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DhuMall - #1 Biz Marketplace





DhuMall - #1 Biz Marketplace

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NEXT BIG THING IN ONLINE BUSINESS



In the world of online business, the trends keep changing from time to time.
These trends are mostly influenced by certain factors like technological
innovations and advancements, evolving consumer behavior, economic conditions,
external environment, and market dynamics. Certain trends in these online
businesses can permanently transform their functioning.

By knowing and incorporating these latest trends into your business, you can
surely achieve growth and success in the competitive market. So, let’s have a
look at the next big thing in online business.

 

Live Commerce

Live commerce or live streaming commerce helps online businesses to directly
connect with their customers and have dynamic, real-time interaction via live
video streaming.  It facilitates the online sellers to demonstrate their
products to the customers and respond to their queries and concerns on the spot.
Thus it helps them to craft a very engaging, entertaining, and satisfying
shopping experience for their customers. This builds customer trust and reduces
their product scepticism and buying hesitation which escalates the conversion
rate, dramatically.

 

 

Q-Commerce

 

It leverages advanced logistics and technology to provide ultra-fast delivery of
goods and services to customers which could even be minutes within the order
placement. This convenience enhances customer satisfaction and makes them return
again and again to make their purchases which results in a boost in sales volume
and customer loyalty. In this hectic world, online businesses that incorporate
Q-Commerce will stay competitive in the market.

 

 

Live Chat Bots

 

The live chatbots are immensely valuable for online businesses. Unlike humans,
they can handle high-volume queries simultaneously and seamlessly. They offer
multilingual customer support and are much faster and more efficient while being
available 24/7 with the same energy levels and maintaining a positive customer
experience. They are also becoming more crucial for monitoring and gathering
customer data as well as generating leads.

 

 

Virtual Showrooms and Stores

 

Virtual showrooms and stores offer a myriad of benefits to both online sellers
and their customers. They employ virtual reality (VR) and augmented reality (AR)
technologies to help the shoppers virtually visualize the product to check their
look in real life. They can be conveniently accessed whenever and wherever the
customers want. This kind of immersive shopping experience for customers helps
to mitigate their buying reluctance, doubts, or uncertainties associated with
online shopping as well as drives sales and enhances business growth for the
sellers.

 

Virtual Experiences In The Metaverse

It facilitates enhanced customer engagement more compelling than traditional
online shopping experiences by allowing the customers to interact with products
or services in real-time in the virtual space. This virtual experience
apparently mimics that of shopping in person as well as offers benefits such as
personalization, social interaction with other customers, virtual try-ons, etc.

Virtual experiences are also advantageous for online businesses as they can be
employed for marketing campaigns and product launches. It allows them to do
business at a global level without having to establish any store.

 

Personalization With AI

Online businesses today increasingly utilize Artificial Intelligence technology
to offer personalized shopping experiences to their customers. This technology
collects massive data of their customers such as their interests, preferences
and behaviors, previously viewed products, browsing history, and past purchases,
and analyzes them to offer personalized product recommendations. AI technology
also offers proactive customer service by employing predictive analytics to
forecast future customer behavior.

This pleases and satisfies customers which accelerates sales and makes them keep
coming back for more. This eventually accelerates the sales and revenue of the
online businesses.

 

Voice Commerce

Voice commerce or v-commerce, enables online shoppers to conveniently browse
products, and check the availability with only voice command. It does not
require customers to type or navigate through and thus creates a totally
seamless, intuitive, and hands-free shopping experience which is immensely
beneficial when the shopper is occupied or busy multitasking. It can not only
save time for customers but also increase their engagement through interactive
personalized product recommendations and promotional offers based on their
preferences.

 

Social Commerce

Social Commerce is all about the integration of social media with online
business platforms so that when the users happen to see or discover a product
and its review on social media, they can directly and conveniently purchase the
product then and there without having to leave the social media platform. For
businesses, social commerce is a great way to drive sales by evoking trust
through the influence of social proof and endorsements, building a community
around their brand as well as targeted advertising.

 

Visual Search      

Visual search is becoming all the time more significant in online business as it
lets users search the products with ease, using only visuals. This helps to find
the exact product that the customer is seeking as the visuals help to match
their preferences with high accuracy. This is particularly useful for customers
looking for certain colors and designs of products for fashion or home decor,
which could be hard to find by typing keywords.

These are a few “next big things”, that although unpredictable have the
potential to shape the future of online businesses.





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