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Developer Marketing Developer Communities Developer Relations Product adoption

11 January 2024 7 min read


TOP 2024 TECHNOLOGY TRENDS YOU NEED TO BE READY FOR

Developer Marketing

TERESA GARANHEL

Read More

 1. The ethics of generative AI (genAI)
 2. Growth of platform engineering
 3. A boost in cloud computing
 4. Adoption of serverless computing
 5. Improved cybersecurity
 6. A change to blockchain and crypto
 7. A focus on datafication
 8. Low-code/no-code
 9. In short

New year, new tech.

The fast-paced world of technology continues to evolve at a breakneck speed and
reshape the way we work. From AI achievements to cloud computing advancements,
and more, 2024 promises to bring a lot of tech innovation.

> “The Web as I envisaged it, we have not seen it yet. The future is still so
> much bigger than the past.” – Tim Berners-Lee, creator of the World Wide Web

Let’s dive into the technology trends you simply can't miss out on.


THE ETHICS OF GENERATIVE AI (GENAI)

GenAI isn’t exactly a brand-new technology, but it’s still a hugely popular
one—and a tool that continues to grow exponentially. While this tech went
mainstream in 2023, you can expect it to become more powerful and for more
people to embrace it in the coming months (for example, developers are already
using ChatGPT and other similar tools).

Of course, concerns that generative AI will make a lot of people redundant still
abound. For example, a 2023 BanklessTimes report estimates that 800 million jobs
(30% of the global workforce) could be displaced by 2030.

Others see it as an opportunity to streamline day-to-day operations. GenAI can
be used as a personal assistant, as a code debugger, and so much more, helping
to boost productivity and efficiency.

💡
Check out “The generative AI application landscape in 2024” article for
inspiration on the different ways to use genAI.

But it’s the concerns that will come into display in 2024. More specifically,
the ethics of generative AI. We’ve already seen authors outraged that their
copyrighted works were used to train AI, such as the case with Books3.

For some, the solution may include synthetic data, which is generated by AI
after it’s been trained on real-world examples. The AI learns patterns and
correlations and applies them when access to real-world data should be limited
(especially if there are privacy concerns).

For example, in software development, synthetic data can provide realistic
datasets for developers to work with—however, it may not always be able to
replicate real-world datasets and their complexity.

Other generative AI concerns include:

 * Harmful content being distributed, whether on purpose or unintentionally.
 * Issues with data privacy and sensitive information.
 * AI showcasing bias (from the training materials it received).
 * Lack of data accuracy.

> “Generative AI applications could exacerbate data and privacy risks; after
> all, the promise of large language models is that they use a massive amount of
> data and create even more new data, which are vulnerable to bias, poor
> quality, unauthorized access, and loss.

> “Employees entering sensitive data into public generative AI models is already
> a significant problem for some companies. Generative AI, which may store input
> information indefinitely and use it to train other models, could contravene
> privacy regulations that restrict secondary uses of personal data.” – PwC’s
> GenAI risk playbook

It’s clear that a thoughtful approach to generative AI is needed, especially as
it becomes more widely used. This means an increased focus on privacy,
transparency, accountability, anti-discrimination, and more.


GROWTH OF PLATFORM ENGINEERING

> “Platform engineering is a practice built up from DevOps principles that seeks
> to improve each development team’s security, compliance, costs, and
> time-to-business value through improved developer experiences and self-service
> within a secure, governed framework.” – Microsoft

Based on DevOps principles, platform engineering focuses on creating and
maintaining a development platform or environment that improves the efficiency
of development teams. The platform is tailored to your internal development
practices and offers developers a standardized, secure, and scalable
self-service function.

Platform engineers are responsible for designing and implementing the
infrastructure applications will run on, monitoring performance, and automating
the product development lifecycle.

Platform engineering can improve the quality of a project, as well as
development consistency, versatility, efficiency, and platform uptime.

Some of the challenges of platform engineering include cost and complexity, as
well as the risk of compatibility issues with other projects.

According to Gartner, “By 2026, 80% of large software engineering organizations
will establish platform engineering teams as internal providers of reusable
services, components, and tools for application delivery. Platform engineering
will ultimately solve the central problem of cooperation between software
developers and operators.”


A BOOST IN CLOUD COMPUTING

Cloud computing allows individuals and organizations to access and use resources
(like storage, databases, software, etc.) over the internet—A.K.A., the cloud.
There are many benefits to this tech, including reduced costs, a boost in
efficiency, the ability to easily scale, and an increase in flexibility.

While this isn’t technically new (SaaS products are a good example), you can
still expect a surge in cloud computing services in 2024.

Multicloud is one such approach. This tech uses cloud services from different
providers, meaning it can be a combination of public, private, and hybrid
clouds. The benefits of a multicloud environment are that it can mitigate risks,
help people optimize resources, and provide them with more flexibility.

Examples of multicloud services are Kubernetes and Google’s Anthos.


ADOPTION OF SERVERLESS COMPUTING

According to Microsoft, “serverless computing enables developers to build
applications faster by eliminating the need for them to manage infrastructure.
With serverless applications, the cloud service provider automatically
provisions, scales, and manages the infrastructure required to run the code.”

The move towards serverless computing can be explained by its many benefits,
including cost-effectiveness, scalability, and event-driven architecture.


IMPROVED CYBERSECURITY

Another tech trend developer marketers should consider in 2024 is a move toward
improved cybersecurity. We spoke about privacy issues with generative AI, and
it’s clear that this is a concern for many, including developers. After all,
ChatGPT already experienced data breaches.

> “Traditionally, identifying and exploiting complex, one-off API
> vulnerabilities required human intervention. AI is now changing this
> landscape, automating the process, and enabling cost-effective, large-scale
> attacks. In 2024, I predict a notable increase in the sophistication and
> scalability of attacks.” – Shay Levi, CTO and Co-Founder of Noname Security

In 2023, 34 local US governments experienced ransomware attacks and, just in the
month of March, there were 459 ransomware attacks reported by security firms.
It’s expected that, in 2024, high-value targets will suffer these types of
attacks, as more and more groups seek to extort them.

To mitigate this, you can also expect cybersecurity efforts to increase, and for
security firms to get creative when it comes to stopping breaches, leaks, and
attacks. For example, many are now using AI as a cybersecurity tool, as it helps
“security researchers in code analysis and reverse engineering”.

Gartner says that, in 2024, “worldwide end-user spending on security and risk
management is projected to total $215 billion”, which amounts to an increase of
14.3% from 2023. It’ll be interesting to see if this is enough and can help
prevent the surge of attacks that are expected to flood us this year.


A CHANGE TO BLOCKCHAIN AND CRYPTO

We can expect to see an increase in decentralization of blockchain in 2024—for
instance, decentralized finance (DeFi), will continue to grow and offer
alternatives to traditional financial services.

Central banks will continue to explore central bank digital currencies (CBDCs),
so there’ll be more programs in 2024, with the eurozone, UK, China, India, and
Brazil the next to introduce these currencies.

> “AI, for instance, could amplify some of the benefits of CBDCs. It could
> improve financial inclusion by providing rapid, accurate credit scoring based
> on various data. It could provide personalized support to people with low
> financial literacy. To be sure, we need to protect personal privacy and data
> security, and avoid embedded biases so we don’t perpetuate inequality but aim
> to reduce it. Managed prudently, AI could help.

> “Another important potential transformation resulting from the work of many of
> you is the tokenization of financial assets, such as bonds issued on
> blockchains. This opens another door to CBDC, potentially in wholesale form,
> to pay for those assets.

> “So countries should continue exploring CBDCs.” – IMF Managing Director
> Kristalina Georgieva


A FOCUS ON DATAFICATION

The datafication market was valued at $285 billion in 2022 and is expected to
reach $883 billion by 2032. This process is all about transforming several
aspects of daily life into data through modern tech and analytics (this could be
social media habits, for example).

Datafication isn’t new, but we’re set to see it being implemented further this
year.

> “All aspects of our lives, business, and society are today being turned into
> quantifiable and usable data. The fact is the datafication of everything is a
> reality we must live with today. Datafication helps us derive insights, make
> informed decisions, optimize, and automate processes, and create new devices
> and software products. It is forecasted that by the end of 2024, globally 147
> zettabytes of data would be created and consumed.” – Ashher Zafar, Chief
> Technology Officer, PlanckDOT


LOW-CODE/NO-CODE

Gartner forecasted that, by 2024, low-code application platforms would be worth
$12.4 billion—and, by 2026, “developers outside formal IT departments will
account for at least 80% of the user base for low-code development tools”.

By focusing on low-code and, at times, no code at all, product creation (such as
mobile apps), is becoming easier than ever. Google App Maker is a great example
of a low-code platform.

So, you can expect a movement towards this type of development, although this
doesn’t mean developers and programmers will become obsolete. On the contrary,
even low-code development requires a fair amount of technical knowledge and
expertise; plus, it doesn’t offer  a huge amount of customization, which means
creating unique products is harder—as is standing out in an ever-crowded market.


IN SHORT

From generative AI to cybersecurity and datafication, 2024 is gearing up to be a
year full of tech advancements and innovation.

Here are some of the 2024 technology trends we believe every developer marketer
should stay on top of. The tech field is always evolving, so it’s important
that, if you create or market products to developers, you also keep up with
these changes.

--------------------------------------------------------------------------------

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Written by:

TERESA GARANHEL

Teresa is the host of the Developer Marketing Alliance's podcast. She's also
authored countless articles on developer marketing and keeps a finger on the
pulse of the B2D community.

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