar Brands. 



[RELATED: Market moves: August sees continued slowdown]

"This acquisition is significant for High Bar Brands, and we are eager to expand
our family of brands to make High Bar Brands the go-to source for all commercial
vehicle solutions," Thorpe says. Thorpe emphasizes High Bar Brands also will
collaborate with key BettsHD employees to integrate the brand into the HBB
family over the coming months, aiming to streamline the customer experience, the
company says.

Partner Insights
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FLEET MAINTENANCE AND REPAIR SOFTWARE



"Our sales and marketing strategy is unique in the industry, and we take a
deliberate approach to integrating new brands to ensure everything operates
smoothly," Thorpe says.


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