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SOFTBANK BETS ON ASIAN METAVERSE PLATFORM SELLING DIGITAL GUCCI, DIOR


NAVER’S ZEPETO, BOASTING A BASE OF YOUNG FEMALE USERS, ATTRACTS $150 MILLION
SOFTBANK INVESTMENT, VALUING IT AT MORE THAN $1 BILLION

Trapped in the Metaverse: Here’s What 24 Hours Feels Like
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Trapped in the Metaverse: Here’s What 24 Hours Feels Like

Everyone is blabbing about the metaverse. But what does this future digital
world look like? WSJ’s Joanna Stern checked into a hotel and strapped on a VR
headset for the day. She went to work meetings, hung out with new avatar friends
and attended virtual shows. Photo illustration: Tammy Lian/The Wall Street
Journal
By
Jiyoung Sohn
Close


JIYOUNG SOHN

 * Biography
 * @jiyoungjsohn
 * jiyoung.sohn@wsj.com

Nov. 30, 2021 6:00 am ET

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SEOUL— SoftBank Group Corp. is investing $150 million in a South Korean
metaverse platform that has amassed a large following of young female users by
selling high-fashion items for 3-D avatars, according to the companies involved
in the deal.

Naver Corp.’s Zepeto, which users access via a mobile app, is Asia’s busiest
metaverse platform with about 2 million active users a day. People scan a photo
and can build digital likenesses of themselves, then hang out in virtual worlds.
Users can voice chat with each other and roam through virtual spaces such as a
haunted house, a school classroom or a garden wedding.

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