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Welcome to


SORA CAPITAL

Providing capital and expertise
Enabling companies to succeed

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About Us


SORA CAPITAL, BASED IN NAPLES, FLORIDA, SERVES AS THE INVESTMENT VEHICLE OF THE
ZELNICK FAMILY.

We originate, execute and manage private equity, real estate and other
investments on behalf of the Zelnick family and our partner investors.

Our firm is led by


SAMUEL ZELNICK

, who has over 16 years of financial advisory and investment experience.


PRIVATE EQUITY

Our private equity strategy is focused on making control investments in growing
middle-market companies. We seek to partner with exceptional management teams
who share a common vision for future growth and are poised to capitalize on the
resources and expertise that Sora Capital provides.

We are patient investors who take a long-term approach in providing strategic
and financial support to help build long term value.


ADVISORY SERVICES

Our strategic advisory services provide sophisticated, high-quality advice,
recommendations and execution based on our deep financial and operational
knowledge. We listen carefully to our clients to understand their goals and then
work alongside their management to identify and execute on a course of action to
achieve those goals with a focus on general corporate finance, mergers &
acquisitions, and capital raising.

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Investment Criteria


SORA CAPITAL TARGETS CONTROL EQUITY INVESTMENTS IN U.S. AND CANADIAN BASED
COMPANIES WITH PROVEN MANAGEMENT TEAMS AND A SUSTAINABLE COMPETITIVE ADVANTAGE.
WE SEEK COMPANIES THAT EXHIBIT ATTRACTIVE GROWTH PROSPECTS AND GENERATE ANNUAL
EBITDA UP TO $10 MILLION.

1


SECTORS

Our prior investment experience and current investing activities span a broad
range of sectors with a focus on the consumer, retail, manufacturing,
distribution, business services and restaurant industries, among others.

2


BRANDS

We look to investments in established brands with a defensible market position
and an opportunity to grow, either organically or through additional
acquisitions.

3


PEOPLE

As a family office, our focus is on the quality of the people and companies we
partner with, not the quantity of investments we make. This investment
philosophy allows us to be highly selective in identifying opportunities and to
focus on providing the support and resources our portfolio companies need to
achieve their growth and operational targets.

Approach


 * PRIVATE EQUITY


 * ADVISORY

Sora Capital encourages inquiries directly from business owners and managers, as
well as from intermediaries, attorneys, accountants, financial advisors and
consultants. We are professional, experienced, dynamic and creative. We are
quick in evaluating transactions and resourceful in achieving both you and our
goals.

SORA CAPITAL DIFFERENTIATES OURSELVES FROM OTHER INVESTORS IN SEVERAL KEY AREAS:


 * TRUE PARTNERSHIP STYLE
   
   Treating all parties fairly to create a "win-win" situation is essential to
   Sora Capital. We strive to develop a true partnership with management,
   employees and any additional shareholders of the companies in which we
   invest.


 * EQUITY AND INCENTIVE OPPORTUNITIES
   
   Sora Capital structures ownership and incentive plans that allow for the
   attracting and retaining of key talent on a case by case basis to ensure that
   those involved in driving growth and profitability participate in the value
   they are helping to create.


 * PORTFOLIO COMPANY MANAGEMENT
   
   We work closely with each management team in establishing a clearly defined
   business plan and ensuring the resources and expertise needed to execute it.
   While we monitor operations and financial performance from the board level,
   we do not typically become involved in day-to-day decision-making.


 * CONFIDENTIALITY
   
   We know how important confidentiality is in any potential transaction. We are
   a private firm with no mandates for public disclosure, even after a
   transaction has been completed. Sora Capital is committed to keeping any
   discussions or any shared information in strict confidence.

SORA CAPITAL IS COMMITTED TO PROVIDING SOPHISTICATED, HIGH-QUALITY ADVICE,
RECOMMENDATIONS AND EXECUTION.

OUR CORE ADVISORY SERVICES INCLUDE:


 * GENERAL CORPORATE FINANCE
   
   Sora Capital professionals are recognized for their expertise in providing
   independent and thoughtful advice to companies, management teams and boards
   of directors. We provide independent valuation services, assessments of
   strategic alternatives and assistance with other corporate finance projects.
   We offer unbiased and customized advice to help our clients succeed.


 * MERGERS & ACQUISITIONS
   
   Whether you are selling your business, looking to expand through acquisition
   or contemplating a merger, Sora Capital will help you through the entire
   process – from assessing your needs to ensuring a successful closing. We have
   extensive experience in acquisitions, minority investments, divestitures,
   mergers, joint ventures and other strategic transactions.


 * CAPITAL RAISING
   
   We provide assistance in private capital sourcing, structuring and execution
   for growth and acquisitions. Sora Capital’s capital-raising activities are
   provided, as required, in partnership with a broker-dealer with the U.S.
   Securities & Exchange Commission and member of FINRA and SIPC.

Meet the Team


SAMUEL ZELNICK

Managing Partner

Samuel Zelnick founded Sora Capital in 2011 as the investment vehicle for the
Zelnick family and partner investors to make long term investments in growth
oriented companies.

Prior to founding Sora Capital, Sam spent over 10 years as an investment banker
at Bank of America Merrill Lynch and Dresdner Kleinwort Wasserstein. At Bank of
America Merrill Lynch, he spent over five years in Mergers & Acquisitions
covering retail and consumer companies before becoming a client coverage officer
in the Consumer & Retail group.

Throughout his career, Sam has advised on over $10 billion in completed Merger &
Acquisition activity and over $20 billion of capital raising through a variety
of financial instruments, including high yield and high grade bonds, convertible
bonds, bank loans, asset based securities and equity for companies including
Limited Brands, NBTY, Phillips-Van Heusen, RadioShack, Denny’s, Ruby Tuesday,
Sonic Automotive and Carter’s, among others.

In addition to working with his portfolio companies and advisory clients, Sam
has served on the Board of Directors of Front Street Marketing, Inc., Silverback
Network, Inc., and National Cellular, Inc.

Sam has an M.B.A. from Columbia Business School and a B.S. from Cornell
University in Computer Science.

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JAKE ZELNICK

Managing Partner

Jake Zelnick brings 20 years of corporate finance and financial risk management
experience in the banking industry to Sora Capital.

Prior to joining Sora Capital, Jake led the Asset/Liability Management (ALM)
group in Corporate Treasury at Wells Fargo where he and his team were
responsible for forecasting and stress testing the Company’s balance sheet, and
managing the Company’s consolidated interest rate risk exposures. Jake was
successful throughout his banking career at driving balance sheet optimization
outcomes through partnership and coordination of activities across the broader
organization including product management, investing and hedging, funding,
liquidity, and capital management.

Jake received his B.A. in Economics from Bucknell University and holds the
Chartered Financial Analyst (CFA) designation. Jake lives in San Francisco,
California, with his wife and daughter.

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Advisory Board


ERIC ZELNICK

Eric B. Zelnick, M.D., FACG leads the advisory board of Sora Capital where he
plays a key role in identifying and reviewing the investment opportunities. Eric
also serves on the Board of Directors of RS Water Holdings.

In addition to his advisory role with Sora Capital, Eric enjoys golf and
spending time with his wife, children and grandchildren.

Prior to his involvement with Sora Capital Eric spent 32 years as a practicing
physician.

Eric received his medical degree from Temple University.


DANIEL HEMMERICH

Daniel Hemmerich brings 15+ years of online marketing / e-commerce experience to
Sora’s Advisory Board.

Daniel has served across numerous roles and companies within the industry,
including an executive leadership role in software engineering at WebClients
prior to its sale to ValueClick in a $141 million transaction, as CEO of
Silverback for four years prior to a successful sale, and as Chief Technology
Officer for a full service customer management provider handling over 300,000
customers annually.

In addition to being a key executive through the two successful sale processes,
Daniel played a key role in several buy side engagements and has completed and
integrated two acquisitions.

Daniel’s passion for the industry has resulted in a broad skillset, bringing
Sora Capital and its portfolio companies expertise in finance, online
technology, automation, online marketing, business growth strategies, team
development and recruiting, big data algorithm development, e-commerce, lead
generation, SEO, PPC, email marketing, and Social Media.

Daniel, his wife, and three kids enjoy being active year-round participating in
activities ranging from hiking, camping, kayaking, tennis, soccer to ice hockey
and skiing.

Daniel serves on the Board of Directors for one of Pennsylvania’s most
prestigious soccer clubs, Fusion F.C.


CHRIS HO

Chris Ho brings over 20 years of technology experience to Sora Capital. Over his
career, Chris has contributed to dozens of different organizations both large
and small in a diverse set of fields such as network infrastructure, medical
data, semiconductor test, cyber defense, and software entertainment. His work
history exposed him to numerous roles and a broad spectrum of technologies.

Chris and Sam have a long history collaborating on numerous projects and are
co-owners in Authenticade LLC, a company offering a patent protected method of
online identification.

When he’s not developing solutions to technical challenges or working with Sora
Captial, Chris enjoys aviation, where he has earned his private pilot license,
and Aikido, where he presently holds the rank of 2-Dan.

Chris holds a B.S. in Computer Science from Cornell University.

Close



RS WATER HOLDINGS LLC

RS WATER HOLDINGS LLC PROVIDES WATER TREATMENT PRODUCTS AND SERVICES TO
HOUSEHOLD AND COMMERCIAL CUSTOMERS THROUGH INDEPENDENTLY FRANCHISED DEALERS.

Sora Capital, along with its management partner, Robert Ruhstorfer, acquired 2
company-owned dealers of Culligan International in June 2012 and formed RS Water
Holdings LLC.

Culligan, founded in 1936, distributes its products and services globally
primarily through independently franchised dealers. As the leading brand in the
water treatment market, Culligan is the natural choice for consumers and
businesses facing 'hard water' or other 'problem' water issues. Its products
include water softeners, water filtration systems, bottled water, and other
related products and services

RS Water Holding's franchises are located in 2 of the largest U.S. markets:
Dallas-Fort Worth and Houston, Texas.

RS Water Holdings is led by Robert Ruhstorfer, President and CEO, an experienced
executive in the water treatment industry whose previous experience includes
serving as President of RainSoft from 1997 through 2008.

Samuel Zelnick serves RS Water Holdings as Chairman.

RS Water Holdings seeks to acquire additional Culligan franchises, independent
water service dealers, and providers of commercial water purification services.


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