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The traditional approach isn’t working—
what’s the alternative?
Digital Order Fulfillment
W H I T E P A P E R

The Game Has Forever Changed
Customer experience has always been at the heart of omni-channelorder
fulfillment, driving innovations like “buy-
online-pickup-in-store” (BOPIS) and “buy-online-return-in-store.” Even in the
B2B space, customer loyalty and trust
are business-critical. A recent Gartner survey found that trust contributed over
twice as much to the customer
experience than even product expertise and commitment to customer value
realization.
That’s why everyone from retailers to logistics service providers to
manufacturers and distributors are scrambling to
find a suitable omni-channel technology strategy. In the wake of COVID-19, as
people grapple with uncertainty, as
well as new customer and consumer demands, such as surges in online shopping and
returns, business have been
forced to adapt and recover whatever trust had been strained.
Today’s challenge is not only managing high customer demands across multiple
channels but doing so amid
disruption. And that paradigm applies beyond our current pandemic. A successful
technology strategy in a
global, dynamic, and disruptive playing field is built on resilience. Which
means being flexible and agile under
unexpected conditions.
Because legacy systems unfortunately lack the flexibility to modify and adapt to
changing pressures, the popular
approach has been to purchase state-of-the-art systems capable of addressing
every new pain point that arises.
Despite the fact that these systems are themselves agile and flexible, having
multiple disparate solutions becomes
a time and cost burden that actually limit flexibility and can even affect the
customer experience.
Order Fulfillment Is
a Constraint- Based
Process
The best way isn’t always
the cheapest way
Omni-Channel
Fulfillment Transcends
the Value Chain
Operating and optimizing
across silos.
Unifying Solutions
to Optimize the Full
Order Lifecycle
Configurability empowers
brands to adapt and act fast.








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TMS+ Go beyond transport to optimize cost, service and resiliency
Transport management activities are just one component of high-functioning
supply chains. Ideally, a solution should leverage data across orders,
inventory, logistics, and transport to automate and optimize across the full
order lifecycle.
LinkedIn LinkFacebook LinkLike Button
video:E2E Supply Chain Orchestration and How Executives are Managing the Big
Picture
pdf:Kinaxis concurrent execution product brochure
pdf:The Multi-Multi Supply Chain Problem No One Is Talking About
pdf:Digital Order Fulfillment: The traditional approach isn’t working— what’s
the alternative?
pdf:TMS+ Go beyond transport to optimize cost, service and resiliency
pdf:Key Differentiators: Control Tower for Orchestration
pdf:Control Tower Solution Guide
pdf:Flex empowers customers to optimize their businesses




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