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Submission: On December 15 via api from US — Scanned from DE
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Log in Membership Membership Courses Events #GTM24 SUMMITS #GTM24 events #GTM24 ONLINE Virtual event REQUEST TO PRESENT GTM DINNERS Invitation only dinner series GO-TO-DINNER | INVITES Get your exclusive invite now GO-TO-DINNER | SAN DIEGO Coming soon Resources CONTENT HUB GTM insights ARTICLES PODCAST AMAS Coming soon CREATE & CONTRIBUTE PODCASTS Tune in to all things GTM GO-TO-MARKET RADIO GTM-FM RESEARCH & REPORTS Industry insights from us THE AI FOR GO-TO-MARKET PLAYBOOK Grab your copy GTM SALARY REPORT 2023 Grab your copy STATE OF GO-TO-MARKET REPORT 2023 Download now GO-TO-MARKET PLAYBOOK Download now GO-TO-MARKET MOTIONS PLAYBOOK Download now PRODUCT LAUNCH CHEATSHEET Coming soon NEWSLETTERS Get your monthly fix GTM NEWSLETTER Signup to the monthly email Community NETWORK How to reach us SLACK COMMUNITY Network with your GTM peers MEETUPS GTM Alliance Meetups GTM ALLIANCE AMBASSADORS Meet our ambassadors LEARN Level up your career COMMUNITY NEWSLETTER Weekly community newsletter GTM ALLIANCE AWARDS 2023 | WINNERS 2023 Award winners GTM ALLIANCE LINKEDIN Join your GTM peers on LinkedIn GTM ALLIANCE CUSTOMER ADVISORY BOARD About THE BASICS Our journey & how to reach us MISSION THE TEAM CONTACT GET INVOLVED Get your name published CREATE & CONTRIBUTE PARTNER WITH US What's new? 1 x close Nothing to display... or view by: COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY PRODUCT LAUNCH PRODUCT-MARKET FIT PRODUCT MARKETING PRODUCT POSITIONING SALES ENABLEMENT Go-to-Market Blueprint. The all-in-one subscription for strategizing and executing GTM strategies that move the market and rake in revenue. Nailing an end-to-end Go-to-Market strategy is tough. From the strategy to the execution to the cross-collaboration to the timelines, there’s a lot to get right to ensure your launch has maximum impact → and that’s where GTM Blueprint comes in. Sign up Request more info World-class resources for GTM professionals worth $18,000 in 1 membership dashboard. That's 90% off. ✔ Live workshops year-round ✔ 20+ self-paced courses ✔ 50+ hours of real-world case studies ✔ 100+ templates & frameworks ✔ Members-only community ✔ Mentor program ✔ Free yearly event pass ✔ Up to 40% off in-person events ✔ Exclusive content What's Go-to-Market Blueprint? The Go-to-Market motion within an organization is most successful when it’s cross-functional and considered a continuous cycle, but can suffer when there’s no clear leadership, accountability, or measurement of success. GTM Blueprint solves this by providing critical learning at the point of need for all functions involved in the GTM motion. Packed with real-world case studies, tried and tested frameworks, action-led insights, and cohort-based learning, it’s home to everything you need to build, execute, optimize, and grow your GTM tactics and strategy - and ensure every launch has an impact. Keep scrolling to see all courses and live workshops you can access. This GTM subscription will help you: 🚀 Expedite your GTM learning journey by tapping straight into the proven tactics and strategies used by experts at orgs like LinkedIn, Adobe, Google, AWS, and more. 🙌 Understand how to enhance and effectively communicate and collaborate with key stakeholders and position yourself as an internal GTM leader. 💡 Expand your knowledge, skillset, and idea base, by tapping directly into an endless supply of expert-led inspiration. 🤑 Acquire, retain, and grow more customers by becoming an SME in the end-to-end Go-to-Market cycle. 🔥 Grow your career. Everything we’ve laid out above is going to help you achieve one thing: personal and professional growth. Sign up “GREAT GTM IS THE DIFFERENCE BETWEEN SUCCESS AND FAILURE FOR NEW PRODUCTS — GETTING IT RIGHT UNLOCKS AN ENTIRELY NEW GROWTH VECTOR FOR YOU AND YOUR COMPANY, BUT IT’S SO EASY TO GET WRONG. THE WRONG STRATEGY CAN SET MARKET PENETRATION BACK BY YEARS, WHILE SHODDY CROSS-FUNCTIONAL COORDINATION CAN CAUSE EVEN THE BEST STRATEGY TO FLOP. UNTIL NOW, YOU HAD TO LEARN HOW TO AVOID THOSE PITFALLS THE HARD WAY, THROUGH FAILED LAUNCHES AND TONS OF SCAR TISSUE; BUT WITH A COURSE LIKE GTM BLUEPRINT YOU CAN AVOID THE STUMBLES AND ENSURE TIGHT EXECUTION RIGHT FROM THE START WITH A CLEAR, HOLISTIC PICTURE OF ALL THE GTM INS AND OUTS.” - DEREK OSGOOD, FOUNDER & CEO AT IGNITION LEARN FROM WORLD-CLASS LEADERS LIKE: Hope Chauland, Senior Go to Market manager at Microsoft Alex McDonnell, Market & Competitive Intelligence Lead at Airtable Holly Watson, Senior Product Marketing Manager at Amazon Web Services Derek Osgood, Founder & CEO at Ignition Clare Holmes, Chief Marketing Officer at Red Sift Jonathan Kvarfordt, Head of GTM Revenue Enablement & Product Marketing at Simetrik How it works. Once you become a GTM Blueprint member, you can access any of the 20+ courses at any time. To compliment your learning, there's an extensive library of real life case studies, templates and frameworks and reading material. However, if you need something a bit more interactive and discussion-led then you can sign up to any of the live workshop sessions with a GTM expert throughout the year. ACCESS 20+ ONDEMAND COURSES ANYTIME, ANYWHERE. * Community-Led Growth Core * Customer Marketing Core * Customer Success Core * Product Marketing Core * Product-Led Growth Core * Revenue Marketing Core * Sales Enablement Core * Competitive Intelligence * Customer Success Metrics * Customer Onboarding * Customer Retention * Go-to-Market * Market Research * Messaging * Narrative Design Masters * Personas * Positioning * Pricing * Product-Led Growth Metrics * Product-Market Fit * Sales Coaching * Sales Kick-Off * Sales Training * Segmentation YEAR-ROUND ACCESS TO 20 LIVE WORKSHOPS WITH GTM EXPERTS TRUSTED BY SOME OF THE WORLD'S BIGGEST BRANDS. 👇 👋 Looking to enroll the team? Our subscription isn't just for individuals. As you’ll soon learn, alignment is key to Go-to-Market success, so why not get everyone on the same page? Ensure your teams follow standardized best practices and speak the same language by getting them all enrolled. Contact Matt at m.booth@teamalliance.io and he’ll take care of the rest. Need to get the boss on board? We've taken care of that too. What’s included when I sign up? 🏃 Year-round access to 20 live workshops, covering GTM motion foundations, alignment, strategy, delivery, and growth. 🔖 20+ OnDemand courses covering everything from product, product marketing, sales enablement to customer marketing. ⚒️ 100+ templates and frameworks to save time and give you peace of mind you’re working off industry-standard docs. 💻 An ever-growing bank of real-world, case study-led presentations so you can tap into GTM success stories from leaders at Google, LinkedIn, Etsy, and IBM. 👥 Grow your personal and professional confidence with support and advice from experienced GTM mentors - or impart your wisdom to others and become a mentor yourself. 📚 An entire library of action-led content written by leaders from orgs like Uber, Zuora, Unbounce, and more. 🎟️ Join 1 in-person event of your choice every year to network and make connections with local leaders and peers in the GTM community. Sign up FAQS WHO’S THIS SUBSCRIPTION FOR? This course is for individuals or teams who organize Go-to-Market strategy, or are otherwise involved in product launches at their business. You’ll be taught how to carry out the five core pillars of Go-to-Market strategy, with special attention on refining alignment, stakeholder management and revenue enablement. If you want to propel your industry knowledge and enhance your career prospects by adopting a more strategic and tactical mindset to essential Go-to-Market topics, then this is the subscription for you. HOW DOES THE SUBSCRIPTION WORK? The subscription is 100% online and you can join any workshop or access any content throughout the time of your subscription. After enrolling, you’ll have access to courses and content to work through at your own pace. Sign up to any workshop using our calendar. HOW LONG WILL I HAVE ACCESS TO THE CONTENT? For as long as your subscription is active! I’D LOVE TO GET MY WHOLE TEAM CERTIFIED, DO YOU OFFER HAVE ANY DISCOUNTS? Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after. Contact Matt Booth at m.booth@gtmacademy.com and let him know what you want, and he’ll put a personalized package together for you. LIKE WHAT YOU SEE? THEN CHECK OUT TONS MORE. From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of PMM presentations and mentors, our membership plans are packed with awesome product marketing resources. Sign up Learn more GET PRODUCT MARKETING CERTIFIED. PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. Get certified GET PMM LEADERSHIP CERTIFIED. Built with some of the world's best-known brands, including LinkedIn, Hotjar and Shopify, this course has one goal in mind... To empower generations of PMM leaders. Forge your own path, supercharge your career, become a leader. Get Certified GTM Alliance — Go-to-Market Blueprint Our mission is to help organizations and leaders drive company-wide alignment and unity around go-to-market strategy. ABOUT * Contribute * Media Guide * Mission * Contact * Privacy Policy * Terms of Service RESOURCES * Articles * Newsletter ACADEMY * All courses Learn COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY PRODUCT LAUNCH PRODUCT-MARKET FIT PRODUCT MARKETING PRODUCT POSITIONING SALES ENABLEMENT Download the brochure×