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THE LOYALTY ENGAGEMENT AWARDS (NORTH ASIA) KEY DATES





UNLEASHING THE POWER OF YOUR CUSTOMER-CENTRIC PRACTICES

As the business landscape continues to evolve at a rapid pace, cultivating a
devoted customer base, building strong customer relationships, and fostering
engagement, have become paramount for success.

The Loyalty & Engagement Awards serves as the perfect platform for leading
brands to showcase cutting-edge strategies, inspirational success stories, and
industry insights that have helped drive their businesses forward.

Returning for its fifth year, the Loyalty & Engagement Awards recognises and
applauds outstanding achievements in customer-centric practices, and celebrates
innovation, vision, and game-changing strategies that have reshaped the customer
relationship landscape.

Our esteemed panel of independent experts, comprising senior client-side
marketers and customer loyalty veterans, will set the benchmark for excellence
in building lasting relationships. Their discerning eye ensures that only the
most exceptional achievements receive the recognition they deserve!

30

This year, 30 categories are open for entry, covering a diverse scope of
vertical engagement and loyalty programmes, with plenty of categories suitable
for your exceptional campaigns. Check out the details of the categories and make
a list of the ones that are suitable to your campaigns today!

We wish all entrants the very best of luck with their submissions!

WHAT’S NEW IN 2024?

BestShort-Term Loyalty Initiative
BestAI-Powered Engagement Campaign
Best Loyalty ProgrammeLifestyle & Entertainment
Best Loyalty ProgrammeTravel & Hospitality

BestCustomer Engagement Strategy

Best Use of User-Generated Content

WHY ENTER?

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best
possible opportunities to those who take part.

By entering The Loyalty & Engagement Awards you can be part of the industry’s
best loyalty experts, and you can have the chance to:

SHOWCASE YOUR BEST WORK, ACHIEVEMENTS AND INNOVATIONS TO OUR ESTEEMED PANEL OF
INDEPENDENT, SENIOR BRAND-SIDE JUDGES AND POTENTIAL FUTURE CLIENTS!

ELEVATE YOUR CREDIBILITY AND GAIN INDUSTRY-WIDE RECOGNITION AS A LOYALTY EXPERT.

RECEIVE EXTENSIVE COVERAGE ACROSS MARKETING-INTERACTIVE’S MEDIA PLATFORMS,
INCLUDING WEB, NEWSLETTERS, SOCIAL MEDIA, BOTH PRE AND POST THE EVENT.

PROMOTE YOUR AWARD-WINNING CAMPAIGNS TO YOUR LOYAL CUSTOMERS AND ATTRACT
POTENTIAL CLIENTS.

RAISE YOUR PROFILE AND POSITIONING YOURSELF TO ATTRACT NEW BUSINESS
OPPORTUNITIES

REMIND THE INDUSTRY, CURRENT CLIENTS, AND CUSTOMERS THAT YOU ARE STILL SWINGING
WITH THE BEST

CELEBRATE YOUR SUCCESSES ACROSS YOUR COMPANY AND PROJECT TEAM

BOOST TEAM MORALE AND REWARD OUTSTANDING WORK

Make sure your hard work doesn’t go unnoticed and your teams get the recognition
they deserve!

Entries will close on 2 Feburay 2024 so start your entries today.

Get started


JUDGING CRITERIA

Your entry will be evaluated on the following four key areas (please read the
Entry Guidelines for full descriptions):

CONTEXT

%

Describe the problem or challenge the brand faced, competitor landscape, goals,
target audience, and context of the challenge. Elaborate on the strategy you
were using before and what drove you to do things differently.

STRATEGY

%

Detail the plan devised to address your challenge, elaborate on the key
considerations for choosing this over other platforms – timeline, budget,
creative and media considerations, etc.

ACTIVITY

%

Describe how the strategy was executed and communicated to its audience and the
rationale behind the chosen dissemination platform(s).

RESPONSE

%

Provide measurable metrics on the success of your programme in relation to the
goals you wanted to achieve – for example, financial improvements/ customer
satisfaction improvements/ engagement levels/ membership levels/ interaction and
response levels.

PANEL OF JUDGES

Our expert judging panel will be announced soon. Keep an eye on our page for all
updates on the judging panel.

If you interested in joining the judging panel, please contact Lemuel Cheung at
+852 2695 6605 or lemuelc@lighthouse-media.com..


2023 PANEL OF JUDGES

IRIS LUI

Marketing Director

Blackbird Concessionaires

JAMES BACON

Head of Marketing

BMW Hong Kong Services

KIMBERLY HU

Senior Director of Membership & Marketing

Carlyle & Co.

STANLEY TONG

Chief Customer Officer

Cigna Worldwide General Insurance Company

See more Judges


SPONSORS AND PARTNERS

How about some ideas to advertise your products or services? For sponsorship
opportunities, please contact:

Email: partnerships@marketing-interactive.com

HIGHLIGHTS FROM PREVIOUS YEARS

Check out what went down at Loyalty & Engagement Awards from previous year and
get ready for an even bigger party in 2024!

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