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HOME

Home


THE EXPERIENCE OPTIMIZATION PARTNER THAT SEES PROGRESS IN ALL PLACES

Get ready for better



Join 1000+ awesome brands using AB Tasty




ONE PLATFORM FOR ALL YOUR PROGRESS

Testing new features, accelerating output, enhancing experiences. It all takes a
mindset of optimization. It all takes trial, then better.




WEB EXPERIMENTATION

Blend advanced testing with simple experience building so you can reach your
conversion goals confidently and quickly.

Start simple or get complex with extensive ways to experiment across your
journeys.

Take decisions with confidence that your conversions are safe.


WHEN YOUR CUSTOMERS SEARCH, THEY’LL FIND

Our powerful search solution gets customers to the products they want to buy
while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content
quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number,
product properties, and more.


FEATURE EXPERIMENTATION

Run sophisticated experiments across all channels and devices.

Run multi-channel A/B tests without impacting performance.

Choose whatever implementation method works best for you: agnostic API or SDK.


WHEN YOUR CUSTOMERS SEARCH, THEY’LL FIND

Our powerful search solution gets customers to the products they want to buy
while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content
quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number,
product properties, and more.


PERSONALIZE

Combine specificity with scale by personalizing experiences to each individual.

Combine specificity with scale by personalizing experiences to each individual.

Launch personalized experiences in minutes.

Take advantage of advanced segmentation based on emotional need or engagement
with your brand.


WHEN YOUR CUSTOMERS SEARCH, THEY’LL FIND

Our powerful search solution gets customers to the products they want to buy
while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content
quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number,
product properties, and more.


RECOMMEND

Personalization meets merchandising to highlight cross-sell opportunities,
alternatives, product sets, bundles, and more.

Tailor each product selection to each individual.

From homepage to PDPs, add recommendations to boost cart value and improve
product discovery at every step.


WHEN YOUR CUSTOMERS SEARCH, THEY’LL FIND

Our powerful search solution gets customers to the products they want to buy
while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content
quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number,
product properties, and more.


SEARCH

Take full control of showcasing your catalog with our AI-powered search engine
that personalizes results, improves bounce rates, and engages shoppers.

Fight frustrations with finding products and provide results catered to every
individual need.


WHEN YOUR CUSTOMERS SEARCH, THEY’LL FIND

Our powerful search solution gets customers to the products they want to buy
while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content
quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number,
product properties, and more.


ROLLOUT

Release new features with speed and confidence

Release progressively and test in production

Minimize risk with automatic KPI-triggered rollbacks


WHEN YOUR CUSTOMERS SEARCH, THEY’LL FIND

Our powerful search solution gets customers to the products they want to buy
while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content
quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number,
product properties, and more.


AI

Push the limits of experience optimization with AI

Boost engagement with AI-enhanced experiences.

From AI for enhanced producitivty to enhanced experiences including the
market-first EmotionsAI.


WHEN YOUR CUSTOMERS SEARCH, THEY’LL FIND

Our powerful search solution gets customers to the products they want to buy
while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content
quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number,
product properties, and more.




FEATURE EXPERIMENTATION

Run sophisticated experiments across all channels and devices.

Run multi-channel A/B tests without impacting performance.

Choose whatever implementation method works best for you: agnostic API or SDK.


OPTIMIZATION IS OUR GOAL. COLLABORATION IS HOW WE GET THERE.

We take your progress personally. From the minute we meet to the first milestone
we reach, we work together. See us as a new hire with a fountain of strategic
expertise on our solutions, customer experience strategy, and high-impact
optimization roadmaps.

What better means for you


WHEN IT COMES TO OPTIMIZATION, FIRST COMES TRIAL. THEN COMES BETTER.

ROI

Maximize your ROI with data-driven decision-making – so you’re making the right
decisions for your business from the start.

Engagement

Drive engagement throughout the customer journey with interactive experiences
tailored to each individual

Loyalty

Bring customers back over and over again with personalized moments across
touchpoints.

Risk

Be brave, without the risk by testing ideas, rolling out progressively, and
toggling features.




WHAT OUR CUSTOMERS ARE SAYING

The decision to switch to AB Tasty came down to the overall return on
investment. AB Tasty offered us a feature-rich solution meeting our needs at a
competitive price point. The implementation was easy, running experiments can be
done efficiently, and the support team has been helping us deliver successful
tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

Our mobile developers have been able to implement experimentation the same way
we do it on our website, and remove the burden of App stores rollouts. Now we
can truly align web & mobile releases.

Ingrid Peiniau
Head of Customer Experience

Partnering with AB Tasty has really helped us get a competitive advantage out of
our client’s data - it is the proof of the pudding, the point at which we show
that the data has found more customers, at reduced CPA.

Javier Gómez de la Mata
Ecommerce Manager

We can test new features on specific segments of our user base, and also better
integrate user feedback in real-time, set up kill switches, and especially, run
experiments.

Alexandre Duarte
Head of Product

AB Tasty is Delicious! It has great graphical user interface, fantastic support,
great pricing structure and we are able to work on almost all dynamic content
through GUI.

Matt Sparks
eCommerce Optimization Manager

I tried to do A/B testing in-house, and gave up quickly. Every change now goes
through Feature Experimentation by AB Tasty, whether it’s a back-end search
algorithms or a UI update.

Julien Martin
VP Engineering




13 YEARS OF TURNING FRUSTRATIONS INTO GROWTH FOUNDATIONS

Test and learn culture

We bring our test and learn culture to your business.
Your moves become choice, not chance.

Our team of experts

Our team has been working with thousands of clients, at different parts of their
journey, and all over the world. We’re experts in experience optimization and
support your high-impact roadmaps.

Partner and integrations networks

We have built an extensive partner and integrations network so that we can work
how and where you want to work.

Robust platform

Our robust platform with business-first statistical engines, optimized
performance, and security allows us to grow with you.


WANT TO SEE AB TASTY IN ACTION?

Build end-to-end experiences that drive growth across all digital channels.





SUCCESS STORIES

Case study

HOW EUROSPORT’S SURVEY POP-IN GOT 5K RESPONSES IN LESS THAN TWO WEEKS

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5000

responses

Case study

HOW CLARINS SCALED THEIR GLOBAL E-COMMERCE THROUGH AGILE EXPERIMENTATION

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30

Markets Worldwide

Case study

SAGE SEES TRANSACTION LIFT FROM A/B TESTING WEBSITE COPY

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+30%

Traffic




GROW FASTER WITH
AB TASTY

Get a custom walkthrough of the platform



Get a demo


COMPANY

 * About Us
 * Security practices
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 * Become a partner
 * Careers

SOLUTIONS

   
 * A/B Testing
 * Feature Flag Management
 * Personalization
 * EmotionsAI
 * E-commerce Recommendations
 * Enterprise Search
 * AI Technology

THE LATEST

 * Podcast: 1000 Experiments Club
 * Google Cloud Partner
 * NEW Hotjar Integration
 * Clarins: Invests in Testing
 * Ideal CRO Team Structure
 * Infographic: Digital Customer Journey
 * How AI Enhances Experimentation
   

EXPLORE TOPICS

 * CRO Culture
 * ROI of Experimentation
 * AB Testing Experimentation
 * Digital Marketing
 * Email Marketing
 * UX Optimization

EXPLORE INDUSTRIES

 * E-commerce
 * Fashion & apparel
 * Beauty
 * Home & Furniture
 * Travel & Hospitatlity
 * Media
 * Financial Services



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