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Australia
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 * Who We Are
   * BackWho We Are
   * What we do
     * BackWhat we do
     * Lion Australia
     * Lion New Zealand
     * Lion United States
   * Our History
   * Our Purpose
   * Our Strategy
   * Our People
   * Our Stories
 * Our Brands
   * BackOur Brands
   * Australia
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     * Venues
     * Beer
     * Other Beverages
     * Cider
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     * BackNew Zealand
     * Beer
     * Craft Beer
     * Cider
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     * Spirits & RTDs
     * Non-Alcoholic
   * Lion United States
     * BackLion United States
     * Beer
     * Wine
 * Force For Good
   * BackForce For Good
   * Carbon Neutral Commitment
   * Sustainability Report 2022
   * Governance & Transparency
     * BackGovernance & Transparency
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MAKING THE MOMENT
MEAN MORE

Previous


OUR PEOPLE

At Lion, our people are central to the success of our business. We’re committed
to helping them be the best they can be to really make a difference and have a
great time doing it.

Find out more


OUR BRANDS

At Lion, we're lucky to own and manage many of the very best brands across
Australia, New Zealand and the United States, some of which are more than 100
years old

Find out more


OUR PURPOSE

At Lion, Making The Moment Mean More is about elevating and enriching moments of
connection.

Find out more


OUR ESG APPROACH

We want to be a force for good for society and the environment – a business that
does the right thing for the long term, thinks beyond, promotes fairness for
all, and gives back to the community.

Find out more


OUR PEOPLE

At Lion, our people are central to the success of our business. We’re committed
to helping them be the best they can be to really make a difference and have a
great time doing it.

Find out more


OUR BRANDS

At Lion, we're lucky to own and manage many of the very best brands across
Australia, New Zealand and the United States, some of which are more than 100
years old

Find out more


OUR PURPOSE

At Lion, Making The Moment Mean More is about elevating and enriching moments of
connection.

Find out more


OUR ESG APPROACH

We want to be a force for good for society and the environment – a business that
does the right thing for the long term, thinks beyond, promotes fairness for
all, and gives back to the community.

Find out more


OUR PEOPLE

At Lion, our people are central to the success of our business. We’re committed
to helping them be the best they can be to really make a difference and have a
great time doing it.

Find out more
Next
NEW & MEDIA


THE LATEST FROM LION

View all stories
All
 * All
 * Lion Australia
 * Lion New Zealand


FREE TOURS OF THE JAMES BOAG’S BREWERY TOURS AND VISITOR CENTRE TO CONTINUE FOR
TASMANIAN RESIDENTS

19 March, 2024
Find out more


LION RELEASES HUMAN RIGHTS POLICY

14 January, 2024
Find out more


JAMES BOAG BREWERY UNVEILS ST GEORGE 3.5: A CONTEMPORARY MID-STRENGTH TAKE ON A
CLASSIC

1 December, 2023
Find out more


OUR BRANDS


BRANDS STEEPED IN HISTORY. BRANDS WITH BOLD NEW STORIES TO SHARE.

View all brands

Australian Beer New Zealand Beer International Beverages




AUSTRALIAN BEER

Lion is proud to offer a broad portfolio of Australian beers including iconic
trademarks and modern, innovative takes on the category. We also market several
leading international brands.

Find out more


NEW ZEALAND BEER

Lion is home to New Zealand’s best loved local beers as well as a wide range of
favourites from around the world.

Find out more


INTERNATIONAL BEVERAGES

Our US brewers and winemakers are responsible for some of the most recognised
craft beer and wine brands across the region.

Find out more


SUSTAINABILITY REPORT 2022

We are proud to present the Lion Sustainability Report 2022: Force for Good
which is based on the ESG framework. This allows us to asses the impact of the
sustainability and ethical practices of our company.

Read Report

Our Commitments


SUSTAINABILITY IS AT OUR CORE.

Find out more


FORCE FOR GOOD

At Lion, we define our core purpose – our central objective – not in terms of
shareholder returns, but as the value we deliver for society.

Find out more


OUR POLICIES & REPORTING

We take transparency and accountability seriously which is why we report
publicly on different parts of our business.

Find out more


GOVERNANCE & TRANSPARENCY

Governance is essential to the current and long-term sustainability of Lion;
there is a close link between strong governance and growth in business
performance.

Find out more


PEOPLE & CAREERS


WE HELP PEOPLE TO BE THE BEST THEY CAN BE.

At Lion, we pride ourselves on our high-growth culture and believe passionately
in creating a diverse and inclusive workplace for all. Search our new
opportunities. 

Lion careers


Who We Are


OUR BRANDS ARE OUR PRIDE AND JOY.

Find out more


LION AUSTRALIA

We are proud to manage Australia’s leading beer portfolio, including a broad
range of brands, several popular ciders & sparkling alcoholic seltzers.

Find out more


LION NEW ZEALAND

Lion is New Zealand’s largest alcohol beverage company. We produce, market, sell
and distribute many of the region’s favourite drinks.

Find out more


LION UNITED STATES

Our global collective of brewers and winemakers are responsible for some of the
most loved beer and wine brands across our regions.

Find out more

1700's
1800's
1900's
2000's
1700's

OUR HISTORY


WE HAVE A RICH LOCAL HERITAGE

View our heritage


1795

• James Squire, convicted highway robber and publican, produces the first
commercial ale. His legacy lives on through Lion's Malt Shovel Brewery, which
bears the James Squire name for its unique range of handcrafted beers.

1795
1800's

OUR HISTORY


WE HAVE A RICH LOCAL HERITAGE

View our heritage


1840

• LD Nathan established as a trading company in Russell, New Zealand and moved
to Auckland soon after.


1857

• Early West Australian settler Frederick Sherwood establishes the original Swan
Brewery, in what is now the suburb of Sherwood Court in Perth. Swan Draught is
born.


1859

• The West End Brewery is established by William Clark in Hindley Street,
Adelaide. West End Draught is born.


1861

• Pioneer brewer Richard Seccombe founds the Great Northern Brewery at Khyber
Pass, Auckland. He uses the Lion from his family crest as its logo.


1872

• John Thomas Toohey and his younger brother, James Matthew, join forces and buy
the Darling Brewery in Sydney. The brothers begin trading as JT & J Toohey and
give Australia its first taste of Tooheys Old.


1875

• The Standard Brewery opens near Sydney's Central Station and Tooheys prospers.


1876

• Opening of Speight's Brewery in Dunedin.


1877

• The Fitzgerald brothers form a partnership with Kate Quinlan, George Gray and
Robert Prendergast with the intent to build a brewery in Brisbane. They purchase
the failing Milton Distillery and much of the surrounding land.


1878

• The first brew is produced in the Castlemaine Milton Brewery. • The Ehrenfried
brothers buy the Albert Brewery in Auckland.


1888

• The South Australian Brewing Company is formed through a merger of the West
End Brewery, the Kent Town Brewery and wine and spirits merchant Rounsevell &
Simms.


1898

• The Albert Brewery and Hobson Bridge Brewery amalgamate to create Campbell &
Ehrenfried.

1840 1857 1859 1861 1872 1875 1876 1877 1878 1888 1898
1900's

OUR HISTORY


WE HAVE A RICH LOCAL HERITAGE

View our heritage


1902

• With the family-owned Tooheys business being transferred to a limited company,
the Stag is chosen as the Tooheys trademark. The symbol is derived from John
Toohey's favourite hotel, the Bald Faced Stag Hotel in Leichhardt, Sydney.


1908

• Previously known as Stanley Co-operative Brewery and the Albion Brewery, the
Emu Brewery is established in Perth.


1914

• The Great Northern Brewery becomes officially known as the Lion Brewery when
the company merges with Campbell & Ehrenfried.


1923

• Lion Brewery is one of the ten major brewing companies that amalgamate to form
New Zealand Breweries Ltd. • Emu Bitter is born.


1924

• The first caricature of Mr. Fourex appears in an advertisement. • XXXX BITTER
is born.


1928

• The Castlemaine Brewery buys out major rival Perkins & Co, which owned the
City Brewery, the Toowoomba Brewery, the Toowoomba Maltings and a number of
hotels. The new company is known as Castlemaine Perkins. • Swan acquires major
competitor, the Emu Brewery.


1931

• Tooheys NEW is born.


1958

• Steinecker (renamed Steinlager in 1962) is born.


1960

• Speight's is taken off the market, but reintroduced after public outcry.


1961

• LD Nathan acquires Waikato Breweries from CL Innes.


1965

• Douglas Myers becomes CEO of Campbell & Ehrenfried.


1971

• New Zealand Wines & Spirits is formed through a 50/50 joint venture by
Campbell & Ehrenfried and New Zealand Breweries.


1977

• The northern division of New Zealand Breweries takes on the name Lion
Breweries.


1978

• The Standard Brewery closes and all Tooheys operations relocate to Auburn.


1980

• Tooheys and Castlemaine Perkins merge to form Castlemaine Tooheys.


1981

• McCashins Brewery is established by Terry McCashin in Nelson, New Zealand. •
Mac's Real Ale is born. • Campbell & Ehrenfried sells shares in New Zealand
Wines and Spirits and purchase a 20 per cent share in Lion Breweries.


1982

• The Swan Brewery becomes a wholly owned subsidiary of Alan Bond's Bond
Corporation.


1985

• Castlemaine Tooheys is acquired by Bond Corporation.


1987

• Building starts on the Hahn Brewery, in a converted furniture factory in
Camperdown, Sydney. Hahn Premium is born.


1988

• Lion Nathan is formed when New Zealand's largest retailer, LD Nathan & Co,
merges with brewer, wine and spirit manufacturer and hotel operator, Lion
Breweries.


1990

• Lion Nathan buys a 50 per cent share in Natbrew Holdings, which owned Alan
Bond's brewing assets in Australia – including Castlemaine Tooheys and Swan
Brewing.


1991

• XXXX Gold is born and at only 3.5% ABV goes on to become an Australian
favourite beer


1992/93

• Lion Nathan acquires the remaining 50 per cent of Natbrew Holdings. • Tooheys,
Castlemaine Perkins and the Swan Brewing Company begin operating as independent
breweries under the Lion Nathan umbrella. A year later, Lion Nathan acquires New
South Wales boutique brewer, Hahn Brewing, and the South Australian Brewing
Company.


1994

• Brent Marris establishes the Wither Hills wine label.


1995

• Lion Nathan enters the Chinese beer market through the purchase of a
controlling interest in the Taihushui brewery in Wuxi.


1997

• The remainder of New Zealand Breweries takes on the name Lion Breweries. •
After 15 years as Managing Director then Chief Executive Officer, Douglas Myers
is appointed Chairman of the Lion Nathan Board.


1998

• Douglas Myers, acting as Chairman of the Lion Nathan Board, sells most of his
16 per cent share in Lion Nathan to Kirin Brewery Company of Japan. Kirin goes
on to acquire a 45 per cent interest in the company, creating the fourth largest
brewing alliance in the world.


1999

• The Hahn Brewery is renamed the Malt Shovel Brewery in honour of Australia's
first commercial brewer.

1902 1908 1914 1923 1924 1928 1931 1958 1960 1961 1965 1971 1977 1978 1980 1981
1982 1985 1987 1988 1990 1991 1992/93 1994 1995 1997 1998 1999
2000's

OUR HISTORY


WE HAVE A RICH LOCAL HERITAGE

View our heritage


2000

• Lion Nathan shifts its domicile and primary stock exchange listing to
Australia.


2001/2002

• Lion Nathan purchases a controlling interest in premium Australian wine
companies Petaluma and Banksia, with brands including Petaluma, Stonier, Croser,
Mitchelton, Knappstein, Tatachilla, St Hallett and Oregon-based Argyle Wines. A
year later, it acquires New Zealand wine company Wither Hills.


2003

• Bacardi-Martini and Lion Nathan establish a joint venture – Bacardi Lion – to
market and distribute a range of spirit brands in Australia.


2004

• Heineken and Lion Nathan establish a joint venture – Heineken Lion – to brew,
market and distribute Heineken in Australia. • National Foods is acquired by San
Miguel Corporation, following an unsuccessful takeover bid by Fonterra
Co-operative Group from New Zealand. • Following a competitive sale process,
Lion Nathan sells the Chinese beer business to China Resources Breweries.


2007

• San Miguel Corporation announces the sale of 100 per cent of National Foods to
Kirin Holdings Company Limited. • Lion Nathan acquires Inner Circle Rum brand
and distillery. • Heineken Lion JV dissolved – Lion continues to distribute
Heineken in Australia today


2008

• Lion Nathan acquires iconic Tasmanian brewer J. Boag & Son. • Lion Nathan
acquires US wine import company, Cumulus Wines, creating Lion Nathan Wine –
incorporating the company's owned wine brands and distribution company Fine Wine
Partners.


2009

• Kirin Holdings Company Limited assumes 100 per cent ownership of Lion Nathan.
Lion Nathan is merged with National Foods (owned by Kirin since 2007), to form
Lion Nathan National Foods. • Global brewer, Anheuser-Busch InBev, appoints Lion
Nathan distribution rights to the Budweiser group of brands in Australia and New
Zealand, and distribution of Staropramen in New Zealand. • Lion Nathan's first
cider brands are launched - Tooheys Extra Dry 5 Seeds in Australia and Mac's
Isaac's Cider in New Zealand.


2011

• We become Lion. Operating as one company with three businesses: 1. Lion Beer
Spirits and Wine Australia 2. Lion Beer Spirits and Wine NZ 3. Lion Dairy and
Drinks • Lion acquires Little World Beverages in Australia, and Emersons in New
Zealand


2014

• Lion acquires Morton Estate in NZ from The Wine Portfolio. The purchase
includes Morton Estate’s Stone Creek vineyard, adjacent to Lion’s Wither Hills
property in Marlborough. • Little Creatures Geelong opens, more than doubling
the brand’s brewing capacity in Australia.


2015

• Lion Global Markets is established with a drive to take a little of Lion’s
best Australian and New Zealand craft beers and ciders to the rest of the world,
and accelerate growth of the wine business in North America. • Lion sells its
everyday cheese business to Warrnambool Cheese and Butter. • White Rabbit opens
new brewery and barrel hall in Geelong.


2016

• The first Little Creatures overseas venue opens in Hong Kong, looking to take
advantage of growing interest in quality Australian produce. • Lion acquires
Panhead in NZ and Byron Bay Brewery in Australia. • New Emerson’s Brewery opens
in Dunedin, NZ after more than three years’ planning and a twelve month build. •
Lion sells its Fine Wine Partners business to Accolade Wines, to allow priority
investment in its core categories of beer and cider.


2017

• Lion invests in Goodbuzz Beverage Co NZ, Schibello Coffee, Made by Cow,
Ordermentum and BarCats. The investments are part of Lion’s growing partnerships
with entrepreneurs to help their businesses flourish. • Malt Shovel, Lion’s
dedicated craft beer business, is established to nurture a collection of new
brands and breweries and make doing business easier for the licensed trade in
Australia.


2018

• Lion acquires Harrington’s in NZ and Fourpure in the UK. • Little Creatures
Singapore opens. • The Fermentist opens in Christchurch with a significant focus
on the environment and local community.


2019

• Little Creatures London and San Francisco open. Tapping into the growing craft
beer market, this marks the sixth Little Creatures overseas venue and the first
Little Creatures microbreweries in the UK and USA. • Lion acquires leading UK
craft brewer Magic Rock Brewing, and expands its USA wine business with Markham
Vineyards and TEXTBOOK Wines. • In NZ, Little Creatures Hobsonville opens. Lion
NZ also grows its Drinks Collective portfolio with Teza Iced Teas. • Lion takes
stakes in Vanguard Luxury Brands and Four Pillars Gin, furthering its
partnerships in craft and premium spirits. • Launch of Heineken 0.0 alcohol free
beer. • Lion completes the sale of its specialty cheese business to Saputo Dairy
Australia, including the King Island Dairy, Tasmanian Heritage and South Cape
brands. • Lion acquires leading U.S. craft brewer New Belgium Brewing.


2020

• Lion Australia become the first major carbon neutral certified brewer in
Australia.


2021

Sale of Dairy & Drinks to Bega Cheese Limited.

2000 2001/2002 2003 2004 2007 2008 2009 2011 2014 2015 2016 2017 2018 2019 2020
2021

OUR BRANDS


ORDERING WITH LION

At Lion, nothing excites us more than great brands. Talk to one of our team
today about how to order some of the best beverage brands on the market.
Find out more

ACKNOWLEDGEMENT OF COUNTRY

Lion respectfully acknowledges the Traditional Owners of the lands across
Australia as the continuing custodians of country and culture. We recognise the
continuing connection that Aboriginal and Torres Strait Islander people have to
the lands and waters and acknowledge their continuing cultural, and spiritual
customs and practices.

We pay our respects to Indigenous peoples and their Elders past, present and
emerging.

 * Who We Are
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