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Security and privacy  ›  Legal Policies  › 


PRIVACY NOTICE

Last Updated: 08 September, 2021.



To see prior version, click here.

We know that you care how information about you is used and shared and we
appreciate your trust in us to do that carefully and sensibly. This Privacy
Notice describes how we collect and process your personal information through
Amazon websites, devices, products, services, online and physical stores, and
applications that reference this Privacy Notice (together "Amazon Services").



 * Controllers of Personal Information.
 * What Personal Information About Customers Does Amazon Europe Collect?
 * For What Purposes Does Amazon Europe Process Your Personal Information?
 * What About Cookies and Other Identifiers?
 * Does Amazon Europe Share Your Personal Information?
 * How Secure Is Information About Me?
 * What About Advertising?
 * What Information Can I Access?
 * What Choices Do I Have?
 * Are Children Allowed to Use Amazon Services?
 * How Long Do We Keep Your Personal Information?
 * EU-US and Swiss-US Privacy Shield
 * EU General Data Protection Regulation and UK Data Protection Laws - Legal
   Basis
 * Contacts, Notices and Revisions
 * Related Practices & Information
 * Examples of Information Collected






1. CONTROLLERS OF PERSONAL INFORMATION

Amazon Europe Core SARL, Amazon EU SARL, Amazon Services Europe SARL and Amazon
Media EU SARL, all four at 38 avenue John F. Kennedy, L-1855, Luxembourg and
Amazon Digital UK Limited of 1 Principal Place, Worship Street, London, EC2A
2FA, UK (together "Amazon Europe") are data controllers of personal information
collected and processed through Amazon Services. Details can be found here.




2. WHAT PERSONAL INFORMATION ABOUT CUSTOMERS DOES AMAZON EUROPE COLLECT?

We collect your personal information in order to provide and continually improve
our products and services.

Here are the types of personal information we collect:

 * Information you give us: we receive and store any information you provide in
   relation to Amazon Services. Click here to see examples of what we collect.
   You can choose not to provide certain information but then you might not be
   able to take advantage of many of our Amazon Services.
 * Automatic information: we automatically collect and store certain types of
   information about your use of Amazon Services including your interaction with
   content and services available through Amazon Services. Like many websites,
   we use cookies and other unique identifiers and we obtain certain types of
   information when your web browser or device accesses Amazon Services and
   other content served by or on behalf of Amazon Europe on other websites.
   Click here to see examples of what we collect.
 * Information from other sources: we might receive information about you from
   other sources such as updated delivery and address information from our
   carriers, which we use to correct our records and deliver your next purchase
   more easily. Click here to see examples of the information we receive.






3. FOR WHAT PURPOSES DOES AMAZON EUROPE PROCESS YOUR PERSONAL INFORMATION?

We process your personal information to operate, provide, and improve the Amazon
Services that we offer our customers. These purposes include:

 * Purchase and delivery of products and services. We use your personal
   information to take and handle orders, deliver products and services, process
   payments, and communicate with you about orders, products and services, and
   promotional offers.
 * Provide, troubleshoot, and improve Amazon Services. We use your personal
   information to provide functionality, analyse performance, fix errors, and
   improve usability and effectiveness of the Amazon Services.
 * Recommendations and personalisation. We use your personal information to
   recommend features, products, and services that might be of interest to you,
   identify your preferences, and personalise your experience with Amazon
   Services.
 * Provide voice, image and camera services. When you use our voice, image and
   camera services, we process your voice input, images, videos, and other
   personal information to respond to your requests, provide the requested
   service to you, and improve our Amazon services. For more information about
   Alexa voice services click here.
 * Comply with legal obligations. In certain cases, we collect and use your
   personal information to comply with laws. For instance, we collect from
   sellers information regarding place of establishment and bank account
   information for identity verification and other purposes.
 * Communicate with you. We use your personal information to communicate with
   you in relation to Amazon Services via different channels (e.g., by phone,
   email, chat).
 * Advertising. We use your personal information to display interest-based ads
   for features, products, and services that might be of interest to you. To
   learn more, please read our Interest-Based Ads notice.
 * Fraud prevention and credit risks. We process personal information to prevent
   and detect fraud and abuse in order to protect the security of our customers,
   Amazon Europe, and others. We may also use scoring methods to assess and
   manage credit risks.
 * Purposes for which we seek your consent. We may also ask for your consent to
   process your personal information for a specific purpose that we communicate
   to you. When you consent to our processing your personal information for a
   specified purpose, you may withdraw your consent at any time and we will stop
   processing of your data for that purpose.




4. WHAT ABOUT COOKIES AND OTHER IDENTIFIERS?

We use cookies and similar tools to enhance your shopping experience, provide
our services, understand how customers use our services so we can make
improvements, and display ads. Approved third parties also use these tools in
connection with our display of ads. To enable our systems to recognise your
browser or device and to provide Amazon Services to you, we use cookies. For
more information about cookies and how we use them, please read our Cookies
Notice. You can manage your cookie preferences here..




5. DOES AMAZON EUROPE SHARE YOUR PERSONAL INFORMATION?

Information about our customers is an important part of our business and we are
not in the business of selling our customers' personal information to others.
Amazon Europe shares customers' personal information only as described below and
with Amazon.com, Inc. and the subsidiaries that Amazon.com, Inc. controls that
are either subject to this Privacy Notice or follow practices at least as
protective as those described in this Privacy Notice.

 * Transactions involving third parties: We make available to you services,
   products, applications, or skills provided by third parties for use on or
   through Amazon Services. For example, you can order products from third
   parties through our stores, download applications from third-party
   application providers from our App Store, and enable third-party skills
   through our Alexa services. We also offer services or sell product lines
   jointly with third-party businesses, such as co-branded credit cards. You can
   tell when a third party is involved in your transactions and we share
   customer personal information related to those transactions with that third
   party.
 * Third party service providers: We employ other companies and individuals to
   perform functions on our behalf. Examples include fulfilling orders for
   products or services, delivering packages, sending postal mail and e-mail,
   removing repetitive information from customer lists, analysing data,
   providing marketing assistance, providing search results and links (including
   paid listings and links), processing payments, transmitting content,
   assessing and managing credit risk, and providing customer service. These
   third-party service providers have access to personal information needed to
   perform their functions, but may not use it for other purposes. Further, they
   must process the personal information in accordance with this Privacy Notice
   and as permitted by applicable data protection laws.
 * Business transfers: As we continue to develop our business, we might sell or
   buy other businesses or services. In such transactions, customer information
   generally is one of the transferred business assets but remains subject to
   the promises made in any pre-existing Privacy Notice (unless, of course, the
   customer consents otherwise). Also, in the unlikely event that Amazon.com,
   Inc. or substantially all of its assets are acquired, customer information
   will of course be one of the transferred assets.
 * Protection of Amazon Europe and others: We release account and other personal
   information when we believe release is appropriate to comply with the law;
   enforce or apply our Conditions of Use and other agreements; or protect the
   rights, property or safety of Amazon Europe, our users or others. This
   includes exchanging information with other companies and organisations for
   fraud protection and credit risk reduction.
 * Other than as set out above, you will receive notice when personal
   information about you might be shared with third parties and you will have an
   opportunity to choose not to share the information.



Transfers out of the European Economic Area and the UK. Whenever we transfer
personal information to countries outside of the European Economic Area or the
UK, we ensure that the information is transferred in accordance with this
Privacy Notice and as permitted by the applicable laws on data protection. We
rely on European Commission adequacy decisions or use contracts with standard
safeguards published by the European Commission (you can askCustomer Service for
a copy of these) and similar measures under UK laws for such transfers.




6. HOW SECURE IS INFORMATION ABOUT ME?

We design our systems with your security and privacy in mind.



 * We work to protect the security of your personal information during
   transmission by using encryption protocols and software.
 * We follow the Payment Card Industry Data Security Standard (PCI DSS) when
   handling credit card data.
 * We maintain physical, electronic and procedural safeguards in connection with
   the collection, storage and disclosure of personal customer information. Our
   security procedures mean that we may ask you to verify your identity before
   we disclose personal information to you.
 * Our devices offer security features to protect them against unauthorised
   access and loss of data. You can control these features and configure them
   based on your needs. Click here for more information on how to manage the
   security settings of your device.
 * It is important for you to protect against unauthorised access to your
   password and to your computers, devices, and applications. We recommend using
   a unique password for your Amazon account that is not utilized for other
   online accounts. Be sure to sign off when you finish using a shared computer.
   For more information on how to sign off click here.






7. WHAT ABOUT ADVERTISING?



 * Third-party advertisers and links to other websites: Amazon Services may
   include third-party advertising and links to other websites and apps. Third
   party advertising partners may collect information about you when you
   interact with their content, advertising, and services. For more information
   about third-party advertising at Amazon Europe, including interest-based ads,
   please read our Interest-Based Ads notice. To adjust your advertising
   preferences, please go to the Advertising Preferences page.
 * Use of third-party advertising services: We provide ad companies with
   information that allows them to serve you with more useful and relevant
   Amazon ads and to measure their effectiveness. We never share your name or
   other information that directly identifies you when we do this. Instead, we
   use an advertising identifier like a cookie or other device identifier. For
   example, if you have already downloaded one of our apps, we will share your
   advertising identifier and data about that event so that you will not be
   served an ad to download the app again. Some ad companies also use this
   information to serve you relevant ads from other advertisers. You can learn
   more about how to opt-out of interest-based advertising by going to the
   Advertising Preferences page.






8. WHAT INFORMATION CAN I ACCESS?

You can access your information, including your name, address, payment options,
profile information, Prime membership, household settings, and purchase history
in the "Your Account" section of the website. Click here for a list of examples
that you can access.




9. WHAT CHOICES DO I HAVE?

If you have any questions or objection as to how we collect and process your
personal information, please contact our Customer Service. Many of our Amazon
Services also include settings that provide you with options as to how your
information is being used.



 * As described above, you can choose not to provide certain information but
   then you might not be able to take advantage of many of the Amazon Services.
 * You can add or update certain information on pages such as those referenced
   in the Information You Can Access? section. When you update information, we
   usually keep a copy of the previous version for our records.
 * If you don't want to receive e-mail or other communications from us, please
   adjust your Customer Communication Preferences. If you don't want to receive
   in-app notifications from us, please adjust your notification settings in the
   app or your device.
 * If you don't want to see interest based-ads, please adjust your Advertising
   Preferences page.
 * The Help feature on most browsers and devices will tell you how to prevent
   your browser or device from accepting new cookies, how to have the browser
   notify you when you receive a new cookie or how to disable cookies
   altogether. Because cookies allow you to take advantage of some essential
   features of Amazon Services, we recommend that you leave them turned on. For
   instance, if you block or otherwise reject our cookies, you will not be able
   to add items to your Shopping Basket, proceed to Checkout, or use any Amazon
   Services that require you to Sign in. For more information about cookies, see
   our Cookies Notice.
 * You can consent to or withdraw consent from third party advertising cookies
   here.
 * If you want to browse our websites without linking browsing activity to your
   account, you may do so by logging out of your account here and disabling
   cookies on your browser.
 * You can manage the recommendations you receive in our store here, remove
   recommendations you don't want to see here (select a recommendations tile for
   products you have not previously purchased, select View All and Manage, then
   select the Remove Items toggle), and edit your browsing history here.
 * When you consent to our processing your personal information for a specified
   purpose, you may withdraw your consent at any time and we will stop any
   further processing of your data for that purpose.
 * You will also be able to opt out of certain other types of data processing by
   updating your settings on the applicable Amazon website (e.g., in "Manage
   Your Content and Devices"), device, or application. For more information
   click here. Most non-Amazon devices also provide users with the ability to
   change device permissions (e.g., disable/access location services, contacts).
   For most devices, these controls are located in the device's settings menu.
   If you have questions about how to change your device permissions on devices
   manufactured by third parties, we recommend you contact your mobile service
   carrier or your device manufacturer as different devices may have different
   permission settings.
 * If you are a seller, you can add or update certain information in Seller
   Central, update your account information by accessing your Seller Account
   Information, and adjust the email or other communications you receive from us
   by updating your Notification Preferences.
 * If you are an author, you can add or update the information you have provided
   in the Author Portal and Author Central by accessing your accounts in the
   Author Portal and Author Central, respectively.



In addition, subject to applicable law, you have the right to request access to,
correct, and delete your personal data, and to ask for data portability. You may
also object to our processing of your personal data or ask that we restrict the
processing of your personal data in certain instances. If you wish to do any of
these things, please contact Customer Service or, to submit a data subject
access request, go to Request My Data.




10. ARE CHILDREN ALLOWED TO USE AMAZON SERVICES?

Amazon Europe doesn't sell products for purchase by children. We sell children's
products for purchase by adults. If you're under 18, you may use Amazon Services
only with the involvement of a parent or guardian. For more information on how
we handle personal information for Amazon Services intended for children under
the age of 13, please read our Children Privacy Notice.




11. HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We keep your personal information to enable your continued use of Amazon
Services, for as long as it is required in order to fulfil the relevant purposes
described in this Privacy Notice, as may be required by law such as for tax and
accounting purposes, or as otherwise communicated to you. For example, we retain
your transaction history so that you can review past purchases (and repeat
orders if desired) and what addresses you have shipped orders to, and to improve
the relevancy of products and content we recommend.




12. EU-US AND SWISS-US PRIVACY SHIELD

We do not rely on the Privacy Shield but continue to keep to the commitments
below that we made when we certified to the Privacy Shield.

Amazon.com, Inc. and certain of its controlled US affiliates (together, the
Amazon Group Companies, or "We") participate in the EU-US and Swiss-US Privacy
Shield Frameworks regarding the collection, use, and retention of personal
information from European Union member countries, the United Kingdom, and
Switzerland. We have certified with the Department of Commerce that we adhere to
the Privacy Shield Principles. To learn more about the Privacy Shield
Principles, see here.

If you have any inquiries or complaints about our handling of your personal
information under Privacy Shield, or about our privacy practices generally,
please contact us at: privacyshield@amazon.com. We will respond to your inquiry
promptly. If you have an unresolved privacy or data use concern that we have not
addressed satisfactorily, please contact our U.S.-based third party dispute
resolution provider (free of charge) at
https://feedback-form.truste.com/watchdog/request. If neither Amazon nor our
provider resolves your complaint, you may pursue binding arbitration through the
Privacy Shield Panel. To learn more about the Privacy Shield Panel, see here.

As explained here we sometimes provide personal information to third parties to
perform services on our behalf. If we transfer personal information received
under the Privacy Shield to a third party, the third party's access, use, and
disclosure of the personal information must also be in compliance with our
Privacy Shield obligations, and we will remain liable under the Privacy Shield
for any failure to do so by the third party unless we prove we are not
responsible for the event giving rise to the damage.

You can review our Privacy Shield registration here. The Amazon Group Companies
are subject to the investigatory and enforcement powers of the Federal Trade
Commission (FTC). We may be required to disclose personal information that we
handle under the Privacy Shield in response to lawful requests by public
authorities, including to meet national security or law enforcement
requirements.




13. EU GENERAL DATA PROTECTION REGULATION AND UK DATA PROTECTION LAWS - LEGAL
BASIS

The EU GDPR and UK data protection laws require a legal basis for our use of
personal information. Our basis varies depending on the specific purpose for
which we use personal information. We use:

 * Performance of a contract when we provide you with products or services, or
   communicate with you about them. This includes when we use your personal
   information to take and handle orders, deliver products and services, and
   process payments.
 * Our legitimate business interests and the interests of our customers when we
   improve Amazon services (including when we use your voice, video, or camera
   input to improve services), when we detect and prevent fraud and abuse in
   order to protect the security of our customers, ourselves, or others, and
   when we provide you with interest-based advertising.
 * Your consent when we ask for your consent to process your personal
   information for a specific purpose that we communicate to you. When you
   consent to our processing your personal information for a specified purpose,
   you may withdraw your consent at any time and we will stop processing of your
   data for that purpose.
 * Compliance with a legal obligation when we use your personal information to
   comply with laws. For instance, we collect seller place of establishment and
   bank account information for identity verification purposes.
 * These and other legal bases depending on the purpose for which we use
   personal information.






14. CONTACTS, NOTICES & REVISIONS

If you have any concern about privacy at Amazon Europe or want to contact one of
our data controllers, please Customer Service with a thorough description and we
will try to resolve the issue for you. Further, the data protection officer for
the above mentioned data controllers can be contacted at
eu-privacy@amazon.co.uk. You can file a complaint with our principal supervisory
authority, the Commission Nationale pour la Protection des Données in
Luxembourg, the Information Commissioner's Office, or with another local
authority.

Our business changes constantly and our Privacy Notice will change also. You
should check our website frequently to see recent changes. Unless stated
otherwise, our current Privacy Notice applies to all information that we have
about you and your account. We stand behind the promises we make, however, and
will never materially change our policies and practices to make them less
protective of customer information collected in the past without the consent of
affected customers.




15. RELATED PRACTICES & INFORMATION



 * Conditions of Use and Sale
 * Help Desk
 * Most Recent Purchases
 * Your Profile and Community Guidelines






16. EXAMPLES OF INFORMATION COLLECTED

Information You Give Us When You Use Amazon Services

You provide information to us when you:

 * search for products or services in our stores;
 * place an order through Amazon Services;
 * download, stream, view, or use content on a device, or through a service or
   application on a device;
 * provide information in Your Account (and you might have more than one if you
   have used more than one e-mail address or mobile number when shopping with
   us) or Your Profile;
 * talk to or otherwise interact with our Alexa Voice service;
 * upload your contacts;
 * configure your settings on, provide data access permissions for, or interact
   with an Amazon device or service;
 * provide information in your Seller Account, Kindle Direct Publishing (KDP)
   account, Developer account or any other account we make available that allows
   you to develop or offer software, goods, or services to Amazon customers;
 * offer your products or services on or through Amazon Services;
 * communicate with us by phone, e-mail, or otherwise;
 * complete a questionnaire, a support ticket, or a contest entry form;
 * upload or stream images, videos or other files to Prime Photos, Amazon Drive,
   or other Amazon Services;
 * compile Playlists, Watchlists, Wish Lists or gift registries;
 * Participate in community features, provide and rate Customer Reviews;
 * specify a Special Occasion Reminder; or
 * employ Product Availability Alerts, such as Available to Order Notifications.

As a result of those actions, you might supply us with such information as: your
name; address and phone number; payment information; your age; your location
information; your IP address; people, addresses and phone numbers listed in your
Addresses ; e-mail addresses of your friends and other people; content of
reviews and e-mails to us; personal description and photograph in Your Profile;
voice recordings when you speak to Alexa; images and video collected or stored
in connection with Amazon Services, information and documents regarding identity
and standing; corporate and financial information; credit history information;
VAT numbers; and device log files and configurations, including Wi-Fi
credentials, if you choose to automatically synchronise them with your other
Amazon devices.



Automatic Information

Examples of the information we collect and analyse include:

 * the Internet protocol (IP) address used to connect your computer to the
   Internet;
 * login; e-mail address; password;
 * the location of your device or computer;
 * content interaction information, such as content downloads, streams, and
   playback details including duration and number of simultaneous streams and
   downloads, and network details for streaming and download quality, including
   information about your internet service provider;
 * device metrics such as when a device is in use, application usage,
   connectivity data, and any errors or event failures;
 * Amazon Service metrics (e.g., the occurrences of technical errors, your
   interactions with service features and content, your settings preferences and
   backup information, location of your device running an application,
   information about uploaded images and files (e.g., file name, dates, times
   and location of your images));
 * version and time zone settings;
 * purchase and content use history, which we sometimes aggregate with similar
   information from other customers to create features such as Best Sellers;
 * the full Uniform Resource Locators (URL) clickstream to, through and from our
   website (including date and time); cookie number; products and/ or content
   you viewed or searched for; page response times, download errors, length of
   visits to certain pages, page interaction information (such as scrolling,
   clicks, and mouse-overs),
 * phone numbers used to call our customer service number; and
 * images or videos when you shop in our stores using Amazon Services.

We may also use device identifiers, cookies, and other technologies on devices,
applications and our web pages to collect browsing, usage or other technical
information for fraud prevention purposes.



Information From Other Sources

Examples of information we receive from other sources include:

 * updated delivery and address information from our carriers or other third
   parties, which we use to correct our records and deliver your next purchase
   or communication more easily;
 * account information, purchase or redemption information and page-view
   information from some merchants with which we operate co-branded businesses
   or for which we provide technical, fulfillment, advertising or other
   services;
 * information about your interactions with products and services offered by our
   subsidiaries;
 * search results and links, including paid listings (such as Sponsored Links);
 * information about internet-connected devices and services that you've linked
   with Alexa; and
 * credit history information from credit bureaus, which we use to help prevent
   and detect fraud and to offer certain credit or financial services to some
   customers.



Information You Can Access

Examples of information you can access through Amazon Services include:

 * status of recent orders (including subscriptions);
 * your complete order history;
 * personally identifiable information (including name, e-mail, password,
   communications and personalised advertising preferences, address book and
   1-Click settings);
 * payment settings (including payment card information and gift voucher, gift
   card and cheque balances);
 * e-mail notification settings (including Product Availability Alerts,
   Deliveries, Special Occasion Reminders, and newsletters);
 * recommendations and the products you recently viewed that are the basis for
   recommendations (including Recommended for You and Improve Your
   Recommendations);
 * shopping lists and gift registries (including Wish Lists and Baby and Wedding
   Registries);
 * your content, devices, services, and related settings, and communications and
   interest-based advertising preferences;
 * content that you recently viewed;
 * voice recordings associated with your account;
 * Your Profile (including your product Reviews, Recommendations, Reminders and
   personal profile).
 * If you are a seller, you can access your account and other information, and
   adjust your communications preferences, by updating your account in Seller
   Central.
 * If you are an author, you can access your account and other information, and
   update your account, on the Kindle Direct Publishing (KDP) or Author Central
   website, as applicable.
 * If you are a developer participating in our Developer Services Program, you
   can access your account and other information, and adjust your communications
   preferences, by updating your account in the Developer Services Portal,
   developers.amazon.com.



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