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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope EMARKETER IndustriesProductsInsightsEventsPricingAbout Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → RETAIL MARKETERS NAME ECOMMERCE, TIKTOK, GENERATIVE AI AS MOST IMPORTANT TRENDS OF 2024 Article | May 22, 2024 DOOH ADS DRIVE ACTION FROM 76% OF PEOPLE WHO VIEW THEM Article | May 22, 2024 TIKTOK’S NEW AD TOOLS ARE DESIGNED TO BALANCE HUMAN CREATIVITY AND AI WHILE DRIVING SALES AND BRAND LOYALTY Article | May 22, 2024 CMOS AT TOP US ADVERTISERS ARE LEAVING THEIR ROLES SOONER Article | May 21, 2024 AI TAKEAWAYS FROM UNDER-THE-RADAR INNOVATORS: CONTEXT, CREATION, AND COMMUNICATION Article | May 21, 2024 AMONG COMPANIES, AMAZON’S AD SURGE OVERSHADOWS EVERYTHING ELSE Article | May 21, 2024 AMAZON USES SMALLER SALES EVENTS TO KEEP CONSUMERS SPENDING OUTSIDE OF PRIME DAY Article | May 21, 2024 NESTLÉ PREPARES FOR THE OZEMPIC EFFECT Article | May 21, 2024 MOST SOCIAL MEDIA USERS RESEARCH ON SOCIAL PLATFORMS BEFORE MAKING A PURCHASE Article | May 20, 2024 GOOGLE’S NEW AI OVERVIEWS NOT READY FOR WIDE RELEASE, SEOS SAY Article | May 20, 2024 Explore our Research → PRODUCTS EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. PRO+ New data sets, deeper insights, and flexible data visualizations. Learn More → Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT EMARKETER Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. Our Story Learn more about our mission and how EMARKETER came to be. Learn More → Methodology Rigorous proprietary data vetting strips biases and produces superior insights. Learn More → Our People Take a look into our corporate culture and view our open roles. Join the Team → Contact Us Speak to a member of our team to learn more about EMARKETER. Contact Us → Newsroom See our latest press releases, news articles or download our press kit. Learn More → Advertising & Sponsorship Opportunities Reach an engaged audience of decision-makers. Learn More → Events Browse our upcoming and past events, recent podcasts, and other featured resources. Learn More → Podcasts Tune in to EMARKETER's daily, weekly, and monthly podcasts. Learn More → Open Menu Menu Search EMARKETER Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products PRO+ New data sets, deeper insights, and flexible data visualizations. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024 DOOH ads drive action from 76% of people who view themTiktok’s new ad tools are designed to balance human creativity and AI while driving sales and brand loyaltyCMOs at top US advertisers are leaving their roles sooner AI takeaways from under-the-radar innovators: Context, creation, and communicationBrowse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroom User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close EMARKETER Search CREDIBLE FORECASTS. EMPOWERING INSIGHTS. EMARKETER’s data-centric forecasts and rigorous analysis empower your strategic decisions. We are the go-to resource for marketing, advertising, and commerce insights that maximize and optimize revenue-driving teams across your organization. Our forecasts, reports, and benchmarks enable you to anticipate tomorrow’s market trends for confidence today. Learn More Become a Client Search LATEST RESEARCH Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology. Arrow RETAIL MARKETERS NAME ECOMMERCE, TIKTOK, GENERATIVE AI AS MOST IMPORTANT TRENDS OF 2024 Article May 22, 2024 EMARKETER DOOH ADS DRIVE ACTION FROM 76% OF PEOPLE WHO VIEW THEM Article May 22, 2024 TIKTOK’S NEW AD TOOLS ARE DESIGNED TO BALANCE HUMAN CREATIVITY AND AI WHILE DRIVING SALES AND BRAND LOYALTY Article May 22, 2024 CMOS AT TOP US ADVERTISERS ARE LEAVING THEIR ROLES SOONER Article May 21, 2024 EMARKETER AI TAKEAWAYS FROM UNDER-THE-RADAR INNOVATORS: CONTEXT, CREATION, AND COMMUNICATION Article May 21, 2024 AMONG COMPANIES, AMAZON’S AD SURGE OVERSHADOWS EVERYTHING ELSE Article May 21, 2024 EMARKETER AMAZON USES SMALLER SALES EVENTS TO KEEP CONSUMERS SPENDING OUTSIDE OF PRIME DAY Article May 21, 2024 NESTLÉ PREPARES FOR THE OZEMPIC EFFECT Article May 21, 2024 MOST SOCIAL MEDIA USERS RESEARCH ON SOCIAL PLATFORMS BEFORE MAKING A PURCHASE Article May 20, 2024 EMARKETER GOOGLE’S NEW AI OVERVIEWS NOT READY FOR WIDE RELEASE, SEOS SAY Article May 20, 2024 Arrow Featured New Upcoming Arrow SEE THE TREND DATA WE’RE FEATURING TODAY Data May 22, 2024 BRAND SAFETY 2024: NAVIGATING A PERFECT STORM OF RISKS Events May 20, 2024 OUTLOOK AND STRATEGIES FOR 2024’S SECOND HALF Events May 3, 2024 INTRODUCING EMARKETER PRO+ Product March 1, 2024 ON-DEMAND WEBINAR: UNLOCKING FRESH DATA AND DEEPER INSIGHTS Events March 18, 2024 CAPTIVATING GEN ALPHA: SHAPING THE NEXT ERA OF BEAUTY Resources April 5, 2024 NAVIGATING 2024: THE FUTURE OF RETAIL UNFOLDED Resources April 5, 2024 UNLOCK THE SECRETS TO ENGAGING GEN Z Resources April 5, 2024 THE ART OF ATTENTION: 5 OOH CAMPAIGNS THAT MADE US LOOK TWICE Resources April 5, 2024 DON’T MISS DIGITAL ADVERTISING’S NEXT MAJOR WAVE Newsletter March 4, 2024 THE NEW ERA OF SOCIAL MEDIA Resources March 4, 2024 ON-DEMAND WEBINAR: THE FUTURE OF DIGITAL 2024 Resources February 6, 2024 Arrow IN THE NEWS The world’s leading media publications regularly cite EMARKETER to inform their readers. Arrow MACY’S IS TRYING TO LISTEN TO ITS CUSTOMERS MORE. THE EFFORTS ARE SHOWING SIGNS OF WORKING. May 21, 2024 BREAKING DOWN THE 2024 POLITICAL AD SPENDING TRENDS May 21, 2024 HOLLYWOOD’S WEAK RECOVERY IS HURTING JOBS. THE INDUSTRY’S MIDDLE CLASS IS FEELING THE PAIN May 21, 2024 THE RUNDOWN: HOW AMAZON IS WOOING PUBLISHERS TO BOLSTER ITS $50 BILLION AD BUSINESS May 21, 2024 THE CASE FOR AND AGAINST BRAND-OWNED RESALE May 20, 2024 UNDER ARMOUR WAS A REAL THREAT TO NIKE. NOW IT’S FIGHTING TO STAY RELEVANT May 18, 2024 WALMART’S NEWEST GROWTH MARKET? MORE AFFLUENT SHOPPERS May 16, 2024 WALMART IS NABBING TARGET’S ‘TAR-JAY’ REP AND AMAZON’S DELIVERY CROWD AS EVEN THE WEALTHY FLOCK TO THE RETAIL GIANT May 16, 2024 POR QUÉ GRANDES MARCAS COMO TARGET Y LULULEMON CORTEJAN A LOS JUGADORES DE PICKLEBALL May 16, 2024 HOW YOUTUBE BECAME MUST-SEE TV: SHORTS, SPORTS AND COACHELLA LIVESTREAMS May 16, 2024 Arrow EXPLORE WHAT EMARKETER CAN PROVIDE FOR YOUR INDUSTRY. Learn More Plans & Pricing ADVERTISING, MEDIA AND MARKETING→ Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years. RETAIL & ECOMMERCE→ Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers. FINANCIAL SERVICES→ Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences. TECHNOLOGY→ Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business. COMPLETE COVERAGE AREAS→ All of our research, data and insights covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution. HERE’S WHAT OUR CLIENTS HAVE TO SAY. Key decision-makers at the world’s leading brands share why they find EMARKETER research so critical to their operations. * Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management. Brigitte King Global Chief Digital Officer, Colgate-Palmolive * EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives. Todd Elbrink Strategist, Veritone One * EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told. Dowoo Lee VP, Integrated Media Strategy & Planning, DEPT Agency * There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them. Ann Lewnes Executive Vice President and CMO, Adobe * I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’ Jeff Green CEO and Co-Founder, The Trade Desk * EMARKETER is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs.” Stan Pavlovsky CEO, Shutterstock BECOME A CLIENT. Find out how EMARKETER research, data and insights empowers you to make informed strategic decisions for your company and teams. Become a Client Plans & Pricing Call Us: + 1-800-405-0844 Rigorously sourced and vetted data Proprietary and transparent, research methodology Timely, insightful and unbiased analysis Citable and reusable charts, insights, forecasts and datasets External credibility and validation for projects and initiatives EMARKETER COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe EMARKETER * Home * Industries * Forecasts * About * Careers * Data Partnerships MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844sales@emarketer.com * Copyright © 2024 EMARKETER Inc. 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