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 * Small business
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AMAZON ADS


READY, SET,
PRIME DAY

Learn how Amazon Ads can help you grow your brand and reach more customers
during the epic shopping event.

Get started



THE OFFICIAL DATES FOR PRIME DAY 2024

Prime Day returns July 16 and 17. Here’s how to start preparing now that Amazon
has announced the official dates for the annual shopping event.




PRIME DAY TIPS FOR SMALL-BUSINESS OWNERS

Let’s get ready for the big event—together. This guide features advice from
fellow small-business owners, as well as guidance on bidding, budgeting,
targeting, and brand building.





ACHIEVE YOUR CAMPAIGN GOALS

Discover resources designed to help you accomplish your advertising objectives.

Reach more customers

Connect with your customers at the right time with messages that matter.

Increase sales

Use insights that drive results, on Amazon or third-party destinations.

Increase traffic

Maximize customer engagement on your website or Brand Store.

Improve customer loyalty

Keep customers coming back, and build relations that last.





START USING AMAZON ADS TO HELP GROW YOUR BUSINESS



MEET SPONSORED PRODUCTS

Help boost sales of individual products with a single click to conversion to
take shoppers directly to your product detail page with Sponsored Products.

Sellers with a Sponsored Products campaign that ran for 12 months continuously
saw on average 11.2% higher return on ad spend (ROAS), compared to their ROAS in
the first month.1


Learn more

Register



NOT SURE WHERE TO START?

ANSWER A FEW SIMPLE QUESTIONS TO GET TAILORED RECOMMENDATIONS DESIGNED
EXCLUSIVELY FOR YOUR BUSINESS NEEDS.

Start now




LEARN MORE. GO FURTHER.

See how we can help your brand reach new heights.

About us

Learn how Amazon Ads helps brands design advertising experiences that delight
customers and deliver results.

Learning console

Want to help grow your business? Browse our library of free courses for all
levels of advertisers.

Resources

Take a deep dive into our case studies, guides, and research to enhance your
advertising strategy.

What's new

As the Amazon Ads suite of offerings continues to grow, stay on top of our
newest ad solutions.

1 Amazon internal data, WW, 6/1/2019 – 7/30/2021




AMAZON ADS FAQ

Welcome to Amazon Ads. To help you get started, we've answered some of the most
frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help achieve
advertising goals for registered sellers, vendors, book vendors, Kindle Direct
Publishing authors, app developers, and/or agencies. (Refer to each product’s
page for eligibility criteria.) With our insights, reach, and premium
entertainment properties from music to streaming, you can connect with the right
audiences in the right places, both on Amazon and wherever they spend time.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored
Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register
page and choose one of the options to enroll.

Display ads, video ads, and ads that run through the Amazon DSP can be managed
independently or with an Amazon Ads account executive.

How much do Amazon Ads solutions cost?
Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click
ads, meaning you pay only when customers click your ad, and you control your
campaign budget.The cost of display ad and video ad campaigns can vary depending
on format and placement.Audio ads are sold on a cost-per-mille basis.Advertising
through a managed-service option with an Amazon Ads account executive (display
ads, video ads, and ads that are run through the Amazon DSP) typically require a
minimum spend of $50,000 (USD).You can create a Store for free.

What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers—from start-ups to
leading advertising agencies and established brands—accurately measure the
impact of advertising and make it easy to plan, optimize, and measure marketing
strategies.

How do you optimize ads on Amazon?

Amazon Ads can help you optimize your campaigns and achieve advertising success.
Find out more about our ad products, read our blog, take learning console
courses, and dive deep in our insights library.

How do you sell books with Amazon Ads?

With hundreds of millions of worldwide active customer accounts, Amazon is a
place for readers to discover, purchase, and read books. Amazon Ads offers book
marketing solutions that can help you reach all different types of book buyers
wherever they are in their purchasing journey, from brand awareness through to
sale. Learn more about advertising books.



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Amazon Ads uses cookies, please read the Amazon Cookies Notice.

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 * * Goals
   * Reach more customers
   * Build brand awareness
   * Increase traffic
   * Increase sales and conversion
   * Improve customer loyalty
   * Ad products and formats
   * Sponsored ads
   * Sponsored Products
   * Sponsored Brands
   * Sponsored Display
   * Sponsored TV
   * Display ads
   * Video ads
   * Audio ads
   * Custom and out-of-home ads
   * View all
 * * Insights and planning
   * Audience insights
   * Media planning
   * Creative solutions
   * Creative enhancements
   * Creative services
   * Creative tools
   * Measurement and analytics
   * Amazon Attribution
   * Amazon Brand Lift
   * Amazon Marketing Stream
   * Campaign reporting
   * Omnichannel Metrics
   * Rapid retail analytics
   * Technology and services
   * Amazon DSP
   * Amazon Marketing Cloud
   * Amazon Ads API
   * Amazon Publisher Services
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 * * Learn
   * Blog
   * Learning console
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   * Resources
   * Ad specs and policies
   * FAQ
   * Partners
   * Find a partner
   * Become a partner

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