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Making money should feel like the easiest thing you do in your business. if it
doesn’t, it's time to

sell better.
learn how
sign me up

this you?




I am a dietitian / practitioner with an online business, and I want making money
to feel like the easiest thing I do in my business.




THOUGHT SO. GUESS WHAT—THERE'S A BETTER WAY TO SELL. INTRODUCING SELL BETTER,
THE STEP-BY-STEP SALES STRATEGY FOR PRACTITIONERS WHO WANT MAKING MONEY TO FEEL
LIKE THE EASIEST THING THEY DO IN THEIR NUTRITION BUSINESS.



thought so.

SELL BETTER WAS PERFECTED

by working with dozens of Dietitians and practitioners just like you—and the
results have been unreal. This method will help you:

Scale from $5k to $50k months.

completely Sell out your launches in days.

Fully book out your 1:1 services for 3+ months in advance.

Say goodbye to draining discovery calls and say hello to sellin' in the DMs.

mastering your messaging, so your content sells for you!

attract more
 perfect-fit leads that will beg to work with you.


Prior to implementing Cierra's sales methods, I was posting and praying—winging
my content every day without a clue as to how I was going to hit my revenue
goals. NEVER in a million years did I think I would be making $25k+ months
within my business! And the fact that I do it every month now, consistently,
blows my mind. Being consistent with these sales methods has been
life-changing—for me and the THOUSANDS of people I've gotten to work with
because of them.
Emily Mobley
CEO, Gray Nutrition

I was really good at educating my audience, but I was stuck in the trap of
providing free support. I could get their attention, but couldn't convert it
into sales. Now, I have so much clarity in *how* to show up and what to put out
there—i know that *when* I show up, it'll pay off. I'm making almost 2x what I
was previously making, and my 1:1 services are consistently booked out 2–3
months in advance. People buy when you use the right sales strategy, and Cierra
has it.
Elle Merrill
Lead Recruiter, Metabolism Makeover

I was primarily only selling during launches, so it felt very high stakes, high
stress, and it took a lot of my energy. Now, after enacting Cierra's sales
strategies, I have very little stress when it comes to selling. When I create
content now, it feels good. The pressure to "sell, or else..." is gone, and I'm
converting more leads without all the negative energy that used to come with
selling. My team hit our biggest financial milestone using these methods, and
we're on our way to doubling that!
Megan Hansen, RDN
CEO, Metabolism Makeover
Author, Metabolism Makeover: Ditch the Diet, Train Your Brain, Drop the Weight
for Good

I knew I was a good practitioner and that I could help people—at heart, I’m an
educator who loves to learn and educate—but I had no clue how to sell my
services. Cierra makes selling so easy! Use her methods, it honestly doesn’t
even feel like I’m selling. And as a result, I’m making more income than ever
(I've even had a $50k month!) and I’ve been able to decrease my schedule to 3
day/week, which allows me to be more present with my kids. It's been such a
blessing.
Meg Langston
CEO, Meg Langston Wellness

Cierra makes selling so easy! My calendar used to be packed with sales calls; I
was chronically over-booked, and still, I couldn’t step away from my business
because if I did, I wouldn’t make money. I finally now have the freedom and
flexibility that I’ve always wanted. I stopped offering sales calls and starting
selling with my content and in the DMs. I’m not stressed about sales anymore and
every time I promote my offers, it feels so authentic and aligned!
Lauren Hubert
CEO, The Sorority Nutritionist

Prior to implementing Cierra's sales methods, I was posting and praying—winging
my content every day without a clue as to how I was going to hit my revenue
goals. NEVER in a million years did I think I would be making $25k+ months
within my business! And the fact that I do it every month now, consistently,
blows my mind. Being consistent with these sales methods has been
life-changing—for me and the THOUSANDS of people I've gotten to work with
because of them.
Emily Mobley
CEO, Gray Nutrition

I was really good at educating my audience, but I was stuck in the trap of
providing free support. I could get their attention, but couldn't convert it
into sales. Now, I have so much clarity in *how* to show up and what to put out
there—i know that *when* I show up, it'll pay off. I'm making almost 2x what I
was previously making, and my 1:1 services are consistently booked out 2–3
months in advance. People buy when you use the right sales strategy, and Cierra
has it.
Elle Merrill
Lead Recruiter, Metabolism Makeover





Sell Better was made for you,

especially if you can relate to any of the following:

You spend way too long creating content, only to hear, “that's too expensive.”

You're drained from discovery calls, but can't sell your offers any other way.

Your content is consistent, but your sales aren't.

You're winging your marketing and can't seem to reach that higher revenue goal.

sell better

what's included in sell better?

this & that



Sell Better is a pre-recorded audio course comprised of 90-ish minutes of
podcast-style recorded trainings, broken down into 8 lessons—so you can listen
on the go.

upon purchasing sell better, you’ll receive instant access to stream the audio
lessons from the device of your choosing.

you’ll also receive the 
27-page sell better workbook, which includes 60
fill-in-the-blank content hooks, and step-by-step prompts and guides to help you
practice everything you’ll learn in the program. it’s basically a mad-libs sales
manual.

the sell better workbook is a digital download (PDF).

sign me up

LESSON
TOPICS INCLUDE:




SELLING
IS SACRED

You became a practitioner to help others heal—from a lifetime of dieting, gut
issues, skin flares, you name it—and the first step to helping your clients
become the healthiest version of themselves starts long before you create their
custom action plan. It starts with your marketing.

You've probably heard that people need to “know, like, and trust you” before
they'll buy from you—and the easiest way to achieve this is by creating content
that helps your audience feel safe and seen.

I'll show you exactly how to make your content feel like a sacred space that
will earn the trust of your audience way before you ever even talk with them.


YOUR
SALES SHIFT

What you believe about sales and money impacts everything in your business. In
these lessons, I'll show you how to stop playing small and refocus your mindset
with the big, big goals you have—the ones you've been too afraid to get after.

We'll get your money mindset in tip-top shape, so that we can make sure you’re
in the right headspace to attract the most abundant revenue and aligned clients.


MAGNETIC MESSAGING

Your content should do the selling for you. In these lessons, I'll teach you my
5-step proven formula to creating knock-out content. This formula is the most
effective way to get the attention of your ideal clients, because it speaks to
the exact results and solutions they are looking for.

Your audience will think you're a mind reader and your DMs will be flooded with,
“how can I work with you?” messages from your ideal clients.

And the coolest part? This formula will help you create just about any form of
content—we're talking Instagram stories, reels, posts, TikTok, emails, etc.


SELLING
IN THE DMS

Put a finger down if you can relate to any of the following: you post content
and hope people apply; your calendar fills up with draining discovery calls that
take way too long; you send over an invoice waiting to be paid; you're following
up with perfect-fit clients who, “need to think about it”. Should I keep going?

Sales calls are one of the most outdated ways of scaling your nutrition
business. There's a better way to sell that will not only save you loads of time
and energy, but will have people begging to work with you: sell in your DMs.

Forget the awkward sales script that doesn't even sound like you—I'm going to
teach you my ghost-proof, conversational sales method that will have your new
clients actually thanking you for how well you sold to them.

sign me up


Sell Better works! I got over 100 comments on my first post.

Kara


Sold out my group program and welcomed 35 new clients!

Jessie


After 2 posts and 1 story, a new client paid in full to work with me… after I
increased by prices!

Florencia


After binging Sell Better, I have 7 clients booked in 2 days AND have made $19k
in revenue. The course helps you know exactly what to say!

Liz


After implementing what I learned in Sell Better, I got 10 applications in 5
days and my IG content is on fire!

Meg


Cierra has been such a blessing for calming my anxiety around sales. She
provides validation and simple, actionable tweaks where needed.

Sophia

Load More

Sold out my group program and welcomed 35 new clients!

Jessie


After 2 posts and 1 story, a new client paid in full to work with me… after I
increased by prices!

Florencia


From zero engagement to WOWZA!

Beth


I got 29 new course students on the last day of the launch!

Carla


I just had a $41k launch—my largest launch ever!

Laurie


Sell Better has helped me create such amazing content that even I would buy from
me!

Emily


Sell Better is so amazing that I’ve already binged it twice!

Alyssa


Sell Better was the thing my business was missing! Creating content has gotten
so much easier and I’m not dragging my feet posting anymore!

Britt


Using the Sell Better method, my reels brought in 5x the leads I normally get in
a week!

Amanda


Sell Better works! I got over 100 comments on my first post.

Kara


After binging Sell Better, I have 7 clients booked in 2 days AND have made $19k
in revenue. The course helps you know exactly what to say!

Liz


Going through the Sell Better course, not only have I had so many ah-ha moments,
but I’m actually excited to post on social media

Brielle


I got 75 new leads from 1 reel!

Camille


I just made $10k from my meal plan!

Evelyn


I just wrote out my Magnetic Messaging on post its notes. So fun!

Mia


I sold 34 spots on the first day of my launching my course!

Andrea


Sell Better has helped me control the conversation in my DMs vs. just letting
people ask me a million questions.

Maria


Sell Better helped me sell 400 purchases in 4 days!

Miranda


The Sell Better workbook is amazing and Cierra gives so many example hooks. I
finally feel like I’ve found my way with selling again.

Taylor


Selling has become a fun game!

Heidi


Sell Better helped me reach my largest revenue milestone!

Nicole


My launch reached $19k within the first 12 hours of doors being open!

Jenn


Just started Sell Better and I’m loving it!

Audrey


I love to listen to Cierra talk about selling. It always makes sense and is so
effortless. I always end feeling inspired.

Olivia


I had 6 sales within the first hour of doors being open!

Sara


I don’t have time for a ten hour course. Sell Better is concise, practical and
so enjoyable to listen to.

Rachel


Cierra has been such a blessing for calming my anxiety around sales. She
provides validation and simple, actionable tweaks where needed.

Sophia


It’s not just about selling better & faster.
It’s about helping you help more people.

Hi, I’m Cierra, a former Dietitian turned Sales & Launch Expert for Nutrition
Business Owners.

As a Dietitian in private practice, I tried selling like everyone else for
years. I'd fill my calendar with anyone who would talk with me, create content
in hopes it would magically bring me clients, and would continually follow up
with clients who ghosted me...

Spoiler alert: it didn’t work.

Half the time, I was second guessing if I was charging too much (or too
little)—and the other half, I was jumping from call to call, absolutely
exhausted. I had dreams of scaling my business, but was burnt out and struggled
to make the amount of money that reflected my effort. I couldn't figure out what
I was doing wrong. 

Almost overnight, I realized what was missing—my marketing and sales strategy. I
was winging it! And beyond that, selling felt awkward and sleazy. So, I went
back to the skills I felt strongest in—active listening and problem-solving. As
a Dietitian, I could effortlessly coach my clients through turning their life
and health around. When I started leveraging my coaching skills in my marketing
content and sales conversations, my client list grew. Soon, I had more clients
than I knew what to do with, and selling became natural and, dare I say, fun!

I’ve perfected the Sell Better method over the past few years, teaching it to
dozens of dietitians. The results? They've seen the same amazing results I
saw—their clients are begging to work with them, their calendars are freeing up,
and the pressure they felt to make money is gone.

what are you waiting for?

sell better, today

Most students make their investment back within 2-20 days.


IT'S TIME TO SELL BETTER.

Sell Better is the step-by-step sales strategy for practitioners who want making
money to feel like the easiest thing they do in their nutrition business.
What's included
 * an 8-episode, 90-ish minute, streamable audio course.
 * a 27-page workbook, complete with prompts and guides to practice and apply
   the course material.

 * 60+ pre-written, fill-in-the-blank-style content hooks.
 * based on student feedback, the fastest ROI you've ever seen.

soon to be $1,297
one-time payment

$897

Get Instant Access
 * also available in split payments
    * two payments ›
    * three payments ›

The price is increasing to $1,297 on February 19!
You read that right. This is your last chance to lock in this price!


JOIN BY FEBRUARY 19 AND UNLOCK 3 BONUS OFFERS


3 GROUP COACHING CALLS WITH CIERRA IN JANUARY

To make sure selling is the easiest thing you’re doing in your business
Learn More


5 FREE DAYS OF SLACK SUPPORT IN THE SELL BETTER TOGETHER GROUP

Cierra will review your content & conversations to give you personalized
feedback
Learn More


2 BONUS LESSONS:
GHOST BUSTERS +
HANDLE OBJECTIONS

Teaching you my secrets to having convos that end in "sign me up!"
Learn More
sign me up

FREQUENTLY ASKED QUESTIONS


HOW LONG WILL IT TAKE ME TO SEE RESULTS?

It should take you 2–3 days to get through the content and take action. I
created Sell Better to be SO ACTIONABLE because I want you to be able to see
results ASAP. When you need to make sales, you don’t have weeks and months to
“figure it out.” You want to see sales within days. 

This is not one of those
programs where you listen to the lecture, then stumble your way through
implementing what you've learned. It’s a step-by-step process to get you out of
your own way, so you can start making more money.


I'M SWAMPED WITH SALES CALLS. WILL YOU TEACH ME HOW TO SELL IN THE DMS?

Yep, about a third of the program is teaching you exactly how to sell in the
DMs...which saves you so much time and energy. Most of my clients have moved
beyond offering sales calls anymore, because they don't need them! And what’s
really cool is the way we'll leverage the skills you already have as a
dietitian/practitioner to improve your sales approach. As a successful
practitioner, you likely already have excellent listening and problem-solving
skills. And that’s all that’s required to sell better and easier.


WILL THIS METHOD WORK IF I'M SELLING OFFERS OVER $4,000?

yes! in fact, there are a number of dietitians using the Sell Better method to
sell offers anywhere from $27/offer up to $10,000/offer. I created this method
with the intent for it to work for any practitioner online business model, any
niche, any offer, at any price point...because data and repeatable results are
my love language. I can confidently say it works very well for any nutrition
business, especially functional practitioners, selling offers between
$3,000–$7,000.


DOES THIS PROGRAM WORK IF YOU'RE SELLING 1:1 OFFERINGS, SMALL/LARGE GROUPS, AND
PASSIVE OFFERS?

I can confidently say the Sell Better method works with any type of offer—from
freebies to 6-figure 1:1 packages, and beyond. In fact, it's been tested and
proven to work in dozens of nutrition businesses, each with different offers,
business models, niches, audiences, and price-points.


HOW DOES SELL BETTER COMPARE TO OTHER SALES PROGRAMS?

Great question! I myself have done quite a few sales programs and my aversion
with each of them was the same:

 1. They were complicated and too “theoretical.” Since they weren't
    action-based, it was hard for me to implement what I learned into my
    business on a daily basis to create content and sales. Sell Better is the
    step-by-step, proven process that helps RDs and practitioners create content
    and sell better.

 2. It took weeks to get through them. When you need to make sales, you don’t
    have weeks and months to “figure it out”. You want to see sales within days.
    Sell Better was created out of a desire to see fast results.

 3. They were too scripted. It just wasn’t how I normally talk to people, so it
    felt awkward, sales-y, and kinda like I was twisting people's arm to get
    them to buy. In Sell Better, you will learn how to have sales conversations
    that feel good and natural for both you and your lead. In fact, many of my
    students have told me their clients have actually thanked them for making
    them feel so comfortable throughout the sales process!


WHY IS IT AUDIO BASED? IS IT A COURSE?

Tell me honestly, how many courses have you purchased that you've never even
started? SAME. 



That's because, even when the course is amazing, you're busy! You don't need
another course that chains you to your desk. You've got stuff to do and money to
make.



Sell Better is like having a sales coach right in your ear. It's an
audio-course that you listen to like a podcast. You can download our companion
app to list, or access it from Apple Podcasts (or where ever you listen to
podcasts), so you can listen while you're making breakfast, on a morning walk,
at your kid's soccer practice, etc. The world is your oyster.


WILL SELL BETTER HELP ME WRITE BETTER CONTENT?

Yep, it will help in how you phrase and communicate your content. Your hooks and
subject lines are SOOOO influential in gaining the attention of your ideal
client. I share my best-performing content hooks, plug-and-play style, so you
can very easily customize them to what you're selling. I also give you my
specific formula for writing content (captions, emails, and IG stories) and
share my best practices that make writing and reading them easier than ever.


DOES THIS PROGRAM INCLUDE ANY SUPPORT FROM YOU OR THE ABILITY TO ASK QUESTIONS?

Sell Better is a self-paced, do-it-yourself program that's intended to get you
results without my help.

But, in the checkout cart, there is an option to upgrade your purchase and join
Sell Better Together.

If you choose to upgrade, you'll get 1:1 feedback and support from me to review
your content & sales convos, so that you feel fully confident that you're on
track to make more sales.


I'M NOT A DIETITIAN OR PRACTITIONER. WILL THIS STILL WORK FOR ME?

Good question! While I specifically created Sell Better for dietitians and
practitioners, I can say that I've used the exact same sales method in my own
business as a service provider—and it's been highly effective. While I can't
promise it will work for your specific business model, I can say that this
program teaches the skills of selling, which are the same no matter the offer or
industry you're in.
tl;dr
(too long; didn't read)

sell better will help you, well, sell better.

 * You'll get an 8-episode audio course, kinda like a podcast.
 * You'll get a 27-page workbook complete with prompts and guides to practice
   and apply the course material.
 * You'll get 60+ pre-written, fill-in-the-blank-style content hooks.
 * based on student feedback, after you implement the sales methods inside Sell
   Better, you'll probably see the fastest ROI you've ever seen. 

sell better, today

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