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PRIVACY NOTICE

Introduction

Here at Life Style Sports, we are committed to respecting the privacy and
security of all our customers and website users. We will be clear and
transparent about the information we are collecting and what we do with that
information.

This Notice sets out the following:

 * What personal data we collect and process about you in connection with your
   relationship with us as a customer and through your use of our website,
   mobile applications and in-store and online services;
 * What we do with your personal data;
 * How we use your personal data for marketing and profiling purposes;
 * Who we share your personal data with;
 * How long we store your personal data; and
 * How you can exercise your data protection rights;

All personal data is collected and processed in accordance with Irish and EU
legislation as applicable, including the EU2016/679 General Data Protection
Regulation (GDPR) and the Privacy and Electronic Communications (EC Directive)
(Amendment) Regulations 2011.

Who are we? 

The data controller is Life Style Sports, 40 Mary Street, North City, Dublin 1,
D01 XD39.

Where we use the terms “we” “us” “our” and “Life Style Sports” we are
specifically referring to Lifestyle Sports (Ireland) Ltd. For any data
protection queries, we can be contacted at DataProtection@LifeStyleSports.com or
at the above address.

Details of personal data processing

Personal data means any information relating to you which allows us to identify
you, such as your name, contact details, order number, payment details and
information about your access and use of our website and app.

We collect personal data from you when you: (i) make a purchase online or
in-store, (ii) create a Life Style Sports account, (iii) use our website and/or
app and other websites accessible through our website and/or app, (iv)
participate in surveys or competitions, (v) engage with Life Style Sports on
Social Media, (vi) subscribe to our newsletter or (vii) contact our customer
care teams via any of our communication channels.

We will only process Personal Data for the specific purposes set out in this
Notice or for any other purposes specifically permitted by the applicable law.
We will notify those purposes to you when we first collect the data or as soon
as possible thereafter.

The personal data we collect, details of the processing activity and the lawful
bases are as follows:

Purchasing and Account set-up information

Your personal details, such as your name, home address, email address, phone
number and order number.

What we do

Why we do it

Our Lawful Basis

Register your Life Style Sports.com account

To ensure that you can use your account effectively

Performance of a Contract

Deliver your purchases to you. So that you receive the products you purchased

Performance of a Contract

Send you order updates by text, e-mail or through our app So that you know when
your order is due to arrive Performance of a Contract Send you a gift card by
email Where your details have been provided as the recipient of a gift card
(e.g., by one of your friends) we will send this to you so that you can start
shopping Performance of a Contract Manage your participation in any promotions,
offers or discount schemes you choose to participate in

To ensure you receive any discounts or offers relevant to you at the time e.g.,
Student discounts, promo codes or Instagram competitions

Your Consent

Send you account and service updates, such as updates to our Terms and
Conditions and order confirmation emails



To keep you informed of any Life Style Sports service or terms changes and to
keep you updated on your order’s status

Performance of a Contract

Legitimate Interests – it’s important for us to keep you updated if our terms
change Send you information about our products and services

To keep you up to date and help you get the best from our products and services

(You can find out more in the Marketing Messages & Preferences section below)

Your Consent

Legitimate Interests – where you have transacted with us within the last twelve
months

Your payment information

This means your chosen payment method, including for example your card details
or PayPal/Klarna account details.

You have the option to save your credit or debit card details once your order
has been processed to make future orders easier. We won’t keep your 3-digit
security number which will need to be input each time you make a purchase.

What we do

Why we do it

Our Lawful Basis

Process payment, and give refunds

To get paid and to process refunds

Performance of a Contract

Keep a record of any financial transactions with you

Tax and audit obligations

Legal Obligation

Your purchase history and saved items

Transaction details including contact details, purchases, and returns.

What we do

Why we do it

Our Lawful Basis

Process returns in accordance with our Terms and Conditions and provide customer
service and support

Help us keep track of your purchases so that we can refund you if necessary and
help you with any queries

Performance of a Contract

Provide you with an e-receipt from an in-store purchase where you have asked us
to

You might choose to receive an e-receipt over a paper one

Your Consent

Combine aggregated information about our customers (that doesn't identify those
customers)

To help us track performance and improve the services we offer. Some of this
data will be shared with selected third parties such as Google Ads etc.

Legitimate Interests – we have a legitimate interest in analysing this
information to improve customer experience

Analyse what you have previously bought from us

To help us understand the items you like

Legitimate Interests – it is important that we understand your preferences

Surveys and Competitions

Your responses to post-purchase surveys, feedback and competitions. This
includes your contact and order details.

What we do

Why we do it

Our Lawful Basis

Manage the competitions that you choose to enter e.g., via social media such as
Instagram and provide the prizes to the winners

To contact the winner and deliver prizes

Where you choose to participate, this is necessary for us to Perform the
Contract

Gather your feedback on products received and services delivered – we use third
parties to do this

To understand whether you were happy or not with the products you received from
us and the service we provided.

Legitimate Interests – to help us identify any areas of product improvement

Publish reviews submitted on our website where you agree for us to do this

So that other online shoppers can see objective customer reviews on items they
might like to buy 

Your Consent

Your contact history with us

Contact and personal details, your questions and comments to us or any issues
that you might be experiencing, order details if relevant. For example, where
you raise a query with us by email, on social media, on Live Chat or in private
messages. We use this information to deal with queries.

What we do

Why we do it

Our Lawful Basis

Provide customer service and support

To help address and rectify any questions or issues

Performance of a Contract

Legitimate Interests – to provide you with a better experience

Record telephone conversations with our customer service team through a Customer
Service Platform

To ensure strong service standards

Legitimate Interests – to provide you with a better experience

Retain communications from our customers (Emails, Webchats & WhatsApp message
etc)

To improve your experience

Legitimate Interests – to provide you with a better experience

Improve the services and support we provide to you

So that you get great customer service every time

Legitimate Interests – to provide you with a better experience

If you engage with Life Style Sports content on social media for example, by
“liking”, “retweeting”, “reposting”, “tagging” or “sharing”, we may interact
with you.

What we do

Why we do it

Our Lawful Basis

Review our customers views or opinions in the form of social media content

We may want to respond to your comments and gauge brand sentiment

Legitimate Interests – it is important for us to maintain our brand

Review metrics data in the form of impressions, reach, link clicks, growth,
engagement, etc.

To analyse our social media performance

Legitimate Interests – it is important that we understand our social media
growth

Your body size and shape if you choose to tell us this.

What we do

Why we do it

Our Lawful Basis

Where you choose to use our “FitFinder” feature, we use third parties who will
suggest sizes to you and let you know how clothing will fit

To share more accurate size suggestions and make sure you can make an informed
size choice

Performance of a contract



For further details on information collected about your device and how you
interact with our website and app please see our cookie policy.

The Life Style Sports websites or social media sites may from time to time
contain links to and from partner, advertising and affiliate websites. If you do
follow a link to these websites please note that these websites will have their
own privacy and cookie policy and Life Style Sports cannot accept any
responsibility for these policies.





MARKETING MESSAGES AND PREFERENCES



If you have opted-in to receive marketing communications from Life Style Sports,
we will use the details you provide to us to send you updates on Life Style
Sports products, services and promotions which we deem most relevant to you.

You have the right to ask us not to process your personal details for such
purposes and you can change your mind and ‘opt out’ of receiving marketing
updates at any time.



How to Opt-Out



To do so, simply click the ‘unsubscribe’ button located at the bottom of any
email which you receive from us.

If you have an account with us, log-on, select My Account, then Communication
Preferences, and change your preferences.

Alternatively, send us an email, writing “unsubscribe” in the subject heading to
help@lifestylesports.com.

Please note that opting out of marketing messages will not stop service
communications, such as order updates, or post-purchase survey emails.

Marketing emails will have tracking pixels embedded, meaning open and
click-rates will be monitored.



PROFILING

We bring together different types of information that you have given to us, such
as your interests in sports or fashion, rugby or football, your gender, and
information that we have collected from your previous purchases and interactions
with Life Style Sports, to perform analytics to personalise and improve your
shopping experience.

We use this information to determine which offers you may be interested in where
you have opted into being contacted for marketing purposes.

WHO DO WE SHARE YOUR DATA WITH?

We share your data with the following categories of third-party suppliers as an
essential part of being able to provide our services to you:

 *   Our eCommerce Platform Provider: we share information so that they may
   process card transactions, screen for fraud, and conduct other activities
   integral to running a website. We share contact and order details.
 * We may disclose your address details to them to check against various Fraud
   Prevention Schemes.



 * Order Fulfilment Partners: where you have shopped online, we will share your
   personal data with third parties in order to facilitate the delivery of your
   order. This will include our ERP system providers, warehouse provider,
   couriers and supporting systems. We share contact and order details.
 * Transaction Partners: we will share your information with payment providers
   for payment processing if you select certain options during Checkout.
 * Our Customer Engagement Platform: we share your information with a
   third-party supplier who provides us with customer marketing management
   services. We share your name, email address, transaction details and
   preferences.
 * Size Suggestion Partners: where you choose to use our size suggestion
   feature, we will share your size details so that we can provide you with more
   accurate size suggestions.
 * Product Review Platform Providers: where you have shopped online, we share
   your details so that product surveys can be sent to you. We will share your
   name, contact, and order details so that they can contact you on our behalf.
 * Service Review Platform Providers: where you have shopped online, we share
   your details so that service surveys can be sent to you. We will share your
   name, contact, and order details so that they can contact you on our behalf.
 * Customer Contact Platform: Where you have contacted our customer service team
   through your preferred communication channel (Telephone, Email, WebChat or
   WhatsApp), we share your name, contact and order details so customer service
   can deal with any issue you have.
 * Advertising Partners: Where you have asked to receive an e-Receipt, in store,
   your email address, and some transaction details are hashed and shared with a
   third-party who assists us in understanding how online ads can influence
   in-store sales.
 * Professional Services: We may need to disclose your personal data to our
   insurers and legal advisors, for example, to assist us in dealing with
   claims.
 * Analytics Providers: Where we have obtained your consent, we may share your
   information with Google. We use their tool, Google Analytics 4, for research
   and analysis to obtain insights into their user interaction with our online
   services and provide statistical and analytical information about our website
   functions. For more information on how Google Analytics 4 collects and
   processes your data, please see our Cookie Policy



SALE OF THE BUSINESS

In the event of a sale, merger, liquidation, receivership or transfer of all or
substantially all of the assets of our company, we reserve the right to transfer
information (including your personal data) to a third-party provided that the
third-party agrees to adhere to the terms of this Notice and provided that the
third-party only uses your personal data for the purposes that you provided it
to us.

HOW LONG DO WE KEEP YOUR INFORMATION?



We only collect the amount of personal data that is necessary for us to fulfil
the purposes set out above. The time periods for which we retain your data
depends on the type of personal data and the purposes for which we use it.

We take all steps necessary to ensure that information we collect is kept
secure, confidential and stored on servers, hidden behind firewalls and always
password protected. We use the latest in Secure Server Technology (SSL) to
protect your data to the highest standards.



INTERNATIONAL DATA TRANSFERS



We may need to transfer your personal data outside of the European Economic Area
(EEA) for example to the United Kingdom or the US, where we work with suppliers
that process the personal data outside of the EEA.

These countries may not have the same data protection laws as the EEA. In such
cases, we will make sure that any transfer of your personal data to countries
outside the EEA is subject to appropriate safeguards as if it were being
processed inside the EEA and under the principles set out in this Privacy
Notice.



YOUR RIGHTS & HOW TO EXERCISE THEM



You have the following rights in relation to your personal data processed by
Life Style Sports:

 * to request access to the personal data held by us relating to you (a “Data
   Subject Access Request”)
 * to have any inaccurate, out of date or misleading data rectified, corrected
   or erased (subject to certain statutory restrictions)
 * to restrict the processing of your personal data in certain circumstances
 * not to be subject to a decision based solely on automated decision-making
   including profiling
 * to data portability, which allows individuals to move copy or transfer
   personal data from one IT environment to another. You can request to obtain a
   copy of your personal data in a commonly used electronic format so that you
   can manage and move it
 * to object to processing of Personal Data based on public interest grounds or
   based on legitimate interest of the data controller (subject to certain
   statutory exceptions)
 * where your data is processed based on your consent, you have the right to
   withdraw your consent at any time. However, this will not affect the
   lawfulness of processing based on consent before your consent was withdrawn

To exercise any of these rights, you can email
DataProtection@lifestylesports.com for more details. If you do request any of
the above, Life Style Sports reserves the right to verify your identity and
request that you provide proof of identity.



INFORMATION WE WILL NEVER COLLECT

We will never collect special category personal data such as race ethnic origin,
physical or mental health, political or philosophical views or sexual
orientation.

CHANGES TO THIS NOTICE



From time to time this Privacy Notice may be updated. We recommend that you
check this page each time you visit or submit personal information to Life Style
Sports.

Last updated July 2023.



WHAT ARE COOKIES?

Cookies are files stored on your computer when you visit certain web pages.
Lifestylesports.com uses cookies to keep track of what you have in your basket,
and to remember you when you return to our site. 

To place an order on lifestylesports.com, you need to have cookies enabled. If
you don't wish to enable cookies, you'll still be able to browse the site and
use it for research products. Most web browsers have cookies enabled but have a
look at the Managing Cookies section for help to turn them on should you need
to. 

Cookies can't harm your computer. 

We don't store personally identifiable information such as credit card details
in cookies we create. We use information gathered from cookies to make
lifestylesports.com better for you, for example, they help us to identify
problems, fix errors and to improve our page designs. 

We also use the information from cookies to identify related products and
products you may like based on what you have looked at whilst using
lifestylesports.com We also work with carefully chosen and monitored suppliers
who may set cookies during your visit to lifestylesports.com. 

These cookies are used for re-marketing - this means they are used to show you
advertisements for different products and services based on what you appear to
be interested in. You can easily opt out of these cookies by going to the
Network Advertising Initiative website. This link will open in a new window -
we're not responsible for the content of external websites. 

In addition to re-marketing, a lookalike audience may also be built to identify
customers who may have similar interests to you. This audience is identified
through using a custom audience which includes either a customer’s email address
or phone number. The custom audience is shared in an encrypted format to
maintain privacy. Life Style Sports remains responsible for managing this data
and the audience selection. The uploaded encrypted data is compared against a
partners encrypted data to identify a lookalike audience. Customers identified
through a lookalike audience can then be targeted with relevant online
advertising. Please note, this lookalike audience is only used by Life Style
Sports and the data processor aligns with GDPR. Customers can request to be
removed from this targeting by contacting dataprotection@lifestylesports.com 

We're sharing this information with you to comply with recent European
legislation, but more importantly to ensure that we’re honest, clear and upfront
about your privacy when using our website. 

THE LIFE STYLE SPORTS COOKIES POLICY

To make full use of the online shopping and personalised features on
lifestylesports.com, your computer, tablet or mobile phone will need to accept
cookies. This is because the shopping basket needs to use cookies to function
and because we can only provide you with certain personalised features of this
website by using them. 

Cookies can be classified into 2 sub-divisions: 

 1. First-Party Cookies: These are cookies set by us to collect information from
    you directly on our own channel. 

 2. Third-Party Cookies: These are cookies set by our trusted third-party
    service providers on our channels to help us enhance your user experience. 

Our cookies don't store sensitive information such as your name, address or
payment details. They do hold a “key” that allows us to associate information
with your computer when you are shopping with us or when you come back to visit
us. 

We use 5 different tyes of cookies:

1. Strictly Necessary Cookies

These cookies are essential for you to use the shopping features of
Lifestylesports.com, they enable you to add items to your shopping basket, to
checkout and to use the My Account section of the site.

These cookies are not used to advertise products or services to you.

2. Performance Cookies

These cookies collect information about how you use lifestylesports.com, for
instance the pages you visit most often or any error messages you may see on the
pages you visit. These cookies don’t collect your personal information. The
information we collect is used to improve how our website works. 

These cookies are not used to advertise products or services to you. 

3. Functional Cookies

These cookies allow the lifestylesports.com website to remember items such as
your user name, the region you are shopping in and more personal features like
product recommendations. The information these cookies collect is anonymous and
cannot be used to track your activity on other websites. 

These cookies are not used to advertise products or services to you. 

4. Targeting Cookies

These cookies are used to advertise products and services to you. 

These cookies are used to make our advertising more relevant to you and your
interests. We also use them to limit the number of times you see an
advertisement and to measure the effectiveness of our advertising campaigns. 

These cookies will only be placed on your computer, tablet or mobile phone by us
or by a third party with your consent. 

Onsite Targeting: When these cookies are placed by us, they may be used only by
us. These cookies are used by us to build our understanding of how you interact
with our website, show you products, services and advertisements that are
relevant to you as a user. By collecting information from these cookies we can
personalise and optimise your experience on our website. 

Off Site Targeting: When these cookies are placed by a third party with your
consent, they may be used by that third party and other parties to make adverts
more relevant to you and your interests. Examples of this include various social
networks such as Facebook, Twitter and Pinterest. These social network sites may
place cookies on your device and use these to target advertising to you on their
own or other websites. 

5. Analytical Cookies 

Lifestylesports.ie uses analytics cookies to collect key statistical information
about visitors of our website and the pages they view. These cookies do not
collect information that identifies a visitor. Information collected by these
cookies is aggregated and used anonymously. Life Style Sports sets Google
Analytics (GA4) cookies to gather this statistical information. 

Depending on your cookie choices, a feature of GA4 will enable us to combine
information we gather from you across our websites and app on different devices
so that we can better understand your interaction with our services and enhance
your customer experience. 

GA4 enables us to share your information with other Google products, such as
Google Ads and Google Signals, where we have obtained your consent to do so. For
more information about how and who your information is shared with, please
consult our Privacy Notice. 

THIRD PARTY COOKIES

When you use Lifestylesports.com, you may notice some cookies that aren't
directly from Life Style Sports. 

For example, pages that contain content from websites like YouTube or Facebook
may send cookies from these websites when you view that content. We don't
control the setting of these cookies, so we suggest you check the third-party
websites for more information about their cookies and how to manage them. 

Details on Life Style Sports Third Party Cookies:

Cookie: DW Purpose: Used to check if other mandatory cookies are activated on
the website. Expiry: when you end your session 

Cookie: dwsecuretoken Purpose: Required to navigate to secured pages (https) to
maintain information during your website visit. Collects information in an
anonymous form. Expiry: Expires when you end your session 

Cookie: dwanonymous Purpose: collects information anonymously and uses it to
store the number of items in your bag. Expiry: 6 months 

Cookie: dwcustomer Purpose: Customer cookie used to collect information to
anonymously identify and remember users after their session has expired. Expiry:
6 months 

Cookie: dwsourcecode Purpose: Used when a campaign promotion is running on the
website using a specific link. Expiry: 24 hours 

Cookie: dwac Purpose:Used to track analytics information on the website for
internal conversion, traffic and order reporting. Expiry: 540 days 

Cookie: Banner ad cookies Purpose: Used to target you with advertising which may
be of interest to you. Expiry: when you end your session 

Cookie: Google (visitorUUID) Purpose: Used by Google Tag Manager to store a
unique user ID for the purpose of analytics. Expiry: 1 day 

Cookie: Google (_gat_UA-25082231-1 _ga) Purpose: Used to collect information
anonymously about how visitors use our site to help us understand visitor
behaviour and improve the site. Expiry: 2 years 

Cookie: Bronto (_bta_tid, _bta_c) Purpose: First Party cookies used to track
customer behaviour from our marketing email communications and to record the
performance of our email marketing campaigns. Used to recognise and track you as
a previous visitor on our website and collect information in connection with
future visits. Used to Send you products via email which you might have
abandoned in your shopping basket. Expiry: 4 weeks 

Cookie: Webgains (Wgs, wgdc, wgc, wgi, 1234.sol) Purpose: Used to track the
behaviour of users who come to us from our affiliate marketing partner.
http://www.webgains.ie/public/privacy/ Expiry: 30 days 

Cookie: Doubleclick (_doublclick.net, _doubleclick.com) Purpose: Used to track
the effectiveness of advertising campaigns.
https://www.google.com/settings/u/0/ads/authenticated?hl=en Expiry: 2 years 

Cookie: Google Adwords Conversion tracking Purpose: Used to track the
effectiveness of google adwords campaigns and subsequent user behaviour on the
website. Records the conversion, ad group, ad and keyword that was triggered by
the search query. www.googleadservices.com/pagead/conversion.js Expiry: 30 days 

Cookie: Facebook Custom Audience, Facebook Exchange, Conversion tracking
Purpose: Use to execute and measure ad performance. The Doubleclick.net feature
integrated in the Google Analytics code sets cookies for third party,
remarketing, cookies which are used with data gathered from the Facebook pixel
to help us deliver more tailored ads for remarketing purposes to users who have
previously visited the website. 

MANAGING COOKIES

If you do not want your browser to accept cookies, you can turn off the cookie
acceptance option in your browser settings.  For further information about how
to turn off cookie acceptance please refer to the “Help” function in your
browser. 

Please note that disabling cookie support may prevent the Website from
functioning properly and you may not be able to fully utilise all of its
features and services. If you want to know more about cookies, how they work and
how you can manage them, please visit www.allaboutcookies.org

 

 


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